Cloud Computing based E-commerce Management

Ontransaction Security Concepts

Jinling Chi (  [email protected] )
Huaibei Vocational & Technical College
Xuefeng Sui
Huaibei Vocational & Technical College
Mamoun Alazab
Charles Darwin University
BalaAnand Muthu
Adhiyamaan College of Engineering

Research Article

Keywords: Cloud Computing, E-Commerce, Security, Multi-Criteria Decision-Making

Posted Date: July 20th, 2021

DOI: https://doi.org/10.21203/rs.3.rs-721329/v1

License:   This work is licensed under a Creative Commons Attribution 4.0 International License.
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 Cloud Computing based E-commerce management ontransaction
security concepts

Jinling Chi1*, Xuefeng Sui 2, MamounAlazab 3, BalaAnand Muthu 4

1*,2
Huaibei Vocational and Technical College,Huaibei 235000,China.

3
IT and Environment, Charles Darwin University,Australia.

4
Department of Computer Science and Engineering, Adhiyamaan College of
Engineering, India

*Correspondence： [email protected]

Abstract

The way e-commerce companies do commerce is transformed by cloud

computing. Although the usage of cloud technology in e-commerce has grown
suddenly, the advantages of cloud services platforms have not yet been
exploited, especially for e-commerce applications. For decision-makers, it is
vital that the optimized cloud-based computing solution like software as a
service (SaaS), platform as a service (PaaS), or infrastructure as a
service(IaaS) model is adopted as a multi-criteria decision-making (MCDM) issue
and is thus dependent on a trustworthy and secured online shop. A new Cloud
computing-based E-Commerce Management (CCECM) approach is provided to
tackle the MCDM issue, a multiple-criteria group approach based on an ordering
preference strategy by an idealized solution,and relying on the structure for a
list of requirements. A small-to-medium firm uses the suggested system to ease
the assessment and decision-making of the aspects connected with cloud e-
commerce with security.The results show that small and moderate-sized e-
commerce companies have higher secured and efficient communication. SaaS is
asuitable alternative for difficulty, dependability, safety and protection,
organizational preparedness, and corporate size. At the same time, adaptability
and scaling can be enhanced in the choosing of PaaS or IaaS.
Keywords – Cloud Computing, E-Commerce, Security, Multi-Criteria Decision-
Making

1. Introduction to e-commerce systems

E-commerce is a component of e-business, and e-commerce may be defined as

the purchase and sale of products and services via a network. The focus of e-
commerce is on digital technologies, business interactions between companies
and individuals [1-2]. E-commerce comprises (it is necessary) a transfer of value
since there is trade without digital cash. One of the key elements of e-
commerce via business interactions is generating money online, and it is
essential to understand that e-commerce technologies have distinct
characteristics as described in this article:

1. Ubiquity – The conventional commercial market is an actual site, accessibility

to treatment through the flow of documents. Clothing and footwear, for
instance, are typically aimed at encouraging people to buy something [3]. The
omnipresent meaning of e-commerce may be anywhere. E-Commerce is the
globe's driving force behind performance gains [4].

2. Global access -E-commerce enables cross-country commercial interactions to

be more accessible and efficient than conventional trade [5]. The possible
market scale for e-commerce firms is about equal to the global population's
connectivity.

3. Universal guidelines - E-commerce innovations are a unique characteristic and

the digital technological benchmark that enables all nations to comply with the
technical specification of e-commerce [6-7]. Standards can have a significant
impact on the costs of market entrance and the price of the merchandise. The
guideline can enable digital workplace easier to exist that can save expenses,
and an online commerce portal can also set the price of operating costs at $12
per month [8].

4. Richness—An essential component of trade are marketing and promotion.

Video, music, animations, banners, signage, etc., can be supplied through e-
commerce. It's as sophisticated as TV technology [9].
5. Interconnectivity – Electronic trade innovation of the 20th Century is known
as interaction to provide two-way contact between companies and customers
[10].

6. Concentration of data - Networks have increased substantially as long as the

overall volume and level of data for all industries, customers, and companies.
The innovation of electronic business reduces the cost of information gathering,
storage, connection, and execution [11]. At the very exact moment, information
technologies are becoming accurate and timely, and data is more helpful and
vital than before.

7. Customization- The E-commerce platform is customizable. The business may

be modified to match a name, the hobbies of a person, prior purchase messages,
and a particular participant's marketing strategy [12]. The technique can also be
customized. Traders might modify the products and services based on consumer
preferences or past activity.

