Skin Care Business Plan

Skin Care
We care your skin
Business
Plan
[YEAR]
Prepared By 10200 Bolsa Ave, Westminster, CA,

92683
John Doe
[email protected]
(650) 359-3153 http://www.example.com

Table of Contents
Executive summary 5
Problem Definition & Validation 6
Solution 6
Objectives 6
Short Term (1 -3 Years) 7
Long Term (3-5 years) 7
Mission statement 7
Keys to success 7
Financial Highlights 8
Units Sold v/s Revenue Chart 9
Business overview 10
Company Ownership/Legal Entity 11
Location 11
Interior Operating Facilities 11
Hours of Operation 12
Startup summary 12
Products & Services 13

Range of Products 14
Suppliers 14
Market Analysis 16
Market segmentation 17
Market Trends 17
Target market 17
Competitive Advantage 18
SWOT analysis 19
Skin Care | Business Plan [YEAR] 2/41

Strategy & implementation 21
Distribution Strategy 22
Marketing and Promotion Programs 22
Direct Sales 22
Trade Publications 23
Trade shows and Lifestyle Exhibitions 23
Website 23
Targeted Online Advertising 23
Positioning Statement 24
Sales strategy 24
Online Marketing Channels 25
Offline Marketing Channels 25
Pricing strategy 26
Operational Plan 27
Organization chart 28
Management Team 28
Personnel Plan 29
Jane Doe 29
John Doe 29
Jane Green 29
Milestones 30
ADORE 30
Financial plan 31
Important Assumptions 32
Brake-even Analysis 32
Projected Profit and Loss 33
Projected Cash Flow 36
Projected Balance Sheet 37
Business Ratios 38
Skin Care | Business Plan [YEAR]
3/41
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1.
Executive summary
Problem Definition & Validation
Solution
Objectives
Mission statement
Keys to success
Financial Highlights
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 Adore
Adore brings the allure of healthy, smooth, and youthful skin to the US market that
radiates vitality through its professional range of skincare products. Leveraging India’s
uncompromising commitment towards research and development of advanced skincare
formulations, the
To unlock help try Upmetrics! 
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Problem Definition & Validation
 Adore
The cosmetic and personal care industry thrives on exploiting modern women’s
insecurities and the cultural perception of beauty to flood the market with products that
contain toxins and cheap fillers which are known to have harmful side effects. These
products become even more
Solution
 Adore
India is steeped in a culture where women use home remedies and Indian herbs to
treat common and not-so-common skin problems. Ingredients found around the house
and grown organically such as coffee, hand-extracted almond oil, natural clay are the
beauty products
Objectives
 Adore
• To begin commercial operations in LA by Q1 2021

• To build a market reputation for quality hygienic products and services during
the
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Short Term (1 -3 Years)
 Adore
• To expand by opening additional store locations across the country during

the forecast period
Long Term (3-5 years)
Mission statement
 Adore
Developed through age-old traditions and applied knowledge to produce uniquely

crafted solution-based products and services that capture the Indian Aura. We
utilize natural and
organic ingredients that enhance the holistic wellness of our customers - embracing persons of
Keys to success
 Adore
• The use of organics, natural, hand-curated products during salon

treatments with a Zero chemical policy provides Adore with a market
niche.
• Indian origins equip the founders with traditional techniques and knowledge of
ayurvedic

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Financial Highlights
 Adore
The company envisions raising an equity investment of $50,000 through long-term

borrowings, which will be used for the setup and launch of the salon in the US. The
company expects to steadily grow its revenues through active efforts in marketing,
networking, excellent customer

8/41
Units Sold v/s Revenue Chart
Financial Year Sales Gross Margin Net Profit
2021-22 360,723 114,289 13,038
2022-23 538,041 216,784 44,360
2023-24 665,012 269,869 65,638

9/41
2.
Business overview
Company Ownership/Legal Entity
Location
Interior Operating Facilities
Hours of Operation
Startup summary
10/41
 Adore
Adore will provide high-quality aesthetics equipment, products, as well as

