UNIT 3 Edited
UNIT 3 Edited
UNIT 3 Edited
Environment
International Business
International business: It is a method of carrying the business activities on the far side national
boundaries.
It normally includes the transaction of economic resources such as goods, capital, services (comprising
technology; skilled-labour and transaction etc.) and international production.
In simple words, it implies buying and selling of the goods and services across the border.
International business involves several complexities that are associated with intra-firm dealing and so-called
undesirable with the host-country environment that may be restrictive, economic and monetary, political and
legal, socio-cultural, moral etc.
If you are making a transaction with the International e-commerce websites, AliExpress, Amazon, E-bay than you
are making an International transaction. The trade allows a country to specialize in producing and exporting the
most efficient products that can be produced in that country.
International business consists of the movement to other countries of goods, products, technology, experience of
management and resources.
Scope of International Business
1. Foreign Investments:
Foreign investment is an important part of international business. Foreign investment contain investments
of funds from the abroad in exchange for financial return. Foreign investment is done through investment
in foreign countries through international business. Foreign investments are two types which are direct
investment and portfolio investment.
5. Growth Opportunities
There are lots of growth opportunities for both of the countries, developing and under developing countries by
trading with each other at a global level. The imports and exports of the countries grow their profits and help
them to grow at a global level.
8. Government Support
These businesses also enjoy government support for carrying out their operations and expanding their size.
The government provides tax and financial benefits to these businesses as they earn a large amount of foreign
reserves for the country.
Advantages
► Increased Revenues
►Reaching new customers
►Accessing new talent
►Optimum utilization of available resources.
►Benefits to consumers
►Product flexibility.
► Brand image
Increased Revenues:
The revenues of the companies which are trading internationally are much more than the companies which are trading in
the domestic country. The customers of the MNC's are more because they have customers all over the world and their reach
to customers is higher than the domestic companies. This leads to higher selling of goods in the global market and it leads to
increased revenues of the company.
Benefits To Consumers:
In the international market, consumers can choose between domestic goods and international goods. Consumers can have a
good quality of products at a low price compared to that of the quality and price of domestic products. Consumers have a
large variety of goods to choose from according to their taste and preference.
Product Flexibility:
If there is a product whose demand is less in the domestic market then it can be sold in the
international market if there is demand for it in the foreign markets. The companies have to find
countries in which the demand for their product is higher and they can also sell it on the higher prices
if there is high demand. It can also offer a wide range of products in the global market.
Brand Image: If the company deals in the international market and target the customers of the
different countries globally then the brand name is popularized among the country and it enhances
your brand image in the foreign market. Image of the brand is enhanced by international growth and
the rapid market boost leads to brand image development. It can also lead to expansion of property,
copyrights, trademarks to new countries.
►Language Barriers
►Economic Dependence
►Mis-utilization of Natural Resources
►Exploitation of Home Industry
►Servicing Customers
►Rivalry Among Nations
Language Barriers:
Language barriers are one of the major disadvantages of international business. Different countries have their
distinct local languages and culture, which makes it quite difficult to communicate efficiently with peoples.
These differences create barriers in developing better trade relations among nations.
Economic Dependence:
International business leads to more dependence of under developed countries on developing countries. They
import large amounts of goods for their development from these developing nations. Too much reliance on
other nations led to exploitation of the economy and industrial development of importing countries.
Strategy is an action plan prepared for achieving well defined objectives. It includes
manner in which the company propose to achieve its specific objectives. Strategy
acts as an tool for achieving the objectives.
Growth or expansion strategy is prepared in order to achieve the objective of growth
which is possible through expansion, diversification, merger and acquisition.
WHY COMPANIES GO GLOBAL/INTERNATIONAL The basic reasons for going global are:
a) To achieve large scale profits
b) To have inflow of foreign technology, information, techniques, knowledge
c) To achieve diversified customer preferences
d) To accelerate economic growth, thereby improve nation’s wealth
e) To increase returns on investments
f) To contribute to export promotion policy of government & to secure benefits of export
incentives.
g) To develop & enhance corporate image
h) To build effective trade relations with trading partners
i) To provide assistance in times of emergence like natural or government policy changes etc.
