Man At His Best

MAY 1987* PRICE $2.50

Mastery:
THE SECRET
OF ULTIMATE
FITNESS
by George Leonard

Mike Schmidt,
Master of Swat

74851511
 -/er been BMWb mission to deny the
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(The
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 Man AT HIS BEST

ggg&Si
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:
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MA\ AT HIS BEST
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 tions, we're still uncovering mo
IT’S A REVOLUTION. potential for NIKE-AIR cushion
Like mi It provides, far and away, the For instance, our studies ' NIKE-AIR cushion¬
ideas, NIKE-AIR' cushioning is best cushioning available. Cushion¬ showed that we could improve ing in shoes for all
simple. Yet, as a feat of engineering, ing that reduces the chance of shock- level of cushioning by kinds of athletic
it remains unmatched. Even eight related injury to the bones, muscles, enlarging the Air-Sole activities. It's in
years after we first introduced it. and tendons of the foot and lower system. As a result, every one of the
NIKE-AIR cushioning is a the new Air Max Nike shoes you
patented system. It consists of a contains three times,
special gas, pressurized inside a more air under
tough, flexible, urethane skin. But perhaps most importantly, the heel than any ' . Experimentation. Challenges
Called an Air-Sole' unit, this is NIKE-AIR cushioning never previous Nike shoe. worthy of the most capable scien¬
what provides the spring-like compacts. It cushions as well after We're using separate nir-uuie tists and engineers in their fields.
cushioning. Because after each step 500 miles as it does after the first. units under the heel and forefoot of You can see some of their
or jump, the Air-Sole unit springs After years of improvements, many shoes, to improve flexibility. work right here. And more on the
back to its original shape. of new designs, and new applica¬ We're using new systems in
 against the adidas Conductor, Con¬ while other systems begin to lose
A REVOLUTION THAT WORKS. verse Weapon, and Reebok 6600. their cushioning with the very first
At the Nike Sport Research Our findings helped us The Air Force was shown to step. So the superiority of NIKE-AIR
-b, one thing is more important develop N1KE-AIR' cushioning to have the best forefoot cushioning cushioning increases with use.
han a love of sports. begin with. And the Sport Research (16% better than adidas, 21% better For instance, after 534 miles,
A* -—: ---
passion for science. Lab continually puts it to the test. than Converse, and 8% better than the Air Max retained 98% of its
,s Using accepted standard test¬ Reebok) and the best rearfoot cush¬ cushioning properties. After 410
ing methods, we measured the ioning (21% better than adidas, 40% miles, an Em-cushioned shoe
impact on different shoes when the better than Converse, and 12% retained just 67% of its cushioning.
foot strikes the ground. The lower better than Reebok). After just 40 miles, shoes using
the force transmitted through the Running: We conducted Tiger-Gel” had already lost 8% of
shoe, the better the cushioning. impact studies with the Air Max their cushioning.
Here's what we found: and nine competitors' shoes. Com¬ It's a matter of how different
Aerobics: Forefoot cushioning pared to shoes with conventional cushioning systems work.
is crucial because the forefoot strikes midsole materials, the Air Max In conventional systems, like
the ground first in nearly all ma¬ provided an average of 13% better E\A, the midsole has small cells
neuvers. Better forefoot cushioning rearfoot cushioning, and 15% better containing bubbles of air. When
reduces the shock that can cause forefoot cushioning. the foot strikes the ground, the air
injury to the foot and lower leg. NIKE-AIR cushioning never is squeezed out and the cell walls
We tested our Air Protector ends: These tests we: break down or compact.
and Air Performer against the conducted with new But in an Air-Sole' unit, the gas
That's why, to make sure Reebok Instructor Low and the shoes. Yet further can't escape. The Air-Sole unit re¬
_ .search is valid and objective, Avia 460. The Nike shoes provided tests prove the NIKE-lI mains undamaged, mile after mile.
_
scientists _0__
and engineers regularly 29% more cushioning than Reebok, AIR system retains j \ . . The research that supports
present their findings to institutions and 21% more than Avia, its cushioning prop- ] these findings assures us that we
such as The American College of Basketball: A player lands from erties indefinitely, jp “ can provide the best cushioning
Sports Medicine. a jump with the force of up to ten possible in an athletic shoe.
We conduct basic and applied times his weight. Better forefoot For concerned athletes and
research projects, to find new and rearfoot cushioning can reduce coaches, it can provide an equally
methods of improving cushioning, shock and the chance of injury, important measure of comfort.
flexibility, stability, and support. We tested the Nike Air Force The facts.
 NIKE-AIR cushioning is also Literally hundreds of the
AND WORKS. gaining in popularity on aerobics
floors across the land, making
world's best professional and ama-
teur athletes wouldn't compete in
NothingworkslikeNIKE-AIR'' line in numerous marathons and
cushioning in the lab. road races. even low-impact aerobic routines anything but shoes with NIKE-AIR
But just wait till you test it in In basketball, NIKE-AIR less shocking. cushioning.
the field. cushioning is the choice of the big And in tennis, John McEnroe At their level of competition,
It has already carried world (Moses Malone), the strong is still proving he's years ahead of NIKE-AIR cushioning is more than
class runners like Joan Benoit (Charles Barkley), and the unstop- the conventional, competing on a revolutionary idea,
Samuelson first across the finish pable (Michael Jordan). the pro tour in Air Trainer Highs. It's a matter of survival.

ColourFoto
||he Baby Chase
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 N nothing lifts the heart
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vanity, the recherche taste.

Maybe

in a thousand
will wear it.

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blaomingdoles
THE TRUISM
mwrnm
OFMERIE
EDIni
EIKIRIS
Aneducatimin.Louisiana politics
Bilii
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We confidently invite you
to give your brand new Buick
its 201st inspection.
 Barbara Hershe

Seriously.
MOVADO
The Museum.Watch.
 THE ALL-NEW
CHRYSLER LE BARON.
BEAUTY..
WITH A PASSION FOR
/ARTIME
DRIVING. SUNDAY
A boy in the early hours of rebellion
 I cringed as I saw the
ball hit myfather solidly
on the side of the neck,
carom off a shoulder,
rebound against the wall
behind him, and come
rolling slowly to his feet.
Wristful Thinking
 Unfinished
Symphonies
Parallel Play
A Story of Modem Love
By Nora Ephron
\nm
THE KEYS TO

MASTERY
It may seem mysterious and unattainable,
but knowing the bask principles of mastery
can bring it withinyour reach
MASTERS
It’s not just technique that makes these athletes
extraordinary—it’s the attitude and commitment
MASTERY
they bring to their performance

J
MASTERY
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Mortgage the house.
 What Does a
Sixty-Year-Old Man
See When He
Looks in the
Mirror?
A lifetime ahead of him
 For as long as he can remember, Eddie Mcl.
known Robert Bums’ “'Em o’ Shanter” by heart.
And if you stop intoThe Cn >ss Keys in
Douglas, Scotland of an evening, he’d be more M
than happy to speak his piece. Mk
.All two I HU H llV< I . II id I-AVI ll •.••Mil 111 I. - . 4 ll
The good things in life stay that way.