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India's increasing appeal as a destination for global capability

centres (GCCs) is drawing interest from both Fortune 500 giants and
numerous smaller and mid-sized companies. These organisations
are eager to establish operations in India to capitalise on the
country's cost advantages, skilled workforce, and stable business
climate, according to a report by The Economic Times.
In the last eight months, several mid-sized GCCs with 1,000-2,000
employees have started operations in India. This follows a trend
initiated by larger corporations, some of which now employ between
10,000 and 15,000 people in the country, handling a range of
functions from customer support and data analysis to advanced
research and development projects, the report added.

Notable new entrants in this category include Flutter Entertainment,


Hy-Vee Inc., ChampionX, Neighborly, Blackbox, Okta, and Indus
Pharma.
Office space demand

In recent years, Indian GCCs have undergone significant


transformation, evolving from conventional knowledge process
outsourcing (KPO) and business process outsourcing (BPO) models
to becoming sophisticated hubs of knowledge and innovation. This
evolution underscores their pivotal role in increasing the demand for
office space. Bengaluru and Hyderabad, as leading technology
centres, have spearheaded this growth, contributing to 60 per cent
of all GCC leasing activity in India since 2021, the report said.
Data from Colliers reveals that technology-centric GCCs have been
particularly prominent, representing 40 per cent of total GCC
leasing, including major deals, and encompassing over 56 million sq
ft of office space since 2021. Additionally, there has been a notable
rise in interest from sectors such as banking, financial services,
insurance (BFSI), engineering, and manufacturing.
Evolution of GCCs in India
Industry experts note that small and medium-sized businesses are
increasingly adopting the proven GCC model to scale their
operations, boost productivity, and remain competitive in terms of
costs.
The report quoted Gaurav Gupta, partner and GCC industry leader at
Deloitte India, as saying that smaller GCCs, given their stage in the
maturity curve, are often multifunctional from the outset. Unlike
their predecessors who initially focused on transactional processes,
these newer GCCs leverage lessons from established models and
aim for higher value-added tasks from the beginning, he said, as
mentioned in the report.
In the late 1990s and early 2000s, the first wave of GCCs in India
was primarily driven by major banks, semiconductor, and software
firms, including General Electric, Intel, Amex, Motorola, Citibank, and
Bank of America — many of which were part of the Fortune 200.
The subsequent wave saw an influx of companies from the US and
Europe across sectors like financial services, manufacturing, and
telecom, mainly from the Global 500 category. Today,
advancements in technology, data-driven customer insights,
heightened competition in established sectors, and innovative
leadership are attracting even smaller GCCs to India, the report said.

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