Attachment 1642630328

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CONFIDENTIALITY AGREEMENT
The undersigned reader acknowledges that any information provided
by MINISTRY OF TRUTH in this business plan, other than
information that is in the public domain, is confidential and that any
disclosure or use of the same by the reader may cause serious harm
or damage to MINISTRY OF TRUTH. Therefore, the undersigned
agrees not to disclose it without express written permission from
________________________________.
Upon request, the undersigned reader will immediately return this

document to
___________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
Copyright © 2022 Ministry of Truth. All right reserved.

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This is a business plan. It does not imply an offering of securities.
Table of Content
s
1. Executive Summary:.................................................................... 4
1.1. Company Mission:...............................................................................4
1.2. Company Vision:.................................................................................4
1.3. Services:............................................................................................5
1.4. Industry Trend:...................................................................................5
1.5. Targeted Market:................................................................................6
1.6. Competitive Advantages:.....................................................................6
1.7. Finance:.............................................................................................7
2. Company Overview:..................................................................... 8
2.1. Description of the Company:..............................................................10
2.2. Key Activities and Operations:...........................................................11
2.3. Key Team Members:..........................................................................13
2.4. SWOT Analysis for Legal App.............................................................15
3. Marketing Plan and Strategies:...............................................16

3.1. Industry Analysis:..............................................................................16
3.2. Target Market:..................................................................................19
3.3. Competitors:.....................................................................................20
3.4. Competitors Analysis:........................................................................21
3.5. Marketing Plan:.................................................................................22
3.6. Digital Marketing Budget:..................................................................23
4. Financial Plan and Strategies:.................................................24

4.1. Important Assumptions:....................................................................24
4.2. Key Financial Indicators:....................................................................25
4.2.1. Key Statistics............................................................................................................... 25
4.3. Financial projections and costing:......................................................27
4.4. Projected sales forecast:...................................................................28
4.5. Project Cash flow:..............................................................................32
4.6. Pricing Strategies:.............................................................................34
4.7. Risk Management:.............................................................................35

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5. Human resources Strategy:......................................................36
1. Executive Summary:
MINISTRY OF TRUTH The ministry of truth is an application that
provides legal assistance to clients. The Application lets the users
choose from various legal services options such as consultation
services from lawyers on live chat or video call, access to various
legal documents templates at any time. The clients can access the
facilities any lace at any time according to their convenience for a
fixed subscription fee.
Legal document templates feature hundreds of editable agreements

and contracts to help you safeguard your business while fulfilling legal
and regulatory standards. Ministry of Truth is a subscription-based
business that provides three price choices to customers: a £69,99
monthly cost, three months for £139.99, and an annual subscription
for £309.99. To provide customers with the greatest experience
possible, the application allows them to "freeze" a monthly
membership to save money while legal services are not being used.
The key objectives of this business plan are mentioned below:
 Able to secure the capital amount for starting a long-lasting

company.
 Credentialing the company promptly.
 Listening to the Clients and attempting to solve and meet their
needs.
 Contracting with users using reasonable rates.
 Provide a high-quality service as compared to the competitors.
 Focusing on marketing strategy.
 To maintain positive financial growth.

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1.1. Company Mission:

Our mission is to become a 'people first choice' company with a
strong sense of responsibility. We continually strive for ever higher
standards of legal service at comfort. Our mission is to provide the
best legal services to clients efficiently and on time within the comfort
of their homes.
1.2. Company Vision:

Our Vision at MINISTRY OF TRUTH is to be UK's best legal app that
is trusted by clients. We aim to become a top competitor in the legal
app not only in the UK but all over the World.
1.3. Services:
We have newly started this business and provide a variety of services
within the scope of legal service. The company offers a wide range of
services to its client base through the app. The product and services
include but are not limited to:
 Live Chat
 Frequently Asked Questions
 Convenient Appointments
 Video Conference
 Document/files feature
1.4. Industry Trend:

The legal services industry in the United Kingdom is one of the largest
in the world. Generating revenue of roughly 37 billion British pounds
in 2020 - which is expected to grow in the following years - the UK
market is second only to the United States, where most of the largest
law firms worldwide have their headquarters. The importance of the
UK's legal services sector, and the popularity of its law firms, is also
proven by the fact that the country's exports of legal services were
seven times higher than its imports in 2019.
A global presence

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The high trade surplus in the sector is because the UK has a strong
reputation for international legal services. In 2019, for instance, over
7,000 international arbitrations, mediations, and adjudications were
submitted in the UK. Also, the country's leading law firms have a
strong presence abroad, with nearly half of their employees being
located outside of the UK. For instance, DLA Piper, the leading UK law
firm, is headquartered in London but it truly is a global law firm with
lawyers and offices in more than 40 countries around the world. The
same is true for Clifford Chance, second in the ranking of leading UK
law firms.
The impact of COVID-19 on UK law firms

