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HỌC VIỆN TÀI CHÍNH ĐẠI HỌC TOULON

BÁO CÁO KIẾN TẬP

Dự án: Cử nhân Tài chính – Ngân hàng – Tài chính

Họ và tên sinh viên: NGUYỄN THỊ MỸ HẰNG

Lớp: K131

Niên khoá: 2022 – 2025

Doanh nghiệp: Ngân hàng TMCP Đầu tư và phát triển Việt


Nam

Thời gian kiến tập: 01/07/2023 đến 30/07/2023

Hà Nội, 2023
MỤC LỤC

DANH MỤC KÍ HIỆU, CHỮ VIẾT TẮT................................................................................

DANH MỤC BIỂU ĐỒ ..............................................................................................................

DANH MỤC BẢNG ...................................................................................................................


DANH MỤC KÍ HIỆU, CHỮ VIẾT TẮT

TC Tài chính

DVTC Dịch vụ Tài Chính

CNTT Công nghệ thông tin

CSKH Chăm sóc Khách hàng

CAR Hệ số an toàn vốn

DNTC Ngân hàng

HĐQT Hội đồng quản trị

ĐHĐCĐ Đại hội đồng cổ đông

NH Ngân hàng

TGĐ Tổng giám đốc

POS Máy bán hàng chấp nhận thẻ ngân hàng để thanh toán hóa đơn
dịch vụ.

ROA Tỉ số lợi nhuận trên tài sản

ROE Lợi nhuận ròng dành cho cổ đông thường

TNHH Trách nhiệm hữu hạn

QLRR Quản lý rủi ro

TMCP Thương mại cổ phần

WTO Tổ chức Thương mại Thế giới


DANH MỤC BIỂU ĐỒ
Diagram 1.1.3: Organizational structure of BIDV Vietnam..................................4

Chart 3.1.2: Chart of four challenges that BIDV has to face...............................14

TABLE OF CONTENTS

Table 1.2.1: Summary table of BIDV's main products.........................................12

Table 1.3.1: Summary accounting balance sheet for the year 2022.....................13

Table 1.4.1: Number of BIDV employees 2019-2022..........................................14

Table 1.4.2: BIDV employee structure in 2019-2022..........................................15

Table 1.5.1: Summary table of business performance results for the years 2021
and 2022................................................................................................................19

LIST OF IMAGES

Image 1.2.1: Summary table of BIDV's main products..........................................6

Image 1.3.1: Customer deposit mobilization by term and BIDV's capital


mobilization structure for the year 2022...............................................................17

Image 1.5.1: Diagram depicting BIDV's business performance results from 2018
to 2022..................................................................................................................18
Nguyễn Thị Mỹ Hằng – K131

INTRODUCTION
Vietnam has been and is currently completing its industrialization and
modernization process for the country, steadily progressing on the path of
economic and social development. Alongside the current economic
advancements, the activities of the Banking sector have also been gradually
innovating and continuously evolving. Banks consistently demonstrate their
crucial role and function in becoming sources of necessary capital for all
business and production activities. Among them, the Joint Stock Commercial
Bank for Investment and Development of Vietnam (BIDV) is one of the banks
with significant influence on businesses in particular, and the overall
socioeconomic landscape of Vietnam in general.
The Joint Stock Commercial Bank for Investment and Development of
Vietnam (BIDV) is honored to be among the top 10 most reputable companies
in the Banking and Insurance sector in Vietnam in 2023. This marks the 6th
consecutive year that BIDV has been recognized in this reputable ranking by
Vietnam Report. Particularly noteworthy, BIDV has risen to the 4th position
in the 2023 ranking, climbing 2 spots compared to 2022. This demonstrates
BIDV's sustained excellence over time and underscores the trust it has
garnered through annual awards and significant business achievements within
the Banking and Insurance sector in Vietnam.

In recent years, the Financial, Banking, and Insurance sector has


experienced significant fluctuations, particularly in the context of the recent
Covid pandemic. BIDV is no exception. Specifically, the challenges,
difficulties, opportunities, and developments of BIDV will be elucidated in
this report.
The report is divided into three sections:
Part 1: Understanding about the Joint Stock Commercial Bank for Investment
and Development of Vietnam (BIDV) and its presence in Vietnam.
Part 2: Exploring the market and development orientation of the bank.
Part 3: Observations and recommendations.
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This report has been completed with the dedicated guidance and
assistance of Ms. Nguyen Minh Thuy and colleagues at the BIDV's branch
office in Thai Nguyen, Vietnam - located at 653 Luong Ngoc Quyen Street,
Hamlet 22, Thai Nguyen City, Thai Nguyen Province.
During the internship period and the process of preparing this report, I
acknowledge that errors may have occurred, and I sincerely hope for the
understanding of my professors and mentors. Additionally, due to my limited
expertise and practical experience, I humbly request contributions and
feedback from my professors to help me gain more experience and improve
the quality of my future reports.

I sincerely appreciate!

