Dse Project
Dse Project
Dse Project
FINANCING
PROJECT ANALYSIS
ON
DELTA PAINTS
PAINT THE EARTH GREEN
1
2. Abstract
This project report presents Delta Paints, an innovative solution that transforms demolished concrete into
sustainable paint, addressing pressing environmental issues such as carbon emissions and industrial waste. By
utilizing the inherent ability of cement to absorb CO2, Delta Paint offers a dual benefit: reducing pollution
while contributing to the circular economy. This project holds personal significance, as the inspiration arises
from my father's work in the paint industry, thereby inspiring me and becoming a driving force for creating an
ecofriendly alternative.
3. Acknowledgements
I would like to express my sincere gratitude to my DSE Professor, Mr. Anil Kumar, for his guidance and
support in this project. A special thanks to my father, whose experience and work in the paint industry served
as a constant source of stimulation for this project. Without their guidance, encouragement, and active
cooperation, completing this report would not have been possible. I also extend my thanks to everyone who
contributed to this endeavour, as it truly was a team effort. Thank you once again for making this vision a
reality.
4. Certificate
This is to certify that this project represents my original work, developed with integrity and hard work. All
external sources of ideas and information have been fully acknowledged and appropriately cited. This project
has been submitted exclusively as a requirement for the DSE Project Appraisal and Financing course for
Semester 3 at Delhi University.
2
How We Thought of This Idea
The idea behind Delta Paint emerged from a deep concern for industrial waste management and the
environmental cost of cement production. Cement is the most carbonintensive ingredient in concrete and is
responsible for eight per cent of global emissions. The demolition of industrial buildings leaves behind large
quantities of concrete waste, which is typically sent to landfills, where it disturbs the pH balance of the
surrounding soil. This resulted in the realization that concrete could be repurposed instead of discarded,
particularly because cement, a primary component of concrete, has the natural ability to absorb CO2.
Through research, we discovered that concrete, when processed properly, could not only be reused but could
also actively sequester carbon. This eureka moment led to the ideation of a sustainable paint that utilizes this
carboncapturing ability while simultaneously addressing the waste crisis caused by industrial demolition.
The concept leverages the inherent properties of cement to convert an environmental burden into a useful
product. Further inspiration came from the growing need for sustainable solutions in the construction and
design industry, as well as the increasing consumer demand for ecofriendly products.
This project holds personal significance as my father owns a paint shop, which has given me a deep
understanding and appreciation for the paint industry. The idea of creating a paint that is not only functional
but also contributes to environmental sustainability aligns with my passion for both the paint business and
environmental conservation. This project merges my professional interests and personal values, creating a
solution that is close to my heart.
3
Contents Page
4
Delta Paints Project Life Cycle
1. Defining Stage
• Objective: Develop an ecofriendly paint (Delta Paint) using demolished concrete to capture CO₂,
reducing pollution and industrial waste while creating a sustainable product.
• Specification:
1. Transform waste concrete into paint through mineral carbonation.
2. Target both commercial and residential applications.
3. Create a product that is cost-effective, durable, and available in various colours.
• Tasks:
1. Conduct initial market and environmental impact analysis.
2. Research and test carbon-capturing properties of concrete-based paint.
• Responsibilities:
1. Project Lead: Oversees overall project direction and milestones.
2. R&D Team: Develops the paint formula and tests carbon-capturing efficiency.
3. Marketing Team: Conducts target audience analysis and initial brand positioning.
2. Planning Stage
• Budget:
1. Land Cost: ₹10,00,000 for 2500 sq meters.
2. Machinery and Plant Setup: ₹12,00,000.
3. Raw Materials: Minimal costs for concrete sourcing.
4. Total Estimated Cost: ₹74,00,000.
• Risk:
1. Potential delays in sourcing demolished concrete.
2. Regulatory changes affecting ecofriendly claims.
3. Awareness challenges for introducing a new product in the market.
• Resources:
1. Industrial equipment for pulverizing concrete.
2. Ecofriendly packaging materials.
3. Pigments and polyvinyl acetate (PVA) as a binder for paint.
• Staffing:
Core team members, including production, R&D, and administrative staff for initial 3month setup
(salaries: ₹8,00,000).