professional consultation and after-sales service to medical and aesthetics
professionals. Through a
network of top-tier, vetted and closely monitored suppliers from India, the company will seek to
Company Ownership/Legal Entity
 Adore
The company will be registered as a limited liability entity with the Department of State.
Further, since the company envisions setting up operations in LA, it will also register with
the local county. The business will be wholly owned and Managed by Founder Mr.
Thomas Green, who
Location
 Adore
Los Angeles can be a tough city for entrepreneurs to establish and make a mark.
Predominantly due to the thriving business landscape which has given rise to a
competitive environment. However, there is so much room to have a rewarding career in
the beauty industry in Los
Interior Operating Facilities
 Adore
The company will begin operations from a rented salon space at the heart of LA’s
commercial hub. Initial investments in setting up the interior facilities, consumables,
inventory, and client entertainment space will be set up. Additions to space will be
made as the company expands
11/41
Hours of Operation
 Adore
Adore will cater to walk-in as well as online customers, as such it will be required to stay
open during business hours. The company envisions opening a showroom at 10 am and
Upmetrics!
remain open till 7 pm to entertain walk-in prospects as well as fulfill online orders.

Startup summary
 Adore
The founding team will infuse a capital sum of £50,000 through long-term borrowings to
meet the company’s start-up requirements. The start-up expenses are estimated at
£18,500, primarily consisting of interior renovation, rent, and advertisement expenses. A
further sum of £15,000

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3.
Products & Services

Suppliers
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 Adore
Skincare is essential to graceful aging. Over time harsh elements in the environment
wear on the skin, making it dry and tough. As such, a good skincare routine is
imperative to eliminate the effects of the environment on the skin and revert the
damaging impact. Good products
Range of Products
Cleansing Products Masks
Finishing Creams Foam Wash
Massage Oils Gels
Repair Lotions Scrubs
Suppliers
 Adore
India is well known for its “traditional beauty.” The culture is deep-rooted in balancing
tradition with the advancements in technology. India is home to the second-largest
cosmetic industry in the world, owing to the quality of products manufactured within its
boundaries. Manufacturers

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4.
Market Analysis
Market segmentation
Market Trends
Target market
16/41
 Adore
Skincare, haircare, make-up, perfumes, toiletries and deodorants, and oral cosmetics
are the main product categories of the cosmetic market. Since the early twentieth
century, the production of cosmetics and beauty products has been controlled by a
handful of multi-
Market segmentation
 Adore
United States cosmetics market is segmented based on type, gender,

distribution channel, and region. Based on type, the market is categorized into
skincare, haircare, bath & shower products, makeup & color cosmetics, and
fragrances & deodorants. The makeup and color
Market Trends
 Adore
Within the cosmetics category in the U.S., eye cosmetics was the most profitable
segment. In 2020, about 1.96 billion U.S. dollars were generated from sales of eye
cosmetics in the U.S.
Facial cosmetics was the second most profitable segment, with sales revenue of 1.9 billion U.S.
Target market
 Adore
The company will target B2B and B2C segments. Adora expects to incorporate its
company in the US by Q3 2021 and begin commercial operation by Q4 2021. The three-
month period in between is sought to understand its potential market to serve its
customers best fully. During
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Competitive Advantage
Natural Production Value Added

Adore will source its Services
products from the Adore will dedicate
world’s second largest itself to the
cosmetic market, wellbeing of its
India. A country customers. To this
known for its concepts end, a professional
of balance; all the beauty advisor will
products will be made ensure all of the
from naturally customer’s queries
occurring ingredients regarding the
which are perfectly composition,
balanced with the application and
latest in skin care suitability of the
technology resulting products are met
in products that are of professionally and
the highest quality. promptly.
Price
Supply Network The company
Adore enjoys superior enjoys sole
supply connections distributorship of
and has complete the products in the
control over the US which allows it
quality of products by to control prices.
thoroughly vetting Adore will thus be
the suppliers and able to secure and
closely monitoring the distribute products
manufacturing at market beating
process. price points.
Effective
Distribution Channels Marketing
Adore will Adore will dedicate

distribute its time and effort
products through towards networking
both B2B as well as and gaining valuable
B2C channels. This insight into the
will allow it to hold prevailing market
a niche in a market trends in the US which
where professional will allow the
skin care products company to optimise
are not freely its marketing
available in the strategies and
retail market. effectively penetrate
the market on launch.
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5.
SWOT analysis
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 Adore
A SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a useful tool for
businesses to evaluate their position in the market against the potential internal and
external factors that could assist or jeopardize their operations and existence. A SWOT
has been conducted for PYT
Strength Weakness
• Natural Products of Indian origin • Highly competitive market

• Thriving industry • Limited market understanding
• Lucrative business location
• Scalable pricing strategy and
business model
Opportunity Threat
• Collaboration with leading salons • Competitors eroding the market

