Khussas With their intricate patterns and exotic designs, are an important part of our rich culture.

Made out from the finest quality of leather, soft and pure, to embrace the gentleness of your foot. Khussas appear in various colorful and sophisticated varieties, with multihued embroidery and bead work, making anyone fall in love with them in the first glance. Hand-made footwear -- both elegant and comfortable, Khussas look when worn over Shalwar Kameez, Choodri Daar pajamas, and other traditional dresses. Not to mention, khussas make a fine casual wear as well as wedding or formal wear. Khussas with Tilla, sitara and moti work are also easily available in the market in different colors. The upper sole some Khusaas mostly, of Waziraabadi is done expertly in cut-work . Shurkrpuri another one of its kind, is embroidered with white tilla on red, black and skin -color leather. Khussa requires careful hand-stitching including the striking embroidery designing, probably, that is the reason for its beauty and finesse. This popular male shoe is a cultural gift from Pakistan and has its roots in the regions history. Entirely handmade from goat or camel skin in different regions of Pakistan the shoes from Multan Punjab are most famous for their artistic embroidered designs. The most interesting part of the shoe is its curly tip. The designs could be simple or heavily embroidered to suit individual taste.It is also called Saleem shahi because of the patronage it received from the Mughal dynasties where princes and nobleman wore them often embroidered with gold or silver thread. Today all grooms in Pakistan who opt to wear traditional marriage dress wear them. The female version is also available where the back support of the shoe is often left out. Thanks for visiting and any critiques or comments are appreciated.

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This is one of Lahores most famous shoe shops. It specializes in traditional footwear such as embroidered slippers, sandals and khussas. The designs are truly unique. Stilettos, wedges and ankle wraps might be all the rage in the International Fashion Arena but Khussas have always been and will always remain an integral part of the Pakistani Culture and hence, are one of the favorite accessories of the Pakistani women, especially the young fashionistas, who prefer a hint of tradition mixed with the modern styles. Khussa Mahal offers just the right kind of Khussas that are traditional yet trendy.

Handmade magic
Unlike modern shoes which are usually machine-made, at least in some part, the khussa is made entirely by hand from the curing of the leather to the cutting and sewing together of the insole, outsole, sole and vamp. The embroidery can be very intricate or the decorative element may be as simple as raised leather lines on the upper sole. Khussas traditionally have no heel they are completely flat and tend to be very comfortable. Having said that, more modern versions have begun to accommodate changing fashion trends beaded khussas' with small heels. These are often worn by women as formal evening wear and are available in a huge variety of styles and colours embroidered, sequined, lower cut soles, very high soles, turned up toes, square shaped fronts the combinations are endless. Due to continuing demand, craftsmen have kept their profession alive. Some say the tradition of using leather for shoes was founded in this region after it was invaded by Alexander the Great. There are craftsmen who have been making khussas for decades and the tradition looks like it will continue. This is particularly so with the revival of traditional South Asian footwear on couture catwalks and as part of high street fashion where you will often glimpse variations of embroidered and embellished khussas, mules and chappals. This khussa can still be found in its original shape and so wearing these traditional shoes truly is like wearing a bit of history.

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History of our product

At gift shops you can also pick up miniature khussas or chappals for gifts or in the form of key chains. The Peshawari chappal is worn in the northern areas where the weather is colder. This is why the leather used is thicker these can be plain or embroidered. Women wear very brightly coloured shoes usually with tiny pompoms attached on top of the shoe at the front. There are variations on this which are used in warmer climes and then there is the Kohlapuri which is still worn in many parts of the subcontinent. It is ideal for warm weather because it is an open sandal. The variations in this are also endless in terms of shape and colour One of the traditional types of footwear worn in Pakistan, the khussa has its roots in the region's history and as such is part of a rich cultural heritage. Initially in the central and southern parts of the country flat wooden slippers were worn a tradition probably acquired from China. However these slippers were not very efficient in protecting the foot from both dirt and cold weather. Over time the material was replaced wood was hefty and heavy whereas in an agrarian society not only was leather easily available but also light and soft. The Lahore Museum showcases in its Islamic Gallery archaic khussas which are handcrafted leather shoes. Although in use by the rural population for centuries, the khussa arrived in the palaces of the Mughal Empire much later and it was then that its history started to be recorded. The rural word khussa was replaced by the more eloquent Saleem Shahi. Saleem was also the nickname of the Mughal Emperor Jehangir (17th century AD). There are some visible differences between these two varieties of shoe. The Saleem Shahi has a generally finer shape and is usually decorated with very intricate hand-embroidered patterns in gold (or multi-coloured) thread fit for the royal court. The Mughal emperors were not the only rulers in the subcontinent who adopted the khussa. They also adapted the shape and thus different cousins' of the original shoe were born. The most interesting part of the shoe is its curly tip. The left and right are not cut in different shapes as is the case with modern shoes they can be interchanged.

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The famous Sikh leaders Ranjeet and Sher Singh are depicted in miniature paintings wearing khussas. The Sikh society generally preferred a type of khussa known as Jodhpuri'. Hoshiarpur, a district in the province of Punjab also lent its name to a delicate version usually worn by women which tended to be finer in shape, with finer embroidery and with a lower cut top which only covered the toes. The Miscellaneous Gallery in the Lahore Museum also displays portraits of Chinese visitors wearing shoes that are similar to khussas. Even amongst the younger generation of Pakistanis the khussa is recognised as a valuable cultural gift. The various types: Desi Jutta, Saleem Shahi and Nagra khussa all make wonderful, useful gifts. Although very similar in shape, it is the particular patterns and type of leather that give the shoes their identity. The Saleem Shahi, for instance, tends to be made of goat skin whilst the Nagra is usually made of camel skin. The type of leather determines the weight, texture and durability of the shoe. In modern times, most people are not aware of the differences, and the names used for these shoes are often used interchangeably for instance the Saleem Shahi is also known as TalaKangi, Chakwali, Multani, Bahawalpuri, Qasoori, Sharakpuri,Waziraabadi, Multani Phool wala, Khussa slipper and so on. These names usually depict the place of manufacture.

