ST. JOSEPH SCHO-WPS Office
ST. JOSEPH SCHO-WPS Office
ST. JOSEPH SCHO-WPS Office
JOSEPH SCHOOL
PRACTICAL FILE
ON
INFORMATION TECHNOLOGY
CODE: 402
SESSION: 2024-25
Finding information
Search engines help users find information quickly and easily by
filtering the internet's vast amount of information.
Ranking websites
Search engines use algorithms to rank websites and web pages
based on their relevance to search phrases.
SEO
Search engines are central to SEO, as websites need to prove
their relevance to rank highly in search engine results pages
(SERPs).
E-commerce
Businesses can manage their online presence and pay for
search positions to ensure that people visit their website.
User behavior analysis
Search engines, websites, and web browsers use user behavior
analysis to improve their services by extracting user interests.
Comparison shopping
Comparison shopping engines allow users to compare prices
across a variety of online and brick-and-mortar retailers.
AI and machine learning: Search engines will use AI and machine learning to deliver more relevant and
personalized results.
Voice search: Search engines will become better at understanding different accents, speech
impediments, and languages.
Virtual and augmented reality: Search engines may incorporate virtual reality and augmented reality in
the future.
Natural language generation: Search engines will use natural language generation to allow users to
interact with them more naturally.
Long-form content: Search engines may move toward long-form, educational content.
Personal assistance: Search engines may provide more personal assistance in the future.
PROS & CONS
OF SEARCH ENGINE
Convenience: Search engines are available 24/7 and can be used on mobile
devices.
Better user experience: Search engines prioritize websites that provide a positive
user experience.
Local SEO: Local SEO can help businesses appear first in search results and Google
Maps.
Accessibility: Accessible websites are easier to use and offer a better user
experience.
Disadvantages of search engine:
Inaccurate rankings: Search engine rankings can be inaccurate.
Complex algorithms: AI search engine algorithms are complex and not always
transparent.
Ads and sponsored content: AI search engines may prioritize ads and sponsored
content over more relevant information.
Digital divide: Not everyone has equal access to advanced AI search technologies.
Limited control over algorithms: Search engines like Google regularly update their
algorithms, which can impact a website's rankings.
Black hat SEO: Black hat SEO uses unethical practices to manipulate search engine
rankings.
CONCLUSION
Search engines help users find information
Search engines act as intermediaries between users and the World Wide Web, providing results
based on user queries.
Search engines are expanding their capabilities, and may soon offer features like audio
searching and "implicit searching" that anticipates user queries.
Specialized search engines can provide more relevant, precise, and up-to-date information than
general-purpose search engines.
Understanding how search engines work can help you optimize your web pages for better
findability and more organic traffic.
Content that provides good quality information and helps solve problems can receive more
links and citations, which can help your page rank higher in search results.
BIBLIOGRAPHY
Search engine bibliographies
These include topics such as how to improve product marketing with search engine optimization, and
how to carefully define search strategies.
These include:
Google Scholar: Indexes scholarly materials like journal articles and conference proceedings.
DBLP: Indexes over 1.3 million books, articles, conference proceedings, and series in computer science.
CiteSeerX: Indexes over 30 million citations and 1.5 million documents, with a focus on computer and
information science.
Odysci Academic Search: Covers scholarship in computer science and electronics, and includes unique
features for controlling results and limiting searches.