• Increased beauty consciousness • Low barriers to entry
• High growth potential market in the
US • Competitors poaching B2B clients
• Export capabilities
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6.
Strategy &
implementation
Distribution Strategy
Marketing and Promotion Programs
Positioning Statement
Sales strategy
Pricing strategy
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 Adore
Upmetrics!
The objectives for the company’s early sales and marketing initiatives will be to generate
awareness of Adore as a new player in the market and to educate potential customers
about its portfolio of products. Over time, as Adore becomes more established and
develops a strong
Distribution Strategy
 Adore
The company will reach its customer through both online and offline channels. Adore’s
comprehensive website will accept orders online and deliver them to the customer’s
doorstep. Customers will also have an option to physically visit the company’s
showroom to browse and
Marketing and Promotion Programs
 Adore
Adore will approach potential commercial clients directly, either through cold-
calling or email, to arrange pitch meetings. The company’s sales representatives
will use these opportunities to display the product catalog directly.

Direct Sales
 Adore
The Company will advertise in specific trade publications that are targeted
towards the appropriate target markets. In the US there are a number of highly
specialized publications (e.g. Skin Health Magazine, Glamour) that will be ideal
for reaching these target markets.
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Trade Publications
 Adore
Adora will establish a presence at various trade shows that are relevant to the target
market. For example, LA Fashion week (US’s leading fashion trade show), HJ Live LA
(Provides a platform to source the latest products and equipment from the brands
exhibiting at the show).
Trade shows and Lifestyle Exhibitions
 Adore
The Company will operate a professional and compelling website, with a

Upmetrics!
dedicated section for commercial clients, to promote its commercial product lines
and provide easy ability to contact sales staff.

Website
 Help tip  Example title..
The focus will be on Google Ads, which are more likely to drive commercial leads than
other online advertising platforms (such as Facebook). The advertising will target
specific keywords relevant to Adora’s offering (e.g., “professional skincare,” “aesthetic
products,” “Indian Skincare
Targeted Online Advertising

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Positioning Statement
 Adore
Adore brings to the US high-quality and effective essential skin care through a wide
range of cleansers, toners, moisturizers, scrubs, and more. Creating a synergy
between luxurious and
cosmetically elegant tactile comfort range with targeted fast-acting natural ingredients, all the
Sales strategy
 Adore
Professional service providers form the company’s primary target market. However,
the company’s marketing efforts will also include end-users, clients of the
professional service providers. While push marketing efforts will be deployed to
reach service providers, pull

24/41
Online Marketing Channels
Electronic Direct Mail Social Media Google Ad

Marketing Campaigns
Millennials and consumers
Salons looking for organic in general spend a 1. The advertising will
and natural skin care considerable time browsing target specific keywords
products to use for providing social media platforms. relevant to Adore's
their services stand out Reaching to them through offering (e.g.
prominently as viable this channel will be and “professional skin care”,
marketing targets for this effective way to capture “aesthetic products”, “Indian
channel. Adore will mail attention and Skin care products” etc.).
professionally designed position its
materials with its value services.
proposition to these
companies and provide
quotes for promotion
merchandise printing
services.
Offline Marketing Channels
Networking Pop-Up Store Walk-in

Participate in leading The company will also hold The showroom will be
consumers exhibitions and pop-up stalls at consumer designed with attractive
beauty events. Display a display of sample of
range exhibitions. products.
Visually attractive
of samples and distribute hoardings
and a high street presence
flyers at these events. The will
company will also keep a further attract prospects to
record of visitors to their walk-in and buy high
stalls quality
as leads for its email cosmetic products.
marketing campaigns.
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Pricing strategy
 Adore
Adore's skincare product range is expected to carry an average price tag of $35.85
per item. The direct costs, which are primarily associated with stock procurement and
carriage, are estimated to account for 60% of the average price, resulting in a 40%
margin.

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7.
Operational Plan
Management Team
Personnel Plan
Milestones
27/41
 Adore
The team will be headed by Managing Director Mr. Thomas Green who will also
oversee production operations. Joining Mr. Thomas in the Management Team, the
company will
onboard an office manager and a beauty advisor to help clients choose the best product for
Organization chart
Thomas Green
Managing Director
Amanda Doe
Jane Doe Sales & Marketing John Doe
Assistant Beauty
Office Manager Assistant
Management Team
 Adore
Mr. Thomas will serve as the Managing Director of Adore. A highly motivated and
dynamic individual, Thomas boasts vast experience in the field of aesthetics having
spent a career
spanning 14 years essaying various white-collar roles for aesthetic companies across America.