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Our value proposition

A glimpsed into Pakistani culture. Our customers can glimpse Pakistani culture by wearing our khussas with traditional dresses like sherwani and shalwar kamize. Our Vision We wish to positioned our self as a market driven, fashion conscious lifestyle Focus on variety Our Mission statement Our efforts revolve around your Comfort with style because after your hands, feet are observed.

Market segmentation
Multiple segmentation: 1. Cater every group, gender and class.

Target market
Ladies khussas are our target market.

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Our target markets

Our target markets are East Asia UAE England Switzerland Germany USA Canada

Marketing Mix
Product Price Place Promotion

Product
Quality Made from finest leather. Variety White array of traditional shoes.

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Service Salesmen are friendly and efficient

Price
Average price b/w Rs.600-800 Expensive items  Tilley walee chappals and Khussas b/w Rs. 1200-3000

Inexpensive items
 kola pori chappals

Place In liberty DHA h-block defence market Promotion Advertising Friendly behavior Refundable & changeable

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The BCG Matrix

Stars Ladies Zari chappal and khussas Cash cows Back open khussas Question mark Child khussas Dogs Kasuri khussas

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Strength 1. 2. Transparent business approach Timely delivery Weakness 1. Communication gap b/w manager & employees 2. Small size shop 3. training Opportunities 1. Efficient designers 2. Oil process leather Threats 1. Competition threats 2. Takxali khussas

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Summary

The Good: Exquisitely designed and comfortable shoes. The Bad: The small sized shop get crowded quickly which becomes cumbersome at times. The Bottom Line: If you want traditional yet hip khussas and chappals to accentuate your outfits, then Khussa Mahal is the place youre looking for! This is a fine handmade leather khussa with fine sequins and beads work. We have a large collection of beaded khussa for export. We use our skills and expertise to supply finest quality khussa shoes to our valuable customers worldwide. We have skilled craftsmen, with years of experience in hand making these finest quality shoes, with flawless finish.Our khussa shoes are a treat to watch and are very comfortable to wear also. Due to our strict quality control, we have earned a very good reputation amongst our customers. The leather that we use is pure without any kind of blend of artificial stuff. Any Lahori will tell you that when visiting Lahore, a trip to Khussa Mehal is as crucial on your to do list as is visiting the Badshahi Mosque and having a meal at Cucoos. Sure the inner city is full of khussa makers and boasting over these shoes is conventionally Multans territory, but akin to any designer brand, the khussa from Khussa Mehal is distinctive and unique. It has been nearly 30 years since the stores inception in Liberty market in the centre of the famed Dupatta Gali and it is still the reigning kingdom of khussas. Cashier Ifranullah, who has worked at Khussa Mehal for 12 years, attributes the stores success to their evolving design ethos. We are always innovating with new designs and experimenting with various kinds of work and embellishments. Of course our quality also is also unparalleled, he says with pride. The khussas popularity in recent times can also be credited to ballerina flats making headway into casual footwear. A local and far more blingy variant of the
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ballerina shoes, khussas work extremely well to jazz up the usually sedate western casual attire. Shahid a salesman who has been associated with the store since 1993 shows off the brands wares with warm personalised service. Our zari chappals and the back-open khussas are our personal innovations and these shoes are picked up in bulk by some of our clients who sell them abroad as well. He narrates the tale of how Khussa Mehal was the pioneer in creating a separate khussa for women; a concept that didnt exist before since the shoe was considered to be unisex. Many years ago, an old customer walked in asking for shoes he could wear for Hajj demanding that only his toes were covered, recounts Shahid. Hence we developed khussas with a smaller curvature to meet his requirements and that type of shoe became the female option. However, despite these innovations, there is still no concept of a right or left foot fit a property that lends the khussa its novelty as well. The store also makes customised shoes for occasions. Brides usually come to us for matching footwear and we ask them for a swathe of their wedding ensemble and then copy its design onto the shoe, states Tanweer, a salesman. Such personalised shoes dont cost extra and take only a week to make. Taking cue from the traditional leather plain khussa, Khussa Mehal now makes shoes in every conceivable material and embellishment ranging from their most popular gold and silver zari work, dabka, mukesh, velvet, ribbons, sequins and mirror work. With only 12 designs coming in every month, and a process time of two months for an old design to be recreated, Khussa Mehal manages to be as exclusive as a designer shoe store; very rarely will designs be absolutely identical. And despite a flourishing market of khussas in the inner city in Lahore, Khussa Mehal outsources its work to Sharakpur, Ahmedpur, Sharkia, Dera Nawab and Bahawalpur. In nearby New Delhi, one can see Khussa Mehals ornate footwear line Karma, a high-end fashion retail store. These shoes are virtually smuggled in suitcases by diplomats wives or socialites and sold at thrice their retail price. Yet, Shahid

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seems unperturbed by this and calmly states, We do extremely well in Lahore and have no need to monitor whats happening outside. At Khussa Mehal womens shoes are priced between Rs750 and Rs1650, Rs300 and Rs650 for children and Rs1,000 and Rs3,500 for men. The store boasts average sales of Rs200 per day peaking to Rs2,000 on Chand Raat. Published in The Express Tribune, December 8th, 2011. These are sized to be worn in the traditional style, very tight fitting with your toes all the way to the tip of the shoe. Indian Slippers handmade from genuine leather.

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