DR Andargachew Gedebo Abete
DR Andargachew Gedebo Abete
DR Andargachew Gedebo Abete
August, 2024
Arbaminch
Table of Contents
Basic Information........................................................................................................................................4
1. INTRODUCTION.........................................................................................................................5
1.1. Investment in Ethiopia...................................................................................................................5
1.2. Hotel and Tourism sector in Ethiopia............................................................................................6
1.3. Promoter Background....................................................................................................................7
1.4. Ambition of creating the hotel project...........................................................................................7
1.5. Purpose and Amount of Loan........................................................................................................7
2. The Project Description.................................................................................................................8
2.1. Project description and Justification..............................................................................................8
2.2. Project Objective...........................................................................................................................8
2.3. Mission and goal.........................................................................................................................9
2.4. Project location and justification...................................................................................................9
3. MARKET STUDY......................................................................................................................11
3.1. General Overview........................................................................................................................11
3.2. Present supply in Arbaminch.......................................................................................................12
3.3. Demand for hotel services...........................................................................................................13
3.4. Demands Evaluation Mechanism................................................................................................15
3.5. Capacity and service programme................................................................................................16
3.6. Marketing strategy.......................................................................................................................17
3.7. Competitors Overview.................................................................................................................18
4. TECHNICAL STUDY................................................................................................................19
4.1. Design and particulars.................................................................................................................19
4.2. Physical appearance.....................................................................................................................19
4.3. Core facilities...............................................................................................................................19
4.4. Hotel Furniture and Equipment’s................................................................................................22
4.5. Inputs/ raw materials and utilities................................................................................................23
B. UTILITIES.......................................................................................................................................25
C. TECHNOLOGY AND ENGINEERING........................................................................................25
A. Source of Technology..................................................................................................................27
B. ENGINEERING..........................................................................................................................27
Project capital: The total investment capital of the project is estimated at birr
55,000,000 of which:-
Man power requirement: 120 employees will be benefited within this project,
Land requirement: The total area of 1500 m2 of land is required for the project
Ethiopia is now becoming more and more investment friendly country. The
Government is creating favorable condition that would highly encourage the private
Sector to be engaged in almost all areas of the economy. The country with
population of come 80 million offers significant domestic market for locally for
locally produced goods and service the country is also a member of the
common Market for eastern and southern Africa COMESA offering huge benefit
of Exporting commodities in preferential tariff rates to a wider regional market.
Privet investment should be encouraged to increase form year to year and
Investment constraints have to be alleviated in order to pave development ways so
that investment s e c t o r happens to be determinant about factor of economic
development of the country like Ethiopia.
It is usually considered as the engine of the economy .both private and
government Bodies in many ways have commonly agreed this idea economic
development in Any case needs both efforts of the privet as well as the public
sector. There are Investments that could not be undertaken by privet sector due to
its difficult nature I .e high initial capital and long gestation period.
However, the passed command economy system and the lack of experience
between both sides have made it so hard for a private sector to flourish. But
now a day as Ethiopia follows free market economy ‘the roll of private sector
for the achievement of the economy policy. Accordingly, the Ethiopia federal
democratic government is encouraging investors to invest their records to contribute
to the development of the country in all sectors by avoiding all barriers and
facilitating all the mince for the investment
Ethiopia has vast potential for development of various economic sectors. Although
agriculture is the mainstay of the country’s economy the opportunity to invest in
other sectors especially in Hotel, Tourism and various recreation activities are there.
Although Ethiopia is endowed with many natural and manmade tourist attractions,
these resources have not been sufficiently exploited. The country’s geographical
location and the remarkable physical features and climate have endorsed it with rich
and varied natural heritages. Despite considerable demand, tourism sector remains at
relatively low stage of development.
The Hotel and recreation service facilities in Ethiopia have been found at a lower
level of development. The number of Hotel service establishments in the country
has remained insignificant to respond to the customer’s demand. Only few Hotels
have the capacity or quality to provide good accommodation and catering facilities to
fulfill tourists need. There are only few hotels in the capital, Addis Ababa, and other
big towns of the region states that organized on international standard to fulfill the
consumer’s needs.
