A STUDY ON CUSTOMER SATISFACTION AT SAN

TECHNOVATION
Gayathri. G
Department of Management Studies (PG)
K.S. Rangasamy College of Arts and Science (Autonomous), Tiruchengode
Dr. S. Ramasamy MA, MBA, M.Phil.
Ph.D.
Department of Management Studies (PG)
K.S. Rangasamy College of Arts and Science (Autonomous), Tiruchengode

ABSTRACT
The study delves into assessing customer satisfaction at SAN Technovation, particularly focusing
on the effectiveness of its training programs and placement services. Through a review of literature, the
research methodology, and data analysis, the study aims to understand various factors impacting customer
satisfaction and career outcomes. It examines aspects such as gender distribution among respondents,
selection of the institution, challenges in achieving career goals, access to career assistance, preferred
placement opportunities, satisfaction with training program content, and more. Statistical methods like
simple percentage analysis, chi-square tests, and correlation analysis are employed to interpret the data
collected. The findings suggest areas of improvement and provide insights into enhancing the
effectiveness of training and placement services at SAN Technovation.
KEYWORDS: Customer Satisfaction, Training, Placement, Service, Program.
INTRODUCTION
The Indian government has taken several steps to improve the education sector in the country. The
first major policy reform was the implementation of the Right to Education Act (RTE) in 2010. This Act
made education a fundamental right for all children aged 6-14 years and mandated that private schools
reserve 25% of their seats for students from economically weaker sections. Customer Satisfaction is the
buzzword used by the business people for the success of organization in the present days. Due to the
increases of heavy competition in every product – Line it become difficult for the companies to retain the
customers for longer time. So, retain the Customer for longer time the marketer has to do only one thing
i.e., customer satisfaction. Customer Satisfaction Strategies Followed by SAN TECHNOVATION,
Perundurai
COMPANY PROFILE
SAN Technovation’ s clientele spans across various industries, including automotive, heavy
engineering, and aerospace design sectors. They serve businesses seeking engineering solutions, technical
recruitment services, and certified training programs tailored to meet their evolving needs. SAN
Technovation’ s dedication to revolutionizing the world with affordable, top-notch, and eco-conscious
solutions has garnered them a prestigious clientele base. With a focus on quality over quantity and a
commitment to sustainability, they have attracted clients who value innovation and excellence in
engineering services, staffing, and training solutions. Through their enduring legacy of guiding modern
technology towards sustainability, they continue to shape the future of engineering industries while
maintaining the highest standards of education and professional development.
OBJECTIVES OF THE STUDY
 To explore the impact of customer satisfaction on long-term career outcomes and
organizational reputations.
 To study the effectiveness of training programs in preparing individuals for employment.
 To analyse the quality of placement services provided by Institutions.
 To Examine factors influencing customer satisfaction.
 To Identify areas of improvement in training and placement process based on customer
feedback.
NEED OF THE STUDY
 Evaluate program content and curriculum alignment with industry standards.
  Gather feedback from both graduates and employers on the effectiveness of the training
programs.
 Review SAN Technovation's methods for matching candidates with job opportunities.
 Analyze market trends to understand how they affect the employment outcomes of program
graduates.
SCOPE OF THE STUDY
The Scope of Studying in "SAN Technovation" training and placement in customer satisfaction entails
a comprehensive investigation into the efficacy of their training initiatives and the subsequent placement
outcomes for their graduates. Firstly, the scope involves evaluating the quality and relevance of the training
programs offered by SAN Technovation, examining factors such as curriculum design, teaching
methodologies, and skill development. Understanding the extent to which these programs meet industry
demands and equip individuals with the necessary skills is crucial. Secondly, analyzing the level of
satisfaction among both the trained individuals and the hiring companies is essential.
LIMITATIONS OF THE STUDY
 Studying a small sample size may not accurately represent SAN Technovation's entire client
base or outcomes.
 This could lead to inaccuracies and compromise the study's validity by not capturing the
diversity and variability within the client population.
 Relying heavily on subjective measures like client satisfaction surveys could introduce biases
into the study findings.
 It's crucial to complement subjective measures with objective data to ensure a balanced
assessment of SAN Technovation's performance.
REVIEW OF LITERATURE

