Laundry and Stitching Project New

Download as pdf or txt
Download as pdf or txt
You are on page 1of 91

AAKANSHA KUMARI/MBA/08/001 1

OUTLINE OF REPORT
● Front Page
● Plag Certificate
● Certificate (forwarded by faculty)
● Declaration
● Acknowledgement
● Table of Content
● List of table and figures
● Executive Summary
● Enterprise Description
● Products / Services Description
● Industry Analysis
● Competition Analysis
● SWOT Analysis
● Marketing Sub-Plan
● Operations Sub-Plan
● Human Resources Sub-Plan
● The Budget
● Liquidity
● Financial Sub-Plan
● SELECTED OPTIONS AND CRITICAL MEASURES (Optional)
● Milestone Schedule
● Appendix

AAKANSHA KUMARI/MBA/08/001 2
Mini Project On

"Laundry and Stitching Services "

Submitted in partial fulfilment of the requirements for the Two Years

Masters of Business Administration


(Affiliated To Dr. A.P.J. Abdul Kalam Technical University Uttar Pradesh, Lucknow)
SESSION: (2020-2022)
Submitted By:

Under Supervision of: Aakansha kumari


MBA, I Semester
Dr. Sandeep Singh Roll No: MBA/08/001
Prof.(Dr.) Dean Development and
students Affairs, HOD ,
Chairperson CHSE.

AAKANSHA KUMARI/MBA/08/001 3
PLAG CERTIFICATE

AAKANSHA KUMARI/MBA/08/001 4
CERTIFICATE

Certified that this Mini-Project Report entitled “ LAUNDRY AND STITCHING SERVICES ”
has been prepared by Mr. Aakansha kumari of the MBA Semester- I during
the session 2020-2022 under my supervision.

This Mini- Project Report is upto the standard and I forward it to the Director,
School Of Management Sciences, Varanasi for getting it evaluated as per the Ordinances
Governing the MBA Course.

Date: …………………………….
( Signature)

………………………………
(Name)

………………………………

(Designation)

AAKANSHA KUMARI/MBA/08/001 5
DECLERATION
I AAKANSHA KUMARI Student of “SCHOOL OF MANAGEMENT SCIENCES (SMS,
VARANASI)” hereby declare that I have completed the Business Model Report in academic year of
2020-2022 on LAUNDRY AND STITCHING BUSINESS.
I feel extremely exhilarated to have completed this Business Model Report under the supervision and
inspiring guidance of Prof (Dr.) Sandeep Singh, Dean – Development & Students Affairs(DSA),HOD
(Department of management Mass Comm). and Chairperson CSHE. His guidance and timely
encouragement has infused courage in me to complete the work successfully.

The information provided is true and original to the best of my knowledge.

AAKANSHA KUMARI
MBA I Semester
Roll No.: MBA/08/001

AAKANSHA KUMARI/MBA/08/001 6
Acknowledgement
First and foremost, I thank almighty for keeping me hale and healthy for successful completion of the
project.

I am using this opportunity to express my gratitude to everyone who supported me throughout the course
of this MBA Business Plan Project. I am thankful for their aspiring guidance, invaluably constructive
criticism and friendly advice during the project work. I am sincerely grateful to them for sharing their
truthful and illuminating views on a number of issues related to the project.

I express my warm thanks to our Prof. P.N.JHA (Director) of SMS Varanasi who gave me
Opportunity. Prof (Dr.) Sandeep Singh, Dean[DSA] ,HOD[Department of Management and Mass
Comm.] &Chairperson CSHE , for providing invaluable knowledge , guidance and cooperation at
School of Management Sciences, Varanasi.

And at last but not least, I would like to thanks Dr. Amitabh Pandey (Associate Professor) my
coordinator of SMS Varanasi and Mr. Veer Pratap (Assistant professor) and Mr. Shubhankar
Yadav (Assistant professor) my co- coordinator of SMS Varanasi who helped me and showed the path
to collect survey.

I express my deep sense of gratitude to my family who encouraged me for this business plan project and
also thankful to my friends who supported me in every way in completion of my project.

I would also like to thank all the people who provided me with the facilities being required and
conductive conditions for my MBA project.

Thanks!

AAKANSHA KUMARI/MBA/08/001 7
Table of Content

Sno.
Topic Page no.
1. Executive Summary 10-24

2. Enterprise Description 24-45

3. Services Description 46-54

4. Competition Analysis 54-55

5. SWOT Analysis 56-61

6. Marketing Sub-Plan 61-73

7. Operation Sub-Plan 73-74

8. Human Resources Sub-Plan 74-78

9. The Budget 79-80

10. Financial Sub- Plan 81-82

11. Milestone Schedule 83-85

AAKANSHA KUMARI/MBA/08/001 8
LIST OF TABLE AND FIGURES

Sno. Subject Page no.

1. Table of income and expenditure account 15-18

2. Cash Flow Statement 81-82

3. Milestone Schedule 83-85

AAKANSHA KUMARI/MBA/08/001 9
TABLE OF FIGURES

Serial no. Page no.

Figure No.1 12

Figure No.2 15

Figure No.3 16

Figure No.4 28

Figure No.5 29

Figure No.6 , 7 30

Figure No.8 31

Figure No.9,10 32

Figure No.11,12 33

Figure No.13 34

Figure No.14 35

Figure No.12 36

AAKANSHA KUMARI/MBA/08/001 10
Figure No.13 37

Figure No.14 38

Figure No.15 39

Figure No. 16 40

Figure No.17,18 41

Figure No.19 42

Figure No.20 43

Figure No.21 56

Figure No.22 58

Figure No.23 59

Figure No.24 60

Figure No.25 61

Figure no.26 62

Figure no.27 66

Figure no.28 67

Figure no. 29 68

Figure no.30 70

Figure no.31 71

AAKANSHA KUMARI/MBA/08/001 11
Figure no.32 73

AAKANSHA KUMARI/MBA/08/001 12
EXECUTIVE SUMMARY

This task depends on Laundry and Stitching. The name of the new company plan is "Laundry ZEN
STITCHING NEST".

Description of Business:
I need to startup a laundry and stitching business. The work will be done in a carefully way. Where our
organization will be liable for washing and pressing of garments just as modifications of garments. Our
organization will give both home delivery and home pick up of garments according to their
accommodation or prerequisites. I have perceived this requirement for the young ladies living in Hostels
and PGs and furthermore working woman out there who are occupied in their works. Having entire day
in school, hostellers don't get time to wash off their clothes or they additionally don't have alternatives in
the event that they will get their garments changed. The principle focal point of their business is to offer

AAKANSHA KUMARI/MBA/08/001 13
work to the single ladies who have ability yet can't get freedoms to procure their livings and furthermore
offering types of assistance to the young ladies and working woman, living in Banaras.

