Press Release Template

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Press Release Template

This file is part of the 280 Group Product Review Program Toolkit™, which includes
templates and training to teach you how to get the best possible reviews for your product.

Also included in the toolkit are the following files:

1.) A narrated presentation to teach you how to run a review program

2.) Templates:
- Reviewer's Guide
- Product Review Program Plan
- Competitive Product Comparison
- Reviewer's Kit Cover Letter
- Roles & Responsibilities Matrix
- Reviewer Tracking Database
- Product Review Program NDA
- Product Review Program FAQ
- Press Release Background Document
- Press Release
- Press & Reviewer Kit Checklist
- Company Backgrounder
- Competitive Product Comparison
- Press Presentation
- Analyst Presentation

3.) Samples:
- 4 Reviewer's Guides
- Press Release
- Testimonials & Success Stories
- Screen Shots
- Competitive Comparison

4.) Guidelines:

- How to Write Features and Benefits


- Press Release Guidelines
- Press & Analyst Launch Timeline

LEARN MORE ABOUT THE PRODUCT REVIEW PROGRAM TOOLKIT

NOTE: Purchase All 8 of the 280 Group Toolkits and save 50%! LEARN MORE

Copyright 2003-2014, 280 Group LLC. All rights reserved. Governed under the single user license terms agreed to by
end user. May not be distributed without prior written permission.
www.280group.com
FOR IMMEDIATE RELEASE… Contact: Name Phone Number
email: [email protected]

Compelling, attention grabbing headline goes here


Subhead with additional detail goes here…

City, State – [Date release goes over the wire] - Summary/overview of facts including the who, what,
where, when as well as why the press should care enough to write about it..

Paragraph one goes here, with additional details about the announcement. The most important information
goes in this paragraph.

Paragraph two goes here, with even more details about the announcement. Also included in this paragraph
is a quote backing up the claims and statements above. Oftentimes there will be a quote from the CEO or
other executives as well as a quote from customers or partners, depending on the nature of the
announcement.

Paragraph three goes here and wraps it up, with details about pricing, availability, etc. After this paragraph
include some standard boilerplate text for the company (see below). The entire release is designed to be one
page long at most (ideally). Keep the length short and to the point because newswire services only allows a
certain number of characters and then charges for additional. Every time you put out a release on the news
wire you'll want to convert it into a PDF and put it on your website in a Press section in the company area
as well - that way the content will get indexed by search engines and help your overall site ranking in
search results.

Founded in XXXXX, XYZ company develops products that help customers XXX. Major customers of
XYZ company include YYZ. XYZ company has offices in XXX and over XXX employees worldwide and
is a leader in the XXX market. More information about XYZ Software can be found at www.abc.com.

For additional information contact: Name Email Phone Number

###

Copyright 2003-2014, 280 Group LLC. All rights reserved. Governed under the single user license terms agreed to by
end user. May not be distributed without prior written permission.
www.280group.com

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