GBM IC
GBM IC
GBM IC
(200-
250 words)
The major theories of cross-cultural communication that help to understand how people from
different cultures communicate are Hofstede's Cultural Dimensions, Hall's High-Context or Low-
Context, and face negotiation.
Hofstede's theory identifies six key cultural dimensions that influence communication:
Power Distance: This is about how much a culture accepts inequality.
Individualism vs. Collectivism: This is about how much people prioritize themselves or their
group.
Masculinity vs. Femininity: This is about the roles of men and women in a culture. In masculine
cultures, traditional gender roles are more emphasized.
Uncertainty Avoidance: This is about how comfortable a culture is with uncertainty. Predictability.
Long-Term vs. Short-Term Orientation: This is about how a culture focuses on the past, present,
or future.
Indulgence vs. Restraint: This is about how a culture balances its pleasure and manages control in
life.
Hall's theory categorizes cultures based on how much they rely on context in communication.
High-context cultures (e.g., Japan) depend heavily on unspoken cues and relationships, while low-
context cultures (e.g., the United States) prioritize explicit language.
Stella Ting-Toomey’s Face-Negotiation theory explains how people manage self-image or "face"
during communication, especially in conflict situations. Individualistic cultures emphasize self-
face, while collectivist cultures prioritize maintaining group harmony and saving others' faces.
By understanding these theories, we can better appreciate cultural differences and avoid
misunderstandings. For example, in a high-context and collectivist culture like Japan, a simple nod
might convey a complex message, while in a low-context and Individualistic culture like the
United States, a clear explanation would be expected.
References:
• Dingwall, J. R., Labrie, C., McLennon, T., & Underwood, L. (n.d.). Professional
communications: Cross-cultural communication (pp. 312-324). Professional
Communications by Olds College.
https://openlibrary.ecampusontario.ca/catalogue/item
• Communication Theory. (2013). Wikibooks.org (pp. 1-18).
https://openlibrary.ecampusontario.ca/catalogue/item