In recent years, world commerce and the economy have grown. Trade-in in
numerous nations, including Nigerians, became the primary market trend.
Furthermore, the tendency of world economic transformation is technological
trading [13-14]. The geographic accessibility of both the online and offline is
responsible for this. Different forms of trade routes have been established on
the internet, promoting commercial, corporate accounts via virtualization [15].
Electronic commerce (EC) has been announced as a prominent and expanding web
application by the developing digital technologies, allowing clients, suppliers, and
workers to accomplish various purposes and solutions [16].

E-commerce is the operating platform for any economic, governmental, and

informational transaction using information and communication technology(ICT).
E-commerce is categorized as business to business (B2B), enterprise to the
customer (B2C), customer to customer (C2C), customer to business (C2B), intra-
enterprise e-commerce, and enterprises e-commerce based upon this kind of
transactions [17-18]. E-commerce solutions offer business data and enable
sales, trade, and purchase (e.g., cost and quantity of the items provided).

In implementing SaaS, PaaS, and IaaS as a general cloud technology pattern,

this research analyzes decision-making by an e-commerce manager and its
factors. Following this significant objective, the research contributions of this
articleare: what are the consequences on the deployment of cloud-based e-
commerce by technology, organizational and environmental conditions? This
research expands the studies using a unique CCECM approach, a new 2-fold
fuzzy language, within the model to assist the decision-making processes. In the
context of the research of the findings under the CCECM paradigm, e-
commerce executives have insights into choosing the optimal architecture of
cloud services for their purposes.

The rest of the research as follows: section 2 illustrates the background of the
e-commerce systems. The proposed Cloud Computing-based E-commerce
management (CCECM) approach is designed and implemented in section 3. The
software analysis and performance evaluation of the proposed CCECM method is
discussed in section 4. Section 5 shows the conclusion and future scope of the
proposed CCECM approach.

2. Background to the e-commerce systems

An overview can be provided of the principles and cloud variations and the
professionals and downsides of e-commerce cloud technology. They analyze the
advantages and difficulties of cloud technology and its uses in e-government and
e-commerce [19]. The cloud services principles are given based on the business
problem and the consequences for the e-commerce market. The classic e-
commerce companies and the industry are impacted by cloud services, offer an
overview of cloud computingtechnology, emphasize security issues, summarize
features, networking security issues, and remedies [20].

It suggested an e-commerce architecture based on cloud technology principles,

backgrounds, and trends. The architecture provides an excellent means of
tackling the challenge of resource preservation and cost reduction [21].
Furthermore, there is no support for networking security analysis, professional
specifications, regulation, and other essential services. Recurrent network
architecture is presented for cloud-based computing. The safety procedure of
cloud information processing is given to automatically handle B2C networking
data through the overlapped connection and modeling parameters [22].

In addition, the overlapped network planning and continuous networking

approach were the core of the design, and the combination of several modeling
tools provided diverse safety control platforms [23]. Although it is intriguing
regarding storage space and safety, the suggested structure is inefficient,
adequate, and appropriate. It describes the design and features of cloud
technology with a specific study of the critical component of e-commerce
improvement[24] and emphasizing some of the answers provided by cloud
technology to e-commerce, safety, transparency, costs, and so forth. Some of
the critical challenges required for reliable cloud-based e-commerce
deployment also emerged.

A cloud-based cloud computation fuzzy e-commerce approach (FEA) was

suggested [25]. The design is appropriate to solve a few current e-commerce
challenges with relatively few developmental factors and optimal regulations on
the cloud computer execution environment [26].The invention is mainly limited
by failure to maintain the confidentiality of files and folders by the encrypting
component. An integrative conceptual foundation of e-commerce and
communication systems is given to promote company growth and technology.

The techniques and methods for execution are not given. A cloud-based e-
commerce design has been introduced, which addresses critical e-commerce
problems such as connectivity and flexibility [27].A 3G-based, cloud-based,
mobile e-commerce system with 2D-Barcode technologies is provided to
increase application efficiency. The investigation shows that the technique is
interesting concerning ease and security and does not examine diverse
information accurate measures [28].

Cloud technology has been established as an alternate computing paradigm

where web-based applications consider various customers to obtain a broad
range of services, e.g., programming and equipment [29]. A wide array of
questions in multiple areas, including cognitive, have been covered by cloud
technology.Some scholars are starting to adopt this computer paradigm and
transfer their research (programs and information) from regional to cloud
settings. One criticalfavored view of clouds is that scholars are not obliged to
collect expensive computer infrastructures to perform studies or even install
many software items. An ordinary scholar can conduct tests by allocating the
critical cloud services [30].