Law firms and legal practitioners appear to have overcome the
coronavirus (COVID-19) pandemic unscathed, as the sector's revenue
remained stable between 2019 and 2020. What the pandemic did
change, however, is how individuals access any kind of service. In
2021, most legal services users reported using online tools and virtual
consultations to communicate with their legal practitioners and to
have their services delivered. Despite having many advantages,
online tools do not seem to convince customers fully. The level of
satisfaction for services delivered via email, online tools, software, or
telephone among legal services users was overall lower compared to
face-to-face and in-person consultations.
1.5. Targeted Market:

The target location of our company will be the United Kingdom. At the
start, we will provide our services only in the United Kingdom. We
would like to expand our target market to another part of the world
once we took a hold of the United Kingdom region.
1.6. Competitive Advantages:

Everyone cannot win the customer’s heart because of lots of
competition. We have done good market research regarding this. We
have done our homework on promoting methodology and now we can
able to highlight some factors that will help us in competition with the
other legal app companies.

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Our first competitive advantage is our variety of services that most of

the legal app companies don't offer such services under one roof at a
reasonable price. Apart from the rest, MINISTRY OF TRUTH is a
luxury brand. We pay great attention to every detail, feature, and
design of the app and we have adopted the application of modern
techniques and technologies in this industry.
Our second competitive advantage is our skills and efficiency. We will

hire a group of dedicated and exceptionally capable team members, a
group with superb capabilities and involvement with different
specialty regions in the legal and mobile app business. Besides the
cooperative energy that exists in our deliberately chosen colleagues,
we will have the absolute most recent and proficient techniques and
gears which will be guided by the best team members.
Our third competitive advantage is that we are now introducing one of

the cheapest legal app services to the resident of the UK. We are
regulated by the government’s rules and regulations. we abide by to
ensure you get the best possible advice and service.
1.7. Finance:
Finance is one of the important elements when it comes to starting
new businesses or services. Raising capital for business is not an easy
task but every entrepreneur has to go through this. According to the
calculation, we need approx. £432,272 to start our operation. Our
company will sell its 10% share in profit to the investors who will
invest €100,000 in our company. The rest of the expenditure will
cover up from the subscription purchase. This includes app-building
costs, marketing costs, legal documentation, professional fees, and
other startup costs. The operating expense is expected to increase in
the upcoming year and thus the revenue also. The key to success in
the financial plan includes:
o To secure the capital amount.

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o To be profitable on a forward basis for the seventh month of the

first year.
o To maintain a positive cash flow and growth rate for the seventh
month of the operation.
o Developing and implementing a successful collection system.
2. Company Overview:
Company MINISTRY OF TRUTH
Name
Company Our mission is to become a 'people first choice'
Mission company with a strong sense of responsibility. We
continually strive for ever higher standards of legal
service at comfort. Our mission is to provide the best
legal services to clients efficiently and on time within
the comfort of their homes.
Our mission is to be a recognized leader and preferred

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provider for our valued customers; by delivering

unequaled legal service through a highly qualified staff
of trained professionals, with total commitment to
integrity and excellence. Through our expertise, we
have been able to bring the operations of the business
to profitability within its first day of operations.
Company We have the best expectations of individual

Value genuineness and conduct; we won't ever bargain our
standing and consistently act to the greatest advantage
of our customers. We offer quality support and an
amazing client experience that encourages an enduring
brand-customer relationship. MINISTRY OF TRUTH
keeps a climate of an exceptionally prepared group of
experts, who comprehend the significance of keeping
up the respectability of the organization.
Services We will soon launch this mobile app for legal activity
and will provide a variety of services within the scope of
legal service. The company offers a wide range of
services to its client through the app. The product and
services include but are not limited to:
 Live Chat
 Frequently Asked Questions
 Convenient Appointments
 Video Conference
 Document/files feature
 24/7/365 support
Goals and Short-term goals: Currently we will try to engage with

Milestones our potential customers and offer them our services
and product at reasonable prices.
Long-term goals: Using the revenue generated from the

short-term goals, we will reinvest some of the revenue
to make our company bigger and prosper with the
introduction of new facilities and services as per market
demands and trends.

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Website Not yet developed

Competitor Some names of our competitors are given below:
s
 Lawyer 365
 Ravenna
 Lawyers Online
 Garner and Hancock Solicitors
Our industry will take advantage of our competitor's

weakness, and try to offer a reasonable price to our
customers along with other facilities and services.
Moreover, we will also take advantage of our unique
marketing strategies that help us not only in gaining
loyal customers but competing with competitors.
Legal Sole Proprietorship

Structure/
Ownership
2.1. Description of the Company:

MINISTRY OF TRUTH will soon launch in the form of a mobile app at
the end of March 2022 by Alberto Tanase who will be the overall firm
manager for the business. We trusted to offer a variety of services
within the scope of legal app service in the UK with a major focus on
features such as Live Chat, Frequently Asked Questions, Convenient
Appointments, Video Conference, Document/files at an affordable and

