SM Shashank Mohore

IIM-C, EGMP | PGDM Finance (LBSIM New Delhi) | BE, EC (HCET, Jabalpur) | CSPO

10+ years of experience in various parts of BFSI.

Proven leader in business transformation and strategy, adept at driving product

innovation and managing P&L across multiple sectors, including a pivotal role at
Bajaj Finance. Excelled in project management and risk mitigation, achieving
significant improvements in digital strategy and operational efficiency. Demonstrates
exceptional analytical and team collaboration skills, with a focus on delivering
results.
Total Work Exp.
10+ Years Experience

Bajaj Finance Limited | Senior Lead | March’23 – Present

Area Of Experience
Managing 4 business lines - Two-Wheeler; New Car; Cars24; Lifestyle Finance
Banking & Finance Team Size - 11

1. ARU - Activation Retention Unit

 To activate the dormant customers by performance marketing on various
Companies Served
channels like app notifications, SMS, email, and social media channels.
L&T Finance  To get the creatives formulated for display on the App, sent to
Axis Bank customers.
Bajaj Finance  To get the texts formulated to be sent to the customer on the mobile
TVS Credit app, in SMS, or in email.
Tata Capital  To perform stock campaigns, offer campaigns, awareness campaigns, and
Poonawalla Fincorp
new launch campaigns.
 Work towards improving CTR (Click Through Rate) to bring in more
customers on board.
 Work with OEM/Sales to generate offers that will help boost traffic on
the platform.
Skills
 Work towards improving customer connection base by creating fine
segments and performing DOEs on them.
P&L Management  To apply analytics models and choose customers with a high propensity
Strategy & Planning for conversion.
Budgeting
 Work towards improving COA (Cost of acquisition) of customer.
Product Management
Project Management
Business Transformation
New Product 2. Bajaj Mall (Online Platform Of Bajaj Finance)
Development  To manage the digital channel of Bajaj Finance for the aforementioned
Risk Management businesses and get the maximum order output from them.
Excel & Presentation  Work towards improving the Funnel Ratio and get the maximum out of
Skills Contribution and Attribution.
 To work towards the UI/UX betterment of the platform by having a
customer-first approach.
 To get the creatives formulated for display on the Bajaj Mall -
Contact Details  Work with OEM/Sales teams to generate offers that will help boost traffic
on the platform.
Phone
+91-9-833-833-498
 To work on Beta testing on the changes on the platform in catchment
areas and improve the workability of the platform.
Email  To coordinate on the developments on the platform by discussing with
Shashankmohore555 IT, Legal, Sales, Compliance, and Service teams.
@gmail.com  To manage the change management life cycle from writing BRD to IT
discussions to UAT to Go Live, and keep track of performance.
City  To work on the overall stability of the platform by tracking KPIs (Key
Pune, Maharashtra Performance Indicators) on an hourly basis.
  Work towards merchandising on the platform to keep up with the
maximum on-field coverage.

3. Devising Strategies the year round

 LRS (Long Range Strategy)
 Business AOP (Annual Operating Plan)
 Digital AOP (App AOP)
 Samvaad (Annual Event)

Poonawalla Fincorp | Associate Vice President | June’22 – March’23

 Established a robust analytics framework to track key performance indicators
and drive continuous improvement in digital strategy.
 Optimized website performance by implementing best practices in SEO,
resulting in higher search engine rankings and organic traffic growth.
 Managed cross-functional teams for successful implementation of various
digital projects, including WhatsApp journey and content creation.

Tata Capital | Associate Vice President | April’22 – June’2022

 Worked as Executive Assistant to Managing Director
 Drove digital transformation efforts within the MD, leveraging emerging
technologies to streamline workflows, improve communication channels, and
enhance overall productivity.
 Implemented data-driven decision-making practices to inform business
strategy and optimize performance metrics across all departments.
 Collaborated with cross-functional teams to drive process improvements and
innovation.

TVS Credit Services | Chief Manager | July’21 – March’2022

 Working on the strategies of 4 business lines under Consumer Finance – CD;
CSPL; CDPL; Insta Cards
 Closely working with Collections; Sales; Credit; IT to optimize the product
and define growth path
 Institutional in cracking partnerships with Fintechs for Digital lending –
Finnable; Zest Money; Credit Vidya etc.
 Redefining incentive policies; contest incentives for best fit
 Operational in improvising call center metrics for CSPL & CDPL call center
driven businesses
 Gap analysis of vendors and suggesting improvisations

Bajaj Finance Limited | Lead | April’2017 – July’2021

Consumer Durables, Product Lead.

