Forecastingg
Forecastingg
Forecastingg
Forecasts are always wrong and should thus include both the expected value of the forecast and a
measure of forecast error.
In general, the farther up the supply chain a company is (or the farther it is from the
consumer), the greater is the distortion of information it receives.
Question
Read the Case Study mentioned in the Online class and answer the questions given .
Question