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reasonable price to our targeted customer. We will be a self-

administrated and self-managed online legal app company.
MINISTRY OF TRUTH's aim is to provide a simple monthly/annual

membership application for legal services. Ministry of Truth gives
you access to legal information services, legal template papers, and
appointments with qualified lawyers right from your phone. allows you
to consult with a lawyer through video from the comfort of your own
home, workplace, or while on the road, 7 days a week, 365 days a
year. all from the comfort of your own home.
Legal document templates feature hundreds of editable agreements

and contracts to help you safeguard your business while fulfilling legal
and regulatory standards. Ministry of Truth is a subscription-based
business that provides three price choices to customers: a £69,99
monthly cost, three months for £139.99, and an annual subscription
for £309.99. To provide customers with the greatest experience
possible, the application allows them to "freeze" a monthly
membership to save money while legal services are not being used.
The founder of MINISTRY OF TRUTH, Alberto Tanase has a piece of

good knowledge regarding app development and has qualified from
several institutes. The owner has expertise in estimating, legal
service, and project management to ensure that customers receive a
quality product at a fair price and in a reasonable time frame. This is
accomplished through the selective use of responsible app builders,
hiring and retaining first-class employees, and working for clients that
share a belief in open, honest, and direct communication.
We ensure compliance with all rules and regulations of the

environment and locality where we operate; we shall impact and
contribute positively and significantly to the region we operate from
by ensuring a proper understanding of the law of the land and comply
appropriately without any restrictions whatsoever will be our utmost
priority, involvement in community development while realizing our
financial and business goals. The director of operations is focused and
ready to harness all his strength, availability, skill, and
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professionalism to project the business to the highest summit in

conjunction with an outstanding team of employees.
2.2. Key Activities and Operations:

The company offers a wide range of services to its client base through
the app. The product and services include but are not limited to:
Live Chat
To ask legal questions and obtain replies from a member of our team
or utilize our Artificial Intelligence. Legal Assistant (Hugo) can
recognize the majority of typical legal questions and suggest
appropriate next steps, as well as respond to any frequently asked
legal inquiries. A tool that allows clients to get legal advice from our
well-equipped professionals through the internet.
Frequently Asked Questions

• Clients will be able to access a wide range of common legal inquiries
and commonly asked legal queries sections on the company's website
and app.
Convenient Appointments
• Clients will be able to request an appointment with one of our
lawyers by entering their information and selecting a lawyer and a
time that is convenient for them.
Video Conference
Customers may use the app to schedule a one-on-one video chat with
the attorneys to address their concerns. This will be accomplished by
selecting a lawyer and scheduling an appropriate appointment for the
consumer, or by acting immediately in the case of an emergency. To
safeguard clients, employees, and other professionals, the app will
record all video calls and discussions. Clients are safeguarded by the
fact that we keep a record of our talks with you, and staff and other
employees are protected from potential abuse. We also use
recordings for employee training and quality control on occasion. The
recordings are saved on the app's system and are safeguarded by the

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company's GDPR Policy. These recordings are often not disclosed

outside of the company.
Document/files feature
Customers will be able to make use of the document/files feature,
where they will be able to find Legal document templates including
hundreds of editable agreements and contracts, as well as the ability
to submit and sign any papers requested by the lawyer without
having to travel to the office. Initially, there will be just ten lawyers, if
the app grows in popularity, more lawyers will be hired based on the
services that the majority of customers utilize. Customers will be able
to make use of the following services, to mention a few.
Criminal procedure Criminal law is the field of law concerned with

crime and the punishment of those who break the law. The majority of
criminal law is formed by statute, although there are numerous
noteworthy criminal cases in the United Kingdom that have
established legal concepts. The actus reus and men’s rea are the
cornerstones of a crime. Both of these Latin phrases, which mean
"guilty deed" and "guilty thinking," must be demonstrated to show
responsibility in most crimes.
The following service is Employment law governs the relationship

between employers and employees, outlining their relative rights and
duties. Employers frequently offer their employees access to a
pension system; hence employment law and pensions law are
intertwined. Pensions, on the other hand, can be a stand-alone field of
specialization that entails advising on the establishment, structuring,
and funding of pension systems, as well as their management and the
resolution of any associated disputes.
The accompanying service is immigration law, which relates to

national government regulations governing immigration and
deportation, as well as other issues such as citizenship. Immigration
law varies by jurisdiction and can be the subject of high-profile
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international litigation involving issues such as the legality of the

detention of immigrants and the legal status of foreigners without a
nationality.
2.3. Key Team Members:

The law firm is owned by Alberto Tanase who will be the overall firm
manager for the business. The company intends to hire the following
staff to enable the business to carry out its operations.
CEO – Chief Executive Officer (business owner) – this is the highest

position in the organization. This individual oversees overseeing all
company activities and making final decisions on all business matters.
Administrator- this individual is in charge of handling all

administrative tasks such as making and receiving calls on behalf of
the company, managing visitors, and generating presentations and
spreadsheets for the company.
Human Resource Manager- As the person in charge of managing

the organization's human resources, they must first identify roles that
need to be filled, then recruit the individual through internal or
external recruiting, and then train the employee for the new position.
Finally, they must manage and receive feedback on the progress of
the employee.
Marketing manager- this is one of the most significant roles in the

firm; the individual is in charge of marketing the product and raising
public knowledge about the customer using various ways.
Customer Relations Manager - This individual will contact

customers and assist the firm in developing relationships with them.

