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    Principles of Marketing

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    mdsaifuddin46076
    ভালো

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    Principles of Marketing

    Uploaded by

    mdsaifuddin46076
    4 views10 pages
    ভালো

    Original Title

    Principles-of-Marketing

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    © © All Rights Reserved

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    ভালো

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views10 pages

    Principles of Marketing

    Uploaded by

    mdsaifuddin46076
    ভালো

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Principles of

    Marketing
    This presentation highlights essential concepts learned in our Principles of
    Marketing course. We'll explore fundamental strategies, consumer insights,
    and modern marketing techniques that drive business success.
    Defining the Marketing Landscape

    Promotion Relationships Strategy


    Communicating value to customers Building and maintaining strong Developing plans to achieve marketing
    through various channels and methods. connections with customers and objectives and business goals.
    stakeholders.
    Understanding Consumer
    Behavior
    1 Need Recognition
    Consumers identify a gap between their current and desired
    state.

    2 Information Search
    Gathering data about potential solutions to meet their needs.

    3 Evaluation of Alternatives
    Comparing options based on personal criteria and
    preferences.

    4 Purchase Decision
    Selecting and acquiring the chosen product or service.
    Segmentation, Targeting, and
    Positioning
    Segmentation Targeting
    Dividing the market into distinct Selecting specific segments to
    groups with similar needs or focus marketing efforts and
    characteristics. resources on.

    Positioning
    Creating a unique image and value proposition in consumers' minds.
    The 4Ps of the Marketing Mix
    Product Price Place Promotion
    Developing goods or services Setting competitive and Ensuring products are Communicating product
    that meet customer needs profitable pricing strategies available where and when benefits and building brand
    and wants. for offerings. customers need them. awareness effectively.
    Branding and Brand
    Management
    1 Brand Identity 2 Brand Equity
    Creating a unique set of brand Building positive customer
    associations to establish perceptions and loyalty over
    market presence. time.

    3 Brand Positioning
    Differentiating the brand from competitors in consumers' minds.
    Integrated Marketing
    Communications
    Consistency
    1 Ensuring all marketing messages align across different
    channels and touchpoints.

    Cohesiveness
    2 Creating a unified brand experience through various marketing
    efforts.

    Complementary
    3 Leveraging multiple channels to reinforce and amplify
    marketing messages.
    Digital and Social Media Marketing

    Social Media Platforms Content Marketing SEO


    Utilizing popular networks to engage Creating valuable, relevant content to Optimizing online content to improve
    audiences and build brand communities. attract and retain target audiences. visibility in search engine results.
    Customer Relationship
    Management
    1 Acquisition
    Attracting new customers through targeted marketing efforts.

    2 Retention
    Keeping existing customers satisfied and loyal to the brand.

    3 Growth
    Expanding customer value through upselling and cross-selling
    strategies.
    Marketing Analytics and
    Measurement
    Key Performance Indicators Metrics that measure marketing
    (KPIs) effectiveness and success

    Return on Investment (ROI) Evaluating the profitability of


    marketing campaigns

    Customer Lifetime Value (CLV) Predicting the total value a


    customer brings over time

    Conversion Rate Percentage of leads that become


    paying customers

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