The flexibility in the industry space and significant backing for technology and
equipment have made cloud storage one of the most critical technologies for
ICT experts. It offers the foundation for on-demand, self-serve computing
services with all-around access to networking, location-independent pooling of
resources, fast flexibility, and an economic model pay per usage [31]. The study
has grown from ongoing virtualized, dispersed systems, computing systems,
connectivity, and World Wide Web (WWW) and programming solutions.

Cloud processing technologies demand lower implementation costs and more

specialists to get better programs. The Cloud computing model plays a crucial
part in a financial center. Cloud technology delivers new data exchange and
processing methods as new product architecture, networked storage, on-demand
accessibility to the outdoors. Under present conditions, the cloud computing
architecture draws companies with lower B2B and B2C expenditure and
research into e-commerce and mobile technology to achieve high technological
levels and high potential implementation.

3. ProposedCloud Computing based E-commerce management (CCECM)

approach

The suggested architecture would be split into hardware, software, resources

managing, servers, and business layers. The hardware level is the lowest layer in
the cloud services interface and is the framework's central architecture. It is
modeled as an efficient and improved platform for better use of resources. The
company data center architecture supports services that guarantee the
efficiency, availability, deployment, and fast configuration of the data
foundation's assets.

Hardware resources, networks, and storage are brought together as a top

software environment with virtualization. The physical hardware pool is enlarged
dynamically for continuous power provision to the software e-commerce
platforms machines, while the storage is always expandable for extra memory
assistance. The software layer is developed for the use of software and
virtualization technologies as a communication tool. Many software systems
combine to provide a collective experience and the construction and integration
of cloud-based apps.
 Figure 1. The architecture of the proposed CCECM approach

Figure 1 shows the architecture of the proposed CCECM approach. It has three
layers, namely the user layer, cloud layer, and business application layer.The
capacity managing component is accountable, in addition to the underlying
hardware, for pooling the equipment capabilities and implementing necessary
accessibility control lists depending on the accessible underlying hardware. The
administration of the latter two levels plays a significant function. The
software/hardware capabilities are loosely connected. The system deployment
to various virtual machines can be done without interruptions based on the
virtualized and planning approach.

This computing model has five main features, three types of services, and four
different deployments.Architecture's essential aspects:

Self-service on-demand:It is naturally necessary without human interactions

with each network operator. A buyer can organize computer capabilities such as
server and systemsstoragewith an attached network.

Complete access to the network: Use standard devices via the internet to
enhance client systems, including cellphones, tablets, desktops, and workplaces.

Pooling of resources: The computing capabilities of the suppliers are aggregated

to serve different customers utilizing a multi-tenant architecture that
effectively allocates and reallocates various digital and physical abilities on
demand. Localization senses that the customer typically has no management or
information about the precise location of the supplied resources and can
identify a placement(e.g., countries, states, or datacenter) at a protocol layer.
For instance, storing, computation, cognition, and network capacity are instances
of commodities.

Quick flexibility:The capacities can be supplied and discharged flexibly to grow

outwards quickly and insides, thus sometimes adapting to demand. The
capabilities for supply for the customer frequently seem boundless and may be
used in any quantity.

Service evaluated: Cloud services regulate and increase resource usage

dynamically by using a measuring capacity at a certain level of abstraction
suited for the kind of services (e.g., storing, processing, ability, and active
consumer details). The use of resources may be monitored, regulated, and
communicated, ensuring both the supplier and the customer transparency of the
service being used.

3.1 Service Models

The servicing layer is separated into three subareas: Services Infrastructure,

Services Platform, and Services Software.

3.1.1 Sofwareas a service (SaaS)

The opportunity to use the supplier's cloud-based apps is given to the consumer.
Apps may be accessed via thin client interaction, a web browser, or a program
interface from several mobile terminals. The server does not maintain and
operate the fundamental cloud architecture, including networking, computers,
software platforms, storing, or different application features, with the
potential exception of the restricted user, particular program custom functions.

3.1.2 Platform as a service (PaaS)

It is a cloud computing solution that gives clients a framework to develop,

operate, and administer programs without creating and managing the
architecture generally linked to the development and deployment. In three
methods, PaaS can be supplied:

 As a community cloud network providing networking, data centers,

processing, operating systems (OS), entity framework (e.g., Java
 runtimes,.NET, latency, implementation, etc.), services to the house, and
the consumption request, the customer regulates the data access with
negligible additional features and offers the supplier with the platforms,
like browsers.
 In the firewalls as a unique facility (software or device)
 As a government platform application used as a service

3.1.3 Infrastructure as a service (IaaS)

It is a cloud services type that delivers virtualized internet computer

resources. It includes extra help, such as a disc picture collection for a virtual
environment, IP numbers, firewalls, virtual localarea network (VLAN), and other
packages. IaaS operators request these resources from their vast pools
deployed in the cloud services. Businesses can use the website or carriers
clouds (virtual private server (VPS) hosting commercial network) provided by
IaaS clouds for significant area networking connection.It also offers a standard
interface for meaningful online connections, which allows calculation publishing.
The fundamental hardware components for the application server are likewise
provided by the base layer so that it works in the same way as the target
machine.