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They must guarantee that the relationships are lucrative and stable.
They are also in charge of resolving any disputes that may arise
between consumers and corporations. Finally, they must keep clients
up to speed on the latest items, which will help the firm generate
sales. The firm will initially have five lawyers, as the business grows,
more lawyers will be hired according to the demand of the customers.
Finance Manager- The firm will also have a finance manager who
will be in charge of calculating the capital needed to get the business
up and running. They will decide on the capital structure and where
the excess cash will be allocated (if any). They will also be in charge
of the company's cash and financing. Successful applicants will go
through extensive training to learn about the procedures and
requirements.
Name Role/Responsibility Qualification
Alberto Tanase Founder/Manager Graduate
Administrator
Human Resource
Manager
Marketing manager
Customer Relations
Manager
Finance Manager

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2.4. SWOT Analysis for Legal App
Strength Weakness Opportunit Threat

ies
Low price as There are still Innovation and Uncertain
compared to some gaps in creativity within economies such
the other online the services the app as Covid-19
legal range pandemic
companies lockdown and
restriction
A ton of Still, time is Developing Trends changes

experiences needed to trends and suddenly
within the penetrate the modern AI
scope of the market more within the
legal and scope of the
mobile app legal industry
industry
Staff Skills and Not started the Expand Less awareness

Customer digital business with about this

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Services marketing of digital service in our

the business marketing and targeted
yet improve the customers
creativity of the
website and
social media
account
Strong Unbalance Collaborate Competition is

community cashflow with big law still in the
relationship firms growing phase
3. Marketing Plan and Strategies:

A marketing strategy refers to the business's overall game plan for
reaching the targeted customer and turning them into customers of
the products or services that the business provides. A promoting
technique contains the organization's offer, key brand informing,
information on track client socioeconomics, and other significant level
components. The market strategies and marketing plan for this turn-
key service are introduced in detail in the accompanying segments.
3.1. Industry Analysis:

The legal services sector in the United Kingdom is an important
element of the national economy, with a total production of £22.6
billion in 2013, up from 10.6 billion in 2001, and accounting for 1.6
percent of the country's GDP that year. In 2013, the industry had a
£3.1 billion trade surplus and directly employed 316,000 people, two-
thirds of whom were based outside of London. The United Kingdom is
the world's biggest international legal services market. It provides
international legal companies with nearly free access, resulting in
over 200 foreign law firms establishing offices in London and other
locations around the UK. The majority of them are from the United
States, with the remaining being from Europe, Australia, and Canada.

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Because of the popularity of English law, the UK legal market has a

strong worldwide position. English common law is used in 27 percent
of the world's 320 legal jurisdictions.
The industry offers knowledge in a wide range of legal areas,

including corporate, personal, constitutional, and employment law.
Revenue in the industry is predicted to climb at a compound annual
rate of 0.3 percent over the next five years, reaching £36.8 billion in
2021-22. Growth has been muted as a result of dwindling corporate
confidence since the EU referendum, as well as the economic
depression caused by the COVID-19 (coronavirus) epidemic. To
compete with accounting firms, the major companies have responded
to the challenges provided by sluggish economic activity in the United
Kingdom by expanding worldwide, investing in M&A projects, and
increasing their offerings.
In England and Wales, over 11,100 legal firms were registered as of

July 2010. Sole practitioners and partnerships with two or three
members accounted for around 80% of the total number of
businesses, while firms with more than 25 partners accounted for
approximately 2% of the total number of firms. Solicitors and
barristers are the two types of lawyers in England and Wales, each
with its own training requirements and norms of practice. Solicitors
are general practitioner attorneys with considerable direct connection
to clients, whereas barristers are lawyers who specialize in courtroom
advocacy, preparing legal filings, and providing expert legal
judgments.
Solicitors contributed around 59 percent of the legal sector's income

in 2010/11, barristers earned approximately 8 percent, and other
service providers generated approximately 33 percent.
Companies in legal services in the UK 2009-2018, with forecasts up

until 2028

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Legal services sector turnover in the UK 2000-2020

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Legal tech market revenue worldwide 2019-2025
Legal tech market revenue worldwide 2019-2025, by business type

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3.2. Target Market:

