THUS

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Section A
1. D
2. B
3. A
4. D
5. A
6. B
7. A
8. D
9. C
10. A
11. D
12. A
13. B
14. D
15. C
16. C
17. A
18. A
19. B
20. C
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Section B -Question 1
Business Intelligence Analytics Business Analytics
1 It focuses on descriptive Includes all kinds of Focus on both
analytics which involves data analysis, can predictive and
reporting on historical data. either be predictive, prescriptive
diagnostic, analytics. It is used to
descriptive or predict future trends
prescriptive. It is a based on historical
general data data and provides
processing and recommendations on
analysis technique. what actions should
be taken to improve
future outcomes.
2 Uses dashboards, data It is broader concept Uses advanced
visualization, and static of data examination statistical techniques,
reporting to help monitor and may include any machine learning
business performance. It method of breaking algorithms, and
relies on data aggregation and down data, from predictive modelling
summarization for decision- basic statistical for deeper data
making. analysis to advanced analysis. It helps in
machine learning. finding patterns and
relationships in data
to predict future
events and optimize
business strategies.
3 It is mostly historical or It can be past, It is future-oriented,
present-focused, allowing present, or future- using historical data
organizations to analyze past oriented, depending to make predictions
data and make sense of on the specific type and inform future
current operations. of analysis being decisions and
conducted that is, strategies.
descriptive,
diagnostic,
predictive, or
prescriptive
analytics.
Question 2
Challenge posed by dimension 1: Storage and managing data due to big size
Technological of methodology- based solution for 1: Using distributed storage system and
cloud storage solutions like google clouds.
Challenge posed by dimension 2: Processing high-speed real-time data.
Technological of methodology- based solution for 2: Utilizing fast stream processing tools
like Apache Kafka or Spark Streaming.
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Challenge posed by dimension 3: Handling diverse data types either structured or

unstructured.
Technological of methodology- based solution for 3: Use NoSQL databases like MongoDB
or data lakes that support multiple data type.
Question 3
a. Which solution is the best, i.e., A, B, C, D, E, F, or I? (2 marks)
C is the best solution because it is closest to the centre of the solution space, and thus
represent the most optimal or balanced choice.
b. Explain if all solutions are indeed feasible or not. If not, identify the infeasible
solution(s). (2 marks)
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Solutions within the "Obvious Solutions" circle (A, B, C) are feasible. Solutions outside the
circle (D, E, F) might represent less optimal or even infeasible options based on how far they
are from the "obvious solutions" zone. Therefore, D, E, and F might be infeasible. I is
infeasible.
c. What is the difference between (A, B, and C) vs. (D, E, and F)? (1 mark)
The main difference between (A, B, C) and (D, E, F) is that the first group (A, B, C) lies
within the "Obvious Solutions" area, which indicates these are more feasible solutions. The
second group (D, E, F) lies outside of this zone, which suggests they may be infeasible
solutions.
Question 4
Mention any two high-level (consolidated) rationales of Analytics-CORE.
Rationale 1: Increased accuracy and precision in predictive models help organizations
anticipate trends and customer behaviours.
Rationale 2: Enhanced real-time data access allows for quicker reactions to market changes
and internal developments.
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Three Analytics-CORE elements

Analytics CORE element (0.5 What it is? Or Definition (0.5 What is the rationale
marks) marks) behind it? (0.5 marks)
1 Data Collection The process of gathering Ensures a solid
relevant and accurate data for foundation for
analysis. analytics, as decisions
are based on reliable
data inputs.
2 Data Processing Converting raw data into Enables efficient
meaningful formats for analysis by organizing
analysis. data into structured,
usable formats.
3 Data Visualization Presenting data insights in a Makes data more
graphical or visual format. accessible and
understandable for
stakeholders, aiding
decision-making.

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Challenge posed by dimension 3: Handling diverse data types either structured or

Three Analytics-CORE elements

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