Different things for this business, the understudies or working woman doesn't have a lot of time to wash
their garments or quest for clothing wash or sewing ,or go to the separate spot by giving admission is
justified, despite any trouble , and furthermore burning through of time. By this home delivery and home
picking up and extra assistance will help me more to get most noteworthy benefit to the market inside
brief timeframe.

One more significant option I might want to include my business thought is that the request would be
put exhaustive online mode on the site "laundry Zen Stitching Nest" and through this site all the data
will be given like what amount of time will it require to prepare their garments , what amount would be
cost of each set of garments for clothing or sewing as well. The other office which we are giving is that
they can likewise follow their status of their garments by when it'll come ,and furthermore they will be
given data of who will come to get or convey out their garments and furthermore in the event that it get
supplanted through other it will be effectively discovered through the assistance of GPS office or some
character labels through which they can without much of a stretch discovered their supplant ware. This
would likewise be our USP(Unique selling cost) of our business. On the off chance that unintentionally
the garments get removed or supplanted during conveyance or assortment time then the total sum will be
given to the client. In future I will likewise build my business for certain more workers and with
numerous advancement in thoughts, for example, offering every day types of assistance with one time
installment in an online mode. I will be dealing with your garments till it isn't conveyed to you. It will
require some investment for the administrations you will alot. This business will be extremely useful to
those bustling individuals, who cannot have the opportunity to call us, accordingly for this we are giving
the site and work carefully.

My conveyance representatives will gather the garments and after assistance return back to the client at
it possesses. Giving the administrations of GPS on the garments makes view of confidence in the psyche
of clients ,they can give their significant expense without a second thought as it is brought about by the
organization. On the off chance that there are any misfortunes of material, any deficiency of miss
dealing with , organization will give a specific percent of sum to the client.

There are different cycle in laundry and stitching that are associated with this business ,coming up next
are the interaction:-

i. Accepting the orders.

ii. Collecting from home the item.

AAKANSHA KUMARI/MBA/08/001 14
iii. Hand wash or machine wash of the garments completely.

iv. Using of mechanized machines for washing off the garments utilizing the assortments of
solvents, arrangements and mellow cleansers which are protected and fit cleansers for various kinds of
garments.

v. Ironing of the garments.

vi. If garments given for change at that point utilizing of the new innovation swing machines.

vii. Assembling the garments as per the spots.

viii. Deliver it back to the customer.

The Market:
A market is where two gatherings can accumulate to encourages the trading of products and ventures to
each other. The gatherings included are fundamentally purchasers and venders. Market division should
be possible by any association based on the administrations and the quality what they are offering, there
are numerous elements that can be booked to shape an appropriate market for your association. As my
business manages laundry and stitching. As we can see that there are numerous issues looked by the
young ladies and working woman living in the hostels and PGs, thus I can say laundry and stitching
administration can focus on all the understudies and working woman living in Varanasi. Yet, here we can
fragment it first based on certain boundaries as there should be little rivals in the market who offers
laundry and stitching administrations effortlessly, on the off chance that we keep just worth based
estimating ,we can without much of a stretch rival the nearby contenders gathering so for this I have
focused on all the hostels and PGs of Varanasi.

The market division for my laundry and stitching business will be:

• Gender- only Female and girls students

• Commercial dress cleaning

• Stitching Sewing Machine

AAKANSHA KUMARI/MBA/08/001 15
• Ironing office

• Only for young ladies and working women.

• Working woman and students(girls) living in inns and PGs.

• Area-entire of Varanasi

• Types of garments All sorts of garments ,garbs ,easygoing and formals dresses.

Growth Potential:
The development capability of laundry and stitching business is splendid on the grounds that target
market is wide with reasonable worth based estimating, having no center rival in the market improving
my familiarity towards development. From first year on the off chance that we advance our business
much this will give us immence benefit. Just we need to persuade our focused on market for once. The
assistance which I am giving is only exceptional from the others and each understudy or working
woman living in hostels and PGs pretty much they need to radiate there garments for washing or for
sewing to prepare themselves. This is the need of each human to wear cleaned and cleanliness garments
so for the understudies its gainful administrations given by us ,by giving their garments for cleaning or
sewing they can burn-through their time by parting with their garments to our association. So they

AAKANSHA KUMARI/MBA/08/001 16
should require laundry and stitching administrations physically out in the business sectors or innovation
based clothing administration.

I'm seeing my organization to the degree of tallness in coming years. I will make it a brand which will
be known by each understudy and working woman who secure our business.

Step by step the organization will build their clients base likewise. We will extend it to entire people` of
Varanasi. As the more feasable spots would be local locations and municipality territories. I will likely
first objective my business from local locations for set up innovation in light of the fact that our center
work is to home assortment and home conveyance. This isn't essential to put our innovation where great
transportation is required., we will gather clothes and following 2 to 3 days we will convey it to the
clients. Never the less we have wanted to set up stockrooms for assortment focuses in better places in
Varanasi. Where client can likewise come straightforwardly to the middle and gather their garments or
submit there garments straightforwardly, this will cost less to them. Since for home assistance we will
charge some more adds up to them ,so according to there comfort they can experience our
administration. Building up assortment focuses likewise expands plausibility to clients. In any case, the
operational framework will be at one spot. This will diminish greater speculation on innovation as we
keep one framework one machine and one framework at one spot to work.

AAKANSHA KUMARI/MBA/08/001 17
Sales and Profit Forecast:
Give a rundown of the deals and benefit estimate figures (for the following three years).

As I examined before about my business my focused on market, there is an immense base of market for
entrance. Just I need to make them mindful about my administrations. Each hosteller young ladies or
working woman is searching for a specialist organization who can wash, clean, modify and iron their
garments/uniform. My market portion is huge and having practically regular in each fragment,
regardless of whether it would be uniform or any easygoing garments comprised of any dress material.
Varanasi city fundamentally having numerous understudies of different universities, for example,
Banaras Hindu University, School of Management Sciences living in hostels or working woman living
in PGs working in a distinct associations who don't have a lot of time with them ,can be my market base.

AAKANSHA KUMARI/MBA/08/001 18
As pretty much every regions of Varanasi there are inns and PGs. Taking requests of washing of the
garments on regular routine from the inns will assist me to develop my market with the timeframe.

