This document is for De Montfort University use and should not be passed to third parties or posted on any website.

Faculty of Business and Law

Assignment Brief

Module Title International Business and Assignment 1

Number
Strategy
Module Code BMIB5001 Assignment Coursework on ‘Strategy
Title Management Plan’
Module Leader Dr. Ibrahim Rufai Assignment 60%
Weighting

Assignment Release 30/09/2024

Date:
Submission 25/10/2024 (11:59AM)
Date/Time:

Assessment Information – What you need to do

This assignment is individual assignment.

This assignment requires you to:

For an organisation of your choice, you should formulate a strategy plan either for the operations
of an existing international business or for organisation intending to internationalise. The
strategy plan should be based on a detailed strategic audit and evaluation of strategic option(s).
Strong rationale should be provided for the chosen strategic option(s). Critical evaluation of
requirements for implementing the strategic option(s) chosen should also be considered. For
instance: issues such as strategic change management, and cross-cultural implications.

You will write a 3000-word Strategy Plan essay, as 'management consultant' and are expected to
work on this assignment throughout the course of the module. Your 3000-word strategy plan
should be articulated in a professional manner as if delivering the plan to the company’s Board of
Directors for its consideration.
The strategy plan should consist of at least the following major elements in 3000 words:
 A strategic audit
 The generation of strategic change options and evaluation of strategic change plan in
terms of feasibility, acceptability and suitability criteria.
 An action plan for implementation.

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Criteria for Assessment - How you will be marked

A marking rubric, detailing how each of the following criteria will be assessed is also provided on
LZ, under the assessment tab.
 A strategic audit
 The generation of strategic change options and evaluation of strategic change plan in
terms of feasibility, acceptability and suitability criteria.
 An action plan for implementation

Further information on the university mark descriptors can be found here.

This assignment is designed to assess the following learning outcomes:

LO1: Conceptualise and critically evaluate why and how firms go international.
LO2: Critically appraise what is strategy and use academic scholarship to assess how firms make
and implement strategy.
LO3: Critically evaluate the underlying drivers of value creation to inform in international
business strategy.
LO4: Critically appraise the host and home country factors that affect the development and
implementation of international business strategies to inform proposed solutions.
LO5: Develop a conceptual framework for tackling the opportunities and challenges in
international business.

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Assessment Details:
The word count is: 3000 words

There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by
10% or more.
The word limit includes tables, figures, quotations and citations, but excludes the references list
and appendices.

The word count or the length of the presentation is:

3000 words

There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by
10% or more.
How to Submit your Assessment:
The assessment must be submitted by 11:59AM (GMT/BST) 25/10/2024
No paper copies are required. You can access the submission link through the module web.

 Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take
care to ensure that you have fully submitted your work.
 Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise
advised by the module leader.
 All work submitted after the submission deadline without a valid and approved reason will be subject
to the University regulations on late submissions.

o If an assessment is submitted up to 24 hours late the mark for the work will be capped at the
pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
o If an assessment is submitted beyond 24 hours late the work will receive a mark of zero per
cent
o The above applies to a student’s first attempt at the assessment. If work submitted as a
reassessment of a previously failed assessment task is submitted later than the deadline the
work will immediately be given a mark of zero per cent
o If an assessment which is marked as pass/fail rather than given a percentage mark is
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submitted later than the deadline, the work will immediately be marked as a fail
 The University wants you to do your best. However, we know that sometimes events happen which
mean that you can’t submit your coursework by the deadline – these events should be beyond your
control and not easy to predict. If this happens, you can apply for an extension to your deadline for
up to five working days, or if you need longer, you can apply for a deferral, which takes you to the
next assessment period (for example, to the re-sit period following the main Assessment Boards). You
must apply before the deadline for your assessment. You will find information about applying for
extensions and deferrals here.
 Students MUST keep a copy and/or an electronic file of their assignment.
 Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
websites.

Return of Marked Work

You can expect to have feedback returned to you on 15/11/2024

. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided
through the LZ It is important that you access the feedback you
receive as this will help to make improvements to your later work, you can request a meeting
with your Module Leader or Personal Tutor to discuss your feedback in more detail.

Marks will have been internally moderated only, and will therefore be provisional; your mark will
be formally agreed later in the year once the external examiner has completed their review.
More information on assessment and feedback can be found here.

Academic Integrity and Generative AI Use

In submitting a piece of work for assessment it is essential that you understand the University's
requirements for maintaining academic integrity and ensure that the work does not contravene
University regulations. Some examples of behaviour that would not be considered acceptable
include plagiarism, re-use of previously assessed work, collusion with others and purchasing your
assignment from a third party. For more information on academic offences, bad academic
practices, and academic penalties, please read chapter four of our academic regulations.

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Generative AI tools cannot be used for this assessment. You must not use generative artificial
intelligence (AI) to generate any materials or content in relation to your assessment.

Generative AI tools may be used selectively for this assessment:

Generative AI tools cannot be used for this assessment.

Any use of generative AI needs to be appropriately acknowledged. Students should add a

statement explaining which technologies were used, how they were used and how this output
was then used to complete the assignment. Direct use of outputs should be cited.

Examples of a student acknowledgement statement are shown below:

Statement of acknowledgment 1 - generative AI used when module leader allows it.

I have used (list all AI system (s) used and links e.g., Google’s Bard,
https://bard.google.com) to (provide details of how you have used generative artificial
intelligence e.g., to breakdown some of the concepts taught on the module). The prompt
(s) I have used are (include the prompt (s) e.g., you are an enthusiastic tutor who is also
an experienced economist, help me understand the concept of game theory with
explanations and examples). What was generated from these prompts was used to
(explain how they were used in your submission, e.g., develop a section on game theory
exemplars).

Statement of acknowledgment 2 – generative AI not used when module leader allows it.

This assessment has not used any generative-AI.

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You can find the library guide on generative AI use here - https://library.dmu.ac.uk/genai

Academic Support and Your Well-being

Referencing is the process of acknowledging other people’s work when you have used it in your assignment or
research. It allows the reader to locate your source material as quickly and easily as possible so that they can read
these sources themselves and verify the validity of your arguments. Referencing provides the link between what you
write and the evidence on which it is based.
You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text
citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The
reference list only includes the sources cited in your text. The main referencing guide can be found here and includes
information on the basics of referencing and achieving good academic practice. It also has tabs for the specific
referencing styles depending on whether you require Harvard style used in business or OSCOLA style used by the
Law school.
The University has a wealth of support services available to students; further information can be obtained from
Student Gateway, the Student Advice Centre, Library and Learning Services and, most importantly, your Personal
Tutor. If you are struggling with your assessments and/or deadlines please do seek help as soon as possible so that
appropriate support and guidance can be identified and put in place for you. More information can be found on
the Healthy DMU pages.

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