3.2 Models for Implementation:

The proposed model has four cloud architectures: private cloud, public cloud,
communication cloud, and hybrid cloud for communication.

3.2.1 Private cloud

A solitary firm with several customers provides the network architecture for
specific use (e.g., business model). The organization, a person or group, or some
combinations of them can own, administer and run it, and it can take place at or
out of facilities.

3.2.2 cloud to the public

Cloud computing is available to the entire public for unrestricted use. It might
be owned, controlled, and administered by or together with a company, academic
or governmental organization. It is available at the cloud supplier's facilities.

3.2.3 Cloud hybridization

Cloud systems consist of two or more separate (commercial, communal, or
public) data centers that stay unique yet are linked by standardized or
customized data and applications multi-functioning technologies (e.g., load
balance between clouds exploding).

3.2.4 Communal cloud

A particular group of customers in businesses that share common interests is

provided with a cloud infrastructure for selected usage (e.g., Objectives, safety
requirements, policies, and compliance issues).

It can be owned, administered, and maintained by or by a partnership of one or

more communal groups like third parties and may be located on or off-site. The
layer of commercial application is the procedural code of the platform and
frames the expansion made aware. It proposes how corporate objects interface
and implement the paths and methods to upgrade and modify business
intelligence. Customers may add products, designate shipment and trade
activities and provide credit card data to a shopping basket.For illustration, a
series of events taking place at the cash register, such as a multi-page form
that first demands shipment/shipping documents at the transaction
location,following section can appear billing methods. The last section can show
the congrats message. The website's enterprise reasoning can also include the
process flow.

For this item and specific forms that must be followed, the business regulation
of the layout can include the addition of a product from the synopsis section
over and over again to increase the amount. Particular data transmission is also
included to communicate to the card issuer.Different SaaS solutions can deliver
numerous capacity elements that enable companies to operate and control
business operations using the cloud platform. They include Sales Monitoring,
Product Development, Evaluation, Administration, Management Information
Systems, Self-Servers Login Page, Systems Integration, Financial and Accounts
Payable, and more. Thus, the proposed structure would ensure that IT personnel
on software and hardware are recruited and trained.

Level of Cloud Applications –It is the layer displayed to cloud users. Customers
generally access the web-based services supplied by this level and charge
penalties for use.
Cloud Midstream Level — Normally, between windows operating systems and the
applications, the cloud gateway level is located. It provides the customer with
different features. It assists in developing enterprise systems and facilitates
multiple operations, threaded and communication, andmicroservice
architecturaldesigns.

3.3 Workflow of the proposed CCECM approach

Examples of cloud infrastructure include webpages, server software, and

analytics. Middleware programs offer telecommunication by and via and satisfy
the demand of a messager to communicate messages from numerous
applications. To perform an activity using cloud computing, several apps in many
physical places might be "connected."

Figure 2. Flowchart of the proposed CCECM approach

Figure 2 shows the flowchart of the proposed CCECM approach. Initially, the
decision problem hierarchy is designed. Then the criteria are identified using
the goals and alternatives. Based on the requirements, a group decision is made.
The decision-makers can help to evaluate the other options and assign criteria
weights based on the decision. Finally, the best alternative decision is chosen
for the problem given. There are the following steps to the suggested selection
technique.

3.3.1 Stage 1

The primary objective of building the decision-making hierarchy is to choose

the most exemplary e-commerce cloud technology architecture. The proposed
structure defined the requirements and sub, including three criteria and 12 sub-
criterion. The options include SaaS, PaaS, and IaaS cloud technology.

Figure 3. Multi-criteria model of the proposed CCECM approach

Figure 3 shows the multi-criteria model of the proposed CCECM approach. It

has three main components such as technology, organization, and environment.
Then the modules are subdivided into 12 criteria: relative advantages,
compatibility, complexity, security, privacy, reliability, and scalability for the
technology module. The organization module consists of organization readiness,
firm size, and top management support modules. The environment module has
competitive pressure, trading partner pressure, and government regulations.

3.3.2. Stage 2

This stage puts together in the firm under examination a party of five
executives from various functions. The participants all acknowledged a shared
problem (i.e., cloud technology) and tried to achieve a collective conclusion. The
ultimate judgment was subject to configuration management. Agreement within
the collective decision-making indicates that the ending is agreeable to every
member truly. With the configuration management, all team members feel
equitable opportunities to influence the collective decision and accept it.

