CH 1
CH 1
CH 1
Chapter-1 Dr.Dadapeer B
Relative, not absolute Principle: Relative, not absolute Principle Management principles are relative,
not absolute and they should be applied according to the need of the organization. Each organization
may be different from others. The difference may exist because of time, place, socio-culture factors .
However individuals working within the same organization may also differ. Thus a particular
management should be applied in the light of prevailing conditions.
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2) Marketing Management: Marketing involves following activities (a) Marketing research to determine
the needs and expectation of consumers (b) Planning and developing suitable products (c) Setting
appropriate prices (d) Selecting the right channel of distribution, and (e) Promotional activities like
advertising and salesmanship to communicate with the customers
3) Financial Management: 1. selecting the appropriate source of funds 2.raising the required funds at the
right time 3.administration of earnings 4.Estimating the volume of funds
4) Personnel Management: (a) Manpower planning (b) Recruitments, (c) Selection, (d) Training (e)
Appraisal, (f) Promotions and transfers, (g) Compensation, (h) Employee welfare services, and (i)
Personnel records and research, etc.
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Four Principles of Scientific Management
1) Study the way workers perform their tasks, gather all the informal job knowledge that workers possess and
experiment with ways of improving how tasks are performed
• Time-and-motion study
2) Codify the new methods of performing tasks into written rules and standard operating procedures
3) Carefully select workers who possess skills and abilities that match the needs of the task, and train them to
perform the task according to the established rules and procedures
4) Establish a fair or acceptable level of performance for a task, and then develop a pay system that provides a
reward for performance above the acceptable level
• Managers frequently implemented only the increased output side of Taylor’s plan.
– Workers did not share in the increased output.
• Specialized jobs became very boring, dull.
– Workers ended up distrusting the Scientific Management method.
• Workers could purposely “under-perform.”
– Management responded with increased use of machines and conveyors belts.
The Gilbreths
1. Break up and analyze every individual action necessary to perform a particular task into each of its
component actions
2. Find better ways to perform each component action
3. Reorganize each of the component actions so that the action as a whole could be performed more
efficiently-at less cost in time and effort
Max Weber
Developed the principles of bureaucracy as a formal system of organization and administration designed
to ensure efficiency and effectiveness.
1) A manager’s formal authority derives from the position he holds in the organization.
2) People should occupy positions because of their performance, not because of their social standing or
personal contacts.
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3) The extent of each position’s formal authority and task responsibilities and it’s relationship to other
positions should be clearly specified.
4) Authority can be exercised effectively when positions are arranged hierarchically, so employees know
whom to report to and who reports to them.
5) Managers must create a well-defined system of rules, standard operating procedures, and norms so they
can effectively control behavior .
Esprit de corps
o Comradeship, shared enthusiasm foster devotion to the common cause (organization).
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Studies of how characteristics of the work setting affected worker fatigue and performance at the
Hawthorne Works of the Western Electric Company from 1924-1932.
– Worker productivity was measured at various levels of light illumination.
Researchers found that regardless of whether the light levels were raised or lowered, worker
productivity increased
Human Relations Implications
– Hawthorne effect — workers’ attitudes toward their managers affect the level of workers’
performance
• Human relations movement – advocates that supervisors be behaviorally trained to manage subordinates
in ways that elicit their cooperation and increase their productivity
Implications
• Behavior of managers and workers in the work setting is as important in explaining the level of
performance as the technical aspects of the task
• Demonstrated the importance of understanding how the feelings, thoughts, and behavior of work-group
members and managers affect performance
A sing Contemporary approach to management that focuses on the use of rigorous quantitative
techniques to help managers make maximum use of
organizational resources to produce goods and services.
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– Total Quality Management (TQM) —focuses on analyzing input, conversion, and output
activities to increase product quality.
– Management Information Systems (MIS) — provides information vital for effective decision
making.
Organizational Environment –The set of forces and conditions that operate beyond an organization’s
boundaries but affect a manager’s ability to acquire and utilize resources
Contingency Theory
Type of Structure
Mechanistic Structure
– Authority is centralized at the top.
– Emphasis is on strict discipline and order
– Employees are closely monitored and managed.
– Can be very efficient in a stable environment.
Organic Structure
– Authority is decentralized throughout the organization.
– Departments are encouraged to take a cross-departmental or functional perspective
– Works best when environment is unstable and rapidly changing
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2.2. Basic Management Functions
I. Planning
II. Organizing
III. Staffing
IV. Communicating
V. Directing
VI. Controlling
I. Planning
Planning is the function that decides what needs to be done in order to achieve organization’s goals and
objectives.
It involves the predetermining of the course of action to be taken in relation to the known event.
It focuses on broader perspective of business and also the tactical methods to get the desired result.
It includes anticipation of the possibilities of future problems that might appear.
Planning process
(I). Setting primary and intermediate goals
Principal goals are set by top management
Intermediate goal which help to clarify the primary goals are set by middle mgmt.
(II). Search for opportunities
Data collection activity where by the environment opportunities of business is examined
It includes forecasting events and identifying changes in demand, competition, technology, finance
etc.
(III). Formulation of plans
Translation or covert ion of the opportunity discovered in to strategies and policies directed towards
the primary and intermediate goals.
