MIC Annual Report 2023 24 1 1

Shaheed Sukhdev College of
Business Studies
MIC ANNUAL REPORT

2023-24
Management Interaction Cell
Introduction
The Management Interaction Cell at Shaheed Sukhdev College of Business Studies is
the official cell for corporate management activities, dedicated to delivering top-notch
experiences to every student through regular speaker sessions and
knowledge-sharing events. We pride ourselves on being a versatile society, excelling
in diverse areas such as marketing, finance, consulting, and design. Our readiness to
shoulder responsibilities and take ownership sets us apart. Corporate exposure, a key
feature of our college, is precisely what we aim to offer as an organisation.
Live Project
The team collaborated on a Live Project Opportunity with RRABBIT. Our role primarily
focused on content writing and digital marketing within their dynamic domain. What
made this experience truly exceptional was the direct engagement with the founder's
office, allowing for a deep dive into the core operations and vision of the company.
Moreover, the opportunity to work alongside professionals from MICA brought an
added layer of expertise and insight to our research and writing endeavours. Together,
we crafted strategic communication campaigns and conducted in-depth analysis to
drive RRABBIT's digital presence forward.This project provided a rich learning
experience, offering exposure to high-level decision-making processes and the chance
to collaborate with industry leaders.
Knowledge Sharing Sessions
1. KSS on Advanced Excel

The knowledge sharing session on advanced Excel was an in-depth exploration of the
software's sophisticated features and functionalities. Participants learned how to
leverage advanced tools such as pivot tables, macros, and data validation to
streamline data management processes. Practical examples and hands-on exercises
were used to demonstrate how to manipulate and analyse data efficiently. Additionally,
participants gained insights into data visualisation techniques, including creating
dynamic charts and graphs to present insights effectively. The session aimed to
enhance participants' proficiency in Excel, enabling them to handle complex data
tasks with confidence and precision.
2. KSS on Data Analytics:

The knowledge sharing session on data analytics provided participants with a
comprehensive overview of analytical techniques and methodologies. Topics covered
included statistical analysis, regression modelling, and predictive analytics.
Participants learned how to apply these techniques to extract valuable insights from
data sets and make informed business decisions. Practical examples and case
studies were utilised to demonstrate real-world applications of data analytics. The
session also emphasised the importance of data integrity, quality, and security
throughout the analytical process. By the end of the session, participants had gained a
deeper understanding of data analytics principles and acquired practical skills to
analyse and interpret data effectively.
3. KSS on Canva:
Our knowledge sharing session focused on Canva proved to be an invaluable
opportunity for our team to enhance our design skills and streamline our creative
processes. Through interactive demonstrations and hands-on exercises, we explored
the various features and functionalities of Canva, gaining insights into designing
visually appealing graphics, presentations, and marketing materials. The session
facilitated an open exchange of tips, tricks, and best practices, empowering each team
member to leverage Canva effectively in their respective projects. By harnessing the
power of this versatile design platform, we are now better equipped to produce
high-quality visuals that effectively communicate our ideas and messages to our
audience. This knowledge sharing initiative underscores our commitment to staying
abreast of the latest tools and technologies, ultimately enhancing our team's
productivity and delivering impactful results.
Case-ino Royale
We will be conducting our flagship event Case-ino Royale Case Study, which tests the
participants to their limits and pushes them to strive for better. Last year the
competition gathered participation from various prestigious institutes and had a footfall
of over 1000 students. The competition helped delve deeper into all the aspects of
Management, be it Finance, Marketing, HR, Strategy and aimed at increasing the
knowledge of its students through three invigorating rounds. Besides, the winners
were aptly rewarded for their hard work and stellar performance
MIC’d Up with MIC

We have conducted multiple podcasts for Mic'd up with MIC, interviewing Renowned
Business Schools' alumni, including IIM-ABC, XLRI and ISB. In the podcasts they
provide insights enlightening the listeners about their inspiring journey leading to such
distinguished institutions including the customary hustle and bustle, jam-packed
schedule and most preeminently, the enormous amount of knowledge, endless
learning and the constant expansion of skill-sets as the most prominent part of this
illuminating journey. Further, most of these speakers have achieved a lot more in their
respective careers and help the audience carve out their own journey by inspiring,
guiding and motivating them. We will be launching the first podcast of our third series
on 26th April 2024.
Strong Alumni Base

MIC was established in 2010 and our members have been excelling in their careers.
We hold a strong alumni base with students studying in IIM- Ahmedabad, Bangalore
and Calcutta, XLRI Jamshedpur and Indian School of Business etc. Along with that
our students are working in reputed consulting firms ranging from McKinsey, Bain and
Company etc.. Through such a strong network, MIC provides its members with
exceptional guidance from industry experts.
Student Committee
● President - Lavanya Kumar
● Vice President - Arnab Kumar
Advisory Committee: Arohi Jain, Harshil Rana, Khushi Sharma, Kinshuk Guglani,
Mukul Saith, Nikunj Gupta, Sahil Malani
Coordinators: Meetakshi Dubey, Sheen Koul
Core Committee: Bharat Kukreja,, Manvi Kaul, Nimisha Dhawan, Rashi Verma,
Sanah Dhawan, Utkarsh Gupta, Vibhor Kumar, Uday Verma
Organising Committee: Aaditya Agrawal, Aayush Rathaur, Aayushi Raut, Abhishek

Yadav, Aman Kumar, Anchal Singh, Anshu Raj, Arnav Mohekar, Chaitanya Kapoor,
Devansh Dhir, Harshit Chaudhary, Harshita Gupta, Jaskeerat Singh, Kartik Bansal,
Kavy Rastogi, Krittika Maheshwari, Lakshya Goyal, Mehul kr Meena, Pragya Jyoti,
Ritik Singh, Rohit Singh, Ruchika Hazarika, Sharim Malik, Shreshtha Verma,
Shubham Bansal, Snehal Srivastava, Vikas Yadav.

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Shaheed Sukhdev College of

MIC ANNUAL REPORT

Knowledge Sharing Sessions

1. KSS on Advanced Excel

2. KSS on Data Analytics:

MIC’d Up with MIC

Strong Alumni Base

● President - Lavanya Kumar

● Vice President - Arnab Kumar

Coordinators: Meetakshi Dubey, Sheen Koul

Organising Committee: Aaditya Agrawal, Aayush Rathaur, Aayushi Raut, Abhishek

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