OB Unit-5
OB Unit-5
OB Unit-5
Compiled By,
Dr. Shameen Warsi
Culture
Culture is the set of important understanding that members of a community
share in common.
It consist of ways of thinking, feeling and reacting that are acquired by language
and symbols that creates distinctiveness among human group.
Organizational Culture
q System of shared assumptions, values and beliefs, that governs how
people behave in organizations.
q Culture of the organization provides boundaries and guidelines that help
members of the organization know the correct way to perform their jobs.
q The culture of an organization is ingrained in the behaviour of the
members of an organization and is very difficult to change. For this reason
culture is thought as the personality of the organization.
Organizational Culture
q Organizational culture is composed of several characteristics that range in
priority from high to low. Every organization has a distinct value for each of
these characteristics, which, when combined, defines the organization's
unique culture.
q Members of organizations make judgments on the value their
organization places on these characteristics and then adjust their behavior
to match this perceived set of values.
qEvery organization develops and maintains a unique culture, which
provides guidelines and boundaries for the behavior of the members of the
organization.
Relationship between Organizational Culture
and Behavior
Organizational culture and behavior are two separate yet wholly
related concepts. The type of established and shared values that
shape the activities of an organization is known as the
organizational culture.
Organizational behavior is the way the employees or the human
elements in the organization behave as a consequence of the
organizational culture in place in an organization.
Both organizational culture and behavior are critical to the
workings of a company because they can help determine whether
an organization is successful or not.
What is Organizational Culture? | Organizational Behavior and Human Relations
(lumenlearning.com)
https://youtu.be/4cBN8xH-5Qw
Culture is the way that an organization behaves, thinks, feels and understands
itself. But much cultural influence is hidden beneath the surface.
There are different levels of cultures that have developed over a period of time in
response to changing stimuli.
Change that tries to change behavior without understanding the deeper cultural
influences is unlikely to succeed.
Dominant Culture
Strong V/s Weak Culture
Culture V/s Formalization
Organizational Culture V/s National Culture
Organizational Culture Change
Culture is considered a potential competitive advantage by 82 percent of more than 7,000
CEOs and HR leaders from 130 countries, according to the Deloitte Global Human Capital
Trends 2016 report.
Yet only 28 percent of the Deloitte survey respondents believe they understand their culture
well, and only 19 percent believe they have the “right culture.”
ü Define desired values and behaviors
ü Align culture with strategy and processes.
ü Connect culture and accountability.
ü Have visible proponents
ü Define the non-negotiables
ü Align your culture with your brand
ü Measure your efforts
ü Don’t rush it
Forces for Change
“Change or Die”
Ø Technology
Ø Economic Shocks
Ø Competition
Ø Social Trends
Ø World Politics
Overcoming Resistance to Change
Ø Education and Communication
Ø Participation
Ø Facilitation and Support
Ø Negotiation
Ø Manipulation and Cooptation
Ø Coercion
Approaches for Managing Change
If you have a large cube of ice but realize that what you want is a cone of ice, what do
you do? First you must melt the ice to make it amenable to change (unfreeze). Then
you must mold the iced water into the shape you want (change). Finally, you must
solidify the new shape (refreeze).
Unfreeze
ØDetermine what needs to change by surveying your team or
organization to understand the current state.
Ø Understand why change has to take place.
Ø Frame the issue as one of organization-wide importance.
Ø Create a compelling message about why change has to occur.
Ø Communicate the vision in terms of the change required.
Ø Emphasize the "why."
Ø Remain open to employee concerns and address them in terms
of the need to change.
Change
After the uncertainty created in the unfreeze stage, the change stage is where
people begin to resolve their uncertainty and look for new ways to do things.
People start to believe and act in ways that support the new direction.
The transition from unfreeze to change does not happen overnight: people
take time to embrace the new direction and participate proactively in the
change.
In order to accept the change and contribute to making it successful, people
need to understand how it will benefit them. Not everyone will fall in line just
because the change is necessary and will benefit the company. This is a
common assumption and a pitfall that should be avoided.
Refreeze
When the changes are taking shape and people have embraced the new
ways of working, the organization is ready to refreeze. The outward signs of
the refreeze are a stable organization chart, consistent job descriptions, and
so on.
The refreeze stage also needs to help people and the organization to
internalize or institutionalize the changes. This means making sure that the
changes are used all the time, and that they are incorporated into everyday
business. With a new sense of stability, employees feel confident and
comfortable with the new ways of working.
As part of the refreezing process, make sure that you celebrate the success of
the change – this helps people to find closure, thanks them for enduring a
painful time, and helps them believe that future change will be successful.
Google
Google's corporate culture is a treasure trove of perks and
bonuses. Free meals, employee vacations and parties, cash
bonuses, open speeches by high-level executives, employee
recognition, gyms, and a pet-friendly atmosphere are all
available at Google. It's no surprise that Google's company
culture is the gold standard by which all other IT firms are
judged.
Zoom
The video conferencing technology company -Zoom is known
for its amazing culture, and with good reason: their emphasis
on people. The business has a reputation for genuinely caring
about its employees. Zoom even encourages employees to bring
loved ones to work so that teammates and coworkers can meet
the individuals who work behind the scenes, who inspire them,
and for whom they work.
Netflix
Netflix's corporate culture is based on the principle of "people
over process." They have a set of ideals in which they strongly
believe and which they want their employees to live out in their
job.
The foundation of the organization is a strong sense of loyalty and
ownership. Their goal is to pervade the workforce with their
values and philosophies in order to motivate and urge people to
support innovation in order to achieve higher growth.
Zappos
Zappos' culture is now well-established and well-known. They
concentrate on hiring to keep things going. The goal of the hiring process
is to discover people who share the company's values.
Zappos devotes a significant amount of time and resources to employee
team building and culture promotion. They want every employee to
embody the company's principles. Customers can even tell that Zappos
staff are happy.
DHL
DHL is unique in how it benefits from its dynamic, multicultural
environment. With a variety of programmers, such as the unique
integrated learning platform that fosters talent development, the
organization looks after its employees throughout their careers.
Another pillar is workplace wellness, which includes annual events and
long-term activities to protect employee health.
LinkedIn
LinkedIn was even on Glassdoor's 2020 Best Places to Work list,
but two characteristics aren't mentioned enough: devotion to
people and a focus on five principles: transformation, integrity,
collaboration, humor, and results.
Pixar
How does a corporation maintain such a high level of creativity and
excellence at the same time? Well. we would never really know. At Pixar,
everything is a work of art and employees are encouraged to be their
true “creative” self. The essential ideals of the animation studio inspire
the entire cultur. .
Bento’s motto - “Be Human” - illustrates the company’s dedication to both professional and
personal development. To support team members in all aspects of their lives, several
members of the company’s leadership team extend their mentorship beyond the workplace,
helping employees be more human. This mentality of helping and supporting each other is
transferred throughout the company from colleagues to customers and partners.
When one employee was apprehensive about talking with the CEO, they began having
regular meetings to build their confidence, discussing both personal and professional
challenges and goals. No matter their level, employees feel valued in all aspects of their lives,
including both their professional and personal aspirations.
FloQast
FloQast provides cloud-based software that helps accounting
departments streamline and improve workflows. “Overall, I think it’s
really important for management to be open about what’s going well
and what’s going poorly with the business,” says Mike Whitmire, Co-
Founder and CEO. “I like discussing the good, but honestly, I see more
value from discussing the bad.”
Transparency is key to their culture and is embodied by everyone from
the CEO to the latest hire. One employee noted how surprised she was at
how transparent the CEO and COO were during the interview process.