The decision-making procedures of the Flexible group typically are based on a

rule of agreement and include grading and majority voting rules. The CCECM
approach is the best famous and comprehensive way to improve group decision-
making with configuration management. The CCECMmethod (also known as the
CCECM procedure) is intended to achieve multidisciplinary agreement on a
viewpoint. It is used the CCECM approach utilizing a survey without having
individuals meet one by one to establish the interdisciplinary understanding of
the different views.

3.3.3. Stage 3

The relevance of the criterion was evaluated and stated in this stage using the
fuzzy language factors. For convenience, the included features of
theseundefined linguistic parameters are random triangle factors. Linguistic
words were also utilized to assess options.

3.3.4. Stage 4

The necessary rating was produced by applying the proposed CCECM technique.
The ideal approach was selected as the best option with the most significant
proximity, the most considerable distance from the anti-ideal approach.

3.5 Modeling TOPSIS fuzzy group

The TOPSIS technique is extensively utilized and fuses in many systems;

nevertheless, either the language area for lengths is not employed, or the
linguistics area is incorrect since the choices' area has been utilized as length
domains. In the first example, the criteria are not satisfied as the outcomes
are not language-based, and applicability is incorrect.Furthermore, this paper
presented a new TOPSIS textual-based CCECM method to help the 2-fold
linguistic model when weights and definitions are demonstrated as fuzzy
language factors for each measure. Specifications are maintained to produce
accurate, light, and easy textual outcomes using appropriate vocabulary and
semántics for perceptions and distances.
Consider that 𝑆 = {𝑠1 , 𝑠2 , ⋯ , 𝑠𝑛 } is an option set, that 𝐶 = {𝑐1 , 𝑐2 , ⋯ , 𝑐𝑛 } is the
criterion set and that 𝑀 = {𝑚1 , 𝑚2 , ⋯ , 𝑚𝑛 } is the decision-maker collection. Let
𝐿 = {𝑙1 , 𝑙2 , ⋯ , 𝑙𝑛 } be the language word to assess the criterion and make 𝐸 =
{𝑒1 , 𝑒2 , ⋯ , 𝑒𝑛 } be a language phrase to evaluate the options. Furthermore, let 𝐸1 =
{𝑒1 , 𝑒2 , ⋯ , 𝑒𝑛 } and 𝐸 2 = {𝑑1 , 𝑑2 , ⋯ , 𝑑𝑛 } be the language word representing the
similitude and range between the 𝑙𝑝 and 𝑙𝑟 language terms from L.Assume 𝑉𝑡 = 𝑣𝑦𝑡
is the weighted matrix in which 𝑣𝑦𝑡 ∈ 𝑉 is the choice of the linguistics value
𝑡
provided to 𝐶𝑡 ∈ 𝐶 by the policymaker 𝑀𝑡 ∈ 𝑀. Further, 𝐴𝑡 = 𝑎𝑥𝑦 is the judgment
𝑡
vector in which 𝑎𝑥𝑦 ∈ 𝐿 is the preferred language value for 𝐴𝑥 ∈ 𝐴concerning the
criterion 𝐶𝑡 ∈ 𝐶, supplied by the judgment 𝑀𝑡 ∈ 𝑀. The significance of every
judgment is considered to be the same. The enlarged TOPSIS variant is made
up of the following stages:

Phase 1:

𝑉𝑡 = 𝑣𝑦𝑡 is converted into a vector of two-fold language choices𝑉𝑡 = (𝑣𝑦𝑡 , 0). The
decision vector is denoted as 𝑉𝑡 and the element of the matrix is denoted as 𝑣𝑦𝑡 .

Phase 2:
𝑇
The 2-fold grammatical weighted group 𝑉 𝑇 = (𝑉̂𝑦 , 𝛽̂𝑦 ) is expressed in Equation
(1)

1
𝑉̂𝑦 , 𝛽̂𝑦 = ∆𝑣 ( ∑𝑘𝑡=1 ∆𝑣 −1 (𝑣𝑦𝑡 , 0)) ; 𝑦 = 1,2, ⋯ , 𝑛 (1)
𝑘

The weight of the fuzzy matrix is denoted as 𝑉 𝑇 , the element of the matrix is
denoted as 𝑉̂𝑦 , 𝛽̂𝑦 . The variation in the weight is denoted as ∆𝑣 . The inverse of
the variation is denoted ∆𝑣 −1. The element of the fuzzy decision matrix is
denoted as 𝑣𝑦𝑡 .