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Personnel Plan
 Adore
The company plans to create six full-time equivalent jobs in addition to the
management team within the first three years of operations. Salaries for each
Upmetrics!
employee are in line with the industry’s benchmark.

Jane Doe
JD Office Manager
Ability to cope with fast-paced and pressured work, accuracy, strong
attention
to detail and a strong analytical mind, ability to notice patterns within
statistics,
an interest in psychology and behavior, good organizational skills,
excellent
(spoken and written) communication skills.
John Doe
JD Sales Representatives
Preferably bilingual with ability to speak English and French fluently,
problem-
solving, ability to convert leads into sales, active listener, patience,
and
understanding of the company’s products and services. Additionally,
skills in
social media marketing, search engine optimization, newsletter
marketing, other
forms of digital marketing will also be required
Jane Green
JG Beauty Specialist
Excellent verbal skills and a knack for cosmetic products, strong
written and
verbal communication skills, skilled in customer interaction, and a
qualified
skincare specialist.
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Milestones
ADORE
Establish
Adore will rent a showroom space at the
heart of Jacksonville Florida’s commercial
hub alongside developing a fully optimized
and informative website. During this period,
the company will also acquire initial stocks
YEAR 1
of inventory to give as samples and
fill up the showroom shelves. Marketing
activities
will also begin during this stage to build
awareness and launch the brand into the
market.
Gain Market Traction

Year The company will begin expanding its
2 services beyond LA to cover other regions
around California.
Diversify
Having externally established the
business,
the company will begin internally Year 3
expanding
its range of products
Grow
>Yea
r3 • Begin expanding across the US
• Consider market expansion beyond US
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8.
Financial plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
31/41
If you are going to start your own Skincare business, then make sure
you will pay special attention to your financial plan. Your financial plan
should include the details about how well you manage your incomes
and expenses, and how
Important Assumptions
The company’s financial projections are forecasted on the basis of the following
assumptions. These assumptions are quite conservative and are also expected to
show deviation but to a limited level such that the company’s major financial strategy
will not be affected.
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10,00% 11,00% 12,00%
Long-term Interest Rate 10,00% 10,00% 10,00%
Tax Rate 26,42% 27,76% 28,12%
Other 0 0 0
Brake-even Analysis
Monthly Units Break-even 5530
Monthly Revenue Break-even $159 740
Assumptions:
Average Per-Unit Revenue $260,87
Average Per-Unit Variable Cost $0,89
Estimated Monthly Fixed Cost $196 410

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Projected Profit and Loss
2024 2025 2026

$1,062,625.
Revenue 40 $2,374,950 $4,377,539.40
Product Sales
$397,928.50 $714,623 $1,283,358
Revenue Stream
Unit Sales 7,959 14,292 25,667
Unit Price $50 $50 $50
Service Revenue
Stream (Facial $283,846 $404,704 $577,017
Treatments)
2,838 4,047 5,770
Unit Sales
$100 $100 $100
Unit Price
Online Consultation $380,850.90 $1,255,623 $2,517,164.40

Revenue Stream
2,041 4,869 9,052
Users
$30 $30 $30
Recurring Charges
$393,152.4
Cost Of Sales 8 $582,648.83 $865,552.73
$393,152.4
General Costs 8 $582,648.83 $865,552.73
Product $319,385.9
Manufacturing Costs 6 $489,095.01 $746,904.01
$266,254.6
Raw Materials
8 $370,347.49 $528,027
Packaging
$53,131.28 $118,747.52 $218,877.01
Service Provision Costs

$73,766.52 $93,553.82 $118,648.72
Facial Treatment Supplies

$67,060.47 $85,048.94 $107,862.48
Equipment Depreciation
$6,706.05 $8,504.88 $10,786.24
Revenue Specific Costs

$0 $0 $0
Personnel Costs
(Direct Labor) $0 $0 $0
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2024 2025 2026
Gross Margin $669,472.92 $1,792,301.17 $3,511,986.67
Gross Margin (%) 63% 75.47% 80.23%
Operating Expense $616,947.37 $658,232.18 $714,024.98
Payroll Expense (Indirect