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PART I: UNDERSTANDING ABOUT THE JOINT STOCK


COMMERCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF
VIETNAM

1.1. General Introduction:

1.1.1. General Information about the Joint Stock Commercial Bank for
Investment and Development of Vietnam(BIDV)

Contact Information:

- Name: BIDV - Joint Stock Commercial Bank for Investment and


Development of Vietnam

- Trading Name: Joint Stock Commercial Bank For Investment And


Development Of Viet Nam ( BIDV)

- Type of Operation: State-owned joint-stock company with a majority


stake held by the state

- Tax Identification Number: 0100150619

- Headquarters Address: BIDV Tower, 194 Tran Quang Khai Street, Ly


Thai To Ward, Hoan Kiem District, Thai Nguyen City, Vietnam

- Legal Representative: Phan Duc Tu

- Date of Establishment: April 26, 1957

- Headquarters Phone: 0422205544

- Fax: 024.22200399

- Status: Active

- Website: BIDV.com.vn

- Email: [email protected]

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Charter Capital: 50,585,000,000,000 VND (Fifty trillion, five hundred


eighty-five billion Vietnamese dong)

BIDV is a bank ranked among the top 30 banks with the largest asset scale
in the Southeast Asia region, and it is also included in the list of the top 1,000
best banks globally by The Banker magazine. BIDV operates in various
business sectors, including banking, insurance, securities, and financial
investments, with a workforce of over 24,000 staff and experts across financial
domains.

1.1.2. Formation and Development Process of BIDV

The Joint Stock Commercial Bank for Investment and Development of


Vietnam (BIDV) is renowned as the oldest bank in the Vietnamese credit system,
with a history intertwined with each glorious and intense chapter of safeguarding,
constructing, and developing the nation and the Vietnamese people. Throughout
its history, BIDV has undergone four name changes, each corresponding to
different periods of the country's development:

- 1957-1981: Bank for Construction of Vietnam

- 1981-1990: Bank for Investment and Construction of Vietnam

- 1990-2012: Bank for Investment and Development of Vietnam

- 2012-Now: Joint Stock Commercial Bank for Investment and


Development of Vietnam

Each phase of the bank's development is closely linked to prominent


developmental events of its respective era. In the initial period of 1957-1981,
the bank's primary function was to allocate state budget funds for essential
construction investments, in accordance with state-assigned tasks, to serve the
socialist construction movement in the North and the liberation of the South,
leading to the reunification of the nation. During the phase after 1981-1990,
which marked the preparation and initiation of the renewal process, the bank

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actively carried out its core tasks in serving the economy. It adapted to the
transition to a market-oriented economy, serving both the state economy and the
emerging market economy. From 2012 to the present, the Joint Stock
Commercial Bank for Investment and Development of Vietnam (BIDV) has
transitioned to the Joint Stock Commercial Bank model. This move represents a
remarkable and robust development step for BIDV within the integration
process. With fundamental changes in its mechanisms, ownership, and
operational methods, BIDV successfully underwent privatization and
transformed into a fully operational joint-stock commercial bank. It now
operates in accordance with market principles, with a strong orientation towards
international integration and competition.

BIDV is gradually becoming the preferred and trusted choice for economic
organizations, businesses, and individuals seeking access to financial and
banking services. This accomplishment is a source of pride for generations of
employees and professionals in the financial and banking sectors over the years.
It has propelled BIDV to become one of the largest banking brands in Vietnam
today.

1.1.3. BIDV Organization Structure:

To manage and operate the company, ensuring smooth, unified, and


effective activities, the company has established the management structure as
follows:

 General Meeting of Shareholders

 Board of Directors

 Executive Board

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Hierarchy 1: BIDV Organization Structure


(Source: https://www.BIDV.com.vn/vn/quan-he-nha-dau-tu/quan-tri-doanh-nghiep/co-
cau-to-chuc)

The function and responsibilities of each department and position are as


follow:

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- General Meeting of Shareholders: This is the highest decision-making


body of BIDV, comprising all shareholders with voting rights. It operates
through annual general meetings, extraordinary general meetings, and through
written consultations to make decisions.
- Board of Supervisors: This body is elected by the General Meeting of
Shareholders to represent the shareholders in independently, objectively, and
truthfully supervising and evaluating all business, managerial, and operational
activities of BIDV. The Board of Supervisors is responsible for assessing
BIDV's financial status and is accountable to the General Meeting of
Shareholders for fulfilling its assigned tasks. It consists of 3 members who
inspect and supervise the legality, accuracy, and honesty of management,
business operations, accounting records, and financial reports of the company.
- Board of Directors: This is the governing body of BIDV, with full
authority to act on behalf of BIDV to make decisions and fulfill the rights and
obligations of BIDV, except for matters under the jurisdiction of the General
Meeting of Shareholders. The Board of Directors consists of 11 members.
- Board of Secretary:
- Prepare document files, manage, categorize, and archive documents and
records.
- Arrange work schedules and organize meetings for the Board of
Directors.
- Handle diplomatic affairs
- Monitor and supervise the work of various departments
- Handle logistical support.
- Policy and Oversight Board of BIDV: This board plays a role in
enhancing the efficiency and effectiveness of monitoring and system
management by closely coordinating with relevant units within the system. It
progressively advises and consults the Board of Directors in formulating
mechanisms, policies, and monitoring the activities of the system to create a

