Facebook Case Study

Outline: Facebook make the world
more open and connected
Introduction:
Facebook is an American online social media and social networking service. Mark
Zuckerberg and friends launched “thefacebook.com” in 2004 for Harvard Students. At
first, the social network grew one university campus at a time but it was not long before
Facebook was open to the public and people everywhere were registering by the
millions.
The Summary:
In spite of the growing number of social media options, Facebook now is dominating the
social media. In little more than a decade, it has accumulated more than 1.6 billion active
monthly users. In the United States, more collective time is spent on Facebook than on
any other website. Together, the Facebook community uploads 350 million photos,
“Likes” 4.5 billion items, and shares 4.75 billion pieces of content daily.
Facebook’s success can be attributed to tenacious focus on its mission. “To give people
the power to share and make the world more open and connected”. People use
Facebook to stay connected with friends and family to discover what is going in the
world and to share what is matter to them
Mark Zuckerberg and friends launched “thefacebook.com” in2004; it was for Harvard
students only. The fledgling site attracted a lot of attention when it racked up more than
1,200 registered users by the end of the first day. Within the first month, more than half
of Harvard’s undergraduate student body had joined.
As it grew, Features were added and modified in order to appeal to everyone. Facebook
shifted gears from a “one site for all” approach to a multi-app of providing “something for
any and every individual”
As the first move under its multi-app strategy, Facebook paid $1 billion to acquire
Instagram. The Instagram acquisition brought a younger, 27-million-strong user base
into the Facebook fold. Instagram and Facebook customers can choose their desired
level of integration, including Instagram membership without a Facebook account.
Another mega acquisition, Facebook paid $19 billion for standalone messaging app
WhatsApp.Facebook’s own Messenger had already grown quickly to 200million users
By developing and acquiring such new products and apps, Facebook giving its diverse
users more ways and reasons to connect and engage. Facebook’s fuller portfolio lets
users meet their individual needs within the broadening Facebook family.
Facebook purses technologies amazed the world. It acquire Oculus VR, the virtual
reality start-up. In the past year, Facebook has also developed its own 360-degree
stereoscopic 3D video camera with17 lenses. Facebook anticipates that this kind of
video could lead to an entirely new mode of communication
With all the development of fancy technologies such as drones, lasers, virtual reality,
and 3D video, you might think that Facebook intends to diversify into new businesses
that could generate cash and profits. In fact, as Facebook launches these and other
technologies, it is giving away the designs free
However, in the past five years, Facebook’s revenues have gone viral—from $2 billion to
$18 billion, a nine-fold increase to its top line. With a 20 percent margin, its bottom line is
not doing too badly either.
Finally, Facebook has been built around a single-minded goal of connecting everyone in
the world and giving them the tools they need “to share anything and everything in a
natural way
1) Facebook’s Mission:
.Based on this mission statement by Facebook, this is not the market oriented. The
market- oriented mission statement is more Focusing on satisfying customer basic
needs However, Facebook’s mission is “To give people the power to share and make
the world more open and connected “
2) Facebook’s Strategy:
Facebook strategy has driven by its mission through ensure they are connected to as
much people as possible and also making internet as a basic needs for everyone where
they able to access the full information . Therefore, Facebook has bought Instagram and
WhatsApp to enlarge their networking and build up more new user by connecting each
other in these three social media app. They are also focusing on satellites and drones to
provide internet all over the world.
3) Facebook has been constructed around a single-minded purpose of connecting
everyone on the planet and giving them tools they wish to share anything and everything
in the natural ways. When Facebook is ready building user based and treating its core
social media products as work in approach, freely making a gift of technology might have
some benefits with this technology, it become easier for people to share everything they
want. More people see it and then they will be more advertisement .The benefits they
get for extra viewers will increase revenue.
4) Facebook’s Challenges
When the focus of Facebook is on connecting people. One day, other alternatives for
social media will come .Another challenge Facebook will face is the privacy of people ,
About 84% of users are somewhat or very concerned about how their data may be used
by Facebook

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Outline: Facebook make the world

more open and connected

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