Internal
growth
strategy
Strategies for
Going Global
can be classified
in 2 major
categories
External
Growth
strategy
a) Internal Growth Strategies: Internal growth strategies bring growth from within the enterprise & also by
using available internal resources. They are called Intensification or Intensive Growth strategy & involve
diversification of business through various methods. Here part of earned profits are reinvested to achieve
expansion in size of business, increase in scale of operation. Internal growth strategies are generally
defensive & involve orderly progress towards stability & expansion.
Internal Growth
Strategies
Intensification Diversification
Intensive/ intensification growth strategy
Consists of increasing sales revenue, profits & market share of existing product line or
services. This type of strategy is applicable when product is not in maturity stage of
Product Life cycle. It is applicable to firms with Strategies for small market share. There
are several ways of introducing intensive growth strategy
i) Raising the volume of sales of existing products in unexploited market sectors-This type of strategy boosts
the trade of Companies who look forward in introducing their products to unfamiliar markets, targeting new
customers.
ii) Increasing Sales volume by encouraging new uses of existing product: Many Companies offer additional
services, benefits in their existing products/ service, thereby attracting sales & customer loyalty.
Example : companies promoting the sale of instant coffee, instant tea, tea bags etc.
iii) Increasing Sales Volume by introducing minor modifications in popular brands- These include Minor
changes in products like Mobile Phones for portable chargers, remote fans, automatic curtains etc.
iv) Increasing sales in new geographic areas within the country or in export markets-Due to globalization,
many companies with high competitiveness export their products abroad & raise the volume of sales. Goods
are also sent to far away markets within the country due to fast growing infrastructure facilities within the
country.
v) Increasing the volume of sales through new pricing policy-Sales volume can be raised on basis of new
pricing policy. Example offering Discounts, combo packet. sales can be boosted in urban & rural areas.
Diversification Strategy-Is considered as an important growth strategy useful for expanding
business & also for going global. It is a strategy of adding new products/services to the
existing product/ service line. It is a horizontal expansion of firm through expansion of its
product line.
Examples Now-a–days banks are diversifying their role from not only banking functions, but
also involving insurance, Customer relationship Management & so on
Methods for Diversification
i) Diversification through internal research & development-The Company may conduct
extensive research & development activities in order to develop new products, which
may be more promising & long lasting.
ii) Diversification through Patents & license-Some Companies bring diversification by
procuring patents & manufacturing license of new products developed by other country.
E.g., In India, Pharmaceuticals Companies have obtained license from MNC’s to produce
drugs in India.
iii) Diversification through exports/ joint ventures: Companies can diversify its activities by
exporting its products along with domestic marketing. It may either manufacture new
products or may execute via joint ventures
EXTERNAL GROWTH STRATEGIES External Growth Strategies
include the following:
(A)Foreign Collaborations
(B)Mergers/Amalgamation
(C)Takeover/Acquisition
A) Foreign Collaboration: May be defined as “An agreement between 2 Companies from 2 different countries
for mutual help, co-operation & also sharing the benefits in common. Collaborations mean co-operation for
specific purpose. Collaborations is useful ton firms operating in less developed nations, as they face many
financial, marketing & managerial problems. They remove technological gaps in developing countries & help
improve their economic & industrial growth
Trans-
national
company
Global Company
Multinational company
International company
Domestic company
What is a domestic business
The company’s operations are limited to the domestic market. Local or national markets are the main
target of the company. Likewise, raw materials and labour usually rely on local supplies, though not
always.
MNCs are the corporations which have their home in one country but
operate and live under the laws of and customs of other countries as well
(Host country)
Features of MNC
1. Large size.
2. Different types – Public utility companies, manufacturing company, service
institutions, Turnkey project, only giving licensing facility to domestic company.
3. Various activities – activities includes manufacturing, marketing, R&D, transfer of
technology etc.
4. Multinational management.
5. Invest in poor/ developing countries.
6. Dominate global economy.
7. Operates as per local laws.
8. Expand activities through different method–Joint ventures, foreign collaborations.
9. Efficient management.
10. Support to developing countries.
Advantages of MNCs
GATT WTO
▪Ad hoc and provisional •Permanent and legal
▪Contracting parties •Members
▪Trade in goods •Trade in goods, services, Trade & IPRS
▪Dispute based on consensus •Faster, binding & Permanent mechanism
WORLD TRADE ORGANISATIONS (WTO)
THE WTO
VERTICAL FDI: in this case, a business expands into another country by moving to a
different level of the supply chain. Thus business undertakes different activities overseas
but these activities are related to the main business.
