Scribd Logo
Upload

Welcome to Scribd!

  • 1 views

    D2C For Me

    Uploaded by

    Jayant Yadav

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    D2C For Me

    Uploaded by

    Jayant Yadav
    1 views3 pages

    Original Title

    D2C for me

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1 views3 pages

    D2C For Me

    Uploaded by

    Jayant Yadav

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Job application for Creative Strategist role

    The ask:

    The Answer

    1. My understanding of D2C space

    Jo dikhta tha, wahi bikta tha.


    Aur yahan dikhne ka matlab IMPRESSIONS hai

    - If I work on a brand, It might have 10 competitors selling the same product with
    similar USPs, similar brand messages and ofcourse to the same consumers.
    Here, if I have to sell a product, I’d rather look at what other brands are doing and try
    not to copy even 1% of what they are doing. I believe original content will always
    work, once you figure out the right ways to execute it and present it on social media.

    - I’d rather look into different ways of representing the brand through various
    campaigns, be it controversial pre-buzz campaigns through social media or the ganji
    chudail videos. I’d check the virality factor (Yes, ofc, client se approval lena padhega
    kyunki client bolega this doesn’t align well with our brand and we have to back it up
    with insights to convince the brand that how good this campaign would work for you)

    - To understand your client’s brand, you need to be obsessed with the brand itself
    like it’s your own, understand what the audience is consuming, make progress and
    deliver results. I believe D2C offers us marketers a chance to express ourselves and
    our creativity through social media.

    - In this digital world, I believe, us marketers are outdated as soon as we miss on a


    trend, yet catching on every single trend isn’t possible, we have to find a balance to
    make things work.

    2. Creative strategy field

    - For me, to execute an idea in a creative way or a new way is a win. It might work,
    might not but learning something new daily is what gets me going.

    - For me, yes, representation is crucial but also I might go against everyone, upload
    a half-frame meme video backed by a super copy to make things work too, which of
    course I’ve done for some of my clients.

    I’ll share 2 examples here:

    1. Good representation with results


    2. Bad representation, still look at the results

    When you know what people want to see and read, you give them that. You can be
    creative in many ways, you just need to figure out the mindset of the audience you
    are dealing with.

    Concluding that, for me, the key is experimenting. Win or fail, doesn’t matter, until
    you don’t experiment, you don’t grow.

    Apart from that I look to make my work easier, I use a lot of Gen AI but I don’t use
    ChatGPT. I believe GPT hampers your creativity - Just a personal opinion.

    3. Favourite Strategist?

    I do not read about or follow a lot of people from the industry. Though I’m sure my
    favourite strategist is quite different from the other responses you’ll get on this job
    application.

    https://www.instagram.com/arvind_mera_sathi/
    Here, shocked?

    I’ll tell you, I’ve seen this guy grow from 50k to 1M. Yet, his strategy was very simple.
    Call out people: add a personal touch, add controversy. Your account will boom!

    This guy literally picked topics which are a little less talked about, but probably
    common in boys group chats. He started calling out the common names in his videos
    and started receiving a lot of shares on his reels which eventually converted into
    followers.

    Now, he has his helpline numbers, he is selling products and what not.

    Just with that personal touch, topics with relatability and virality factor, this guy has
    converted his IG account into cash.

    Thank you,
    Jayant Yadav
    ( soon to be a Creative Strategist at The Teaser Company? )

    You might also like