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friendly, efficient working environment that encourages a culture of innovation,


creativity, and unity.
- Strategy Management Board: Comprised of core personnel of the
company who have a comprehensive understanding of the company's various
business sectors, this board is tasked with devising short-term and long-term
strategies for BIDV. They establish strategic objectives, propose and approve
appropriate policies to enhance the achievement of objectives.
- Functional Divisions at the Main Headquarters: The main headquarters
of BIDV is organized into 7 functional units, including:
- Wholesale Banking Division: Responsible for maintaining and
developing the bank's relationships with corporate customers. This unit
introduces BIDV's products to customers including credit institutions, insurance
companies, securities firms, etc.
- Retail Banking Division: Responsible for marketing, developing, and
offering standardized products to individual customers and households.
- Capital and Capital Currency Division: Responsible for conducting
capital and money market transactions to meet the asset and liability
management requirements set by the Asset and Liability Management
Committee.
- Risk Management Division: Responsible for controlling credit activities
and other risks that the bank might encounter.
- Joint Ventures Division: Responsible for payment transactions, direct
payment settlements such as domestic payments, international transfers,
managing loans, customer services, and foreign funding.
- Financial Accounting Division: Responsible for financial and accounting
information of banks and subsidiary companies, transmitting management
information to accounting units at the main headquarters and general
accounting, managing finance and funds, analyzing financial information, and
monitoring.

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- Support Division: Responsible for providing support for general business


activities and overall operations of the bank.

1.1.4. Functions and Responsibilities of BIDV:

 Vision:
 "To become a leading first-class bank in the Southeast Asia region,
within the top 100 banks in Asia."
 Mission:
 "BIDV brings the best benefits and utilities to customers, shareholders,
employees, and the community."
 Core Values:

"Reliable Quality - Customer-oriented - Innovation for Development -


Professional and Creative - Social Responsibility"

The Joint Stock Commercial Bank for Investment and Development of


Vietnam (BIDV) is an investment and development bank that operates in
various sectors to serve consumers.

- In the financial sector, BIDV is a leading player and has established its
brand in the Vietnamese investment market.
- In banking, BIDV constantly strives and innovates to provide suitable
products and services that meet the essential needs of customers, such
as card services, personal loans, deposit services, etc.
- In insurance, BIDV offers two main insurance products tailored to the
bank's various needs and circumstances: life insurance and non-life
insurance.
- In securities, BIDV provides products that promptly meet customers'
financial needs, including brokerage services, investment services,
securities trading, and derivatives.

1.2. Business Areas:


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- Business Areas:

+ Banking: BIDV is a leading experienced bank that provides a


comprehensive range of modern and convenient banking products and
services.

+
Insurance: Providing life and non-life insurance products designed to
suit customers' needs.

+ Securities: Offering a variety of brokerage, investment, and investment


advisory services, rapidly developing a network of agencies.

+ Financial Investment: Contributing capital to investment projects, with


a prominent role in coordinating key national projects.

- Currently, BIDV Vietnam offers various main products aimed at different


objectives, such as:

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Bảng 1.2.1: Bảng tóm tắt các sản phẩm, dịch vụ chính của BIDV.

S Các sản phẩm/dịch vụ

Unfixed-Term Savings

Sản phẩm gửi tiết kiệm Fixed-Term Savings


1
ngân hàng BIDV Online Deposit

Target Savings

2 Sản phẩm thẻ BIDV

BIDV Visa Infinite

BIDV Visa Platinum Cashback

BIDV MasterCard Platinum

BIDV BIDV Visa Precious

BIDV Visa Flexi

BIDV Visa Flexi (low fee)

BIDV Visa Smile

BIDV Debit Card BIDV Smart

BIDV Harmony

BIDV eTrans

BIDV Moving

Thẻ BIDV MasterCard Young Plus

BIDV MasterCard Vietravel Debit

BIDV MasterCard Premier


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BIDV MasterCard Ready

BIDV Mastercard Platinum Debit

Investment Advisory Products

3 BIDV, through BIDV Securities Company (BSC), offers


investment advisory products tailored to customers' risk
preferences.

Other services

- BIDV MetLife Life Insurance

4 - BSC Securities Services

- BIDV Premier Wealth Management Solutions

- Loan Products

(Nguồn: https://bstyle.vn/ngan-hang-BIDV.html)

 Market and Main Customers:

BIDV's customer portfolio consists of both Individual and Corporate


customers:

- Corporate: BIDV currently boasts the largest number of


corporate customers within the banking system in Vietnam. Its corporate
clientele encompasses conglomerates, large companies, as well as small
and medium-sized enterprises.
- Individuals: As per BIDV's report at the beginning of 2021, the
number of individual customers stands at approximately 11.6 million,

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marking a growth of 14%. There was an additional increase of around


1.45 million customers in 2020.

- Market: Various provinces and cities across Vietnam.


- Primary Customers: Economically stable customers with a demand for
Financial Services.

1.3. Scale and Financial Structure of BIDV:

According to the report from BIDV, by the end of December 31, 2022,
all business indicators of BIDV had met the plans of the State Bank of
Vietnam and the General Meeting of Shareholders: BIDV's total assets
reached over 2.08 quadrillion VND, representing a nearly 21% growth
compared to 2021; making it the first commercial bank to surpass this
milestone and maintaining its position as the largest joint-stock commercial
bank in terms of total assets in Vietnam.