CONGLOMERATE FDI: under the type of FDI, a business undertakes unrelated business
activities in a foreign country. This type is uncommon as in involves the difficulty of
penetrating a new country and an entirely new market.
PLATFORM FDI: here, a business expands into another country but the output from the
business is then exported to a third country.
FDI Routes in India
There are three routes through which FDI flows into India. They are
described in the following table:
In the automatic route, the foreign entity does not require the prior approval of the government
or the RBI.
Examples:
Medical devices: up to 100%
Thermal power: up to 100%
Services under Civil Aviation Services such as Maintenance & Repair Organizations
Insurance: up to 49%
Infrastructure company in the securities market: up to 49%
Ports and shipping
Railway infrastructure
Pension: up to 49%
Power exchanges: up to 49%
Petroleum Refining (By PSUs): up to 49%
Government Route FDI
Under the government route, the foreign entity should compulsorily take the approval of the government.
It should file an application through the Foreign Investment Facilitation Portal, which facilitates single-
window clearance. This application is then forwarded to the respective ministry or department, which
then approves or rejects the application after consultation with the DPIIT.
Examples:
Broadcasting Content Services: 49%
Banking & Public sector: 20%
Food Products Retail Trading: 100%
Core Investment Company: 100%
Multi-Brand Retail Trading: 51%
Mining & Minerals separations of titanium bearing minerals and ores: 100%
Print Media (publications/printing of scientific and technical magazines/speciality journals/periodicals and
a facsimile edition of foreign newspapers): 100%
Satellite (Establishment and operations): 100%
Print Media (publishing of newspaper, periodicals and Indian editions of foreign magazines dealing with
news & current affairs): 26%
Sectors where FDI is prohibited
There are some sectors where any FDI is completely prohibited. They are:
Technology
Targeted countries and businesses receive access to the latest financing tools, technologies, and operational
practices from all across the world. The introduction of newer and enhanced technologies results in company’s
distribution into the local economy, resulting in enhanced efficiency and effectiveness of the industry.
Improved Capital Flow
Inflow of capital is particularly beneficial for countries with limited domestic resources, as well as for
nations with restricted opportunities to raise funds in global capital markets.
Increase in exports
Many goods produced by FDI have global markets, not solely domestic consumption. The
creation of 100% export oriented units help to assist FDI investors in boosting exports from
other countries.
Disadvantages of foreign direct investment:
Hindrance of domestic investment
Sometimes FDI can hinder domestic investment. Because of FDI, countries’ local companies
start losing interest to invest in their domestic products.
The risk from political changes
Other countries’ political movements can be changed constantly which could hamper the
investors.
Negative exchange rates
Foreign direct investments can sometimes affect exchange rates to the advantage of one
country and the detriment of another.
Higher costs
When investors invest in foreign counties, they might notice that it is more expensive than
when goods are exported. Often times, more money is invested into machinery and
intellectual property than in wages for local employees.
Economic non-viability
Considering that foreign direct investments may be capital-intensive from the point of view
of the investor, it can sometimes be very risky or economically non-viable.
Expropriation
Constant political changes can lead to expropriation. In this case, those countries’
governments will have control over investors’ property and assets.
Poor performance
Multinationals have been criticized for poor working conditions in foreign factories.
What is Sunrise Sector
The sunrise sector refers to emerging industries that are experiencing rapid growth and
have the potential to contribute significantly to the economy.
These sectors are characterized by innovation, technological advancements, and increasing
demand.
These sectors offer new opportunities for job creation, investment, and economic
development.
Examples of Sunrise Sectors
Renewable Energy: Discuss the growth of clean energy sources like solar and
wind power.
E-commerce: Explain the rise of online shopping and its impact on traditional
retail.
Digital Technology: Explore the advancements in technology and its influence
on various sectors.
Healthcare: Highlight the innovations in medical technology and healthcare
services.
Biotechnology: Discuss the applications of biotech in medicine, agriculture,
and more.