SALES AND PROFIT FORECAST IN FIGURES

ESTIMATED INCOME AND EXPENDITURE ACCOUNT


FOR THE YEAR ENDING 2021-2022

EXPENDITURE AMOUNT(RS) INCOME AMOUNT(RS)

Business Registration: 6000 Washing of clothes 224500

Opening of corporate bank accounts: 5000 Ironing of clothes 195000

Securing Point of 1000 Stitching of clothes 225000


Sales(POS)Machines:

Salaries 250000

Bike 70000

Opening Online Payment Platforms: 2000

Application for business license and 5000


permit :

Purchase of Insurance for the business 25000

Leasing of facility and remodeling the 40000


facility:

Conducting feasibility studies: 5000

AAKANSHA KUMARI/MBA/08/001 19
Applications for loan from the bank: 2000

Drafting of employees handbook: 3000

Drafting of contract documents and 10000


other relevant legal documents:

Design of the company’s logo 2000

Graphic designs and printing of 8000


packaging marketing, promotional
materials:

Purchase of washing machine and 27000


stitching equipments :

Purchase of the needed furniture racks, 25000


shelves ,computers electronic
appliances ,office appliances ,and
CCTV:

Creating official company website: 75000

Health and safety and fire safety 12000


arrangements (license):

Opening party/launching party planning: 30000

Rent and Electricity 32000

Net profit for the year 2021-2022 9500

Total : 644500 Total : 644500

AAKANSHA KUMARI/MBA/08/001 20
PROJECTED INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDING 2022-2023

EXPENDITURE AMOUNT(RS) INCOME AMOUNT(RS)

Purchase of Insurance for the 20000 Washing of clothes 250000


business:

Salary 250000 Ironing of clothes 200000

Maintenance 50000 Stitching of clothes 235000

Tax Nil Other servicing and products 195000

Raw Materials 35000

Rent and Electricity: 80000

Net profit of the year2022-23 445000

Total : 880000 Total : 880000

AAKANSHA KUMARI/MBA/08/001 21
PROJECTED INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDING 2023-2024

EXPENDITURE AMOUNT(RS) INCOME AMOUNT(RS)

Purchase of Insurance for the 20000 Washing of clothes 275000


Business:

Salary 250000 Ironing of clothes 220000

Maintenance 50000 Stitching of clothes 240000

Tax Nil Other servicing and 200000


products

Raw Material 55000

Rent and Electricity 80000

Net profit of the year 480000


2023-2024

Total 935000 Total 935000

Financial Requirements:
I will require lumpsum of 05 lakhs for initiation of the business. This business will be at earn back the
original investment position very soon as this business has potential and less speculation. What's more,
this venture are for long term. When I contribute this, I don't need to buy hardware time to time, just
scarcely any factor cost will happen.

AAKANSHA KUMARI/MBA/08/001 22
There are a few plan of administration of India under "STARTUP INDIA INITIATIVE", that will help
me much in financing of my business, let us see what Startup India is and how this activities helps
numerous fruitful new companies. Beneath information of fruitful business visionaries are taken from
data.gov.in . This will give you a brief look at how I will subsidize my business.

Where will you source your subsidizing from

Subsidizing for this arrangement will be done individual Investment and from affection cash. Despite the
fact that the venture isn't huge, so I can undoubtedly contribute that much measure of cash for my
business. My saving with expansion to my folks reserve funds Rs 2lakhs can be contributed effectively
for this arrangement, for hold cash that can be required whenever in the event that I can expressing a
business there are my colletral security which may assist with taking a credit from bank for Rs 3 lakhs
effectively there is no issue to contribute wholesum of 5 lakh as a venture and Rs.2 lakhs as a save store.

Utilization of Finances

Venture will be utilized for beginning the business are as per the following:-

• First we'll take a 2BHK level on lease, it tends to be in rustic territories or any neighborhood.

• For Purchasing

a) Machinery

b) Washing machine

c) Drying machine

d) Professional swing machines

e) Buy Scissors

f) Measure Tape

g) Needles

AAKANSHA KUMARI/MBA/08/001 23
h) Pins and Pincushion

i) Iron and Water Sprayer

j) Thimble and Threader

k) Threads

l) Rulers

m) Pattern loads

n) Seam Ripper and Tweezers

o) Chalk

p) Sewing Gauge and Binder Clips

q) Masking Tape

r) Drying Rack

s) Iron

t) Ironing Board

u) Sink

v) Laundry cleanser

w) Stain Removers

x) Baking Soda

AAKANSHA KUMARI/MBA/08/001 24
Repayment of Loans:

In spite of the fact that venture is less as I am offering support , so this arrangement will execute and
later on in least time I will acquire my make back the initial investment point, and accordingly in the
wake of acquiring make back the initial investment and in the wake of beginning pay I will begin
reimbursement of my credit cash as well.

When the business came in presence, from absolute first day I will begin its deals, however to start with
the deals will be done at the least cost, or for almost no edge.

The credit sum taken from Bank on colattral security will be reimbursed in portion in 2 years.

Basic Issues or Factors for the Success of the Project:

Recognizing Critical Success Factors engage us to track and check your progression, toward achieving
indispensable destinations - and, finally, to fulfilling your affiliation's focal objective. They similarly
give an average viewpoint so everyone knows absolutely what's by and large critical, ensuring that tasks
and endeavors are changed across gatherings and workplaces. Fundamental accomplishment factor
(CSF) is an organization term for a part that is fundamental for an affiliation or dare to achieve its
primary objective. To achieve their goals they should think about each key accomplishment factor (KSF)
and the assortments between the keys and the different positions key result zone.

Rule accomplishment keys.

A CSF is a fundamental factor or activity required for ensuring the accomplishment of an association or
an affiliation. The term was from the start used in the domain of data examination and business
assessment. For example, a CSF for a productive Information Technology project is customer affiliation.
Fundamental accomplishment components should not be confused with progress principles. The last are
consequences of an assignment or achievements of an affiliation critical to consider the endeavor a
victory or the affiliation successful. Accomplishment models are portrayed with the objectives and may
be estimated by key execution markers. The possibility of "achievement factors" was made by D.
Ronald Daniel of McKinsey and Company in 1961.[3] The cycle was refined into essential
accomplishment factors by John F. Rockart some place in the scope of 1979[4] and 1981.[5] In 1995,
James A. Johnson and Michael Friesen applied it to various region settings, including medical care.

Association with Key Success Area and Key Success Factors

The Critical Success Factor is basically the standard system to achieve wins in an association, yet to
make that possible is essential to collect the Key Success Factor that ought to be tweaked depending
upon the workplace, each work has their own Key Success Area. These structures endeavor to gain
ground for the association arranged in rules and concludes that ought to be followed step by step to
guarantee a predominant help for the clients or accessories.