Total mobilized capital reached 1.95 quadrillion VND, increasing by


21.1% compared to the beginning of the year; of which, organized and
individual mobilized capital reached 1.62 quadrillion VND, growing by
8.8% compared to the beginning of the year and accounting for nearly 13.6%
of the market share of deposits in the entire banking industry.

Table 1.3.1: Summary balance sheet for the year 2022.


Indicators Early of the year End of the year
Assets
Current Assets 1,729,178,818 2,071,691,617
Long-term Assets 32,516,974 48,917,767
Total Assets 1,761,695,792 2,120,609,384
Capital Sources

Liabilities 1,675,366,766 2,016,419,389


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Equity Capital 86,329,026 104,189,995


Total Capital Sources 1,761,695,792 2,120,609,384

(Unit: Million VND)


(Source: Financial Report of BIDV - Joint Stock
Commercial Bank for Investment and Development of
Vietnam)

1.4. Human Resource Scale of BIDV:

- Total Workforce: The current BIDV system employs 25,000 workers, with
190 branches operating in all 63 provinces and cities of Vietnam, as well as
in 6 other countries.

In 2022, the Covid-19 pandemic and global conflicts led to high inflation
and a global economic recession. Within the country, the economy
maintained a positive recovery and growth momentum. However, business
operations faced numerous challenges, including high prices of goods and
services, particularly rising fuel costs, and a shortage of labor. In response to
these circumstances, the BIDV Trade Union renewed its strategies and
activities, focusing on grassroots efforts to build a robust and supportive
organization. This aimed at safeguarding the legitimate rights and interests
of workers in order to retain and nurture a skilled workforce.

Table 1.4.1: Number of BIDV Staff Members 2019-2022

Female Labor
Year Total Female Force Ratio/Total
Labor Force (%)

2019 23 854 10 961 45,95

2020 25 088 11 437 45,59

2021 24 880 11 499 46,22


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2022 25 960 12 055 46,44

(Source: BIDV Human Resources Department)

- Segmentation by Workforce Education: BIDV Vietnam boasts a substantial


number of employees with high educational qualifications and extensive
experience in providing financial advisory services, insurance, and more. In
addition, the bank regularly organizes training courses to enhance the skills
and knowledge of its staff.

- .

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Unit: %

Content 2019 2020 2021 2022

University and above 89,20 89,50 91,50 91,61

College 2,80 2,60 2,40 2,38

Intermediate 8,00 7,90 6,10 6,01

Table 1.4.2: Professional Structure of BIDV Staff

(Source: BIDV Human Resources Department)

- Segmentation by Business Functions Under the guidance of the General


Meeting of Shareholders, the Board of Directors, and the Executive Board,
the bank operates. Moreover, there are various departments with different
functions, such as the Financial Operations Department, Human Resources
Management Department, Finance and Pricing Department, Business
Department, Brand and Marketing Department, and Expansion Distribution
Department,…

1.5. Financial Performance of BIDV:


According to the report from BIDV, as of December 31, 2022, all business
indicators of BIDV have achieved the targets set by the State Bank of Vietnam
and the General Meeting of Shareholders. The total assets reached over 2.08
quadrillion VND, marking a growth of nearly 21% compared to 2021. BIDV
became the first commercial bank to surpass this milestone and continues to
maintain its position as the largest commercial joint-stock bank in terms of total
assets in Vietnam.

Total mobilized capital reached 1.95 quadrillion VND, increasing by 21.1%


compared to the beginning of the year. Among this, organized and individual
mobilized capital amounted to 1.62 quadrillion VND, up by 8.8% from the

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beginning of the year, and accounting for nearly 13.6% of the total deposit
market share in the entire banking industry.

The total outstanding loans and investments reached 1.96 quadrillion VND,
marking a 19% increase compared to the beginning of the year. Among this,
outstanding credit reached 1.5 quadrillion VND, which increased by 12.65%
compared to the beginning of the year. This growth rate was higher than the
achievement in 2021 (11.8%), ensuring compliance with the State Bank of
Vietnam's limit (12.7%) and positioning BIDV at the forefront of the credit
market with a credit market share of approximately 12.5%. The non-performing
loan ratio, controlled according to Circular 11/2021/TT-NHNN, was maintained
at 0.9%..

Provisions for risk were set aside in accordance with regulations. The
coverage ratio of provisions for non-performing loans (DPRR credit fund/non-
performing loan) reached 245%, the highest level in recent years.

Pre-tax profit for the commercial banking segment reached 22,560 billion
VND, and consolidated pre-tax profit reached 23,190 billion VND. Profitability
indicators and operational safety indicators of the system were ensured: ROA
reached 0.95%; ROE reached 20.2%, exceeding the set targets; Capital
Adequacy Ratio (CAR) reached 8.76%, ensuring compliance with Circular
41/2016/TT-NHNN. The preservation and development of state capital at BIDV
were maintained, with contributions to the State Budget exceeding 6,600 billion
VND, ensuring shareholder rights and income for employees.

