Kellogg Company - Exercise

Asignatura: INGLÉS
Curso: 6th “A”
Profesora: Nora Alicia Cichanowski
Instituto de Enseñanza Agropecuaria Nº 1
TEXT
KELLOGG Co : A CASE STUDY IN BREAKFAST CEREAL COMPANIES
In 1894, Dr Will Keith Kellogg together with his brother , Dr John Harvey Kellogg, invented cornflakes
in Battle Creek, a small quiet town on the banks of Battle Creek river, 113 miles west of Detroit in the
USA. Dr Kellogg and his brother ran their own health center there. They offered their wealthy patients
a combination of physical activity and fresh air. They also wanted to offer them a nutritious and tasty
diet.
Cornflakes were invented by accident! Apparently the hot corn cereal was left too long in the pan
one day in the kitchen of the health center producing crisp flakes, something new for everyone’s
breakfast table around the world.
Cornflakes were so popular that a Kellogg Company was established in 1922 and Battle Creek
became the world capital of breakfast cereals. For many decades the Kellogg Company enjoyed fame
and fortune, but in the last decades, the company has lost considerable ground. Their sales has
dropped dramatically. Probably one of the reasons for this is the change in eating habits of the
Americans. Fewer people are having cereal for breakfast now than they were in 1990.
What is the technology behind the way cornflakes are made in a factory ?
1- Harvesting : The maize is gathered by giant combine harvester.

2- Factory: The grain arrives by ship and it is transferred by suction pipes to large storage silos.
3- Milling: The maize is milled into grits.
4- Flavoring: Malt sugar and salt are blended according to the secret recipe. The mixture is
funneled into giant cookers where it is sealed and rotated under steam pressure.
5- Drying: The maize is dried in hot air currents and then is stored in tanks.
6- Every stage in this process is carefully checked and controlled to guarantee a high quality
breakfast cereal.
7- Flaking: The maize is pressed into flakes by heavy flaking mill rollers.
8- Toasting. The flakes are toasted in giant rotary ovens at high temperature.
9- Filling: The toasted flakes flow from the oven to the filling machines. They are automatically
weighed into bags.
10- Packing and distribution : Filled bags pass along conveyor belts and packed into boxes. Boxes
of cornflakes are sent to distributors and shops by road night and day.
Asignatura: INGLÉS Curso: 6th “A”
Profesora: Nora Alicia Cichanowski
EXERCISE Nº 4
KELLOGG COMPANY: BREAKFAST CEREAL
1- GLOSSARY.
2- READ THE SENTENCES AND MATCH THEM WITH SOME OF THE 10 STAGES DESCRIBED IN THE
TEXT( leer las oraciones y relacionarlas con alguna de las 10 etapas del proceso)
a-The recipe tells you how much of the two ingredients to mix.
b- Maize becomes flakes at this stage.
c-The manufacturing process begins.
d- Big trucks leave the factory.
e- Ovens must be at a high temperature at this stage.
3- RESEARCH: WRITE IN SPANISH AND THEN TRANSLATE INTO ENGLISH.

Where can you get nutritional information about different brands of cornflakes? Choose any
brand of cornflake , stick it and translate it into English.( donde se puede encontrar sobre las
diferentes marcas de hojuelas de maíz, pegar y traducir al inglés)
4- MAKE A STEPWORD FROM : CORNFLAKES (15)
5- FIND VOCABULARY IN THIS SQUAREWORD AND WRITE THEM ( 15)
A B H A R V E S T I N G E H C
G D R I E D D E F G H I H H O
A E S E K L D M O L T D O J N
T H U D C Q R S T U E E T K V
H G O C V I W X Y L I D C F E
E I I Z O O P E L I D N O K Y
R E T O U R B E C D Y E R M O
E W I S F G N H J K T L N L R
D R R R L N M F N N S B F M B
P E T E U E S T L U A V F L E
X K U F Z A E I O A T U A A L
B O N O D E E G H I K J J K T
I O T O A S T E D O O E E E S
Q C R O T A R Y O V E N S S S
6-TRANSLATE INTO SPANISH ALL THE STAGES DESCRIBED IN THE TEXT ABOUT HOW
CORNFLAKES ARE MADE.
7-Now you know that cornflakes were invented by accident. Find out information of any other
product that was invented or discovered by accident. Write it in Spanish and then translate it
into English.

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Asignatura: INGLÉS

Curso: 6th “A”

Profesora: Nora Alicia Cichanowski

Instituto de Enseñanza Agropecuaria Nº 1

KELLOGG Co : A CASE STUDY IN BREAKFAST CEREAL COMPANIES

1- Harvesting : The maize is gathered by giant combine harvester.

Profesora: Nora Alicia Cichanowski

KELLOGG COMPANY: BREAKFAST CEREAL

3- RESEARCH: WRITE IN SPANISH AND THEN TRANSLATE INTO ENGLISH.

4- MAKE A STEPWORD FROM : CORNFLAKES (15)

5- FIND VOCABULARY IN THIS SQUAREWORD AND WRITE THEM ( 15)

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