The target location of our company will be the UK. At the start, we will
provide our services only in the UK. We would like to target
businesses man, Commercial Building Business Owners, and
Government Officials. As our company will grow further, we would like
to provide our services to the rest of the regions of the world. We are
targeting the UK region because there are our strong relationships
and connections with our target customers and professionals and we
are also familiar with this region, so there is a greater opportunity to
grow ourselves and able to make a handsome profit than any other
city. The segment of our targeted customers is:
 Businessman
 Startup owners
 Judge
 Lawyers
 Government officials
 Builders
 Educational instiutes
 Family court
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3.3. Competitors:
Some other online legal app companies also target a similar target for
their services. These companies have established a reputation and
positive service representation over the years. Some have been in the
industry before us and may be regarded as one of the leading
companies in our line of operation. Some of those companies’ names
are Lawyer 365, Ravenna, Inc, Lawyers-Online, Garner and
Hancock Solicitors.
 Lawyer 365 is a platform that connects people with attorneys. The

software follows a similar approach as the Ministry of Truth. Clients
may connect to the lawyer via the app and have a video call
session with them. The app provides a diverse range of services,
from family attorneys to maritime lawyers.
 Ravenna is also an online legal consultation platform but it
specializes in the corporate side of legal issues. Other than that the
procedures like booking an appointment and taking a one on one
session are very similar to that of the company.
 Lawyers-Online is an online law consultation service that covers
the broad areas of Property, Family, Wills, Corporate, Criminal,
Employment, Personal Injury, the Internet, and Others.
 Garner and Hancock Solicitors is an already established law
firm that started its online consultation services during the Covid-
19 lockdown. They provide a full range of services including
Probate, litigation, wills, property (both residential and
commercial), family, employment, and dispute resolution.
These companies worked for quality and made a good reputation

name for their services. Some of these organizations grow positively
due to low competition in that particular region but their services,
products, and approach aren’t flexible and tailored according to the
needs of customers. We have then taken all of these into proper
consideration. We have observed that the individual’s satisfaction
with his/her decision and with the choice of company to associate with
is largely a function of the quality of services they experience, quality
of return, and how reliable the service provider is. Also, everyone

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associated with our company will do everything possible to ensure

that all our clients have a good experience so that future relationships
are not at risk. We provide those products that are equals to a highly
personable experience for customers that could not be achieved with
reputable online legal service companies at a reasonable price.
3.4. Competitors Analysis:
Competitor Competitor Competitor C Competitor D

FACTOR Me A B Lawyers- Garner and
Lawyer 365 Ravenna. Online Hancock
Solicitors
Products S S S S S
Price S W W W W
Quality S S W S S
Selection S W W W W
Service S S S S S
Reliability S S S S S
Stability W S S S S
Expertise S S S S S
Company W S S S S
Reputatio
n
Location S S S S S
Appearanc W S S S S
e
Sales S W W W W
Method

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Credit S S S S S
Policies
Advertisin S S S S S
g
Abbreviation: S = Strength
W = Weakness
3.5. Marketing Plan:

We are aware of the reasons, why some legal app companies are
unable to generate good income and unable to sell their services to
the right customer. One of the reasons is that they don't focus on
their promoting methodology, which is the most important part of the
business. We will give exceptional consideration to this department.
We plan to hire an extremely professional employee for this task.
They will be trained regularly and be prepared to accomplish the
primary objectives of this organization. Our company will adopt the
following methodology as listed below:
o Introduce our business by sending letters, e-mail, and brochures to

our potential audiences.
o We will advertise our business on social media platforms, websites,
and e-mails.
o We will also advertise our business in newspapers and magazines.
o We will start affiliate and referral associate programs to increase
our presence.
o We will attend the legal expos and seminars.
o We will ensure that all staffs and team members wear our brand
outfits.
o Use of follow-up letters to reference sources.
o Bridging with the media to facilitate articles about the company.
o Advertise our product to friends, family members, and other
relatives.
The above-promoting plan can be changed and modified according to

market trends and responses. At the start, we will promote our

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products through the above-proposed promotion plan, after

evaluating the responses and results of three months of each
promoting method, we will just focus on those methods which give us
a good result.
3.6. Digital Marketing Budget:

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Content Marketing cost

Monthly or £300 – £350/month
Annual (This includes research and development of
Expenses content, marketing, and link building)
Social media marketing cost

£1000 – £3000/month
(This includes both the creation and promotion
of advertisement)
Email Marketing cost

£100 – £300/month
(This includes both content and marketing)
Print media marketing

Cost
£500 – £400,000/ad
(This includes both designing and publication)
Website maintenance cost

£50 – £60/month
(This includes all the types of cost)
Professional £500 – £550/month

Costs (This includes salaries and other labor costs for
digital marketing)
* This is the only assumption; a more accurate budget will be developed as per
market trend and price.