Phase 3:
𝑇
The standardized 2-fold weighted matrix 𝑣 𝑁 = (𝑉̂𝑦 , 𝛽̂𝑦 ) is expressed in Equation
(2)

̂𝑦 )
̂𝑦 ,𝛽
(𝑉̂𝑦 , 𝛽̂𝑦 ) = ∆𝑣 (
(𝑉
̂1 ),(𝑉
̂1 ,𝛽 ̂2 ),⋯,(𝑉
̂2 ,𝛽 ̂𝑛 ))
̂𝑛 ,𝛽
) ; 𝑦 = 1,2, ⋯ , 𝑛 (2)
max((𝑉

The mean of the weight of the fuzzy matrix is denoted as (𝑉̂𝑦 , 𝛽̂𝑦 ), the mean
fuzzy decision matrix element is denoted as (𝑉̂𝑦 , 𝛽̂𝑦 ).
Phase 4:

𝑡 𝑡
𝐴𝑡 = 𝑎𝑥𝑦 is converted into a vector of two-fold language choices𝐴𝑡 = (𝑎𝑥𝑦 , 0).
Where 𝐴𝑡 is the fuzzy decision alternative matrix where the elements of this
𝑡
matrix are denoted as 𝑎𝑥𝑦 .

̂ 𝑥𝑦 ) is
Phase 5: The 2-fold linguistics vector of collaborative decisions 𝐴 = (𝑎̂𝑥𝑦 , ∝
expressed in Equation (3)
1
̂ 𝑥𝑦 ) = ∆𝑙 ( ∑𝑘𝑡=1 ∆𝑙 −1 (𝑎𝑥𝑦
(𝑟̂𝑥𝑦 , ∝ 𝑡
, 0)) ; 𝑦 = 1,2, ⋯ , 𝑛, ; 𝑥 = 1,2, ⋯ , 𝑚. (3)
𝑘

̂ 𝑥𝑦 ). The
The linguistic elements of the fuzzy matrix are denoted as (𝑟̂𝑥𝑦 , ∝
weight variation of the linguistic variable is denoted as ∆𝑙 and the inverse of the
linguistic variable is denoted as ∆𝑙 −1 . The elements of the fuzzy alternative
𝑡
matrix are denoted as 𝑎𝑥𝑦 . The number of criteria is denoted as k.

Phase 6: The weightingjudgmentvector𝐴̂ = (𝑎̅̂𝑥𝑦 , ∝

̂ 𝑥𝑦 )is expressed in Equation (4)
̅

̅ 𝑥𝑦 ) = ∆𝑙 (∆𝑙 −1 (𝑉̂𝑦 , 𝛽̂𝑦 )) ∆𝑙 −1 (𝑉̂𝑦 , 𝛽̂𝑦 ) ; 𝑦 = 1,2, ⋯ , 𝑛, ; 𝑥 = 1,2, ⋯ , 𝑚.

̂
(𝑟̅̂𝑥𝑦 , ∝ (4)

̂
The mean decision vector weight is denoted as (𝑟̅̂𝑥𝑦 , ∝
̅ 𝑥𝑦 ), the linguistic variable
is denoted as ∆𝑙 , the inverse of the linguistic variable is denoted as ∆𝑙 −1 . The
mean decision matrix is denoted as (𝑉̂ , 𝛽̂ ). The weight of the decision matrix is
𝑦 𝑦

denoted as (𝑉̂𝑦 , 𝛽̂𝑦 ).

Phase 7: The positive and negative decisions are expressed in Equations (5) and
(6)

(𝑟 + , 𝑎+ ) = {(𝑟1+ , 𝑎1+ ), (𝑟2+ , 𝑎2+ ), ⋯ , (𝑟𝑛+ , 𝑎𝑛+ )} (5)

(𝑟 − , 𝑎− ) = {(𝑟1− , 𝑎1− ), (𝑟2− , 𝑎2− ), ⋯ , (𝑟𝑛− , 𝑎𝑛− )} (6)

The positive decision matrix is denoted as (𝑟 + , 𝑎+ ) with elements (𝑟𝑥+ , 𝑎𝑥+ ). The
negative decision matrix is denoted as (𝑟 − , 𝑎 − ) with elements (𝑟𝑥− , 𝑎𝑥− ).