AAKANSHA KUMARI/MBA/08/001 25
Key Result Area (KRAs)

Key result areas or KRAs imply the norms for a specific occupation in an association. The terms
highlight the degree of the work profile for the specialist, enabling them to have a predominant
viewpoint on their possible part in the association. Which KRA will surrender from each other
depending upon the workplace. The Key Result Area is a specific occupation which each division need
to follow to pass on the product or organizations in ideal condition to the last customer or to another
office which will have unmistakable KSFs.

Steps to gain the Key Ground Factors

The association should realize that it is indispensable for organize the gathering that will be working
with the CSFs, its critical to have agents present their musings or give input. Continuously make sure to
have various frameworks to examine the basic segments of your drawn out destinations. Preceding
realizing your comprehensive key game plan considering your fundamental accomplishment factors, sort
out which components are key in achieving your drawn out various leveled course of action.

Capacities

The pioneer ought to be arranged a great deal to put the association in the line of accomplishment. A
segment of the capacities that can be obtained are money related organization, promoting arrangements,
and customer help, correspondence and trade, project the board and masterminding, activity, basic
reasoning and, at long last, anyway potentially the fundamental capacities, sorting out.

Correspondence

The association needs to amass all the staffs, the whole of the contribution considerations about what
could be more astute to achieve their goal. The association needs to center in two bits of the
correspondence collaboration: the Initial Launch Communications, which will set the plan to be refined
and the Ongoing Communications, which will be the part where the KSF progress (Contact us is a way
to deal with know whether the KSF is working honorably).

Organizing

To use the CSFs all that ought to be organized, how laborers will do it and why. Gadgets can be used to
make organizing work faster and more straightforward. A framework for each division can be
masterminded freely.

Cooperation

A nice collaboration is the best approach to advance, when all the staff cooperate more musings and

AAKANSHA KUMARI/MBA/08/001 26
evaluations can be inspected to find the best way to deal with gain ground.

Collaboration

A business association or business method is an arrangement of related, coordinated activities or tasks


by people or stuff which in a specific progression produce an assistance or thing (serves a particular
business objective) for a particular customer or customers. Business measures occur at all progressive
levels and may perhaps be evident to the customers. A business cycle may consistently be imagined
(shown) as a flowchart of a gathering of activities with interleaving decision centers or as an association
system of a progression of activities with importance rules subject to data at the same time. The benefits
of using business estimates consolidate improved buyer reliability and improved nimbleness for reacting
to quick market change.

A portion of my Success factors which includes in my business is :

• Training and training.

• Quality information and announcing.

• Management responsibility, consumer loyalty.

• Staff Orientation.

• Role of the quality division.

• Communication to improve quality, and.

• Continuous improvement.

Assistance required

A portion of my help which I need during dispatching of my undertaking into market will be market
investigation, market division and study of first class ranchers ,with the goal that I can get careful
thought of my deals during a year. Some itemized data about help which I require is composed beneath,
based on what are the help, and what I need. Desaulniers said consistently people bounce into
dispatching their business without contributing energy to consider who their customers will be and why
might have to buy from them or enlist them.

"You need to disclose why You need to work with these customers – do you have an excitement for
making people's lives less difficult," Desaulniers said. "Or of course value making craftsmanship to
convey tone to their existence? Recognizing these answers clarifies your focal objective. Third, I need to
portray how you will offer this advantage to your customers and how to pass on that regard with the end
goal that they will pay."

AAKANSHA KUMARI/MBA/08/001 27
During the ideation stage, I need to determine the critical nuances. In case the contemplation isn't
something I am excited about or if there's not a business opportunity for my creation, it might be an
ideal chance to conceptualize various considerations.

Lead statistical surveying.

Leading intensive statistical surveying on my field and economics of potential segment is a critical piece
of making a methodology. This incorporates coordinating outlines, holding focus get-togethers, and
exploring SEO and public data.

Statistical surveying causes you understand your goal customer – their necessities, tendencies and direct
– similarly as your industry and opponents. The U.S. Free organization Administration (SBA)
recommends gathering portion information and driving a genuine examination to all the more promptly
get openings and obstructions inside your market.

The best independent companies have things or organizations that are isolated from the resistance. This
basically influences your genuine scene and grants you to pass on intriguing an impetus to potential
customers. A manual for coordinating measurable studying can be found on our sister site,
business.com.

Consider a leave approach.

It's similarly a smart thought to consider a leave framework as you accumulate your attractive technique.
Making some considered how you'll at last leave the business urges you to prepare.
"On numerous occasions, new business visionaries are so amped up for their business accordingly sure
everyone any place will be a customer that they give hardly anything, accepting any, an ideal chance to
show the course of action on leaving the business," said Josh Tolley CEO of both Shyft Capital and
Kavana.
"When you load up a plane, what is the essential thing they show you? Directions to get off of it. When
you go out to see a film, what do they point out before the component begins to play? Where the routes
out are. Your initial multi day stretch of kindergarten, they line up all the kids and train them fire drills to
leave the design. Over and over again I have seen business pioneers that don't have three or four
pre-chosen leave courses. This has incited lower association regard and even annihilated family
associations."A technique causes you figure out where your association is going, how it will beat any
normal difficulties and what you need to help it. Take a gander at our full manual for creating a
methodology, and when you're set up to put pen to paper, these free arrangements can help.

ENTERPRISE DESCRIPTION
I​t is important that you demonstrate a clear understanding of the business you would like to be in. You
should also explain your business concept and the reasons why you think it will be a success.

AAKANSHA KUMARI/MBA/08/001 28
Laundry and Sewing business ,paying little mind to being an anomaly startup thought, is a sensible
recommendation, especially in the metropolitan set up where the speed of life is very high. This get
together with the consideration regarding tidiness and cleanliness ,body care is making this business
dynamically acclaimed.

Where our organization will be liable for washing and pressing of garments just as changes of garments.
Our organization will give both home assortment and home conveyance of garments according to their
accommodation or prerequisites. I have perceived this requirement for the young ladies living in Hostels
and PGs and furthermore working woman out there who are occupied in their works. Having entire day
in school, hostellers don't get time to wash off their garments or they additionally don't have choices in
the event that they will get their garments modified. The principle focal point of their business is to offer
work to the single ladies who have ability yet can't get freedoms to procure their livings and furthermore
offering types of assistance to the young ladies and working woman, living in Banaras.

Different things for this business, the understudies or working woman doesn't have a lot of time to wash
their garments or quest for clothing wash or sewing ,or go to the particular spot by giving passage is
justified, despite all the trouble , and furthermore burning through of time. By this home assortment and
home conveyance and extra assistance will help me more to get most noteworthy benefit to the market
inside brief timeframe.