The government of Ethiopia has devised a long term strategy that gives due regard to
the preservation, development and promotion of the country’s tourist attraction. This
includes plan for expansion of tourist facilities and the necessary infrastructure.
Indeed in the wider sense the country has a good potential for the development of
high standard hotels, recreation and market center and there is a growing
realization that this sector holds a significant development perspective, which
should be fully exploited in the planned and controlled manner.
The promoter, Dr. Andargachew Gedebo Abite has a work experience in hotel and
management business activities. During this time, the promoter gained a
vast knowledge and skill. With this reliable experience, Dr. Andargachew
Gedebo Abite knows how to manage and lead any organization to profit and also
know how to handle different challenges in the working environment. Moreover
Dr. Andargachew Gedebo Abite has a very good reputation with banks and
different financial organizations.
1.4. Ambition of creating the hotel project
According to the preliminary market research, the demand for hotel service is very
high and yet the supply is limited leaving a huge service gap to the customer.
Unfortunately there is no saturated standard hotel (3 stars) in the area. Although
few less than three star hotels have already working in the area, but still huge gap
is there in between demand and supply in the town. The service (3 star hotels) is
widely accepted in Arbaminch town, Government employees, Private employees,
Tourists, local customers, and to some extent even in rich house-holds. So there is
good scope for establishing the units for establishing and maintain 3 star standard
/international and tourist hotel service in Arbaminch as well as in the region. Due to
this, it has become imperative to build and maintain 3 star standard hotels service for
the mankind in prevailing conditions.
1.5. Purpose and Amount of Loan
Purpose and amount of loan requested: The purpose of the loan is to import machineries
and purchasing steel for building construction. Beside this the promoter believes that, the
loan will strengthen the relationship between the investor and the bank. Furthermore, the
investor gets strength to advance to various viable economy sectors in the country. The
source of the project finance is from the promoter’s equity and bank loan. Out of the total
investment capital 16,500,000(30%) is to be contributed by the promoter while the
International standard tourist hotel is high class hotel where services like bedroom,
catering, meeting rooms, multipurpose assembly hall, Spa (Hot Spring), gymnasium,
sauna and massage, other sports facilities.
A hotel is an establishment that provides paid lodging on a short-term basis.
Facilities provided may range from a modest-quality mattress in a small room to
large suites with bigger, higher-quality beds, a dresser, a refrigerator and other
kitchen facilities, upholstered chairs, a flat screen television and en-suite bathrooms.
Small, lower-priced hotels may offer only the most basic guest services and
facilities. Larger, higher-priced hotels may provide additional guest facilities such as
a swimming pool, business center (with computers, printers and other office
equipment), childcare, conference and event facilities, tennis or basketball courts,
gymnasium, restaurants, day spa and social function services. Hotel rooms are
usually numbered to identify their room.
2.2. Project Objective
The main objective of the project is aimed at to maximize the return on invested
capital in the form of profit for the promoter. However, its implementation will
benefit the employee, the consumer society and the government at different levels. In
this respect the project is aimed to promote the following objectives:-
Location
Arba Minch (formerly called Ganta Garo) is a city and separate woreda in the southern part
of Ethiopia. "Arba Minch" means "40 springs", originated from the presence of more than
40 springs. It is located in the Gamo Zone of the Southern Nations, Nationalities, and
Peoples Region about 500 kilometers south of Addis Ababa, at an elevation of 1285 meters
above sea level. It is the largest town in Gamo Zone and South Ethiopia Region. It is
surrounded by Arba Minch Zuria woreda. This Town has plenty of natural gifts including
the bridge of God, Crocodile ranch, crocodile market, different fruits and vegetables,
different fishes farmed from Chamo and Abaya Lakes, more than 40 springs, different
cereals, and crops, surprisingly having the two big Lakes in the country, lake Abaya and
Chamo, respectively, next to Lake Tana, etc. This makes the town one of the tourist
destinations in Ethiopia, which comprises Nech Sar National Park, home to the country’s
varied wildlife and plant species.