Where the elements are denoted in Equations (7) and (8)

(𝑟𝑥+ , 𝑎𝑥+ ) = max ((𝑟̂𝑥𝑦 , ∝ ̂ 𝑥𝑦 )|𝐶𝑦 ∈ 𝐵 ′ )

̂ 𝑥𝑦 )|𝐶𝑦 ∈ 𝐵) 𝑜𝑟 min ((𝑟̂𝑥𝑦 , ∝ (7)

(𝑟𝑥− , 𝑎𝑥− ) = min ((𝑟̂𝑥𝑦 , ∝ ̂ 𝑥𝑦 )|𝐶𝑦 ∈ 𝐵 ′ )

̂ 𝑥𝑦 )|𝐶𝑦 ∈ 𝐵) 𝑜𝑟 max ((𝑟̂𝑥𝑦 , ∝ (8)
B is the defined profit criterion, and wherein 𝐵 ′ is the defined expense
requirements.The relationship vector is denoted as 𝑟̂𝑥𝑦 , the weight of the vector
̂ 𝑥𝑦 . The criteria for the 𝑦 user is denoted as 𝐶𝑦 .
is denoted as ∝

Phase 8: The lengths from the excellent response and the unfavorable ideal
solutions of each option are computed in Equations (9) and (10)

1
(𝜀𝑥+ , 𝛿𝑥+ ) = ∆𝑙 ( ∆−1 2𝑡 ̂ 𝑥𝑦 ), (𝑟𝑥+ , 𝑎𝑥+ ))))
𝑙 (𝑚 ((𝑟̂𝑥𝑦 , ∝ (9)
𝑛

1
(𝜀𝑥− , 𝛿𝑥− ) = ∆𝑙 ( ∆−1 (𝑚2𝑡 ((𝑟̂𝑥𝑦 , ∝
̂ 𝑥𝑦 ), (𝑟𝑥− , 𝑎𝑥− )))) (10)
𝑛 𝑙

The linguistic variable is denoted as ∆𝑙 and the inverse of it is expressed as ∆−1

𝑙 .
̂ 𝑥𝑦 . The
The relationship vector and weight of the vector is denoted as 𝑟̂𝑥𝑦 , ∝
positive decision is denoted as 𝑟𝑥+ , 𝑎𝑥+ and the negative decision is denoted as
𝑟𝑥− , 𝑎𝑥− . The fuzzy membership function is denoted as 𝑚2𝑡 .

Phase 9: Every alternative's proportional proximity to the optimal global

solutions is determined in Equation (11)

∆−1 − −
𝑙 (𝜀𝑥 ,𝛿𝑥 )−1
(𝜀𝑥 , 𝛿𝑥 ) = ∆𝑙 (((
(∆−1 − − −1 + + ) 𝑡") + 1) (11)
𝑙 (𝜀𝑥 ,𝛿𝑥 )−1)+(∆𝑙 (𝜀𝑥 ,𝛿𝑥 )−1)

The final decision is denoted as (𝜀𝑥 , 𝛿𝑥 ), the fuzzy linguistic variable is denoted
as ∆𝑙 .The inverse of the fuzzy linguistic is denoted as ∆−1
𝑙 .The negative and
positive alternative is denoted as (𝜀𝑥− , 𝛿𝑥− ) and (𝜀𝑥+ , 𝛿𝑥+ ), respectively.

Phase 10: The new variant of proximity establishes alternate solution

ranking(𝜀𝑥 , 𝛿𝑥 ). The most desired alternatives with the most significant linguistic
separation are its perception of the range from the anti-ideal resolution.

4. Software analysis and performance evaluation

In this research, a section of the review database (http://snap.stanf

ord.edu/data/web-amazon.html) is utilized, and offline tests to show various
systems' predictive performanceare evaluated. The related documents data,
then partition the database into a learning phase, and a testing set by the
proportion of 4:1 is created. The simulation is analyzed using the Matlab
software with the fuzzy TOPSIS tool.
 Figure 4(a). Computation cost analysis of the proposed CCECM approach

Figure 4(b). Communication cost analysis of the proposed CCECM approach

Figures 4(a) and 4(b) show the computation cost and communication cost
analysis of the proposed CCECM approach, respectively. The simulation is
carried out by using the amazon consumer dataset. The order, delivery,
retrieve, and dispute settlement are analyzed in the simulation for multiple
users in different locations. The respective computation cost and communication
cost are analyzed and plotted for the proposed CCECM approach compared with
the existing FEA model. The results show that the proposed CCECM method has
the highest performance of the current model.
 Table 1. Simulation cost analysis of the proposed CCECM approach

Different Computation cost (ms) Communication cost (Bytes)

phases
FEA CCECM FEA CCECM

Order 8 6 424 404

Delivery 24 21 458 412

Retrive 9 7 578 435

Dipute 34 21 1254 1128

settlement

Table 1 shows the simulation cost analysis of the proposed CCECM approach.
The simulation analysis is done to deliver, retrieve, and dispute settlement of
the different consumers over different time. The computational cost and
communication cost of the proposed CCECM approach are analyzed and
compared with the existing model. The result indicates that the proposed
CCECM method has the highest performance of the current model. The dispute
settlement usually takes more time than the others.