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4. Financial Plan and Strategies:

The financial plan for this turn-key project is introduced in detail in the
accompanying segments. The significant elements that considered in
the monetary plan are listed below:
o We will be able to secure capital costs.

o Decreasing the days in receivables and improving the nature of
receivables,
o Improving income, and
o Significant growth in the first year and modest growth in the
second and third years.
o The cash flow statement is always positive.
o The profit and loss statements are always positive.
4.1. Important Assumptions:

Several assumptions are taken into account for the financial forecast
and financial stability that are mentioned below:
o The economy continues at its present rate, without a major

recession.
o The current climate for these services will continue.
o Our company will be credentialed on time, or the company will be
able to credential by “job description”.
o Our staffing patterns and facilities will be able to handle the
projected growth.
o There is no receivable.
o All legal documentation and contract will be transferred to the
company without any difficulties.
o We can get 300 subscriptions in the first year of our operation each
with an annual subscription.
o All estimates are in (Great Britain Pound) GPB.

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4.2. Key Financial Indicators:

 The market size, measured by revenue, of the Legal Activities
industry, is £36.8bn in 2022.
 The market size of the Legal Activities industry is expected to
increase 4% in 2022.
 The market size of the Legal Activities industry in the UK has grown
0.3% per year on average between 2017 and 2022.
 The market size of the Legal Activities industry in the UK has grown
0.3% per year on average between 2017 and 2022.
 The Legal Activities industry in the UK is the 3rd ranked
Professional, Scientific, and Technical Activities industry by market
size and the 23rd largest in the UK.
 There are 34,024 Legal Activities businesses in the UK as of 2022,
an increase of 0.7% from 2021.
 The number of businesses in the Legal Activities industry in the UK
has grown 0.7% per year on average over the five years between
2017 - 2022.
 The number of businesses in the Legal Activities industry in the UK
has grown 0.7% per year on average over the five years between
2017 - 2022.
4.2.1. Key Statistics
The most common delivery method for legal services in the UK 2021

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Satisfaction with delivery methods used by different legal services in

the UK 2021
GVA of legal services in the UK 2009-2018, with forecasts up until

2028

30
Consumer concerns on AI in legal services in the UK 2020-2021
4.3. Financial projections and costing:

After researches and feasibility studies, we can conclude that the
average amount we will spend on startup costs for launching our
company for 12 months at least is approx. € 432,272. The company
will share 10% of its share to its investors on €100,000. The investors
will be able to recover their investment within 5 years according to
our projections. The rest of the money will be invested from personal
savings and revenue generated from the business. This includes all
the essential expenses for the startup of our company such as app-
building costs, marketing costs, legal documentation, professional
fees, and other startup costs. Some of the major expenses that we
estimated for our company are represented in the table below:
Start-up Costing for Ministry of Truth, 2022

31
Annual Monthly
outgoings
10 lawyers 300,000 25,000
1 finance manager 25,000 2,083.33
1 marketing manager 25,000 2,083.33
1 customer relation manager 25,000 2,083.33
1 Human Resources manager 25,000 2,083.33
Marketing Budget 12,000 1,000
Office rent 12,000 1,000
Apple store fee 100 8.33
Internet 360 30
Electric 1,200 100
Water 400 33.33
Gas 1,200 100
Business name and registration (onetime payment) 12
10 laptops 2,900
Phone connections 600 50
Office furniture (desk and chairs) 1,500
Total 432,272 35,655
4.4. Projected sales forecast:

From the researches, feasibility studies, and past experiences, we
came to know that unit of product sales depends upon company
capacity, quality of service, and marketing strategies. We have done
our homework and learned from past experiences and earned
expertise in all three sectors. We have idealized our deals and
showcasing techniques and we are very hopeful that we will meet or
even outperform our set goals focus of producing enough benefits
from the time of tasks and growing the business from endurance to
sustainability.

32
From the legal service company's reports and researches, Almost 50%
of respondents to the survey of small business and large business
legal needs, commissioned by the LSB, strongly agreed or agreed with
the statement that legal services providers are used as a last resort to
solve business problems. This compares with just 14% who disagreed
or strongly disagreed with the statement. It is also seen a high rise in
downloading legal apps. The “App for lawyers, law students & legal
advice” has more than 100,000 + downloads within a few timelines.
we are now able to conclude that the following will be our predicted
sales if each subscriber purchase 100 annual subscriptions, 100
purchase 3-months subscription, and 100 purchase one-month
subscription in the first year of our operation. And these trends
continue for the rest of the years.
First Year (2022): £104,997.00 300

subscribers
Second Year (2023): £524,985.00 1500

subscribers
Third Year (2024): £1,049,970.00 3000

subscribers
This sales forecast is based on the information gathered by Market

researchers, the market outlook of the legal app industry, annual
reports of the legal firm, and some businessmen who are already
working in this Industry. It will take one or two years to stabilize and
after that, we will be to generate handsome profits. Our net profit will
also increase gradually per year. The below-given chart will show the
visual representation of this forecast for the first five years.

