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    Pepsi Slides

    Uploaded by

    Hamza Majeed

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Pepsi Slides

    Uploaded by

    Hamza Majeed
    10 views6 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views6 pages

    Pepsi Slides

    Uploaded by

    Hamza Majeed

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    INTRODUCTION

    INCEPTION
    PEPSI.
    D In 1886,New Bern,North Carolina based
    pharmacist &industrialist Caleb Bradman

    formulated digestive drink.

    nHe decided to call it Bard's drink.

    oThe potion became Pepsi-Cola in 1898.

    oIt became Pepsi in 1903.


    o Currently the maincompetitor isCoca Cola.
    CocaCola also have a wide range of bevera
    products under its brand.

    PEPSI COCA COLA KAINEEY

    AQUAFINA, KINLEY,
    MOUNTAIN DEW, LIMCA,
    GATORADE, THUMSUP,
    naaza
    SLICE, SPRITE,
    7UP, MAAZA,
    NIMBO0Z, COKE
    TROPICANA
    Limea

    TWISTER, SThg)

    MIRINDA
    Nnboez
    Marketing Strategies
    Peps sports Lounge

    BFanEnough
    FAN ENOUGH

    PepsiPong Game Footbali Toss Game


    Comhole Game

    Global Marketing & Advertisements

    D PepsiCo also activates league and team dealswith localized in-store promotions.

    O Social media marketing is becoming dependent on user-generated


    increasingly
    content, meaning reviews, comment,or any other input from customers.

    O Themulti-brand the organic role that PepsiCo brands play in the


    strategy supports
    sportsexperience whether on the field of play or the fan experience.

    10
    There are 3pricing objectives:
    Profit oriented:

    To achieve a target return.


    •To maximize profit.

    Sales oriented:
    To increase sale volume

    •To maintain or increase market share


    Status oriented:
    •To stabilize prices
    To meet competition
    Packaging:
    Packages of Pepsi Cola:
    1) 250ml glass returnable bottle
    • 2)1.5 liter non returnable bottle
    •3) 2.25 Liter jumbo non returnable bottle
    4) 1/2 L Pet non returnable bottle
    •5) 1LPet and non returnable bottle
    • 6)300 ML Can (Tin)
    THANK
    YOU!!!
    PEPSl PEP
    ISded

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