Despite a decline of nearly 34% in the VN-Index, BIDV's stock value increased
by almost 4% compared to the beginning of the year. The market capitalization
of BIDV reached over 8.1 billion USD, ranking it third in the overall market.
The operations of its subsidiaries, joint ventures, and associated companies in

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2021 showed positive outcomes. The pre-tax profit of this segment reached
nearly 1,600 billion VND in 2022.
These results have contributed positively to the development of the banking
sector and the socio-economic landscape of the country, serving as a foundation
for BIDV to take off in this new phase.

 Capital mobilization

- Market share: 13.6%

- Customer deposits increased by 6.8% from the end of 2021 to


1,473,605 billion VND as of December 31, 2022, thanks to the
extensive nationwide network and strong brand.

- Deposit structure: Individual deposits accounted for 47.2% of total


capital mobilization, ensuring sustainable growth in deposits.

Image 1.5.1: Customer Deposit Mobilization by Term and Capital


Mobilization Structure of BIDV in 2022

(Source: BIDV Official Portal)

 Business performance results

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Image 1.5.2: Diagram Illustrating BIDV's Business Performance from 2018 to


2022

(Source: BIDV Official Portal)

Overall, BIDV's business performance has shown consistent and


effective growth over the years.

Bảng 1.5.1: Bảng kết quả hoạt động kinh doanh tóm tắt năm 2021, 2022.

Indicators Year 2021 Year 2022


Total Revenue 62.493.889 69.582.444
Total Expenses 19.465.321 22.557.474
Gross Profit 43.028.568 47.024.970
Profit Before Tax 13.547.651 23.009.485
Profit After Tax 10.841.271 18.420.014

(Unit: Million VND)


(Source: Financial Report of BIDV - Joint Stock Commercial Bank for
Investment and Development of Vietnam)
Observation: The year 2021 marked a historic challenge due to the
global impact of the COVID-19 pandemic. However, with its strong
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financial foundation, unity, and persistent efforts, BIDV Vietnam


successfully overcame these challenges and achieved favorable business
results.
From the provided data, we can observe that the total revenue in 2021
reached over 69,000,000 million VND, a 0.11-fold increase compared to
2020; post-tax profit increased by over 7,578,743 million VND compared to
2020. BIDV Vietnam continued to maintain its position as one of the top
three foreign banks with the largest market share in Vietnam's financial
market.
Conclusion: In general, thanks to relentless efforts, the bank's economic
situation and revenue have experienced significant growth in the past two
years, despite facing numerous challenges and difficulties, primarily driven
by the impact of COVID-19.
.

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PART II: UNDERSTANDING THE MARKET AND DEVELOPMENT


DIRECTION OF BIDV

2.1. Market Situation in Recent Times:

In 2022, the Covid-19 pandemic significantly receded on a global scale,


yet the world economy still encountered various challenges. The projected
global economic growth will decelerate from 6.0% in 2021 to 3.2% in 2022
and 2.7% in 2023. This is considered the lowest growth rate since 2001,
excluding the periods of the global financial crisis and the most difficult
phases of the recent Covid-19 pandemic.

Amidst this backdrop, the global Financial market has, in essence,


continued to operate safely, recover, and exhibit positive growth. As we
enter 2022, against a backdrop of more complex macroeconomic and
geopolitical factors, the global Stock Market (Equity Market) has
experienced significant volatility, resuming a downward trend. Meanwhile,
the global Banking and Insurance sectors continue their recovery, albeit at a
slower pace.

In the year 2022, amidst the global economy facing significant


challenges, rapid and unpredictable fluctuations, and high instability, the
Vietnamese economy has shown robust recovery. The GDP growth rate
reached 8.02%, maintaining macroeconomic stability, controlling inflation,
and ensuring major balances. The investment and business environment has
improved, contributing positively to the recovery and socio-economic
development, building trust and support from the people and business
community. Several sectors have exhibited higher growth rates compared to
the pre-Covid-19 period.

Also in 2022, the Vietnamese financial market experienced substantial


development across three main sectors: Banking, Securities, and Insurance.
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The scale of the Vietnamese financial market, following international


standards until the end of September 2022, was approximately 295% of the
2022 GDP. Among this, the banking system (measured by the total assets of
both banks and non-bank financial institutions) played a dominant role,
accounting for about 64.7% of the total financial system assets. The market
capitalization of stocks, after a period of adjustment, decreased to 22.1%
compared to the 28.5% level in 2021. Bond market debt represented 12.5%,
and insurance fee revenue accounted for 0.7% of the total scale of the
Vietnamese financial system.

2.2. Compliance and Implementation of Macroeconomic Policies:

In 2022, despite facing numerous challenges and unpredictable


fluctuations, the entire system of BIDV (Bank for Investment and
Development of Vietnam) steadfastly adhered to and effectively
implemented the Party's and State's policies, the Government's directions,
the guidance of the Central Enterprise Bloc's Party Committee, and the State
Bank of Vietnam. BIDV elevated its determination and made high efforts to
comprehensively achieve the set objectives successfully.

Despite facing numerous challenges and difficulties, BIDV, through


collective effort, determination, and unity within its entire system, ensured
safe and smooth operations. The bank achieved comprehensive success in
meeting objectives related to scale, structure, quality, efficiency, and
institutional development. BIDV effectively managed and developed state
capital, fulfilled its fiscal obligations, safeguarded shareholders' rights, and
upheld the well-being of its employees. Furthermore, BIDV continued to
leverage its role as a major state-owned commercial bank, proactively
implementing solutions to support businesses, society, and the community....