33
Yearly sales forecast
$1,100,000.00 $1,049,970.00
$900,000.00
$700,000.00
$524,985.00
$500,000.00
$300,000.00
$104,997.00
$100,000.00
First Year Second Year Third Year

Sales forecast $104,997.00 $524,985.00 $1,049,970.00
Sales forecast Linear (Sales forecast)

34
PROFIT & LOSS The year 2021 The year 2022 The year 2023
104,997.00 524,985.00 1,049,970.00
Sale of contracts
less cost of goods sold 0 0 0
More… 0 0 0
Gross profit/net sales $104,997.00 $524,985.00 $1,049,970.00
Expenses
Registration 12 0 0
Rent 12,000 12,500 13,000
Accountant fees 0 0 0
Advertising & marketing 12,000 10,000 8,000
ROI 1,049.9 5,249.9 10,499
Wages 400,000 400,000 410,000
Utilities (electricity, gas, water) 2,800 2,800 2,900
Tools and equipment 4,400 0 0
Phone, Internet, Computer, Printing 600 600 620
Internet 360 360 370
More
Total expenses 435,571 433,059 445,089
NET PROFIT (Net Income) -328,224.9 93,475.1 604,581.00
Assumptions:
All figures are GST inclusive.

35
PROFIT AND LOSS STATEMENT

$1,100,000.00
$900,000.00
$700,000.00
$500,000.00
$300,000.00
$100,000.00
First year (2022) Second year (2023) Third Year (2024)

($100,000.00)
Total Revenue 104997 524985 1049970
($300,000.00)
Total Expense 433221.9 431509.9 445389
Net-Profit -328224.9 93475.1 604581
Total Revenue Total Expense Net-Profit Linear (Net-Profit)
4.5. Project Cash flow:

The following cash flow table summarizes the company cash flow
statement. The projections are a combination of short-term borrowing
and cash received from subscription fees and selling shares of the
company. Cash flow is clearly essential to the company’s success. The
yearly income, as shown in the table, usually improves from year to

36
year. The chart and table reveal a positive money flow as operations
since from the first year of operation and move on the far side the
next year and steadily continue thereafter.
Cash flow The year 2022 The year 2023 The year 2024
Cash from Operations 104,997.00 524,985.00 1,049,970.00

Cash from Receivables 0 0 0
Operating Cash Inflow 0 0 0
Other Cash Inflows 0 0 0
Equity Investment 0 0 0
Increased Borrowings £100,000 0 0
Sales of Business Assets 0 0 0
A/P Increases 0 0 0
Total other Cash Inflows 0 0 0
Total Cash Inflow 204,997.00 524,985.00 1,049,970.00
Cash Outflows 435,571 433,059 445,089
Repayment of Principal
A/P Decreases
A/R Increases
Asset Purchases
Dividends
Total Cash Outflows 435,571 433,059 445,089
Net Cash Flow

-230,574 91,926 604,881
Cash Balance -230,574 -138,648 466,233

37
Cash Flow Statment

3,750,000.00
3,250,000.00
2,750,000.00
2,250,000.00
1,750,000.00
1,250,000.00
750,000.00
250,000.00
2021 2022 2023 2024 2025
Total Cash Inflow 439990 679980 1019970 1529955 2294932.5
Total Cash Outflow 435571 433059 445089 448699 464959
Cash Balance 4419 251340 826221 1907477 3737451
Total Cash Inflow Total Cash Outflow

Cash Balance Linear (Cash Balance)
4.6. Pricing Strategies:

There will be two sources of income by promoting this app. The first
source is subscription options and the second source is on the main
page of the app, there will be a little box that can be used to promote
in exchange for a service charge.
Ministry of Truth is a subscription-based company that offers three

pricing options to clients. While pondering how to establish a law firm

38
business plan, the owner devised a competitive price system adapted

to various services.
Clients can purchase one of the services listed below.
 £99.99 monthly subscription

 £249.99, 3 months subscriptions
 £699.99 Annual Subscription
Sales Strategy
For the ministry of truth to achieve its intended targets and create a
successful law office that is popular with clients, the following sales
strategy will be implemented.
Using social media platforms to promote the organization will have a

Facebook page, an Instagram account, and a Twitter account, as well
as a YouTube and TikTok channel, to interact with customers,
communicate with them, and receive a positive and rapid response.
Clients who opt to have a monthly subscription may find it

inappropriate, and once they hit the cancel subscription button, they
are no longer represented by the company. To give consumers the
best possible experience, the application allows users to "freeze" a
monthly membership for a lower fee to save money when legal
services are not required. They will still have access to the app, but its
features will be limited.
4.7. Risk Management:

There are three most common types of uncertainty that might be
happened in the legal app business. The first one is a decrease in our
subscription rate, the second is our marketing failure, and the third is

