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    Full Introduction To Project KIA Study

    Uploaded by

    Swapnil Shinde

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Full Introduction To Project KIA Study

    Uploaded by

    Swapnil Shinde
    5 views1 page

    Original Title

    Full_Introduction_to_Project_KIA_Study

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    5 views1 page

    Full Introduction To Project KIA Study

    Uploaded by

    Swapnil Shinde

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Introduction to the Project

    In today's highly competitive automobile industry, understanding customer preferences is


    crucial for automotive companies to gain a competitive edge. Customers are presented with
    a wide range of vehicle options, making their preferences and purchasing decisions complex
    and multidimensional. KIA Motors, a globally recognized brand, has made significant strides
    in India’s automobile market with its focus on quality, design, affordability, and innovation.
    As a dealership, Aman KIA aims to deliver products and services that meet the needs of its
    diverse customer base.

    This study is focused on analyzing customer preferences towards KIA cars at Aman KIA. By
    exploring the key factors that influence purchasing decisions, understanding the
    demographic characteristics of KIA’s customer base, and comparing preferences and
    satisfaction across different models, this research aims to provide actionable insights. These
    insights will help Aman KIA better align its sales strategies, marketing efforts, and customer
    service to enhance overall customer satisfaction and loyalty.

    Objectives of the Study


    1. 1. Identifying the key factors, such as product features, pricing, brand perception, and
    technological innovations, that drive customer preferences for KIA vehicles.
    2. 2. Examining the demographic profiles of KIA customers, considering aspects like age,
    income level, and gender, to identify common patterns in preferences.
    3. 3. Analyzing customer satisfaction across different KIA models, such as the KIA Seltos,
    Sonet, and others, to assess how well each model meets the expectations of various
    customer segments.

    This research will provide Aman KIA with a deeper understanding of their customers'
    behavior, helping to fine-tune marketing strategies, improve the customer experience, and
    ultimately enhance brand loyalty in the region.

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