Climate:
Based on the tourism score, the best times of year to visit Arba Minch for warm-
weather activities are from mid-June to early October and from late October to late
January. Geography: Arba Minch is located at latitude 6.03333 and longitude 37.55. It is
part of Africa and the northern hemisphere.
Demographics:
As of the latest 2007 population census conducted by the Ethiopian national statistics
authorities, Arbaminch has a total population of 143955 urban inhabitants. For the
capital city 29378 households were counted, which results in an average of 4.9
persons to a household. Although all Ethiopian ethnic groups are represented in
Addis Ababa because it is the capital of the country, the largest groups include all
nation nationality
Accordingly, based on the market study and other considerations a three star
hotel with room capacity of 75 to 100 is recommended.
3.3. Demand for hotel services
The feasibility study conducted for this project deals with the demand and supply
analysis for the hotel project to be established in the area by taking the number of
international and national tourist, investors, employers and government directly
related with the level of development of the economy in general and the tourism
sector in particular. It is a function of the number of both domestic and foreign
tourist travelers in the area, travelers for the commercial or business purposes,
travelers for conference and other assembly purposes, residents in the area (in fact it
depends up on the standard of the hotel and the living status of the residents) etc.
The following are some of the methods which can be used to evaluate the demand of
the services. By use of Customers feedback follow up form
High GDP growth and increasing corporate entry is driving hotel demand in the
business and conference segment. Ethiopia has a strong domestic economy which
is driving demand growth in the mid-market.
Investment
Arbaminch has received significant investment into the hotel sector in recent years,
with a number of successful local entrepreneurs investing in hotels. This has largely
shaped the type of supply in the market, with few of these investors having turned to
global brands to manage their properties. The extensive list of branded hotels that
has been announced is evidence that this trend has changed. The easier access to
finance and technical service expertise associated with having a brand are driving
this change.
Outlook
Corporate demand growth prospects are positive with strong GDP forecasts and
growing regional demand, complimenting the significant and well established aid
and diplomatic markets that are already present in the city. Performance will be
shaped by the extensive supply pipeline of hotels across the city during the
coming years. Many of these projects have stalled the expectation of further delays
and projects being put on hold are likely to offer existing players in the market some
respite. On the whole we are positive about the performance outlook, yet caution
against potential oversupply.
Capacity
From the market study, it is observed that there is a great demand gap
between the demand and supply of international tourist standard hotel service.
Therefore, taking in to account the market study and economic scale of service
provision the envisaged international tourist standard hotel will have capacities as
shown below:
Table 3. service capacity of the envisaged international tourist standard hotel
At the initial stage of the service provision period, the hotel would require some
years to penetrate into the market and capture a significant market share.
Therefore, in the first and second year of service the capacity utilization rate will
be 75% and 90%, respectively. Full service provision shall be attained in the
third year and then after. The proposed service provision program is shown in
Table 4.7.
As discussed earlier the major target groups of hotel sector are tourists who arrives
the country for business, leisure, conference and other purposes. Providing quality
services and consistently improving with the changing situations should be the
promoters’ objective. Hence, according to the feasibility study, the promoter has the
following marketing strategies:
Contacting government and private agencies affiliated with tourism on a
regular basis, informing them of any corporate rate, discount programs,
availability of services, etc.
The project owner interest, as regards to how the overall building design looks like
and the level of service to be rendered by the envisaged project, is dependent on the
area at which the buildings to be placed. The owner has already decided to commit
himself to construct a three star hotel having the full knowledge what is required
by the national and international standard of Hotels in Ethiopia. The standard by
the way its exhaustiveness as well as being explicitly specific on the level of the
service expected under the selected category, determines also the physical and
financial requirement of the project. Hence, in effect the contents of project
components to be described below are the derivatives of the requirements mentioned
above.