BIDV has effectively implemented monetary policies, contributing to


the stability of the macroeconomic environment. In the context of the nation
facing various challenges stemming from diseases, natural disasters, and
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global geopolitical and economic fluctuations, BIDV has strived relentlessly


to uphold its role as a premier financial institution in the country. Alongside
the entire banking sector, BIDV diligently and effectively adhered to the
directives and policies of the Party, State, Government, the Central Business
Bloc Party Committee, and the State Bank of Vietnam. This collective effort
has positively contributed to maintaining macroeconomic stability and
promoting the development of various industries, regions, and localities.

BIDV has implemented numerous effective support programs for all


customer segments, including individuals, businesses, foreign direct
investment (FDI) enterprises, and financial institutions. BIDV has reduced
lending interest rates, lowered service fees, ensured foreign currency supply,
and maintained exchange rates stability to assist customers in overcoming
challenges, stabilizing production, and developing their businesses. In 2022,
BIDV reduced its income by over 5,500 billion VND, bringing the total
income reduction for customer support over the past three years to nearly
20,000 billion VND.

2.3. Other Influences:

Due to extensive economic integration, the Vietnamese economy has


also been significantly affected by the COVID-19 pandemic, but it has
demonstrated considerable resilience. The GDP growth reached 2.9% in
2020 and was forecasted to grow by 6.6% in 2021. Vietnam is among the
few countries in the world with positive economic growth. This is one of the
critical factors that significantly impact the development of BIDV.

2.4. Development Direction of BIDV:

In 2023, with the motto "Discipline - Effectiveness - Operational


Transformation," BIDV is determined to achieve its business plan with key
indicators:

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- Credit outstanding balance managed within the credit limit assigned by the
State Bank of Vietnam (SBV), with an expected increase of 12% - 13%.
- Effective mobilization of appropriate capital in line with capital utilization,
ensuring safety and efficiency, with an expected increase of 11%
- Tightly controlling the bad debt ratio according to Circular 11 at ≤1.4%.

To achieve the set goals, BIDV is determined to effectively implement the


following core tasks in 2023:

- Comprehensive transformation of the entire system's operations by integrating


information technology, ensuring safety, and enhancing operational
efficiency....
- Rigorous credit quality control, improving asset quality.
- Diversification of products and services while enhancing service quality and
customer satisfaction.
- Synchronous implementation of digital transformation solutions, accelerating
the progress of key IT projects, focusing on increasing the scale and
transaction value of digital banking services.

- Enhancing management and risk management capabilities, proactively


responding to unpredictable market fluctuations, ensuring discipline and
rigidity in all aspects of operations.

- Focusing on implementing plans to increase charter capital and self-owned


capital to enhance financial capacity and improve the CAR ratio.

- Continuing the effective implementation of the 2021-2025 Restructuring


Strategy and Plan for BIDV.

- Improving the quality of human resources linked to fostering corporate culture;


Enhancing the strength and brand value index.

(Source: Vietnam Industry and Trade


Magazine)
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PART III: OBSERVATIONS AND RECOMMENDATIONS

3.1. Advantages and Challenges of BIDV in Current Conditions

 Advantages

Support from Party, State, and Government: The backing of the State
through favorable legal and business environments, along with timely
macroeconomic policies, has provided BIDV with favorable conditions to
develop in challenging circumstances.

Improved Awareness of Financial and Insurance Services: The


increased awareness and understanding of financial and insurance products
and services among the public have contributed to BIDV's growth.

Strong Technological Development: The robust development of


Industry 4.0 has allowed BIDV to meet customer demands through various
stages of the banking sector.

Diverse Financial Distribution Channels: With the advancement of


the Fourth Industrial Revolution, digital channels and services are gradually
replacing traditional channels. However, some complex requirements and
decisions still make traditional channels, such as financial agencies, more
preferred by customers..

 Challenges

Escalating Industry Competition: The intensifying competition within


the financial sector, including banks, securities firms, and other financial
organizations, poses an ongoing challenge for BIDV Vietnam. Rivalry from
other banks and financial institutions is becoming more intense.

Risks from Natural Factors and Harsh Weather Conditions: In 2020


and 2021, the financial industry faced considerable difficulties due to the
impact of the pandemic, a scenario that BIDV Vietnam also encountered.
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Natural disasters, adverse weather conditions, and disease outbreaks have


contributed to these challenges.

Decreased Customer Income: In reality, approximately 22.2 million


workers experienced income reduction due to COVID-19 in 2020, according
to data from the General Statistics Office. Specifically, in Q1/2021, this
number rose to 6.5 million workers, nearly one-third of the total affected in
the entire year 2020. This indicates that customers' disposable income
significantly shrank compared to the previous year, reducing their ability to
allocate funds to financial services even when due. This challenge is more
pronounced than in 2020.

Exploitation of Financial Services Issue: Inflation can impact BIDV


Vietnam's profits through various channels, such as compensation demands,
costs, investment income, and the balance sheet. If inflation rises abruptly,
the consequences become more severe, as financial charges cannot be easily
adjusted.