1. Chandra U., et.al (2016): Here focus on opportunities and Challenges of Indian Pharmaceutical
Sector. The Indian pharmaceutical sector is expected to grow with faster compound annual growth
rate (CAGR) compared to global growth rate during the period 2015- 2020.
2. Murty T N, Shaik (2015): Studied the customer satisfaction. Research carried out in both public
and private sector. The outcomes of the present study shows that customer expects maximum
service quality at minimum cost.
3. Agarwal S., et.al. (2014): Stated the importance of service industry in the economy of country.
Service Quality is one of the important factors responsible for increased profitability, satisfaction
of customer and also key factor for providing competitive advantages. Repeat sales, word of
mouth feedback of consumers and overall company profit maximization can be also linked with
service quality.
4. Ladokun I.O., et.al. (2013): Identified the impact of after sales service on customer satisfaction
and retention with special reference to LG electronics in Ibadan, Nigeria. This study includes the
population from distributors as well as direct customers.
RESEARCH METHODOLOGY
Research design: Mixed method research design
Sampling Techniques: Simple random sampling
Sample size: The sample size is 135 respondents
Tools used for analysis: Simple percentage analysis, Chi-square, Correlation
DATA ANALYSIS AND INTERPRETATION
a) Simple percentage analysis
The data analysis provides a comprehensive overview of various aspects related to SAN Technovation’ s
training and placement services. It begins by highlighting the gender distribution among respondents, with
62% male and 38% female participants. Additionally, insights into the selection of institutions show that
48% opt for colleges, followed by 27% via social media and 25% through friends. The survey delves into the
rating of chosen fields of study, with 64% considering their field as intermediate. Challenges in achieving
career goals are also addressed, including difficulties in job security (30%) and limited networking
opportunities (21%). Access to career assistance is explored, with 32% utilizing networking events and
career fairs. Preferences for placement opportunities reveal that 60% prefer full-time employment. Moreover,
the data reflects a high level of satisfaction with the coverage of industries and positions (75% very satisfied).
The responsiveness of the placement service team is also commendable, with 91% rated as excellent.
Importantly, all respondents secured employment or internship opportunities through SAN Technovation’ s
placement service, with 94% expressing a positive impact on their career development.
b) Chi-square analysis

Relationship between the adequate resources provided with placement opportunity.

Asymp. Sig. (2- Exact Sig. (2- Exact Sig. (1-
Value df sided) sided) sided)

Pearson Chi-Square .602a 1 .438

Continuity Correctionb .178 1 .673

Likelihood Ratio .649 1 .420

Fisher's Exact Test .725 .351

Linear-by-Linear Association .598 1 .439

N of Valid Casesb 155

INTERPRETATION:
The results of the Chi-Square tests indicate that there is no statistically significant association or
relationship between the variables being examined. The tests consistently show non-significant p-values
(greater than 0.05), suggesting that the variables are likely independent of each other based on the analyzed
data.
c) Correlation
Relationship between the content covered with positions covered

Asymp. Std. Approx.

Value Errora Approx. Tb Sig.
Interval by Interval Pearson's R .030 .081 .367 .714c
Spearman
.030 .081 .367 .714c
Correlation

N of Valid Cases 155

INTERPRETATION:
The analysis examined 155 cases with complete data. However, correlations between satisfaction with
training program content and placement service offerings were weak (Pearson's R and Spearman's
correlation coefficients: 0.030) and non-significant (p-values: 0.714). This indicates that satisfaction with one
aspect does not significantly impact satisfaction with the other, suggesting independent evaluation by
participants. Further investigation is needed to identify additional influencing factors.
FINDINGS
a) Simple percentage analysis:
The survey findings offer valuable insights into respondents' demographics, preferences, and
experiences with career development. Male respondents constituted 62%, with females comprising 38%.
College was the preferred institution for 48%, while social media and friends were also notable choices.
Most respondents rated their field of study at an intermediate level (64%), citing lack of skill (32%) and
job security concerns (30%) as primary challenges. Access to career assistance was sought through
workshops, seminars (32%), and networking events, career fairs (32%). Full-time employment was
preferred by 60% of respondents, with high satisfaction levels reported across various aspects of training
 and placement services, culminating in a 100% placement success rate. These findings underscore the
effectiveness and positive impact of placement services in facilitating career progression.
b) Chi-square analysis test
There is no significant difference between adequate resources provided with placement opportunity
c)Correlation
is no significant difference between content covered with positions covered
SUGGESTIONS
 Implement mentorship programs and networking events exclusively designed for females in the
field to facilitate their career progression and provide support for overcoming barriers.
 Strengthen partnerships with social media platforms and tap into existing networks to increase
outreach and engagement among female professionals.
 Deploy targeted advertising campaigns and create content that resonates with women interested in
the field to broaden participation and representation.
 Address issues related to job security and skill development by implementing specialized
interventions and ongoing support initiatives tailored to the needs of female employees.
 Offer continuous professional development opportunities and diverse career assistance options,
including flexible training schedules and personalized guidance, to accommodate the varied
preferences and career trajectories of female professionals.
CONCLUSION
The findings suggest a generally positive perception of career development services offered by
institutions. However, there are areas for improvement, particularly in addressing challenges related to
job security and skill development. By enhancing support systems, providing comprehensive resources,
and maintaining responsiveness, institutions can better facilitate the career aspirations of their students or
participants. Further research and continuous evaluation are essential to adapt to evolving needs and
ensure sustained positive impacts on career development. In conclusion, the findings from the
questionnaire highlight several key insights regarding the institution's placement services, career
assistance, and student experiences.
References
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Kirkpatrick, D.L. (2022), Evaluating Training Programs: The Four Levels, Berrett-Koehler, San
Francisco, CA.
McLagan, P.A. (2020), Models for Excellence. The Conclusions and Recommendations of the ASTD
Training and Development Competency Study, American Society for Training and Development,
Washington, DC.
McLagan, P.A. (2019), Models for HRD Practice. The Models, American Society for Training and
Development, Alexandria, VA.