Brand Book

Brand role

Spotify is
the right music
for every moment.
This is our brand role. It’s a simple statement that
helps to guide everything we do. Including how we
look and how we talk to the world.

Spotify is not just a utility that allows you to access

millions of songs. It’s about having the right music at
your fingertips. Whatever mood you’re in, wherever
you find yourself, the perfect music is always there
with you.

Whether you provide devices, accessories, net-

works or apps, let’s join forces and give people the
right music for every moment.
Primary Logotype

Primary Logotype Primary Black Logotype Primary White Logotype Clearspace

The first way we signify the presence of Spotify

is with our Primary Logotype. It’s the clearest X/3
way we can identify our company visually. We X
should be signing off all of our communications
with the logotype; our partner messages must
be identified as coming from us, and you!

Clearspace
In order to preserve the integrity of the Primary
Logotype, it is important that no other logos,
type or other graphic elements infringe on its
space. The minimum clearspace around the
logotype is equivalent to 1/3 of the width of the
logotype.

Smallest size use

The minimum size the Primary Logotype may
be used for print applications is .4” (10mm)
wide. Include the registration mark for this Minimum size
measurement.

For digital applications, the minimum size is 45 Minimum size

pixels wide.

Logotype artwork Minimum print size 0.4 inch (10 mm) wide.
Do not attempt to redraw or recreate any Minimum digital size 45 pixels wide.
element of the logotype. Use the approved
digital files of the artwork.
Horizontal Logotype

Horizontal Logotype Horizontal Black Logotype Horizontal White Logotype

If it’s impossible to use the Primary Logotype

for some reason, you have the option of using
the Horizontal logotype. It’s still a good way of
showing off the Spotify brand, so don’t you
worry!

Clearspace
In order to preserve the integrity of the Primary
Logotype, it is important that no other logos,
type or other graphic elements infringe on its
space. The minimum clearspace to the around
the logotype is equivalent to 1/2 of the height of
the logotype.

Smallest size use

The minimum size the Primary Logotype may
be used for print applications is .6” (15mm) Clearspace Minimum size
wide. Include the registration mark for this
measurement.
Minimum print size 0.6 inch (15 mm) wide.
Y/2
For digital applications, the minimum size is 80 Minimum digital size 80 pixels wide.
pixels wide.

Logotype artwork
Do not attempt to redraw or recreate any Y
element of the logotype. Use the approved
digital files of the artwork.
Monochromatic Logotype

Monochromatic Black Logotype Monochromatic White Logotype Clearspace

Monochromatic X/3 X
Logotype
The monochromatic logotype should only be
used when there are not enough colors to
properly reproduce the Primary Logotype.

Clearspace
The minimum clearspace around the Primary
Logotype is equivalent to 1/3 of the width of the
logotype.

The minimum clearspace around the Horizontal

Logotype is equivalent to 1/2 of the height of
the logotype.

Minimum size
Smallest size use
Primary Logotype should never be smaller than
.4” (10mm) wide. Include the registration mark
for this measurement. Monochromatic Black Logotype Monochromatic White Logotype Clearspace

For digital applications, the Primary Logotypes’ Y/2

minimum size is 45 pixels wide.

Horizontal Logotype should never be smaller Y

than .6” (15mm) wide. Include the registration
mark for this measurement.

For digital applications, the Primary Logotypes’

minimum size is 80 pixels wide.

Minimum size Vertical Minimum size Horizontal

Logotype artwork
Do not attempt to redraw or recreate any Minimum print size 0.4 inch (10 mm) wide. Minimum print size 0.6 inch (15 mm) wide.
element of the logotype. Use the approved
Minimum digital size 45 pixels wide. Minimum digital size 80 pixels wide.
digital files of the artwork.
Together with Partner Logos

Partner logos Relationship with text-based logotypes

Size relationship–Primary Logotype

When partner logos are longer and more
text-based, we prefer them to be at the
same height as the logotype.

For symbol-based logos, we prefer them to Y

be 2X the height of the logotype. Y/2

Size relationship–Alternate Logotype

When partner logos are longer and more
text-based, we prefer them to be at between 30
and 50% the height of the stroke.
Relationship with symbols
For symbol-based logos, we prefer them to
be the same height as the logotype.

Alignment X
We prefer our partner’s logos to always be
center aligned with either the Preferred or
Alternate logotype.

Always consult the partner’s company

guidelines for logo usage, minimum size, etc. X/3
Partner Logotype Don’ts

Logotype Don’ts
To make sure our logotype appears Don’t separate the icon from the word mark. They should always be Don’t use our logo against a green background.
as consistently as possible throughout treated as a whole.
our communications, we’ve identified
a few ways we don’t want our logotype
to appear.