Table 3.1.2: Chart of four challenges that BIDV has to face.

(Source: Vietnam Report)

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3.2. Using the SWOT Model to Evaluate BIDV Vietnam and Deriving
Opportunities and Challenges for the Bank:

3.2.1. Evaluation of BIDV Vietnam:

 Strengths (S):

- Strong Financial Capability: With a charter capital of over 50,585 billion


VND, BIDV Vietnam consistently demonstrates robust financial strength,
sustained business growth, and a positive brand image strategy. This has
increased the level of trust and confidence that customers and the public
place in BIDV. The bank maintains its position among the "Top 4 Leading
Banks in Vietnam."

- Solid Infrastructure and Nationwide Network: BIDV possesses a strong


foundation, an extensive nationwide network, and a team of capable
professionals with expertise and experience who are dedicated to the bank.
This advantageous setup facilitates BIDV in achieving new successes.

- Experienced Leadership: The bank's leadership team possesses in-depth


market knowledge and understanding, enabling them to formulate accurate
strategies and provide resolute, timely, and adept guidance, aligning with the
economic and societal context of Vietnam.

- Diverse and Unique Product Offerings: BIDV Vietnam has introduced a


range of diverse products and services catering to various customer needs.
Understanding customers' financial accumulation desires and psychology,
BIDV Vietnam has designed products tailored to financial needs such as
education plans, savings plans, investment plans, protection plans,
retirement plans, and more.

- Strong and Extensive Distribution Channel Network: BIDV Vietnam takes


pride in its extensive network, covering 1,085 branches, transaction offices
both within and outside the country, along with 10 subsidiaries and

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representative branches in countries such as Laos, Cambodia, Myanmar,


Russia, and Taiwan (China).

Modern Infrastructure and Technological Advancement: BIDV


continually innovates and applies technology to serve administration,
business, and advanced banking service development. The bank has
developed information technology systems like ATMs, POS systems, and
Contact Centers. Moreover, BIDV reinforces and develops infrastructure
systems including network resource monitoring, service-oriented
architecture (SOA), workstation access control, and enhances information
processing for bank management through MIS and CRM.

BIDV Vietnam has been making efforts to diversify its payment


channels. Earlier this year, the bank integrated with digital wallets MoMo
and Payoo, providing customers with new payment methods that align with
modern trends.

- Abundant and Professional Workforce: Recognizing that human resources


play a central role in its success, BIDV Vietnam emphasizes the importance
of building and maintaining a high-quality financial advisory team. This
team aims to become dedicated partners for customers..

 Weaknesses (W):

- Communication Crisis: BIDV has faced several instances of negative


publicity, with a notable incident being the case where a customer reportedly
lost 32 billion VND from their savings account. Such incidents have created
concerns and uncertainty among customers using the bank's services.

- Limitations in Mobile Applications: BIDV's mobile application, SmartBanking,


has encountered various issues including: failure to transfer money, failure to
receive OTP (One-Time Password), frequent system maintenance, interrupted
interface connections, successful transfers not reflecting in the account, and

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more. These limitations are significant weaknesses when analyzing BIDV's


SWOT model.

- Forced Purchase of Insurance: In 2022, there were reports of customers being


compelled to purchase insurance when applying for loans at the bank. This
raised concerns among customers and highlighted the issue of customers feeling
pressured to buy accompanying insurance policies.

- Risk Management and Corporate Governance Capabilities: BIDV's risk


management and corporate governance capabilities are not yet at a high level,
and they may not fully comply with international standards and practices. The
bank's risk management efforts face several limitations.

 Opportunities (O):

- Vietnam's entry into the World Trade Organization (WTO) attracted


significant attention from foreign investors, leading to a more diverse and
vibrant financial market.

- Stability in Economic and Political Situation in Vietnam: Due to timely and


resolute guidance and management by the Government and Prime Minister,
along with the efforts of various levels, sectors, localities, the BIDV, and the
people nationwide, the General Statistics Office noted that despite the
ongoing complexities of the COVID-19 pandemic, Vietnam's economic and
social landscape remained stable in the first six months of 2021, achieving
positive outcomes in various fields.

- Continuously Improving and Harmonizing Laws: Business and financial


laws are consistently being amended, supplemented, and strengthened,
enhancing the state's regulatory management and promoting the proactive
and creative role of financial institutions. These legal improvements also
protect the rights of both service providers and consumers, fostering a
favorable environment for the development of the financial market.

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- Increasing Affluent Population: As the economy develops and integrates


further, society becomes more sophisticated and modernized. The overall
standard of living improves, and the average income per capita increases.
This trend enables individuals to have more resources and interest in
engaging with financial products and services to secure their livelihood.

- Growing Awareness of Financial Service Needs and Benefits: The


continuous efforts in communication by the banking industry, along with the
overall socio-economic development, lead to heightened awareness among
the population. As the quality of life improves, people in Vietnam better
understand the roles and benefits of financial services in both their personal
lives and business activities.

 Threats (T):

- Increasing Number of Financial Institutions: The rise in the number of


financial institutions entering the market results in intensified competition.
The growing presence of various financial entities intensifies the competitive
landscape, making the market more challenging for all participants,
including BIDV.