One more significant option I might want to include my business thought is that the request would be set
careful online mode on the site "Clothing Zen Stitching Nest" and through this site all the data will be
given like what amount of time will it require to prepare their garments , what amount would be cost of
each set of garments for clothing or sewing as well. The other office which we are giving is that they can
likewise follow their status of their garments by when it'll come ,and furthermore they will be given data
of who will come to get or convey out their garments and furthermore on the off chance that it get
supplanted through other it will be effectively discovered through the assistance of GPS office or some
personality labels through which they can without much of a stretch discovered their supplant item. This
would likewise be our USP(Unique selling cost) of our business. On the off chance that unintentionally
the garments get detached or supplanted during conveyance or assortment time then the whole sum will
be given to the client. In future I will likewise build my business for certain more workers and with
numerous development in thoughts, for example, offering day by day types of assistance with one time
installment in an online mode. I will be dealing with your garments till it isn't conveyed to you. It will
require some investment for the administrations you will alot. This business will be exceptionally useful

AAKANSHA KUMARI/MBA/08/001 29
to those bustling individuals, who cannot have the opportunity to call us, along these lines for this we are
furnishing with the site and work carefully.

My conveyance workers will gather the garments and after assistance return back to the client at it
possesses. Giving the administrations of GPS on the garments makes impression of confidence in the
brain of clients ,they can give their significant expense without a second thought as it is caused by the
organization. In the event that there are any misfortunes of material, any deficiency of miss dealing with
, organization will give a specific percent of sum to the client.

EQUIPMENTS USED IN LAUNDRY :-


1. WASHING MACHINE :-

AAKANSHA KUMARI/MBA/08/001 30
The main apparatus in your pantry is your clothes washer. While there are heaps of extravagant
machines accessible with various settings, you need a machine that will fit in your pantry and handle the
measure of clothing your family makes. On the off chance that you set aside the normal effort to clean
your clothes washer and eliminate foul smells, it will expand its life and the measure of time it can serve
you and your clothing.

2. DRYER:-

AAKANSHA KUMARI/MBA/08/001 31
Just marginally less significant and utilized in the pantry is a garments dryer. While numerous
individuals like to drape their clothing to dry, there is no questioning the comfort a programmed
garments dryer gives. Keep the dryer clean checking regularly to ensure no flotsam and jetsam or pastel
stains are on the inside drum.

3. DRYING RACK :-

AAKANSHA KUMARI/MBA/08/001 32
A drying rack is a straightforward instrument that you can wrap sensitive dress on to dry. Some texture
types or sorts of dress don't do well in the dryer. These things might be recorded on the tag as "hang to
dry." A drying rack is a helpful thing that permits these garments to dry by hand in the pantry, far
removed.

4. IRON:-

On the off chance that your pantry has space, putting away your iron there is a characteristic fit.
Numerous individuals like to press their garments straightforwardly when they emerge from the dryer. It
is an effective practice since garments will have less wrinkles directly from the dryer and set aside less
effort to press. One of the significant pressing slip-ups that individuals make is attempting to press
garments that have been over-dried or left in the dryer for a really long time.

AAKANSHA KUMARI/MBA/08/001 33
5. IRONING BOARD:-

One of the best ironing board options for a laundry room is a fold-out ironing board that can be tucked
away when not in use. There are also some people who prefer to lay an ironing board across a
countertop in their laundry room. A good ironing board with plenty of mesh or metal holes to allow air
to penetrate through is the best option. It will reduce your ironing time and give you better results.

6. SINK:-

A sink in the pantry isn't an extravagance the vast majority have, yet it is a superb one to consider when
you are renovating or assembling a pantry. Having a sink straightforwardly in the pantry permits you to
treat smudges, hand-wash garments, and keep the pantry perfect and clean.

AAKANSHA KUMARI/MBA/08/001 34
7. LAUNDRY DETERGENT:-

Great clothing cleanser is an unquestionable requirement for your pantry. Pick a clothing cleanser that
accommodates your spending plan and clothing needs. Despite the fact that we love the accommodation
of different kinds of clothing cleanser, we generally attempt to keep in any event a limited quantity of
fluid clothing cleanser available for pretreating smudges.

8. STAIN REMOVER:-

Stains occur, and when they do, you'll need your pantry arranged. It's useful to have a couple of various
sorts of stain removers close by to manage diverse stain types. Stain removers come in shower, gel, and
stick designs. Discover which one turns out best for your clothing.

AAKANSHA KUMARI/MBA/08/001 35
9. BAKING SODA :-

Utilizing heating soft drink in the pantry is probably the best spot to utilize it in your home. Preparing
soft drink helps eliminate scents and stains. It lights up and cleans your clothing. It's a stunning little
more clean. Help yourself out by having a container or two of heating soft drink put away in your
pantry.

10. LAUNDRY ADDITIVE:-

AAKANSHA KUMARI/MBA/08/001 36
Notwithstanding stain removers and heating pop, other clothing added substances can help make
washing and drying those heaps a breeze. Consider adding fade, cleansing agent, fragrance sponsors,
vinegar, and different items to your racks on a case by case basis.

EQUIPMENTS USED IN STITCHING:-

a) SEWING MACHINE:-

AAKANSHA KUMARI/MBA/08/001 37
A sewing machine is a machine used to sew texture and materials along with string. Sewing machines
were developed during the main Industrial Revolution to diminish the measure of manual sewing work
acted in attire organizations. Since the development of the primary sewing machine, for the most part
considered to have been crafted by Elias Howe and Englishman Thomas Saint in 1790, the sewing
machine has extraordinarily improved the proficiency and efficiency of the attire business.

b) SEWING TAPE MEASURES:-

A measuring tape is an unquestionable requirement have device for sewing. You may even need
multiple, including a little retractable estimating tape to convey with you. Sewing measuring tapes are
generally set apart with creeps on one side and centimeters/millimeters on the other. The most widely
recognized utilization of a measuring tape is to take body estimations, however you can utilize it for any
estimating task. Since it is adaptable however firm, it can remain on its edge and measure the distance
around a thing, for example, a circle.

AAKANSHA KUMARI/MBA/08/001 38
c) SEWING GAUGES :-

AAKANSHA KUMARI/MBA/08/001 39
Sewing checks are hand instruments for estimating little regions as you sew. Checks arrive in an
assortment of structures. The most widely recognized to have is a 6-inch aluminum ruler with a slider.
Little, strangely formed checks have markings for the most well-known sewing estimations for checking
crease stipends, sews, or other little estimations.

