Individual Assignment (40%)

UNIT: MARKETING MANAGEMENT
Submission Deadline: November 17th 2024

Submission Channel: Link to be updated
Requirements: Work as an individual or group of 2-3 students
ASSIGNMENT
You need to experience/observe a café shop/ café chain/milktea shop/ fast food restaurant and
apply knowledge to make a report including:
1. A summary of the brand with relevant background information

of its presence in Vietnam. This may include things such as the
brand’s history in Vietnam, market size, recent performance trends, and
other relevant marketing information.
2. An analysis of at least two macro and two micro environmental
factors, that currently has the largest impact for the brand in Vietnam.
3. An analysis of the ideal target market and their behavior for that
brand.
4. Brand positioning. This may include positioning map.
5. An analysis of Product strategy in Marketing Mix (4P) for the brand.
Specific requirements:
 The report must include photos taken by you (min: 5 photos, max 10 photos)
 The report should illustrate your point of view on chosen brand but require a decent
research and reference from trustful sources.
 You need to experience physical shop as well as demonstrate your research ability and
observation skill.
 You are expected to use high quality research and proper referencing
techniques when constructing your report. (at least 5 reference
sources)
 The reference/ citation should be complied with APA referencing style or suitable style as
FTU requires.
Words limit: 2500 words
How to submit:
- You must upload your piece of work (MS Word format) onto link given by instructor.
- Instructor will not accept your piece of work via any medium.
- Any lateness in submission will not be accepted and strongly affect your final score.
Assignment format:
- You are required to comply with the words and not exceed ±10% (excluding cover pages, table
of contents, tables, references, appendices, declaration).
- The report must include DECLARATION AND STATEMENT OF
AUTHORSHIP (Below)
DECLARATION AND STATEMENT OF AUTHORSHIP
Student’s name:
Class: Student ID:
1. I/we have not impersonated, or allowed myself/ourselves to be impersonated by any person for
the purposes of this assessment.
2. This assessment is my/our original work and no part of it has been copied from any other source
except where due acknowledgement is made.
3. No part of this assessment has been written for me/us by any other person except where such
collaboration has been authorised by the lecturer/tutor concerned.
4. I/we have not previously submitted this work for this or any other course/unit.
5. I/we give permission for my/our assessment response to be reproduced, communicated,
compared and archived for plagiarism detection, benchmarking or educational purposes. I/we
understand that:
6. Plagiarism is the presentation of the work, idea or creation of another person as though it is your
own. It is a form of cheating and is a very serious academic offence that may lead to exclusion
from the University. Plagiarised material can be drawn from, and presented in, written, graphic
and visual form, including electronic data and oral presentations. Plagiarism occurs when the
origin of the material used is not appropriately cited.
-----------------------------------------------------------------------------------------------------------------------
I/we declare that I/we have read and understood the declaration and statement of authorship.
Student signature/s
RUBRIC:
Criteria Weighti Exellent Good Average Fail

ng (%) 80-100% 60-79% 40-59% under 40%
The chosen brand The chosen brand The chosen brand The chosen
is appropriate for is relatively is appropriate for brand is
the topic appropriate for the the topic inappropriate.
Course-
requirements. topic requirements. requirements.
relevant 10%
The submission The submission The submission
topic
follows strictly the follows the does not follow the
assignment assignment assignment
requirements. requirements. requirements.
- Clear, detailed
and concise
analysis according
Research is not
to the Do not carry out
thorough and Non-specific
Content 60% requirements, the research
detailed is not detailed research
- Demonstrate process
specific
understanding of
the research object
and related factors.
- Demonstrate a
professional
writing style. - Suitable style.
- Do not make - Few spelling or - Suitable style.
Writing mistakes in grammar errors. - Very few spelling - Poor writing
10%
skill/style grammar, word - Systematic & or grammar errors.
usage and spelling. logical approach to
- Follow strictly the topic
word count
requirement
- Each section
- Each section
explicitly linked to
explicitly linked to
the next part. The - The structure is - No link
the next part. The
Format/ structure and flow unclear and too between parts
10% structure and flow
Structure of materials are messy - Poorly - Poorly
of materials are
clear. displayed displayed
clear.
- Relatively well-
- Well-displayed
displayed
Reference References are
Relatively Inadequate
style/ 10 carefully cited as No reference
adequate reference reference
Citation required
100

Individual Assignment (40%)

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Individual Assignment (40%)

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UNIT: MARKETING MANAGEMENT

Submission Deadline: November 17th 2024

1. A summary of the brand with relevant background information

Criteria Weighti Exellent Good Average Fail

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