Case Sample - Ernst and Young

CRISIS CONSULTING EDITION
Where chaos meets impact
FINAL ROUND
in association with
INSTRUCTIONS
1. The deadline for the submission of the solution for the case is 11:59 P.M.,
9th April 2023. Any submissions thereafter will not be entertained.
2. The solution for the case study needs to be submitted in a single PDF.
There is a slide limit of 8 slides excluding cover page and appendix slides.
3. To submit your case solutions, please send them in a single PDF to

[email protected]. Kindly do not upload your submissions on Unstop.
Submissions made via Unstop would not be accepted.
4. Nomenclature: The document should be named as follows -

Team Name_EYFinal_CCE. The document must have the Team Name; Name
of the Team Members, Email ID and Contact Number of the Participants.
Please note, teams are not allowed to mention the name(s) of their
institutions in their documents.
5. Use of the internet is permitted.
6. Use of frameworks and matrices is allowed.
7. Assumptions, if any, should be clearly stated and justified.
8. In case of any queries, kindly write at [email protected] or contact:

Harishraj Srinivasan: +91 90259 82929
Suhani Jain: +91 9810012878
EVALUATION CRITERIA
The case submissions will be judged on the following:
Creativity
Originality
Feasibility
Granularity
Key challenges addressed
BACKGROUND
Case Study: Building business resiliency and risk mitigation strategies of
a retail company
Right Fit is a retail company that has been operating for the last 10 years in
India. The company has a reputation for providing high-quality winter
products at affordable prices. The company has been sourcing high-
quality wool (Gushka Wool) from an eastern European country for several
years. The raw material is used to manufacture winter products such as
hats, gloves, and scarves, which are popular with customers across
Northern India, who have a special preference for the Guskha wool
products. The company has built a strong relationship with its
international suppliers and has always relied on them heavily to provide
high-quality materials at competitive prices. The Eastern European region
accounted for almost 70% of its raw material providers.
In 2021, the company decided to launch a new line of fashion products

focusing on millennials and Gen Z to diversify its product range with a
focus on growing at 15% over the next two years. The company used to
source most of its raw materials from many suppliers in Eastern Europe,
majorly from this country. However, the launch of the new line of products
did not go as planned. The company's supply chain has been disrupted
due to a geo-political conflict, and it now struggles to maintain production
levels and meet customer demands. The company has had to look for
alternative suppliers, but it has been difficult to find ones that can provide
the same quality of materials at the same prices. The trade restrictions and
border closures damaged transportation infrastructure and the political
instability made the situation worse. The company had almost no visibility
of its raw materials procurement and was facing challenges pertaining to
inventory management. This had disrupted its customer relationship and
its sales were down by ~45% Y-o-Y. To tackle this issue the company wants
to do a strategy analysis to understand how it can build business resiliency
and identify product adjacencies, ensuring that they do not move away
from the core offerings but also mitigate their logistics risk, and also do an
analysis of other alternate nearshore options.
CASE
REQUIREMENTS
The company would like to know:
How can it adapt to the changing situation in this eastern European

country and find ways to mitigate the impact of the conflict on its
operations?
What product adjacencies does it need to consider for driving growth?

What product categories do they need to consider for reaching their
growth target?
What kind of partnership / JV can it consider for managing this risk?

What could be the funding mechanisms?
How can it reduce its dependence on Eastern European suppliers? What

could be some other near-shore regions it can consider for sourcing raw
materials?
What will be the strategic advice to the CEO – recommend some

innovative solutions for building business resilience?

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CRISIS CONSULTING EDITION

Where chaos meets impact

3. To submit your case solutions, please send them in a single PDF to

4. Nomenclature: The document should be named as follows -

5. Use of the internet is permitted.

6. Use of frameworks and matrices is allowed.

7. Assumptions, if any, should be clearly stated and justified.

8. In case of any queries, kindly write at [email protected] or contact:

In 2021, the company decided to launch a new line of fashion products

How can it adapt to the changing situation in this eastern European

What product adjacencies does it need to consider for driving growth?

What kind of partnership / JV can it consider for managing this risk?

How can it reduce its dependence on Eastern European suppliers? What

What will be the strategic advice to the CEO – recommend some

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