- Challenges in Compensation Settlement: The process of evaluating and


compensating losses caused by financial institutions still faces obstacles.
The assessment of damages caused by financial entities may not always be
efficient. Furthermore, the lack of appropriate penalties for financial
institutions that delay compensation leads to various shortcomings in this
aspect.

- Distribution Channels Need Improvement: BIDV's focus on building and


developing distribution channels for financial services remains insufficiently
systematic and professional. This has resulted in less-than-professional
activities by agents and intermediaries, inadequate explanations of products,

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and instances of pushing or coercing customers to participate in financial


services.

Challenges in Bancassurance Activities: Bancassurance activities in


Vietnam have also encountered certain risks and shortcomings. These
include limitations in human resources and slow collaboration/support from
the bank, reputation risks stemming from subpar cooperation with the bank,
and ethical risks related to bank employees.

3.2.2. Development Strategies:

 Strategy to Capitalize on Opportunities and Leverage Strengths:

Stable economic conditions along with the increasing awareness of the


importance of Financial Services create a foundation for the development of
the banking industry. Therefore, BIDV needs to emphasize strategies for
promotion and customer attraction through diverse and unique product
offerings.

 Strategy to Leverage Strengths to Overcome Challenges:

The increasing number of Financial Institutions (FIs) contributes to the


intensification of competition within the industry. Therefore, BIDV's robust
financial capacity serves as a key strength to maintain a strong position in
the market.

Currently, many FIs in the market still encounter various issues in claims
settlement, such as delayed or inadequate compensations. Therefore, having
an abundant and professional workforce will expedite BIDV's problem-
solving process.

 Strategy to Capitalize on Opportunities to Address Weaknesses

The government focuses on amending and supplementing Financial


Law, accompanied by favorable policies, to establish a healthy competitive

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environment. BIDV can leverage this opportunity to implement strategies


that mitigate the disadvantages arising from its relatively late entry, as the
market becomes more equitable.

3.3. Recommendations:

 Solutions for Business Operations:

Investment activities should be effectively intensified by maximizing the


utilization of financial investment tools and actively participating in the
securities market.

Collaboration with other industries should be pursued to expand the


Financial Services market and mitigate risks for BIDV.

 Organizational Management Solutions:

BIDV Vietnam needs to continuously improve and enhance its


capabilities in terms of capital, technology, management skills, and business
operations to stand strong and succeed in facing challenges. The bank should
not only diversify its products and improve service quality but also focus on
customer service and promptly resolve compensation matters. Additionally,
there should be an emphasis on training, professional development, service
etiquette, and ethical conduct for employees.

 Market and Customer Solutions:

Continue to reinforce and build the bank's image, paying more attention
to its presence and information on various platforms. This will contribute to
promoting the bank's brand and create favorable conditions for customer and
business partner acquisition.

Maintain good relationships with business partners and customers.


Expand the distribution network and gradually enhance the bank's marketing
efforts, implementing suitable marketing strategies for different periods.

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CONCLUSION

Over the course of learning and observation, based on research and real
data from the Bank for Investment and Development of Vietnam (BIDV) -
Thai Nguyen Branch, the report sets forth the objectives and implements the
content to construct the business strategy of BIDV Vietnam. The report also
proposes various solution groups to support the execution of the strategy.
Specifically, the report addresses the following tasks and content:
- Understanding the organizational structure and business activities of
the bank.
- Investigating the production and business market of BIDV's
Investment and Development Commercial Joint Stock Bank - Thai Nguyen
Branch. From this, observations and conclusions are drawn as a foundation to
identify opportunities and challenges for the bank.

- Applying practical knowledge and utilizing analysis tools such as the


SWOT matrix to identify opportunities and challenges arising from the
business environment, as well as strengths and weaknesses from the bank's
internal factors. Concurrently, proposing and suggesting solution groups to
support the execution of the constructed strategy.

Throughout the one-month internship at BIDV - Thai Nguyen Branch of


the Investment and Development Commercial Joint Stock Bank of Vietnam, I
have gained valuable experience through observation and learning. Immersed
in a highly professional environment, I feel myself growing every day. I
sincerely thank you, the staff members at the Bank for Investment and
Development of Vietnam - Thai Nguyen Branch, for your dedication and
support during this period!

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REFERENCE DOCUMENTS LIST

- Annual Financial Report of BIDV Vietnam for the year 2022.

- Documentation at the Human Resources Department of BIDV.

- E-Government Portal on the Financial Development Strategy of Vietnam until


2022.

- E-Government Portal of the Ministry of Finance - Financial Supervisory


Management Agency.

- Relevant documents related to Financial Services in Vietnam published on


public information websites.

- www.BIDV.com.vn

- IMF (2021) “Global Financial Stability Report” and “Fiscal Monitor”, April
2021.

- Asian Development Bank - ADB (2021). Reports, Strategy 2030 - Towards a


prosperous, inclusive, resilient, and sustainable Asia-Pacific.

- PwC (2019), “Global Fintech Report 2019”.

- PwC (2020) “Global M&A Industry Trends”.

- Vietnam Industry and Trade Magazine.

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