Kings Food Business Plan

KING’S
FOOD
(‘Eat like a King’)
Presented by Group 7:
John Lloyd Paler
Erica Jane Jimenez
Danielle Advincula
Justin Gervacio
Justine Figuroa
Our Business Logo:
Table of Contents:
Executive Summary……………………………………….…………I
Introduction to Business……………………………….….……….II
4P’s (Product, Price, Place, Promotion) ………………………..III
Background of the Business………………………………..…….IV
Financial Statement………………………………………..………..V
SWOT Analysis……………………………………...…..…………..VI
Solution to the Problem……………………………….…………..VII
Introduction of Business:
We think of King’s Food as a business that my seem
to be common but will offer a new and unique
experience to the customers.
Since food is a necessity, it is impossible for it to go out
of style. And with a combination of good-tasting food
and creativity, the customers will patronize it. For
customers, we think that the students, teachers,
drivers, and bystanders are most likely to be our
primary customers since we are near an educational
institution. For our customers to avail our products, they
can visit our small restaurant or order at our social
media page. For deliveries, we can only offer service
around Muntinlupa City.
With our collaborative minds and expertise, we will

work hard to capture our customers interests that will
help our small business to grow.
4P’S (Product, Place, Prize, Promotion):

Products:
 Burger Combo:
- Burger + Fries
- Burger + Nachos
 Fries Combo (Potato/ Sweet Potato):
- Fries + Ice Cream
- Fries + Shake/Shaved Ice
 Corndog
 Ice Cream
 Shake/ Shaved Ice
 Beverages
Pricing:
King’s Food offers meals and other product bundles

for prices that are discounted, compared in purchasing a
separate item. Customers can purchase a combo meal
to optimize cost and product value. This pricing strategy
help encourage consumers to purchase our products
based on perceived affordability. Thus, this highlights
the importance of bundle/combo pricing to encourage
consumers to buy more of our products.
Promotion:
King’s Food provides new information to persuade

consumers to purchase our products. We will use the
following tactics to promote our business and our
products:
▪ Social Media
▪ Marketing
▪ Direct Advertising
▪ Pamphlet
▪ Distribution
▪ Word of Mouth
▪ Promotion
Place:
▪ A small restaurant near/ around Pamantasan

Lungsod ng Muntinlupa (PLMUN) for better
convenience.
Background of the Business:
The King’s Food was founded by the students of

Pamantasan Lungsod ng Muntinlupa. King’s Food
mission is to make their business known in many
places and to make the best foods and Beverages. At
first the PLMUN students decided that the product was
all foods but in the end they all agreed to add drinks.
The King’s Food products is a combination of food and
beverages that can soothe the taste of the customers.
King’s Food initiate their operation at the Pamantasan
Lungsod ng Muntinlupa and their target customers are
students, teachers, and staffs.
Financial Statements:
King’s Food
Annual Income Statement
January 2021-December 2021
PhP
Sales Revenue 480,000.00
Cost of sales:
PhP
5% Salaries 24,000.00
PhP
8% Taxes 38,400.00
PhP
6% Water & Electric Bill 30,000.00
PhP
8% Rent Expenses 36,000.00
PhP
2% Telephone & Internet Bill 11,988.00
PhP
4% Advertising Cost 18,000.00
PhP
3% Fuels 14,400.00
38 PhP
% Raw material 180,000.00
73 PhP
% Total Cost of sales: 352,788.00
27 PhP
Profit:
% 127,212.00
King’s Food
Monthly Income Statement
Profit Goal Every Month
PhP
Sales Revenue 40,000.00
Cost of sales:
PhP
5% Salaries 2,000.00
PhP
8% Taxes 3,200.00
PhP
6% Water & Electric Bill 2,500.00
PhP
8% Rent Expenses 3,000.00
PhP
2% Telephone & Internet Bill 999.00
PhP
4% Advertising Cost 1,500.00
PhP
3% Fuels 1,200.00
38 PhP
% Raw material 15,000.00
73 PhP
% Total Cost of sales: 29,399.00
27 PhP
% Profit: 10,601.00
SWOT Analysis:
Strength:
• Good Location
• Great Atmosphere
• Building Customer Relationship
• Product Quality- Fresh and Locally sourced
• Social Media Marketing
Weaknesses:
• Sales Channels
• Competitive Vulnerability
• Financial Risk
• Lack Of Marketing expertise
Opportunities:
• Creating more Functions
• Growing Competitions
• Business and Product Development
Threats:
• Food trends are changing Rapidly
• Failing Sales
• Decreasing Profits
• Price War
• Competitors are Located Nearby
Solution to the Problem:
Problem:
Trends today are changing a lot faster, and there are a
lot of competitors out there that are each
knowledgeable in running a business.
Solution:
We will do our best in monitoring the likes and dislikes
of our consumers for us to blend and give them what for
us to blend and give them what they yearn for we will
also learn from our mistakes to make our business run
smoothly.

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KING’S

4P’s (Product, Price, Place, Promotion) ………………………..III

Background of the Business………………………………..…….IV

Solution to the Problem……………………………….…………..VII

With our collaborative minds and expertise, we will

4P’S (Product, Place, Prize, Promotion):

King’s Food offers meals and other product bundles

King’s Food provides new information to persuade

▪ A small restaurant near/ around Pamantasan

The King’s Food was founded by the students of

Solution to the Problem:

lot of competitors out there that are each

knowledgeable in running a business.

We will do our best in monitoring the likes and dislikes

of our consumers for us to blend and give them what for

us to blend and give them what they yearn for we will

also learn from our mistakes to make our business run

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