Choice Questions

ultiple Choice Questions
*Answer the questions by marking (

) on appropriate answer.
1.
Which of the following information forms availa
ble to the marketing manager can usually be
accessed more quickly and cheaply than other information sources?
a.
Marketing intelligence
b.
Marketing research
c.
Customer profiles
d.
Internal databases
2.
All of the following are considered to be drawb
acks of local marketing
EXCEPT
:
a.
it can drive up manufacturing and marketing costs by reducing economies
of scale.
b.
it can create logistical problems when the company tries to meet varied
requirements.
c.
it can attract unwanted competition.
d.
it
can dilute the brand's overall image.
3
.
The biggest or greatest amount of involvement in a foreign market comes
through which of the
following?
a.
Exporting
b.
Joint venturing
c.
Licensing
d.
Direct investment
4
.
________________
has
contractual
authority to sell a manufacturer's entire output.
a.
Selling agents
b.
Rack jobbers
c.
Manufacturer's agents
d.
Purchasing agents
5
.
Sellers that handle their own exports are engaged in:
a.
direct exporting.
b.
indirect exporting.
c.
licensing.
d.
contract manufacturing.
6
.
Using a successful brand name to introduce additional items in a given
product category under the
same brand name (such as new flavors, forms, colors, added ingredients,
or package sizes) is
called a(n):
a.
line extension.
b.
brand extension.
c.
multibranding.
d.
new brands.
7
.
G
oo
gle
, Infoseek, and Excite are all called:
a.
browsers.
b.
Webcasters.
c.
search engines.
d.
software.
8
.
Wal
-
Mart owned Sam's club is an example of a retail form called a(n):
a.
factory outl
et.
b.
super specialty store.
c.
seconds store.
d.
warehouse club.
9
.
______________ is the general term for a buying and selling process that
is supported by
electronic means.
a.
Internet commerce
b.
Web commerce
c.
Computer commerce
d.
Electronic
commerce
10
.
________________ consists of dividing a market into distinct groups of
buyers on the basis of
needs, characteristics, or behavior who might require separate products or
marketing mixes.
a.
Product differentiation
b.
Market segmentation
c
.
Market targeting
d.
Market positioning
11
.
Many U.S. firms have sought relief from foreign competition by demanding
protectionism policies
by the U.S. government. A better way for companies to compete is to
expand into foreign markets
and:
a.
lower
prices.
b.
increase promotion both at home and abroad.
c.
continuously improve their products at home.
d.
join into cartels at home.
12
.
Rolls Royce uses which of the following distribution formats?
a.
Intensive distribution
b.
Exclusive distributio
n
c.
Selective distribution
d.
Open distribution
13
.
When an importing country sets limits on the amount of goods it will accept
in certain product
categories it is called a(n):
a.
quota.
b.
barrier.
c.
tariff.
d.
embargo.
14
.
A ________________ i
s a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a.
push strategy
b.
pull strategy
c.
blocking strategy
d.
integrated strategy
15
.
Which of the following is foreign owned (even thou
gh it is traditionally thought of as a U.S.
company)?
a.
IBM
b.
Xerox
c.
Kodak
d.
Universal Studios
16
.
A company is practicing ________________ if it focuses on sub
segments with distinctive traits
that may seek a special combination of benefits.
a
.
micromarketing
b.
niche marketing
c.
mass marketing
d.
segment marketing
17
.
_________________ is the concept under which a company carefully
integrates and coordinates
its many communications channels to deliver a clear, consistent, and
compelling
message about
the organization and its products.
a.
The promotion mix
b.
Integrated international affairs
c.
Integrated marketing communications
d.
Integrated demand characteristics
18
.
A company faces several major decisions in international marketi
ng. The first of these decisions is
often:
a.
deciding whether to go international.
b.
looking at the global marketing environment.
c.
deciding which markets to enter.
d.
deciding how to enter markets.
19
.
The American Marketing Association suggests a
list of code of ethics. All of the following are
ethics suggested in the area of distribution
EXCEPT
:
a.
not manipulating the availability of a product for purpose of exploitation.
b.
not using coercion in the marketing channel.
c.
using gray marketers
whenever possible to save the consumer money.
d.
not exerting undue influence over the reseller's choice to handle a product.
20
.
If a government uses barriers to foreign products such as biases against a
foreign company's bids,
or product standards tha
t go against a foreign company's product features, the government is using:
a.
protectionism.
b.
exchange controls.
c.
exchange facilitators.
d.
nontariff trade barriers.
21
.
Joining
with foreign companies to produce or market products and services
is called:
a.
direct exporting.
b.
indirect exporting.
c.
licensing.
d.
joint venturing.
22.
Ultimately
..................was
replaced
by
the
................on
1st
Jan
1995
a.
GATS, WTO
b.
WTO, GATT
c.
GATT,
WTO
d.
IMF, GATT
23.
Which
is
the
right
sequence
of
stages
of
Internation
alization?
a.
Domestic, Transnational, Global, International, Multinational
b.
Domestic,
International,
Multinational,
Global,
Transnational
c.
Domestic,
Multinational, International, Transnational, Global
d.
Domestic, International, Transnational, Multinational, Glob
al
24.
Globalization
refers
to:
a.
Lower incomes worldwide
b.
Less foreign trade and investment
c.
Global warming and their effects
d.
A
more
integrated
and
interdependent
world
25.
Key
controllable
factors
in
global
marketing
are:
a.
Government policy and legisl
ation.
b.
Social and technical changes.
c.
Marketing
activities
and
plans.
d.
All of the above.
26
.
IBRD
(International
Bank
for
Reconstruction
and
Development)
also
known
as
a.
Exim Bank
b.
World
Bank
c.
International Monetary fund
d.
International Bank
27.
The most commo
n form of price discrimination in international trade is
a.
Non
-
tariff barriers.
b.
Voluntary Export Restraints.
c.
Dumping.
d.
Preferential trade arrangements.
e.
None of the above
28. VAT is a/an
a.
Income tax
b.
Sales Tax
c.
Custom Duty
d.
Travel Tax
29.
Internationa
l dimension of marketing includes
a.
Domestic marketing
b.
Foreign marketing
c.
International trade
d.
All
30. A branch and subsidiary are
a.
Different to each other
b.
Similar to each other
c.
All
d.
None
Answer Key
Multiple Choice Questions
International Marketing (
MBA
-
IB
-
01
)
SET 2
1d
2.c
3d
4a
5a
6a
7c
8d
9d
10b
11c
12b
13a
14a
15d
16b
17c
18b
19c
20d
21d
22c
23 b
24 d
25 c
26 b
27 c
28 b
29 d
30 a

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