$529,680 $541,275.60 $553,147.92
Labor)
Management Team $172,800 $177,984 $183,323.52
General Manager $93,600 $96,408 $99,300.24
Financial Officer $79,200 $81,576 $84,023.28
Skincare Specialists $284,280 $289,965.60 $295,765.08
Senior Skincare Specialist $56,580 $57,711.60 $58,865.88
Skincare Consultant $227,700 $232,254 $236,899.20
Administrative Staff $72,600 $73,326 $74,059.32
Receptionist $33,000 $33,330 $33,663.36
Office Administrator $39,600 $39,996 $40,395.96
General Expense $87,267.37 $116,956.58 $160,877.06
Facility Costs $46,626.24 $60,469.50 $81,229.82
Rent $36,000 $36,720 $37,454.40
Utilities $10,626.24 $23,749.50 $43,775.42
Marketing and Advertising $29,328 $38,552.32 $51,638.94
Online Marketing $21,288 $30,351.52 $43,274.12
Promotional Events $8,040 $8,200.80 $8,364.82
Administrative and General $11,313.13 $17,934.76 $28,008.30
Office Supplies $6,000 $6,060 $6,120.60
Insurance $5,313.13 $11,874.76 $21,887.70

34/41
2024 2025 2026
Bad Debt $0 $0 $0
Amortization of
$0 $0 $0
Current Assets
EBITDA $52,525.55 $1,134,068.99

$2,797,961.69
Additional Expense
$10,972.8
Long Term Depreciation 0 $8,729.24 $6,323.49
Gain or loss from Sale $4,956 $4,956 $4,956

of Assets
$0 $0 $0
EBIT
$47,569.5
Interest Expense 5 $1,129,112.99 $2,793,005.69
EBT $6,016.82 $3,773.25 $1,367.48

$41,552.7
Income Tax 5 $1,125,339.75 $2,791,638.20
Expense / Benefit
$0 $0 $0
Total Expense
Net Income $1,021,072.

65 $1,249,610.25 $1,585,901.20
Net Income (%)
$41,552.75 $1,125,339.75 $2,791,638.20
3.91% 47.38% 63.77%

Retained Earning Opening
Owner's Distribution
$0 $21,552.75 $1,126,892.50
Retained Earning Closing
$20,000 $20,000 $20,000
$21,552.7
5 $1,126,892.50 $3,898,530.70
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Projected Cash Flow
2024 2025 2026
Cash Received $1,062,625.40 $2,374,950 $4,377,539.40
Cash Paid $1,016,116.65 $1,244,654.25 $1,580,945.20
COS & General Expenses $480,419.85 $699,605.41 $1,026,429.79
Salary & Wages $529,680 $541,275.60 $553,147.92
Interest $6,016.82 $3,773.25 $1,367.48
Sales Tax $0 $0 $0
Income Tax $0 $0 $0
Net Cash From

$46,508.75 $1,130,295.75 $2,796,594.20
Operations
Assets Sell $0 $0 $0
Assets Purchase $30,000 $0 $0
Net Cash From

($30,000) $0 $0
Investments
Amount Received $150,000 $0 $0
Loan Received $100,000 $0 $0
Common Stock $0 $0 $0
Preferred Stock $0 $0 $0
Owner's Contribution $50,000 $0 $0
Amount Paid $51,035.72 $53,279.28 $55,685.02
Loan Capital $31,035.70 $33,279.27 $35,685.03
Dividends & Distributions $20,000 $20,000 $20,000
Net Cash From

$98,964.28 ($53,279.28) ($55,685.02)
Financing
36/41
2024 2025 2026
Summary
Starting Cash $0 $115,473.03 $1,192,489.50
Cash In $1,212,625.40 $2,374,950 $4,377,539.40
Cash Out $1,097,152.37 $1,297,933.53 $1,636,630.22
Change in Cash $115,473.03 $1,077,016.47 $2,740,909.18
Ending Cash $115,473.03 $1,192,489.50 $3,933,398.68
Projected Balance Sheet
2024 2025 2026
Assets $140,517.03 $1,212,577.50 $3,948,530.68
Current Assets $115,473.03 $1,192,489.50 $3,933,398.68
Cash $115,473.03 $1,192,489.50 $3,933,398.68
Accounts Receivable $0 $0 $0
Inventory $0 $0 $0
Other Current Assets $0 $0 $0
Long Term Assets $25,044 $20,088 $15,132
Gross Long Term Assets $30,000 $30,000 $30,000
Accumulated Depreciation ($4,956) ($9,912) ($14,868)
Liabilities & Equity $140,517.04 $1,212,577.52 $3,948,530.70
Liabilities $68,964.29 $35,685.02 $0
Current Liabilities $33,279.27 $35,685.02 $0
Accounts Payable $0 $0 $0
Income Tax Payable $0 $0 $0