4.2. Physical appearance
The hotel would have G + 5 building placed on an area of 1500 m 2. The architecture
of the buildings are influenced by the modern design setting holding the characters of
attracting customers from out ward and allowing the maximum comfort it can
provide from service point of view. Apart from the need to add a new look within the
locality, exterior of the building will be dominated by a glass panel at the strategic
corners to provide a maximum opportunity for guest to have, a look at the
important land escape/scenery of the area.
The envisaged hotel should have sufficient and comfortable space to accommodate
the core services as per the requirements of the three star hotel. Actually this has
been considered seriously at the design stage of the building along with the
allocation of appropriate area and placement of each components with the building
accordingly. On the other hand, it is also important to figure out the layout of each
component not only from the perspective of having compliance for the standard but
for the benefit exploring possibilities of bringing complementary services under the
same location and allow maximum convenience in the work processes.
DR. Andargachew Gedebo three star hotel projectPage 19
The sizes (area) of each service, which will be explained below, determine the
holding capacity of guests as it determines the level and quality of service. Other
than the critical factors mentioned above the market aspect i.e. customers need and
resource availability are considered in which case they are the determinants to give
the final set up of the facilities.
(b) Bars
Standard Five star hotels must have at least one bar with a superior comfort and
service quality. The furniture and equipment’s, as being the basic sources of
customer’s attractions, need to be fashionable of higher quality commensurate with
the expectation of guests who happen to prefer this class. Therefore, the envisaged
hotel, having the requirements considered too, will have one main bar at the ground
floor adjoining the reception area. Another bar preferably with smaller space but
furnished with cozy furniture will be placed at top floor of the building. This is just
to add another attractive look for the hotel as it will be placed at a strategic location
for customer to have a panoramic view of the area. The minimum carrying capacity
of the bars is estimated 200 persons per day.
(c) Main restaurant
Technically a hotel to be classified under Five stars of as such this one must have at
least two dining places having the size proportional to the guests who have
checked in as normally customers do not prefer to worry about going out once they
have settled. The area determination has to take into account this. Hence, the hotel
must provide the maximum range of varieties at all times.
Furniture and equipment required to furnish the envisaged hotel depend on the space
to be available as well as on the quality and volume of service to be rendered.
Normally the quantity required will also depend on the standard of the hotel i.e. Five
star hotel. To the extent that the engineering design of the building align with the
requirements of the standard, the projection of furniture and equipment’s has to be
consistent with the size and number of rooms, bars, restaurants and leisure
center. However, one has to be realistic in the sense that the forecasting trend to link
with the technical feasibility particularly with that of the envisaged service capacity.
Moreover, the balance to be between image building and income generation capacity
has the same level of influence as said above.
Therefore, for this particular category of forecasting two levels of considerations are
The annual cost and list of raw materials are indicated in Table 7
Table 7 ANNUAL MATERIALS AND CONSUMABLE REQUIREMENT AT FULL
SERVICE CAPACITY
1. Service Process
a) Bedroom
The hotel will have bedrooms and will offer versatile services
and facilities of the total 80 rooms, 25 will be double rooms,
50single rooms and 5 suits.
Bedrooms will be more spacious allowing ample and generous
ease of movement, comfort and relaxation for guests. Among
11.7 Sauce (wet) preparing pot- big size Pcs 5 325 1,625
The project will seriously involve itself protecting conserving and developing the
natural and flora of the project area in line with the millennium development goal.
To this to will play a vital role in participating the varies organization and the
community around the project area to from an environmental commute in charge of
all environmental issues to be handled in accordance to varies environmental and
water policies of 97/99.
The owner of the project believes to undertake several environmental issues for the
conservation development and creation of sustainable environmental around the
project area.
The actual implementation of the International 3 star hotel is planned to begin on the
August 2024. The major activities envisaged are processing of land preparation,
construction and delivery, installation and commissioning of the factory line.
Undertaking of civil design works and execution of construction works which will be
carried out by side which opening and processing of L/C will take 3 months. The
FOB delivery of plant machinery and equipment will take 4 months. Allowing
additional one month for sea freight and clearing, the delivery of plant of project site
and thus commencement of installation work requires 5 month. Plant installation and
commissioning will take place for 4 months.