3. Execution Stage
• Status Reports:
Regular updates on production and R&D, ensuring milestones align with planned objectives.
• Changes:
1. Adjust production processes based on raw material quality and carbon capture effectiveness.
2. Incorporate customer feedback to refine the paint’s features and performance.
5
• Quality:
Strict adherence to environmental standards and quality testing for durability and CO₂ capture efficiency.
• Forecast:
Projected to meet rising demand for ecofriendly materials in urban areas and sustainable construction
projects.
4. Closing Stage
• Post Project Review:
Delta Paint has the potential to become a game-changing product in the sustainable materials
market.
Delivery:
Hand over the final product to distributors, ecofriendly stores, and online platforms (Amazon, Flipkart)
for public sales.
Engage with stakeholders to explore opportunities for further expansion into global markets.
This lifecycle, from definition to closing, ensures Delta Paints meets both sustainability goals and market
demand, paving the way for environmental impact and business growth.
6
5. Introduction
7
6. Solution Overview: Delta Paint
7. Manufacturing Process
8
Delta Paint is available in a variety of beautiful and unique colours and finishes, making it a versatile option
for both decorative and industrial uses. The use of polyvinyl acetate (PVA) as a binder ensures durability and
ease of application. Graphene, which can capture lots of carbon thanks to its structure, was also considered as
a binder but excluded because it is currently priced high and cannot be massproduced.
8.1 Pollution Reduction: Delta Paints helps reduce the detrimental effects of pollution on local
ecosystems, improving air and soil quality by utilizing industrial waste efficiently.
8.2 Eco-Friendly Carbon Capture: The paint absorbs the same amount of carbon dioxide that a tree
does per day, leveraging the carbon-capturing benefits of cement.
8.3 Waste Management: It keeps polluting waste materials out of landfills and avoids emissions
associated with producing new cement.
8.4 Cost-Effective: Feasible for all economic groups, Delta Paints offers an affordable, ecofriendly
alternative without compromising quality.
8.5 Industrial Waste Utility: Delta Paints maximizes the usefulness of industrial waste by transforming
it into a sustainable product that captures carbon effectively.
10
• Competition: Established paint brands may introduce similar ecofriendly products, increasing
competition.
• Regulatory Changes: Unforeseen changes in environmental or industrial regulations could impact raw
material availability or product compliance.
• Economic Fluctuations: Economic downturns could limit consumer spending on discretionary
products like premium paints, even if they are ecofriendly.
11
• Green Campus Initiatives: Schools, colleges, and universities aiming to reduce their carbon footprints
can use Delta Paint for classrooms, auditoriums, and other facilities, contributing to greener
educational environments.
11.6 Government and Community Projects
• Urban Development Initiatives: Government programs aimed at reducing pollution in cities can use
Delta Paint in public housing projects, urban planning, and beautification efforts.
• Smart Cities: As cities focus on sustainability, Delta Paint can play a role in green building practices,
particularly in new developments under the Smart Cities Mission.
11.7 Artistic and Decorative Projects
• Murals and Street Art: Delta Paint can be used by artists to create murals and public art installations,
providing an ecofriendly medium that aligns with environmental activism.
• Custom Interior Designs: Designers can use Delta Paint to craft unique patterns, finishes, and artistic
expressions on walls, offering creative and sustainable solutions.
By applying Delta Paint in these areas, users not only enhance the visual appeal of their spaces but also
contribute to reducing carbon emissions and environmental pollution.
13
14. Cost-Effective Techniques for Business Growth
14.1 Utilizing Recycled Material: By incorporating recycled goods, businesses can significantly reduce
material costs while promoting environmental responsibility. This approach aligns with the global
sustainability trend, enhancing both market appeal and resource management.
14.2 Leveraging Government Schemes (StartUp India): Government programs like StartUp India provide
financial aid, mentorship, and networking opportunities. Small and medium enterprises can benefit from
these incentives to reduce initial costs and gain competitive advantages.