The formulation of plans is carried out by plan/program developers or assistants to the manager.
(IV). Target setting
Translation of the broader plan in to specified detail quantities and times for workers.
(V). Follow up of plans
Continuous checking of the operating plan to make sure that deviations are minimum if existed to
correct them up.
Types of plans
I. Based on period
a. Short term plans
b. Medium term plans
c. Long term plans
II. Based on importance
a. Operational plans
b. Tactical plans
c. Strategic plans
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II. Organizing
The structure and process by which a group allocates its tasks among its members, identifies r/n ships
and integrates its activities towards common objectives.
It includes forming the structure, arranging dpts. Assigning tasks to workers and coordinating their
effort.
A manager has to view the organization as a social arrangement b/c the organization is composed of
people rather than physical objects
Principle of organization
i. Unity of command
ii. Exception principle
iii. Span of control
iv. Scalar principle
v. Departmentalization
vi. Decentralization
III. Staffing
Includes the process of placing the right person in the right organizational position
It is the process of matching the workers and the jobs
The personnel dpt. Is responsible to administer the staffing function that generally includes recruitment,
placement, training and development to meet the needs of the organization.
After hiring staffing function shifts to administration human asset to the development of compensation
system
Man power planning, forecasting future needs of orgn. Conflict resolution are some of the
responsibilities of staffing function
IV. Communicating
Communication/coordination serves as a linkage by which the other functions are tied together.
Communication is a means by which the tasks of an organization are dispatched among workers and
inter and intra departmental coordination’s are favored to accomplish the tasks.
There are three types of communication flows in orgns.
– Down ward communication
– Horizontal type
– Informal
V. Directing/Leading
Different terms for directing; leading, executing, supervising, ordering and guiding.
The idea of directing is to put in to effect the decisions and plans that have been worked out.
Directing includes,
– Issuing of orders that are clear, complete and within the capabilities of workers
– Programming a continual tracking activity in w/c subordinates are given instructions
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– Motivating the workers to discharge their duty up to the expectation of the mgr.
– Maintaining discipline and rewarding those who perform properly
Leadership styles
1. Dictatorial leader
Maintains highly critical and negative attitude in his rln with subordinates.
Advocates the accomplishment of tasks through fear of penalties.
2. Benevolent-autocratic Leader
Assumes a paternalistic role w/c forces the workers to relay on him for satisfaction.
This type of leader must exceptionally be strong and wise individual so that his personality
generates respect allegiance.
3. Democratic Leader
Suggests better methods and tries to improve the workers attitude.
Depends not only in his capabilities but encourage consultation with subordinates in planning,
decision making and organizing
With this type of leader ship satisfaction is gained through a feeling of group accomplishment.
4. Laissez-fair
Leader assumes the role of just another member of the group and depends completely on
subordinates to establish their own goals and make their own decision.
VI. Controlling
It is the process that measures current activity and guides it towards some predetermined goals.
Controlling is effected by checking the status of activities against desired result, measuring
deviations and taking corrective actions.
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Scope of decision
Individual decision making
Group decision making
Organizational decision making
Meta organizational decision making
Decision categories
i. Routine, recurring, certainty with regard to the out come
ii. Non-routine, non-recurring, uncertainty with regard to the outcome.
Decision making strategies
i. Computational
ii. Judgmental
iii. Compromise
iv. Inspirational
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Setting managerial objectives
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4) Production: has the responsibility for transforming the raw material in to an acceptable and economical
finished product.
5) Shipping: has the responsibility for packing and delivering the finished goods to customers.
II. Engineering functions
This group includes those functions concerned with the engineering aspects of a manufacturing operation:
1) Product design: has the responsibility for development of new and salable products and preparation of
product description, product drawings and product specifications.
2) Process design: has the responsibility for the development of efficient process for the manufacture of
the products developed by the product design unit.
3) Plant engineering: has the responsibility for the design and installation of new facilities and ensuring
that proper working conditions are maintained.
4) Cost estimation: has the responsibility for determining cost involved on product manufacture. This
includes design and development cost of the product prior to manufacture.
III.Control functions
This group includes those functions concerned with the controlling of production, cost and quality:
1) Production control: has the responsibility for establishing forecasts, production plans, inventory levels
and product distribution.
2) Quality control: has the responsibility for establishing and maintaining the necessary control of quality
for raw materials, intermediate products and finished goods. It is also responsible for the inspection of
raw materials and finished products for conformity to quality specifications.
3) Cost control: has the responsibility for determining and reporting the design cost, the manufacturing
cost and comparing these costs with the amounts allocated in the budgets.
IV. Supporting functions
This group includes those functions which support the activities of the above mentioned functions. The
following are the supporting functions.
1) Purchasing: has the responsibility of buying the necessary materials of the proper quality and quantity
at the most favorable price and securing deliveries on time according to schedules established.
2) Sales: has the responsibility for selling the company’s product and for liaison after material has been
delivered.
3) Maintenance: has the responsibility for the execution of preventive maintenance, repair of old
equipment, installation of new equipment and provision of facilities.
4) Personnel: has the responsibility for hiring, administering and training workers and for the termination
of employments.
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