Despite the fact that measures are not a fundamental instrument, they are modest and convenient for all
hand sewing, stamping adjustments, fixing, checking the width of your crease remittances, and then
some.

d) PINS AND PINCUSSION:-

A pincushion holds straight tingling sensation while you are working. The standard tomato pincushion is
a work of art, yet you can browse numerous alternatives. Pins likewise arrive in an assortment of styles,
each with their own motivations. You might need to purchase various sorts as you need them, yet a

AAKANSHA KUMARI/MBA/08/001 40
bunch of pins with enormous, obvious heads will work for the vast majority of your sewing needs .Good
pincushions are commonly loaded up with sawdust and fleece wandering. The fleece wandering contains
lanolin and keeps the pins from rusting. On the off chance that you make your own, squashed pecan
shells make a decent substitute for sawdust. The strawberry that is joined to most pincushions (yet
additionally accessible independently) is loaded up with fine sand or emery. The grating activity of these
fillers eliminates soil and rust, keeping the pins sharp and smooth.

e) HAND SEWING NEEDLES:-

Hand sewing needles come in shifting sizes with various kinds of focuses. The most ordinarily utilized
hand sewing needles are called sharps. Sharps have a medium length (in correlation with every
accessible needle), have an adjusted eye for the string, and are reasonable for practically any texture.
While picking a needle, utilize what's best for the venture to save yourself some dissatisfaction. Utilize
weighty needles on thick or hard to sew strands. Utilize better needles on fine or sensitive textures.
Other explicit hand sewing needles incorporate weaving needles, upholstery needles, knitting needles,

AAKANSHA KUMARI/MBA/08/001 41
doll needles, and the sky is the limit from there .With most needles, the bigger the size number, the more
modest the needle.

f) Sewing Needle Threader

Bombing vision or simply being worn out can make stringing a sewing needle troublesome. It doesn't
need to be. Utilize a needle threader to take care of the issue .The wire of a needle threader effectively
goes through the aperture of a needle, at that point opens and makes a huge opening for the string. At
that point you can get the wire and string back through the aperture of the needle .Use your needle
threader with a needle that has an enormous enough eye for the string you are utilizing so you are not
constraining the string and needle threader through the opening of the needle. Constraining the wire can
make it break.

g) SEAM RIPPER:-

AAKANSHA KUMARI/MBA/08/001 42
Slip-ups occur and crease rippers eliminate undesirable join. The fine tip of a crease ripper allows you to
select single strings, while the adjusted tip permits you to eliminate fastens along an entire crease
without tearing the texture. Set aside the effort to figure out how to utilize your crease ripper so you're
prepared when it's an ideal opportunity to fix a sewing mistake.

h) SEWING SCISSORS :-

Missteps occur and crease rippers eliminate undesirable lines .The fine tip of a crease ripper allows you
to choose single strings, while the adjusted tip permits you to eliminate lines along an entire crease
without tearing the texture. Set aside the effort to figure out how to utilize your crease ripper so you're
prepared when it's an ideal opportunity to fix a sewing mistake.

i) SEWING MACHINE MANUAL:-

AAKANSHA KUMARI/MBA/08/001 43
A sewing machine manual is the main frill you can have for your sewing machine. It is a
fundamental device for capitalizing on your machine. The manual for your sewing machine
guides you through each progression of working your model. It gives subtleties to worked in
fastens and highlights, and it helps when the machine glitches by offering investigating
subtleties .All sewing machines might be comparative however to comprehend what your
sewing machine can do, you will require the manual for your sewing machine make and model.
In the event that you presently don't have the manual for your machine, you can contact the
organization that fabricated your machine, and many are accessible online free of charge.

j) FABRIC ROTARY CUTTER :-

AAKANSHA KUMARI/MBA/08/001 44
Turning cutters rapidly and precisely cut texture with straight lines. You ought to consistently utilize a
revolving shaper with a cutting mat and ruler. Since this device is extremely sharp, it's imperative to
figure out how to securely utilize a turning shaper. The cover ought to consistently cover the cutting
edge when you're not utilizing it. Similarly as you wouldn't utilize texture scissors on paper, don't utilize
a texture turning sharp edge on paper .If a revolving shaper drops, the edge may get a knick, which
influences the cutting. Sharp edges likewise dull over the long run, lessening their adequacy. Regardless,
swapping the edge makes for more lovely texture cutting.

What inspired you to choose this line of business?


I'm roused by the "Shikha Sinha just as Dilip Param" joining my own issues with him. As I also am
living in the inn and the main issue looked by each young lady is washing off their garments and
pressing them or in the event that there garments get torn or should be changed, at that point they didn't
get time to do as such, or they don't know from where modify or from where there garments will be
washed off. By cleaning themselves their garments they sit around idly while doing this or they don't
have the legitimate spot to give their garments to dry, or in certain lodgings they don't have the office to
utilize the iron and they also don't have the tailor office. So by firing up this business I will going to give
numerous hostelers and working women administrations and saving their time and additional cash which
they give while giving their garments outside the market. By this thought of clothing and sewing
emerges in my psyche because of my own issues looked by me and my lodging mates. Home assortment
and home conveyance extra administrations will help me more to get most elevated market inside brief
timeframe.

AAKANSHA KUMARI/MBA/08/001 45
What individual characteristics and experience will you put
resources into the business?
Here are some close to home abilities of mine which I might want to make reference to ,which I feel will
help to inhance my business.

First and foremost ,I am so used to this issues looked by each young lady living in the lodgings along
these lines, for this I am such an excess of fiery and sharp student that whatever the business or the
market will request I will give my 100% to my business and I feel this will build my good and certainty
and all the while my business will extend. As a business visionary, I need high-fiery individuals in my
group, and for that I need to recruit the representatives from the country zones and the ladies' the
individuals who have swing abilities will be employed.

Seeing a super-changed individual implant a whole association with energy is energizing. I have seen
those with a ton of energy extend the quantity of clients in beforehand deteriorating conditions, imagine
and execute activities in work environments with restricted developments, re-start ventures and groups
once think about imperfection and disbanded, and rouse high performing gatherings to accomplish
considerably more noteworthy outcomes than previously. As a business person and business pioneer, we
need high energy individuals in my group and may require help in perceiving who can invigorate the
working environment. We should take note of that not all invigorating people appear to be identical.
Many have the directing actual presence and radiate wellness while other essentially have solid, strong
personalities with perseverance to coordinate. At the point when I consider the high-energy individuals
who draw out the best in others, these qualities sticks out:-

● Intense, excited and grateful


● Highly open
● Focused in group results ,yet mindful to the requirements of individual patrons.
● Firm in feelings with vision on the most proficient method to lead individuals to greatness.
● Good judgment of individuals and circumstances however not critical.

