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    Old Vs New SEO

    Uploaded by

    falakjani250

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Old Vs New SEO

    Uploaded by

    falakjani250
    12 views15 pages

    Original Title

    Old vs New SEO

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views15 pages

    Old Vs New SEO

    Uploaded by

    falakjani250

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 15

    Old vs

    New SEO
    SEO has changed
    Here are 12 ways how →
    Old SEO
    I'll only use keyword tools to
    find data and opportunities

    New SEO
    I'll talk to my customers and create
    content around their pain points

    Find Prioritise Think of


    Keywords Topic Ideas

    Learn Think of Find


    Pain Points Topic Ideas Keywords
    Old SEO
    I'll prioritise my keyword list by
    the highest search volume

    New SEO
    I'll prioritise my topic ideas by
    the highest conversion potential

    Competitor alternatives
    Competitor versus
    Co nve r t
    Product reviews
    Product comparisons
    Pain-point focus
    Interest
    Provide utility

    Linkable assets
    Education
    Awareness
    Scale
    Old SEO
    I'll use metrics like
    Keyword Difficulty to make
    decisions

    New SEO
    I'll spend time:
    → Finding gaps in the SERP and
    the competitor's content
    → Considering topical and domain
    authority of competitors
    → Understanding the search intent

    Then I'll make a decision...


    Old SEO
    I'll just post lots of
    brand-new content

    New SEO
    I'll regularly optimise and improve
    existing content

    Quick win
    keywords
    Old SEO
    "SEO takes time"
    *whilst only publishing 1 article a week*

    New SEO
    I'll work in SEO sprints of high output
    to see results much faster

    Month 1 Month 2 Month3


    Strategy Optimise Sca le

    Audit
    Technical Fixes
    Customer Research Publish New Content
    Update Old Content
    Topic Research Programmatic (AI)
    Start New Content
    Content Plan
    Old SEO
    I'll stuff keywords into
    my headings and
    paragraphs

    New SEO
    I'll focus on:
    → Making my page load quickly

    → Fulfilling the searcher's query


    (and beyond) with helpful content
    → Providing the best user
    experience I possibly can

    Instead of just keywords...


    Old SEO
    I need to do everything to make
    my Yoast dots turn green

    New SEO
    I'll optimise for topics, entities,
    and overall coverage in my content
    Old SEO
    Every article needs to be 3,000+
    words, 'Skyscraper' content

    New SEO
    I'll only use the number of words
    needed to fully cover the topic
    Old SEO
    I'll publish an article and share
    the link on our social profiles

    New SEO
    I'll write my article with
    distribution in mind, then I'll:

    → Turn it into a newsletter


    → Turn it into an X thread
    → Turn it into a LinkedIn carousel
    → Write 10+ X posts from the article
    → Write 5+ LinkedIn posts too
    → Repurpose every 3+ months
    Old SEO
    I'll build as many backlinks as
    possible via guest blogging directory
    submissions, and link exchanges

    New SEO
    I'll prioritise Digital PR to earn
    high-quality, authoritative backlinks

    DR-72 DR-77
    DR-92 DR-74

    DR-92
    Old SEO
    I’ll focus on featured snippets
    to gain prime real estate in
    Google

    New SEO
    I'll optimize for both featured
    snippets and AI overviews
    Old SEO
    I'll need to pay $100+ per article
    to scale long-tail content

    New SEO
    I can use AI to scale content
    in a fraction of the time and
    cost
    $25,000
    $20,000
    $15,000 $22.5K $999
    $1 0,000 Assuming $0.05
    Byword.ai
    per word
    cost for 300
    $5,000 articles

    $0
    Human AI

    Cost for a 300-page glossary (1.5K words/page)


    Do you want a hands-off way
    of growing your SEO traffic?

    Yes
    Co n g rats !

    Get in touch with me to get


    free SEO checklist to get
    started:
    We’ll turn SEO into a X-figure sales
    channel for your business:

    Book a call
    9650115654

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