14.3 Setting Up Local Manufacturing Plants: Establishing domestic manufacturing facilities minimizes
import taxes and transportation expenses. Local production also enables better control over quality,
efficiency, and timely delivery of products.
These techniques are especially crucial for businesses seeking longterm sustainability and aiming to
optimize their financial resources. By embracing such practices, delta paint can improve profit margins
while staying ecofriendly and compliant with local policies.
15.1Online Website (15%): A portion of sales comes directly through the company's own online
platform. This method offers a higher profit margin as it eliminates intermediaries, but typically
requires investment in digital marketing and website maintenance.
15.2Amazon & Flipkart (20%): Ecommerce giants like Amazon and Flipkart contribute to 20% of the
business’s total sales. While they provide vast exposure, they charge commission fees that impact
profit margins.
15.3Retail Sales (35%): Physical retail stores constitute the largest chunk, at 35%. Retail sales can
offer higher trust and customer engagement, although they also come with operational and
logistical costs.
15.4B2B Sales (30%): Business-to-business sales form 30% of the total revenue, showcasing that bulk
orders from other businesses or distributors play a significant role in driving sales.
14
16.2 Educational Content Marketing:
• Create informative blog posts, videos, and infographics about pollution reduction, carbon capture,
and waste management, positioning Delta Paints as an educator in the industry.
• Offer DIY guides on ecofriendly home improvements, emphasizing Delta Paints' role in reducing
your household’s carbon footprint.
16.3 Partner with Real Estate and Construction Companies:
• Approach green construction projects or LEED-certified buildings that focus on sustainability,
offering Delta Paints as a superior ecofriendly choice for paint.
• Engage architects and interior designers who advocate for sustainable design, making them
ambassadors for Delta Paints.
16.4 Collaborate with Retailers and Eco-Friendly Stores:
• Place Delta Paints in ecofriendly retailers, construction material shops, and online marketplaces
that focus on green products.
• Offer discounts or incentives for bulk purchases by institutions, schools, or businesses looking to
reduce their environmental footprint.
16.5 Corporate Social Responsibility (CSR) Tie-ups:
• Partner with corporations looking to enhance their CSR efforts by offering Delta Paints as a
carbon-reduction solution for their office spaces or CSR projects.
• Cohost sustainability workshops or events with corporate partners to reach a wider audience.
16.6 Ecofriendly Packaging and Branding:
• Make sure Delta Paints' packaging aligns with its sustainability values—use recyclable or
biodegradable materials and prominently display certifications like carbon-neutral production.
• Incorporate a strong visual identity that conveys eco-friendliness (use green, earthy tones) and
emphasize your green mission in your logo, tagline, and brand messaging.
20. Conclusion
In summary, Delta Paint has the potential to become a game-changing product in the sustainable materials
market. It addresses multiple pressing environmental issues—carbon emissions, industrial waste, and landfill
overflow—while offering a practical, cost-effective product that can be used in a wide range of applications.
The success of Delta Paint will depend on its ability to scale efficiently, the effectiveness of its marketing
campaigns, and its adoption by key market players in the construction and design industries. If these elements
align, Delta Paint could not only succeed but also set a new standard for sustainable innovation, helping
humanity in its fight against climate change.
Together, we can build a cleaner, greener future, one paint can at a time.
21.Bibliography
• https://www.dezeen.com/2021/08/06/carboncapturingcelourpaintallowsanyonetoparticipatein
co2removalintheirdailylives/
• https://materialdistrict.com/article/paintmadefromwasteconcretepowdersequestersco2/
• https://carbonherald.com/newpaintcancaptureandstoreco2fromtheair/\
• https://www.paint.org/coatingstechmagazine/articles/carboncapturecoatings/
• https://www.agrochemistry.com/news/paintmadefromwasteconcretesequestersco2/
• AI-Assisted Research: Parts of the analysis, organization, and structure were supported by AI
tools, including ChatGPT, to streamline information gathering and ensure clarity in complex
concepts.
17