Figure 5(a). RMSE analysis of the proposed CCECM approach

 Figure 5(b). MAE analysis of the proposed CCECM approach

Figures 5(a) and 5(b) shows the root mean squared error (RMSE) and mean
average error (MAE) analysis of the proposed CCECM approach, respectively.
The simulation is carried out by varying the number of datasamples from a
minimum of 1000 to a maximum of 10000 with a step size of 1000. The
respective RMSE and MAE of the proposed CCECM approach areanalyzed and
plotted in the above figures. As the number of samples increases, the
performance increases in terms of a decrease in the error. The result indicates
that the proposed CCECM approach has the lowest error for all the situations.

Table 2. Simulation outcome analysis of the proposed CCECM approach

Method Accuracy Precision (%)

(%)

FL 64 67

NN 72 74

RF 68 71

BC 79 81

FEA 81 85

CCECM 89 91
Table 2 shows the simulation outcome analysis of the proposed CCECM approach.
The simulation is analyzed for the proposed CCECM method, and the result is
compared with the existing models such as fuzzy logic (FL), neural network
(NN), random forest (RF), blockchain (BC), andfuzzy e-commerce approach
(FEA). The simulation outcomes such as accuracy and precision are analyzed and
tabulated in the above table. The results indicate that the proposed CCECM
method has the highest performance.

Figure 6(a). Accuracy analysis of the proposed CCECM approach

Figure 6(b). Precision analysis of the proposed CCECM approach

Figures 6(a) and 6(b) show the accuracy and precision analysis of the proposed
CCECM approach, respectively. The simulation outcomes, such as the precision
and accuracy of the proposed CCECM method,areanalyzed and compared with
the existing models such as FL, NN, RF, BC, and FEA. The results indicate that
the proposed CCECM approach has the highest performance of current models
in all the scenarios. The proposed CCECM method produces higher marks
because of the multi-criteria fuzzy model and cloud computing technology.

The proposed CCECM approach is analyzed, and performance is compared with

existing models. The simulation outcomes, such as accuracy, precision,
computation cost, communication cost, etc., are evaluated. The results show
that the proposed CCECM approach with the help of cloud computing technology
produces good results than the existing models in all situations.

5. Conclusion and findings

Worldwide competence has a significant role in increasing productivity and

effectiveness in e-commerce companies. E-Commerce companies must use the
newest technology, such as cloud technology, to enhance their performance and
preserve a competitive edge to thrive in this quickly changing industry. The
cloud-based e-commerce option, though, is a standard multi-criteria decision-
making (MCDM) issue. A new Cloud Computing-based E-commerce management
(CCECM) approach is developed to cope with this MCDM challenge, which deals
with the accurate opinions of policymakers, eliminates the danger of data loss,
and promotes a discussion of the results.The study then depends on the CCECM
approach to provide an acceptable set of parameters for decision-making. In a
smaller to midsized e-commerce company, the recommended technique is
applied, and the results show that SaaS is the right solution. The effects of
this investigation are considerable. Firstly, this research has revealed how
public clouds are adopted for small-scale enterprises. Decision-makers can
increase decision-making skills depending on the technological characteristics,
the organizational needs, and their industry's profitability.Secondly, the
proposed policy structure demonstrates that cloud services suppliers aim to
enhance their cloud services from technological business administration reasons
to satisfy decision makers' criteria in e-commerce businesses. Although
numerous elements exist, there are still controversial implications for the three
forms of public computational decision-making (IaaS, PaaS, and SaaS).

Furthermore, with the use of two linguistic parameters, the primary

contribution of the proposed methodology is the amendment of the TOPSIS
technique for solving multi-criteria cooperative decision-making issues. The
CCECM approach suggested two foldsare beneficial for any MCDM issue. In
many other sectors, like e-governments and e-healths, the parameters supplied
under the conceptual model are efficient and secured.

Acknowledgement：

This work was sponsored in part by the Humanities and Social Science Research
Project of Universities in Anhui Province（SK2020A0724) ; Anhui Provincial
Teaching Demonstration Class(2180)；Anhui Provincial Quality Engineering
Major Online Teaching Reform Research Project（2020zdxsjg313).

Ethics Declarations
Ethical approval

This article does not contain any studies with human participants or animals
performed by any of the authors.

Author Statement

Conception and design of study : Jinling Chi , Xuefeng Sui

Acquisition of data : Xuefeng Sui

Analysis and/or interpretation of data : MamounAlazab , BalaAnand Muthu

Conflict of interest

The authors declare that they have no conflict of interest.

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