39
the operational or management failure. Low subscription might be

happened due to many factors but it is mostly due to high prices, high
competition, and the low quality of services. To handle this problem,
we have introduced low prices as compared to our competitors and
we have established strict monitoring policies to maintain the quality
of our services. Although the chances of this uncertainty are very low,
we are putting immense concentration on this sector.
On the other hand, marketing failure is also a part of our risk

management system. There are lots of competitors around the UK,
which can be a serious threat to us. We already discussed in detail
how our marketing and pricing strategies will help us to grow in this
sector. Moreover, we will create another monitoring system for this.
This system will help us to keep an eye on our competitors and work
for the betterment of our marketing department. This system will help
us to follow the latest market trends so we can accurately target our
audiences.
To handle operational or management failure, we ensure that we hire

the right staff for the right job and should have good experience in
their field. We will establish the standards for our management and
operation system to avoid any misleading or uncertainty in our
management system.
Our past experience will help us in managing the uncertainty factors

as we are doing business in Uk for more than 15 years within the
scope of legal services and other businesses. We are aware of market
situations in the UK and we are very hopeful that we can easily
counter all the risk factors.

40
5. Human resources Strategy:

Initially, there will be just ten lawyers, if the app grows in popularity,
more lawyers will be hired based on the services that the majority of
customers utilize. All of which will have a fixed annual salary. As our
no. of subscriptions increases and our business expands, we might
need more no. of staff and professionals to handle our operations and
legal services. According to our calculation, our operations will grow 5
to 10 % as compared to the present, we will hire more staff and
professionals to handle our operations. We assumed that at the end of
third after starting new services, our employees may increase up to
15 to 20 %. This provides more job opportunities and thus decreases
the poverty level in the UK
Some staff and professionals will get a fixed amount of salary and
some staff and professionals will get a salary based on their working
hours. Our staff will get a bonus and other incentives. Their salary will
also increase as per the current market trend and government laws.
Our staffs will get leaves and vacations as decided by the
management.
Our company will try to develop a good relationship with our workers
and staffs and always look to entertain our staffs. Staff’s kindness,
politeness, communication, emotion, and professionalism attracts
client and improve customer care services which is a very important
part of any business. We will focus to make our staff happy and
comfortable so we can get an excellent client response.

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Upon request, the undersigned reader will immediately return this

Copyright © 2022 Ministry of Truth. All right reserved.

This is a business plan. It does not imply an offering of securities.

3. Marketing Plan and Strategies:...............................................16

4. Financial Plan and Strategies:.................................................24

Copyright © 2022 Ministry of Truth. All right reserved.

5. Human resources Strategy:......................................................36

Legal document templates feature hundreds of editable agreements

 Able to secure the capital amount for starting a long-lasting

Copyright © 2022 Ministry of Truth. All right reserved.

1.1. Company Mission:

1.2. Company Vision:

1.4. Industry Trend:

Copyright © 2022 Ministry of Truth. All right reserved.

The impact of COVID-19 on UK law firms

1.5. Targeted Market:

1.6. Competitive Advantages:

Copyright © 2022 Ministry of Truth. All right reserved.

Our first competitive advantage is our variety of services that most of

Our second competitive advantage is our skills and efficiency. We will

Our third competitive advantage is that we are now introducing one of

o To secure the capital amount.

Copyright © 2022 Ministry of Truth. All right reserved.

o To be profitable on a forward basis for the seventh month of the

Our mission is to be a recognized leader and preferred

provider for our valued customers; by delivering

Company We have the best expectations of individual

Goals and Short-term goals: Currently we will try to engage with

Long-term goals: Using the revenue generated from the

Copyright © 2022 Ministry of Truth. All right reserved.

Website Not yet developed

Our industry will take advantage of our competitor's

Legal Sole Proprietorship

2.1. Description of the Company:

Copyright © 2022 Ministry of Truth. All right reserved.

reasonable price to our targeted customer. We will be a self-

MINISTRY OF TRUTH's aim is to provide a simple monthly/annual

Legal document templates feature hundreds of editable agreements

The founder of MINISTRY OF TRUTH, Alberto Tanase has a piece of

We ensure compliance with all rules and regulations of the

professionalism to project the business to the highest summit in

2.2. Key Activities and Operations:

Frequently Asked Questions

Copyright © 2022 Ministry of Truth. All right reserved.

company's GDPR Policy. These recordings are often not disclosed

Criminal procedure Criminal law is the field of law concerned with

The following service is Employment law governs the relationship

The accompanying service is immigration law, which relates to

international litigation involving issues such as the legality of the

2.3. Key Team Members:

CEO – Chief Executive Officer (business owner) – this is the highest

Administrator- this individual is in charge of handling all

Human Resource Manager- As the person in charge of managing

Marketing manager- this is one of the most significant roles in the

Customer Relations Manager - This individual will contact

Copyright © 2022 Ministry of Truth. All right reserved.

Name Role/Responsibility Qualification

Alberto Tanase Founder/Manager Graduate