CS Roi
CS Roi
CS Roi
Shivam Enterprise
The firm was established in 2010 & gain the reputation for one of the best service providers in the Pune
City.
Mr. Jignesh Shah the proprietor of the firm is a very dynamic & always ready to try & implement new
things for business. Firm do the avg. T/O of 3.25 cores business. Mr. Jignesh believes in exclusive sales
staffing to ensuring proper focus on business which some time hampers his earning.
Mr. Jignesh is now planning to hire 2 more sales persons for its Nestle business, as in coming two
months there is a Diwali festival & to meet the demand & exploit the seasonality period. He is ready to
take up the challenge of 35% rise in festive season as compare to 18% CAGR of last two seasons. To
Boost the sale, he has plan to give 10% bonus (on Salary) to his Unit staff (Salesman, Driver & Delivery
boys). And 1.0 % additional cash discount to WS parties apart from regular cash Discount he offered
Which may lead to higher expenditure. Marico has also announced incentive of 1% additional for Festive
season business if the Firm deliver 22% + growth. To deliver this expected growth, he expects 4 day’s
increase in stocks (Inventory) & 5 day’s increase in Mkt. outstanding for Marico due to higher sales,
where as other companies’ scenario remains same. His other companies are growing @18%.
His firms WS business contributes 65% on which he gives 1.50 % Cash Discount while Retails Business
Contributes 35% on which he passes 0.75 % Cash Discount on regular basis. But he did not offer any cash
discount on Cargill India Products
He has also plan to hire 1 three wheeler & recruit 1 driver as well as 2 delivery Boys to fulfill the
expected addition Marico business load during festive Season.
Kindly Calculate the Current ROI & Festive Season ROI for Marico (Forecasted) & suggest whether this
experiment hamper his earning or he will gain out of this.
Exclusive
Per Month (Rs. Lacks ) Sales
Staff
Mkt.
Companies T/O Stocks Claims Margin DBSR
Outstanding
Marico 240 96 48 26.50 5% 10
Cargill India Ltd 35 8 0 2.75 3.25% 2
Godrej Ltd 35 11 9 1.15 4.76 % 2
Nivea (MT) 15 6 5 0.65 5.50 % 1
DBSR SALARY 15 225000
UNIT EXPENSES (Delivery)
Driver's Salary 7 70000
Helper Salary (Delivery Boys) 14 119000
Diesel Expenses + transportation 7 86800
Vehicle Maintenance/Pollution Cert etc. 7 14000
ADMINISTRATION EXPENSES
MANAGER SALARY 1 20000
OPERATOR SALARY 3 27000
GODOWN SUPERVISOR SALARY 2 22000
ELECTRICITY 1 4000
PHONE 1 3300
STATIONARY 1 5000
OFFICE HELPER 1 5000
GODOWN LOADERS 5 35000
Govt. Levy 1 8000
SOCIAL DONETION 1 10000
Tax & Vat Audit 1 10000
Security Charges 1 10000
Bank charges 1 15000
Stock Insurance 1 26000
MISC 1 10000
Learning Objective: -
Student will able to work with data & numbers to learn advance excel application & provide
logical reasoning.
Competency Mapping: -
1) Critical thinking 2) Problem solving 3) Analysing and Decision making on the basis of
data 4) Aptitude skills 5) Communication skills