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    MBPC1010

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    P SOMANATH REDDY

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    MBPC1010

    Uploaded by

    P SOMANATH REDDY
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    4 views1 page

    MBPC1010

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    P SOMANATH REDDY

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    © All Rights Reserved
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    MBPC1010 STRATEGIC MANAGEMENT (3-0-0)

    Course Objectives:
    1. To learn the major initiatives taken by a company's top management on behalf of corporates,
    involving resources and performance in businessenvironment.
    2. To specify the Organization's mission, vision and objectives and developpolicies.
    3. To understand the analysis and implementation of strategic management in strategic
    business units.

    Module I: Strategy and Process: External & Internal Environment – Strategic Advantage Profile
    (SAP), Environmental Threat Opportunity Profile (ETOP), SWOC Analyses -Conceptual
    framework for strategic management, the Concept of Strategy and the Strategic Management
    Process – Stakeholders in business – Vision, Mission, Purpose, Objectives and Goals – Strategic
    intent – hierarchy of strategy – strategic business unit.

    Module II: Industry Structure & Competitive Advantage:


    Industry Analysis - Porter’s Five Forces Model-Strategic Groups, Competitive Changes during
    Industry Evolution-Globalization and Industry Structure - Capabilities and competencies–core
    competencies-Low cost and differentiation - Generic Building Blocks of Competitive Advantage-
    Distinctive Competencies-Resources and Capabilities durability of competitive Advantage-
    Sustainable Competitive Advantage - Casestudy.
    Module III: Strategy Implementation and Evaluation:
    The genericstrategic alternatives – Stability, Expansion, Retrenchment and Combination strategies -
    Business level strategy- Strategy in the Global Environment-Corporate Strategy-Vertical Integration-
    Diversification and Strategic Alliances - Mergers & Acquisition (Concept) - Strategic analysis and
    choice – Business Portfolio Analysis – BCG Matrix and GE 9 Cell Model -Mc Kinsey's 7s
    Framework - Balance Score Card-case study.
    Designing Strategic Control Systems- Matching structure and control to strategy- Implementing
    Strategic Change-Politics- Power and Conflict-Techniques of strategic evaluation & control-case
    study, Corporate Social Responsibility.

    Course Outcomes:
    CO-1: Interpret the concept of corporate strategy..
    CO-2: Analyse the inter-linkages between the strategy of the organization and the structure of the
    organization.
    CO-3: Identify the different levels of corporate strategy and able to chart strategies for the
    organisation that derive from both the external and internal analyses performed.
    CO-4: Examine the reasons for developing Strategies and analyse the resources and capabilities of
    the organization.

    Text Books:
    1. Strategic Management & Business Policy, Azar Kazmi, TMH,
    2. Strategic Management, R. Srinivasana, PHI,
    3. Strategic Management, Haberberg&Rieple, Oxford ,
    4. An Integrated approach to Strategic Management, Hill & Jones, Cengage ,
    5. Strategic Management & Entrepreneurship, D.Acharya& A. Nanda,HPH

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