Individual Experience : I too live in inns where each young lady deals with similar issues ,and I think
for any business to be effective one should have the fitting expertise and information about the business
one is getting ready for. What's more, for my situation living in lodging and having the very experience
and issues that each young lady or working woman countenances will offer advantages to my
marketable strategy. I'm a lot of mindful about my issues the working woman and the young ladies needs
to confront and furthermore the necessities they needs. This give me substantially more certainty to fire
up this business of clothing and sewing.

AAKANSHA KUMARI/MBA/08/001 46
In what way is your concept innovative? What are you offering that other businesses do
not offer already?

One more significant option I need to include my field-tested strategy is giving protection on marked
garments or whatever kinds of garments on a base expense. In the event that the garments during
cleaning got harmed or disappeared during assortment or conveyance, I will simply pay a specific sum
for the misfortunes. In future I will expand my arrangement with numerous advancement in thoughts,
for example, every day administrations of garments. Any sewing, washing and clothing will be
furnished with one time installment. A specific add up to be charged at a go given time of clock and I
will deal with your dresses for the time-frame given. My assortment by which they will gather her
dresses ,garments and after help return back it to the client at its own.

Giving Insurance on the garments make a wide view of confidence in the brain of clients, they can give
their significant expense on garments without a second thought as it is protected by the organization. On
the off chance that there are any deficiency of material, any deficiency of miss dealing with,
organization will give a specific Insured add up to the client. This has not been given to clients by any
clothing and sewing organization. This is the one of a kind method to infiltrate the market. All the
current clothing and sewing business just giving assistance of all sort of sewing garments ,washing of
the garments and different administrations simply identified with clothing wash and sewing ,however
my endeavor will likewise give Insurance on the garments and furthermore home assortment and home
conveyance administrations. This is the imaginative thought which I need to remember for my endeavor.

Do you accept there is a genuine requirement for your item or


administration?

Truly, I immovably accept that there is a genuine requirement for my administrations/items being given.
As there are numerous young ladies and working woman who lives in an inns or PGs coming from
different states to live at Varanasi for there higher investigations and some for to procure their livings.
So to them giving this office would be useful to our business. Understudies coming from universities
and schools needs more an ideal opportunity to wash their garments and uniform or in the event that

AAKANSHA KUMARI/MBA/08/001 47
they need to get their adjusted they need to look for it in the market which is a long way from their
relative spots, so by giving this office we will help part numerous understudies, working woman who
will get administration in enlisting their issues in the given site and inside 24 hours they will come to
gather their garments from their individual lodgings according to their time they will a ton. Generally
after first half they would like to come and accept their garments as numerous understudies will be
outside their inns for universities or schools and working woman to their works at their particular
association so the timings will be according to their time given by them. One more preferred position
they will get that on the off chance that they need to get their dresses join or changed our ladies worker
would send their individual inn with male representative, this is on the grounds that numerous lodgings
have rules and guidelines of not entering the male individual to their separate rooms or to their inns ,so
for the estimation female worker ought to be given to them. By giving such office I accept that this help
of my business would get higher benefits and it would turn into an effective substance further in coming
years as well.

Where do you see your business in the medium and long term?

My business is on clothing and sewing, and I need to see my business in an expanding benefit a long
time by years. On any business startup there is a short and long haul objectives ,entrepreneurs create
plans to arrive at their general objectives, and they typically think that its helpful to isolate arranging
into stages. This permits us to follow quick enhancements while assessing progress toward inevitable
objectives and targets.

•Medium-term - Medium-term arranging applies more perpetual answers for transient issues. In the
event that there are quality issues, the medium-term reaction is to reexamine and fortify the
organization's quality control program. Where a transient reactions to gear disappointment is to fix the
machine, a medium-term arrangement is to orchestrate an assistance contract.

My business medium term is focus on the clients of the relative multitude of lodgings and PGs of the
Varanasi and make mindful of the business to them ,with the goal that they couldn't need to go to the
market for washing off the garments and adjusting the dresses. My medium term objectives additionally
will be to check the machines and the nature of cleansers utilized for washing off the garments, and for

AAKANSHA KUMARI/MBA/08/001 48
sewing the garments we will check the swing machines are in the better conditions or not and
representative which we are recruiting knows the swing abilities. My fundamental focused on market is
give as much administrations to the hostellers and to the working women so they can undoubtedly
furnish us with the better benefit on the lookout.

•Long-term – In the long haul, organizations need to take care of issues for all time and to arrive at
their general targets. Long haul arranging responds to a serious circumstances of an organization in its
social, financial and world of politics and creates methodologies for adjusting and affecting its situations
to accomplish long haul objectives. It analyzes significant capital consumptions, for example, buying of
machines and expanding offices ,and actualizes strategies and techniques that shape the business profile
to coordinate top administration's thoughts.

In this way ,medium term objectives is effective, long haul arranging expands on those accomplishments
to save achievements and guarantees proceeded with progress.

In my business ,long term objectives will be ,I will be expanding machines, workers ,clothes washers
and swing machines according to the requests in the business sectors. I will likewise be expanding the
ladies laborers who has the swing abilities and the representatives who will convey the ware and who
will gather the product as well. Our drawn out objectives is focus in general of Varanasi lodgings and the
PGs likewise secretly and the inns which are for the sake of various schools. Our drawn out objectives
will likewise be to convey the garments inside 2 to 3 days most extreme and the adjusted garments in 1
or 2 days taking as a top priority the security proportions of the item. Our business will likewise give the
card installment office or net financial office in additional long stretches of the business.

These medium term and long haul business would assist our business with expanding the benefit and
altruism in the Varanasi.

AAKANSHA KUMARI/MBA/08/001 49
SERVICE DESCRIPTION
​A help depiction assumes a significant part in empowering admittance to an assistance. Most assistance
portrayal dialects are intended for machines utilization ,taking into consideration the programmed
formation of code skeletons, simpler pursuit and order of administrations. Anyway individuals may
likewise discover portrayals helpful to find out about the utilization of boundaries or the exact semantics
of some activity.

Offers of my business. The offers of supplier are as per the following:-

For Employees:-

• I will recruit those ladies representatives from provincial zones who have the swing abilities
however they cannot function as a people.

• The livings will be given to those male worker who doesn't have any sort of work to do and they
are qualified to accomplish some work.

• The representatives will get week by week compensation according to their work ,with the goal
that they can make money in well way.

• Active representatives emotionally supportive network.