The provision of infrastructural facilities such as Electric Power and water will be
carried out in the course of project implementation schedule. Other activities such us
man power recruitment and training, system development, and procurement of raw
and other supplies will also be duty performed to ensure that everything is in place
by the time the plant is ready for operation. All in all the project is expected to
take 12 months for completion as per the below detailed implementation schedule.
Mar
Apri
Feb
July
sep
No
oct
Au
Ja
The organizational structure of the project is designed by including all the necessary
personal under the right division. At the top of the organizational structure, there will
be a general manager with the responsibility of supervising the overall activity of
plant. Depending up on the nature of the center and the amount of work to be
performs under each will be supervised by the unit head that is accountability for
general manager
CEO
Coordinator
Manager/supervis
or
Secretary
As to the management of the project is concerned the owner will be responsible for
the overall project planning, co-ordination and implementation. After project
implementation the promoter serves as a top management body and frequently visits
and supervises the organization.
Cattle fattening farm a business man who has a long year experience in managing
business activities. Therefore, the extensive experience he has enables him to
organize and properly manage the envisaged International 3 star hotel Service.
Since the machinery and equipment and services are easy to operate, a special
training arrangement is not needed. But operators, chemists, mechanics &
electricians need a two weeks training during erection, commissioning period on the
production process, raw material and product quality and operation and maintenance
of machinery and equipment by the expert of machinery supplier..
Table 14. Revenue/Income Statement of First Year Operation (In 000 Birr)
Breakfast for 60
35 2,100.00 63,000.00 756,000.00
persons
Lunch for 48
55 2,640.00 79,200.00 950,400.00
persons
Beverages
Coffee 6 420 12,600.00 151,200.00
for70
Person Tea 4 280 8,400.00 100,800.00
Milk 10 700 21,000.00 252,000.00
Table 19 Cash Flow Statement (in 000 Birr) proposed project 3 STAR
INTERNATIONAL /TOURIST HOTEL
4. Payback Period
The payback period, also called pay – off period is defined as the period
required recovering the original investment outlay through the
accumulated net cash flows earned by the project. Accordingly, based on
the projected cash flow it is estimated that the project’s initial investment
will be fully recovered within 5 years.
5. Internal Rate of Return
The internal rate of return (IRR) is the annualized effective compounded
return rate that can be earned on the invested capital, i.e., the yield on
the investment. Put another way, the internal rate of return for an
investment is the discount rate that makes the net present value of the
In fact, the major income for the community comes from treads (whole
selling, retailing and mini trade of different type) is income generating
activities. At present, due to the effective free market economic policy of
the existing government which intern has opened broad opportunities for
the privet sector to involve in any development activity? This indicates
that there is strong establishment of modern and intensively managed
DR. Andargachew Gedebo three star hotel projectPage 54
international hotel building in the proposed area.
9.1. MONITERING
Monitoring activates include measuring the physical performance and
quantity of the work done, correlation of the work done with set plan and
time table.
9.2. REPORTING
The project will report major accomplishment of the month to respective
government bodes every six months period. The report will be submitted
to Arbaminch town administration and Gamo zone investment and
industry office.
9.3. EVALUATION
Evaluation will be conducted tree times during the project life years, at the
beginning, in middle and at the end of project life years. The evaluation
based on the overall goal and purposes. The scope of the evaluation will
be;-
10. CONCLUTION
DR. Andargachew Gedebo three star hotel projectPage 55
Since the proposed project found to be technically visible, economically
variable, financially sound and environmental friendly, the proposed loan
has to be delivered accordingly, so as to motivate local investors and
promote competitive investment throughout the reign. There is growing
demand for high standard level and international hotel in the town. This
project is not sensitive to service fee, operating expenses and investment
coast. Dr. Andargachewe Gedebo three star international hotel has
been delivering services in anew miner after reserving the ownership from
the career owner of the hotel. To help government’s efforts to achieve the
modern hotel service and to realize the organization desire to both
intensively and extensively invest on town promoting the high quality
service program.