 Involved in 'Change & Transformation' management by taking various digital
projects, hence leading innovation with change.
 Leading the thought and assisting management in deciding and driving the next
generation product vision and technology strategy by presenting facts, data,
and sharing business insights.
 Working with business users on product inception, workflow automation
opportunities, requirement analysis, wireframe review, UAT, and product
onboarding.
 Evaluating vendor products, facilitating build vs. Buy decisions, defining
product roadmap, prioritizing product features, and communicating business
value/decision rationale to the team members.
 Steering product/process development with respect to. Best practices for
operations, inter-departmental coordination, cross-sell initiatives, and so on.
 Developing strategic plans for a product or product line through market
research, competitive analysis, pricing, customer engagement, and business
planning.
Highlights:
  Leading a project of integration of 'Offline CD Business' of BFL with 'Online
CD Business', taking physical business to Phygital (Physical + Digital) mode.
 To work with ARU and Marketing for online campaigns, for online traffic
diversion to BFL platforms.
 To prepare business requirement documents for any changes.
 To research for the new products/processes to be brought in place and
discuss with IT for implementation.
 To work with risk for differential policy for different customers.
 To work with sales for dealer enrollment and coverage.
 To work with vendor/BFSD for catalogue development and uploads.
 To work with OEM teams for gap identification and closures.
 To work with the COE/IT team to raise the requirements of new
development and close.
 Managed Risk as part of product risk, managing portfolio with the best of risk
metrics – CBB, FEMI, LTS, 5Mob, etc.
 Risk policy creation, as per the market needs.
 Engaged in: Perform a gaps analysis in the risk policy to refine and generate
more business from it.
 Resolution of risk queries raised by fields.
 Opening and closing of certain customer segments to ensure portfolio health.
 Creation of promotional schemes for specified customer segments.
 Creation of surrogates as per market requirements.
 Training of sales teams for best risk practices.
 Oh, closely working with the Fraud Control Unit.
 Digital Projects Undertaken - New surrogate development (Completed),
Zero-Based Budgeting for CD Business (Completed).
 Product BAUs: Sales Meet Coordination, Product Trainings of Field Teams,
RBI/SMT, Complaints Management, MD Presentations

Personal Loan Cross Sell, Product Lead.

 Managed PnL of 10,000 Cr, with a monthly disbursal of around 600 Cr, at a
26% IRR, with ROA of approximately. 10%
 Administered cost provisioning and monthly PnL governance.
 Engaged in:
 To conduct a gaps analysis and reduce any leakage from the expense lines.
 Policy formulation, incentive policy formulation, contest policy designing.
 Monthly incentive calculations for Off role, On Role, and Call Centre teams.
 Off-Role Staff Management – Hiring, Attrition control, Pay-outs, risk
governance
 Digital Projects Undertaken: 'Work From Home' Project on lead generation
from Remote Agents, Sales Queries Reduction.
Financial Planning & Analysis, Manager
 Highlights:
 Implemented cost-saving projects with cross-functional teams.
 Engaged in PSF cost optimization project - Cost Save - 60Cr. Standardization
of salary structure, leave encashment policy, notice period policy, BGV
process, attendance mechanism, and warning letter process.
 Cost-Save Projects: Mobile bill rationalization, Travel partnership with MMT,
BYOD.

Axis Bank | Product Manager | June’2016 – March’2017

 Initiated budget planning and product development for secured and unsecured
business products: Business Loan, Overdraft, Cash Credit, Secured Term
Loan, and Merchant Loan.
 Worked closely with BIU towards CA, SA, RA, and Bureau scrubbed bases
for generations of leads out of our existing customers.
 Engaged in Remote Banking RM Channel, Outbound, and Inbound Caller
Channel.
 Developed Soft Skill Training Video, Product Training Manual, and scripts for
the call center.
 Conducted training sessions for the teams for the betterment of business and
growth perspectives.
  Activated Mobile Banking Channel, SMS, and Email Campaigns to look for a
multi-channel approach for driving sales.
 Automated MISs, Automation of Data Upload Processes for outbound caller
centres
 Engaged in:
 A project on EFL for improvisation and betterment of credit norms, including
interaction with an international analytics team.
 Designing campaign for on-roll and off-roll sales team and caller teams to
drive sales within the COA figures intact.

L&T Finance | Product Manager | May’2014 – June’2016

Two-Wheeler and Car Product, Assistant Manager

 Product Development, Budget planning of 2Whlr and New Car Product for
FY 16 and FY 17 for 112 branches.
 To end-to-end execution of projects - NACH project, financial model on
Incentive Scheme, Financial model on last EMI waiver, DST Data clean up,
PAMAC vendor business sourcing.
 Data crunching and preparing research reports on the company's
performance and industry trends.
 Executed various ATL, BTL activities for internal and external stakeholders.
 Maintained project lifecycle for New Car INF Project (requirements, design,
development, testing, and deployment).
 Launched sales and collections contests for improved business performance in
the last quarter.
 Devised pricing and payout schemes, competitor analysis report, market
study regarding new processes.
 Organized training on the revised credit and pricing policies, and the new
mechanism for the field staff by branch visits.
 Developed presentations and analysis reports for senior management,
presented to MD and CEO.

Don’t judge me by my success; judge me by how many times I fell down & got back up again. Nelson Madela .