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    Course Curriculum

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    Shreyansh Mangla

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    © All Rights Reserved
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    Course Curriculum

    Uploaded by

    Shreyansh Mangla
    2 views2 pages

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    CourseCurriculum (7)

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    2 views2 pages

    Course Curriculum

    Uploaded by

    Shreyansh Mangla

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Course Curriculam

    Course Code: FASH604 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
    Course Level PG 2 0 0 2 0 0 0 3
    Introduction to The Fashion and Textile
    Course Title
    Industry

    Course
    Description :

    Course Objectives :

    SN
    Objectives
    .
    This course is a survey of the complex diversity of today’s fashion industry. It introduces the process of how the fashion business works in sequential
    order from the concept to the consumer. It provides an overview of fashion design, production, distribution, and merchandising and will give an
    1
    understanding of the fashion industry as a whole. Students learn the vocabulary of the field, the structure of the industry, domestic and foreign
    designers, and historical as well as contemporary influenc

    Pre-Requisites : General

    SN. Course Code Course Name

    Course Contents / Syllabus :

    SN. Module Descriptors / Topics Weightage


    Introduction to Meaning and importance of fashion; Terminology; components of fashion; Intangibles of fashion; principles of
    1 fashion & Fashion fashion: misconceptions about fashion Fashion life cycle; predicting the movement of fashion; fashion 10.00
    Development adaptation; fashion consumers; fashion leaders and followers
    The environment Demographic and geographic environment; Psychographics and behavioral segmentation; economic
    2 10.00
    of Fashion environment
    The Textile Introduction to textiles, major segments of the textile industry, market planning for apparels, Primary and
    3 10.00
    Industry secondary sources of fabric buying and selling of finished fabric
    The fashion Economic importance of the fashion business; the primary level; the secondary level; the retail level; the
    4 business & Global auxiliary level; diversity, competition and innovation Markets in USA, European markets, Middle East, South 15.00
    Fashion Markets East Asian Markets
    Effects of the
    industrial Study of the effect of the industrial revolution on the Global fashion, development of spinning jinny, mules &
    5 15.00
    revolution on machines, Industrialization, development of departmental stores
    fashion
    Mass production Ready – to- wear and custom tailoring; Couture Collection. Global scenario, status, economic importance,
    6 15.00
    of clothing exports, policy issues, action plan, SWOT Analysis
    7 Accessories Basic categories of accessories, main centers of production & Fashion Accessory Business 10.00
    Global business
    Ethical issues, people, environmental issues & country issues , Standards and labeling, Fast fashion, cheap
    8 issues in fashion 15.00
    fashion, Trade tariffs and barriers
    and textiles

    Course Learning Outcomes :

    SN. Course Learning Outcomes


    1 • Recognize different terminologies used in fashion and identify fashion markets
    2 • Explain and analyze fashion life cycle of any fashion products
    3 • Analyze and interpret the fashion in areas of textile industry , fashion business, global fashion markets.

    Pedagogy for Course Delivery :

    SN. Pedagogy Methods


    1 • Power Point Presentations
    2 • Informed Learning
    3 • Small-Group Work/Discussion

    Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

    Attendance+CE+EE : 5+45+50

    SN. Type Component Name Marks


    1 Attendance 5.00
    2 End Term Examination (OMR) 50.00
    3 Internal CLASS TEST 10.00
    4 Internal CLASS QUIZ 10.00
    5 Internal PROJECT 15.00
    6 Internal HOME ASSIGNMENT 10.00

    Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

    N/A

    List of Professional skill development activities :

    No.of PSDA : 3
    SN. PSDA Point
    1 REVIEW
    2 SIMULATION
    3 GROUP DISCUSSION

    Text & References :

    SN. Type Title/Name Description ISBN/ URL


    1 Book Inside the fashion business 9780130108555
    Fashion Design Process, Innovation and
    2 Book 9781119952442
    Practice

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