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    GRAPGIC DESIGN Branding and Visual Identity

    Uploaded by

    Muhammad Ahmad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    GRAPGIC DESIGN Branding and Visual Identity

    Uploaded by

    Muhammad Ahmad
    2 views6 pages

    Original Title

    GRAPGIC DESIGN branding and visual identity

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views6 pages

    GRAPGIC DESIGN Branding and Visual Identity

    Uploaded by

    Muhammad Ahmad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    GRAPGIC DESIGN

    BRANDING AND VISUAL IDENTITY


    BRANDING

    • The strategic process of creating a unique identity for a company,


    product, or service.
    • Branding is about creating a unique, memorable, and emotional
    connection with consumers.
    IMPORTANCE OF BRANDING

    • Trust and Loyality : Consistent branding builts credibility and


    fosters customer trust.
    • Customer Recognition : Strong branding makes it easier for
    customers to remember and choose your product or service.
    • Emotional Connection : Good branding resonates with consumer
    on a personal level, creating an emotional bond.
    VISUAL IDENTITY

    • A subset of branding that deals with the visual element used to


    represent a brand.
    • Consists of logo, colors, typography, and design element that
    create a recognizable image.
    ELEMENT OF VISUAL IDENTITY

    • Logo : The symbol that represent the band.


    • Color Palette : The set of colors that visualy define the brand.
    • Typography : The fonts and styes used in brand communications.
    • Design Layout : The way elements are arranged across different
    platforms and media.
    THANKYOU…

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