2024 2025 2026
Sales Tax Payable $0 $0 $0
Short Term Debt $33,279.27 $35,685.02 $0
Long Term Liabilities $35,685.02 $0 $0
Long Term Debt $35,685.02 $0 $0
Equity $71,552.75 $1,176,892.50 $3,948,530.70
Paid-in Capital $0 $0 $0
Common Stock $0 $0 $0
Preferred Stock $0 $0 $0
Owner's Contribution $50,000 $50,000 $50,000
Retained Earnings $21,552.75 $1,126,892.50 $3,898,530.70
Check $0 $0 $0
Business Ratios
Year Industry
Year 1 2 Year 3 profile
30,82
Sales Growth 4,35% % 63,29% 4,00%
Percent of Total Assets
Accounts Receivable 5,61% 4,71% 3,81% 9,70%
Inventory 1,85% 1,82% 1,79% 9,80%
Other Current Assets 1,75% 2,02% 2,29% 27,40%

150,99
Total Current Assets 138,53% % 163,45% 54,60%
-
21,01
Long-term Assets -9,47% % -32,55% 58,40%
100,00
TOTAL ASSETS 100,00% % 100,00% 100,00%
Current Liabilities 4,68% 3,04% 2,76% 27,30%
Long-term Liabilities 0,00% 0,00% 0,00% 25,80%
Total Liabilities 4,68% 3,04% 2,76% 54,10%

Industry
Year 1 Year 2 Year 3 profile
NET WORTH 99,32% 101,04% 102,76% 44,90%
Percent of Sales
Sales 100,00% 100,00% 100,00% 100,00%
Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative
Expenses 74,29% 71,83% 69,37% 65,20%
Advertising Expenses 2,06% 1,11% 0,28% 1,40%
Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%
Main Ratios
Current 25,86 29,39 32,92 1,63
Quick 25,4 28,88 32,36 0,84
Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%
Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%
Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%
Additional Ratios
Net Profit Margin 19,20% 21,16% 23,12% N.A.
Return on Equity 47,79% 50,53% 53,27% N.A.
Activity Ratios
Accounts Receivable Turnover 4,56 4,56 4,56 N.A.
Collection Days 92 99 106 N.A.
Inventory Turnover 19,7 22,55 25,4 N.A.
Accounts Payable Turnover 14,17 14,67 15,17 N.A.
Payment Days 27 27 27 N.A.
Total Asset Turnover 1,84 1,55 1,26 N.A.
Debt Ratios
Debt to Net Worth 0 -0,02 -0,04 N.A.
Current Liab. to Liab. 1 1 1 N.A.
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.

Industry
Year 1 Year 2 Year 3 profile
Interest Coverage 0 0 0 N.A.
Additional Ratios
Assets to Sales 0,45 0,48 0,51 N.A.
Current Debt/Total Assets 4% 3% 2% N.A.
Acid Test 23,66 27,01 30,36 N.A.
Sales/Net Worth 1,68 1,29 0,9 N.A.
Dividend Payout 0 0 0 N.A.

40/41
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Skin Care

We care your skin

Prepared By 10200 Bolsa Ave, Westminster, CA,

(650) 359-3153 http://www.example.com

Long Term (3-5 years) 7

Products & Services 13

Skin Care | Business Plan [YEAR] 2/41

Trade shows and Lifestyle Exhibitions 23

Targeted Online Advertising 23

Offline Marketing Channels 25

Skin Care | Business Plan [YEAR]

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Skin Care | Business Plan [YEAR]

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Problem Definition & Validation

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• To begin commercial operations in LA by Q1 2021

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• To expand by opening additional store locations across the country during

Long Term (3-5 years)

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Developed through age-old traditions and applied knowledge to produce uniquely

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• The use of organics, natural, hand-curated products during salon

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The company envisions raising an equity investment of $50,000 through long-term

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Financial Year Sales Gross Margin Net Profit

2021-22 360,723 114,289 13,038

2022-23 538,041 216,784 44,360

2023-24 665,012 269,869 65,638

Skin Care | Business Plan [YEAR]

Adore will provide high-quality aesthetics equipment, products, as well as

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Company Ownership/Legal Entity

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Interior Operating Facilities

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Products & Services

Skin Care | Business Plan [YEAR]

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Cleansing Products Masks

Finishing Creams Foam Wash

Massage Oils Gels

Repair Lotions Scrubs

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Skin Care | Business Plan [YEAR]

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United States cosmetics market is segmented based on type, gender,

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Natural Production Value Added

Adore will Adore will dedicate