LISBOA

TARVEL
MARKET
MARCH 12-16 2025
FIL – PARQUE DAS NAÇÕES

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LISBOA
TRAVEL
MARKET
BTL is the largest, most diversified and most highly qualified
35TH EDITION tourism event in Portugal and the meeting point for
professionals in the sector. Held with the support of Turismo
de Portugal, TAP and sector associations, BTL is an event
designed to promote Portugal (incoming) and international
destinations (outgoing), bringing together the tourist offer
from northern to southern Portugal and islands and on
average approximately 70 international destinations.

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DASHBOARD
BTL 2024

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 EXHIBITOR PROFILE
2022 2023 2024

87% 85% 20%

13% 15% 80%

Nacional Internacional
Nacional Internacional Nacional Internacional

Total 1400 Exhibitors Total 1410 Exhibitors Total 1545 Exhiboitors

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 GROWTH RATE

2022/2023 2023/2024

Comparison
% Exhibitors

1% Growth rate of number of exhibitors

from 2022 to 2023
10%
10% increase in the number of
exhibitors compared to the 2023
edition

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 CLIENT LOYALTY RATE

24% 30% 33%

New New New
87 118 151

273
360 282 400 299 450
Entities Entities Entities
Total of direct exhibitors* Total of direct exhibitors * Total of direct exhibitors*

76% Loyal clients 70% Loyal clients 67% Loyal clients

2022 2023 2024

* responsible for individual participations and/or the entity registered for group participations. 6
 VISITOR PROFILE

2022 2023 2024

50K
34 544

79K
25 75
28 456

63 000 100K
0 100K 41 000 Public
38 000 Professional
Total Professional Public Total Professional Public

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 HOSTED BUYERS PROGRAM

HOSTED BUYERS OUTBOUND MARKETS MEETINGS HELD PARTICIPATING COMPANIES

19 1405
97 248
350

200 106%
42
120% 2827 101% 40%
26 1681 256
120

2022 2023 2024 2022 2023 2024 2022 2023 2024

2022 2023 2024

+ 106% HOSTED BUYERS +120% OUTBOUND +40% PARTICIPATING

+101% MEETINGS HELD COMPANIES
MARKETS
2022/2024
2022/2024 2022/2024 2022/2024

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 EXHIBITION AREA

21 K 18 K
2024 2022

EXHIBITION AREA
In the 2024 edition, the maximum capacity of exhibition area in square meters
was reached, with an increase of 16% compared to the 2022 edition.

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 THEMATIC AREAS
2022
2024

The progress of BTL involves renewing the tourism offer for Portugal,
with a fully structured product, presented by public and/or private
BTL CULTURAL entities which operate in the national market.
Over the last 3 editions, BTL has created 3 new prominence areas to

30%
launch new segments, in line with the market's strategy and helping to
boost national and international demand for the available offer.
Approximately 100 public and private organizations participated in the
6 thematic areas.

20%
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LISBOA
TRAVEL
MARKET
2025

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LISBOA TRAVEL
MARKET

▪ INTERNATIONALIZATION
▪ OFFER QUALIFICATION AND DIVERSIFICATION
2025 GOALS ▪ PROMOTE THE DISCUSSION OF KEY ISSUES IN THE SECTOR
▪ DRIVE AND FOSTER INNOVATION

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LISBOA SECTORS
TARVEL
MARKET
01 02 03 04
DESTINATION ASSOCIATIONS AND ACCOMODATION EQUIPAMENT
PORTUGAL MUNICIPALITIES & SERVICES

05 06 07 08
DISTRIBUTION TOURIST TRANSPORTATION INTERNATIONAL
RECREATION

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 THEMATIC AREAS

LISBOA
TRAVEL
01 02 03
MARKET BTL BTL LAB BTL WINE
.
CULTURAL TOURISM

04 05 06 07
BTL RELIGIOUS BTL LGBTI+ BTL MI BTL VILLAGE
TOURISM .

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 THEMATIC AREAS
LISBOA
TRAVEL 01
MARKET BTL
CULTURAL

An area dedicated to the

enhancement of cultural agents
as promoters of the tourism
offer, which stands out as a stage
for discussion and reflexion for
the sector.

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 THEMATIC AREAS
LISBOA
TRAVEL 02
MARKET
BTL LAB

Area dedicated to innovation

and technological trends in the
tourism sector. With talks,
pitches and exhibition, this area
will showcase new concepts
and business models in the
field of technology.

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 THEMATIC AREAS
LISBOA
TRAVEL 03
MARKET BTL WINE
TOURISM

Area dedicated to promoting the national wine

tourism offer to international and national
professional buyers and the general public.

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 THEMATIC AREAS
LISBOA
TRAVEL
MARKET

An exhibition area dedicated to

the promotion of religious
04 tourism in national and
international territory, and a
BTL stage for discussing the
RELIGIOUS challenges of the segment.
TOURISM

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 THEMATIC AREAS
LISBOA
TRAVEL
MARKET

The business area

for the positioning

05 of brands and
promotion of the
LGBTI+ offer at
BTL national and
LGBTI+ international level.

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 THEMATIC AREAS
LISBOA
TRAVEL 06
MARKET
BTL MI

The business area which

features companies whose
core business is the meeting
industry.

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 THEMATIC AREAS
LISBOA
TRAVEL 07
MARKET
BTL VILLAGE

A premium space reserved for

networking in an informal
setting, open during lunchtime
for partner companies and
during non-lunch hours for
private events.

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PAVILION 1
Regional Entities
BTL 2025 LAYOUT
PAVILION 2
Municipalities and Associations
BTL Cultural
BTL Religious Tourism
BTL Wine Tourism
Gastronomy

MULTI PURPOSE
B2B MEETING HOSTED BUYER
BTL Employment

PAVILION 3
Hotels
Equipament and Services
BTL LAB
BTL LGBTI+
BTL Village
BTL Lounge
Main Auditorium

PAVILION 4
International Destinations
Airlines
Tour Operators
Travel Agencies
Tourism Recreation
Transportation
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 BTL TEAM

M anuela Lacão Olg a N unes

M arketing M anag er
C ommercial M anag er
+35 1 21 8 92 15 64
+35 1 21 8 92 15 8 0
olg [email protected]
[email protected]

Dália Palma Filipa Lucena

Coordinating Manager C ommercial M anag er

+35 1 21 8 92 15 29 +35 1 21 8 92 1791

[email protected] [email protected]

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THANK YOU

LISBOA TRAVEL MARKET

MARCH 12-16 2025

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