Only use specified colours to represent the logotype. Don’t skew, rotate or stretch the logotype.

Avoid stylizing the logotype with outlines, glows, or any Respect the distance guidelines so that each logo has enough
other techniques. breathing room.
How we look Colour

Colour
Spotify Green is our hero colour. We use Spotify Green Solid Spotify Black Spotify Grey Spotify Sand Spotify White
Spotify Green to clearly signify the presence of Solid Solid Solid Solid
Spotify in people’s lives, and to help our users Pantone 376C
immediately identify us. Use this colour C54 M0 Y100 K0 Pantone Process Pantone Pantone C0 M0 Y0 K0
generously for our type, charts and as a R132 G189 B0 Black C Cool Gray 8C Cool Gray 1C R255 G255 B255
background. C0 M0 Y0 K100 C0 M0 Y0 K60 C6 M5 Y6 K0
R0 G0 B0 R130 G130 B130 R236 G235 B232
We have a select set of supporting neutral
colours which help Spotify Green to sing.
In the majority of uses, we want strong contrast
between all of the colours used.

Solid colours work best in printed applications

and for text.

The gradients are best applied in digital

applications like our website and email.
Partner Messaging

Key descriptive With Spotify, your music is everywhere. Working out, partying
messaging or relaxing, the right music is always at your fingertips.

There are millions of songs on Spotify – from old favourites to

the latest hits. Just choose the music you love, or let Spotify
surprise you.

This is an alternative paragraph to use if you want to get across catalogue breadth.

There are millions of songs on Spotify – from Beyoncé to Bach,

and Metallica to Mumford & Sons. Just choose the music you
love, or let Spotify surprise you.
(Feel free to localise these artists.)
Partner Messaging

Product messaging Free

Here are quick descriptors for our product tiers. Instant music for free on your computer, featuring ads.

Unlimited
Unlimited, ad-free music on your computer.

Premium
Your music is everywhere, on all your devices.
Partner Messaging

Premium messaging • Listen on all your devices

Here’s the list of Premium benefits. You’ll want to
stress the benefits that are most relevant for your
• Download music & listen offline
customers.
• Better sound quality
• No ads & no commitment*
* Delete ‘no commitment’ if inappropriate.

Premium descriptor

With Spotify Premium, your music is everywhere. Just hit play.

Plane, train or living room, the right music is always there for you.
Stream anything you like, or go offline and listen to your saved music.
Partner Messaging

Premium free trial 1. The offer is from Spotify

messaging Please make it clear that the free trial offer is from us, not your brand.
Some simple rules to help you message Spotify
free trials in a legal and Spotify way.

2. The offer is not exclusive

Please don’t suggest that the offer is exclusive to your customers.

Examples:

Right: Wrong:
Try Spotify Premium The Guardian gives you
free for 30 days. Visit 30 days free Spotify
theguardian.co.uk Premium.
Partner Messaging

Premium free trial General free trial messaging:

messaging – specific
messaging
Try Spotify Premium for free.
Some simple rules to help you message Spotify
Enjoy unlimited music on all your devices for 30 days.
free trials in a legal and Spotify way.
General headline & descriptor:

Try Spotify Premium free on your (device).

Enjoy unlimited music for 30 days.
<Try it free>

Examples:

Try Spotify Premium for Try Spotify Premium on

free on your Samsung TV. your Sonos Play 3.
Enjoy unlimited music for 30 days. Enjoy unlimited music for 30 days.
<Try it free> <Try it free>
Partner Messaging

Premium free trial Right: Wrong:

messaging – bundling Try Spotify Premium Get 30 days Spotify
The trial itself cannot be bundled with your
services/products
free for 30 days on your Premium free when you
Sonos. buy a Sonos Play 3.
Partner Messaging

Product Bundling General Partnership Messaging:

Listen everywhere with Telefonica & Spotify

Specific bundle examples:

With (bundle), you can enjoy unlimited music from Spotify on all
your devices.

With (bundle), you have 150 minutes, 500MB and unlimited

music from Spotify for 2 years.

With (bundle), you can enjoy Spotify for only X per month.
Listen everywhere with unlimited music on your (device).
Partner Messaging

Competitions Right:
Win Spotify Premium for a year!
Get lucky with 12 months of unlimited music on all your devices

Win Spotify Premium for X months!

Wrong:
Win free music for a year!
(Spotify is already free).
Some Social Media Posts
Thanks!