• The representatives should pick their own working hours.

For Customers ( inn young ladies/working woman)

• Its moderate and administrations are effectively accessible.

• High-quality assistance and advantageous.

• Certified administrations

• Criminal record verification.

• Active client assistance framework.

AAKANSHA KUMARI/MBA/08/001 50
• Advance booking.

• Multiple decision office.

• Cashless installments choices.

Cycle involved in laundry and sewing cleaning

The entire clothing and sewing measures incorporates an interaction of 8 to 10 phases that contrast
dependent upon such a clothing and sewing. The ordinary cleaning and sewing measure incorporates:

Stage 1-Placing the request.

Stage 2-Unfolding the uniform or dress

Stage 3-Lead an affix by-join appraisal

Stage 4-Hand wash or machine wash the garments totally

Stage 5-Giving the garments to dry.

Stage 6-Ironing off the garments.

Stage 7-If the garments given for adjust, modification measure.

Stage 8-Gathering the garments.

Stage 9-Convey it back to the clients.

Target Audience and location


The accompanying critical thing is to choose why this sort of business will be productive and to choose
such a clothing and sewing business you need. Such an associations by and large consider business
specialists or august individuals who are in the post for supportive ways to deal with get their dresses
cleaned and iron in the most issue free way that is accessible. These clothing and sewing business are in
like manner deliberately positioned in the principle markets ,retail plazas, near office districts , schools
and other warmed spots.

Such a strategy would anticipate that you should get client on an opportunate premises. Ideally, a retail
façade distinguish that advantages is high busy time gridlock is fitting to give you the right receptiveness
you need in the cleaning industry. Furthermore huge is to explore the nearby associations to guarantee

AAKANSHA KUMARI/MBA/08/001 51
that your store isn't arranged in closeness to your adversaries.

Labor
Recalling that a clothing and sewing business demands a huge load of direct customer associations and
the level of buyer faithfulness by and large depends upon the quality organizations offered to customers,
unbelievable customer backing ought to be of prime importance. Enroll your staff who acknowledges
how converse with your customers and the amount they are deferential. Endeavor to interface whatever
amount as could sensibly be considered typical with our customers so sure verbal trade about your work
spreads and causes you in achieving more noteworthy hint and reharsh and resolute customer base. Here
is an overview of delegates that you may need in a shoe cleaning business.

Proficient cleaners (with both the experience of clearing and getting dry garments )

Front work region staff.

Transport youngsters/ladies .

Accountant

Valuing
The fundamental movement before our business is done and running in the market is to set assessing for
your organizations. Make sure to set expenses for every sort of explicit help that you offer, for instance
,cleaning ,stain departure, cleaning and pressing. Discover our opponents assessing as well and get an
idea with respect to our own business. While it is crucial for set genuine expenses, it is moreover critical
that the expenses are especially indistinguishable from address an always expanding number of
customers.

Advertising
All in all, one prerequisites to start publicizing locally to instruct customers about our organizations.
Distinctive imaginative ways can be used to get the message about our business. One thing that ought to
be recalled is to be consistent with your spending plan preceding picking the right technique to sell our
business.

❖ Spot flyers in close by papers. Moreover ,approach clothing and sewing business and leave these
flyers with them. Pass out business cards and flyers at close by air terminals ,train ,stations
,housing and bistros and above all at the various inns and PGs arranged entire at Varanasi.

❖ Offer entryway step organization of the lodgings. Assemble the shoes from the client's place and
pass on them on time ensuing to executing the cleaning cycle.

AAKANSHA KUMARI/MBA/08/001 52
❖ Spot advancements in close by papers and further more is detached and online area ordered.

❖ Make an amazing site with the once-over of all of your organizations in subtleties. You can
similarly add a reviews section and add customers 'analysis and overviews to teach potential
customers about our flourishing remaining portion.

❖ Add accounts of your garments cleaning cooperations to energize sight imposition with your
customers. Moreover ,start online solicitation system asking people to get a second circumstance
of their specific essential.

❖ Additionally, we can propel our clothing sewing business across all online media stages.

❖ The motel business is remunerating business opportunity that can guarantee you a reliable client
base. Contact the administrative group of motels and teach them about your entire assistance
reach and worth module.

❖ Extra methodologies like posting signs around your territory leaving information on vehicle
window can get you phenomenal returns too.

Licencing
Permitting is the accompanying critical development in a clothing and sewing business. Dependent upon
the region of movement for your business, one necessities to explore unmistakable authentic suspicions
that are required to favor the clothing and sewing and pressing business. One necessities to at first enlist
the association name and grant their business. Requirements, regardless, vary dependent upon the city
and state. For example, for a road market clothing and sewing business, one prerequisites to get a
journeying shipper grant. One should similarly meet with an accountant and discussion about ways to
deal with manage your cost responsibilities and inferences.

At that point, comes the assurance part. One should protect their business with the objective that all the
business assets are guaranteed. It is vital for cover your store and all that is inside. Since the client's
property(laundry and sewing) is incorporated, one ought to moreover require property hurt
consideration. Furthermore ,because there are work and equipment included, one ought to in like manner
have singular injury consideration.

Uniqueness in my service offering

My service is distinguished from al other offering in this field, because there are several reasons of being
different in this field. This is unique in the location there are no direct competitor to my business. Only
traditional laundry stitching service are involved in this business. As the shops are located in the main

AAKANSHA KUMARI/MBA/08/001 53
market or at far places from locals ,sometimes they are temporary for cleaning. The amount I have been
giving services to customers has not been offered in this location yet.
Some of the key points which I want to elaborate here are very interesting and based on survey and
market analysis.
⮚ Unique in this location:- As much as I had researched, there are no laundry and stitching in
Varanasi. All we have to go street shops for laundry wash or ironing or getting altered of clothes.
They are offering only selected services, even we have brand clothes ,we are bound to go only
those laundry shops those have limited facility to provide for washing off the clothes. This also
harms the material of clothes and also sometimes change the colour of the clothes.

⮚ Insurance of the clothes :- Insurance policies to expensive clothes for those customers who
wants to avail this. This insurance will be given at very low cost benefits of insurance are, if the
clothes get torn out during stitching or washing. We will be giving estimated depreciated value
to the customers. Even we lost anything during handling and transportation we will give insured
value to the customers.

⮚ Home Service:- Home service will extraordinary influencing factor to this business, as people
have to go to street shops for these kind of works according to their time ,working professional
get their free time in late evening and by that time the laundry shops get closed. This service is
best for them.

Service satisfaction of client needs and expectations

Our administration will be standard class of administration there will be standard working methods.
There is no any errors in any assistance given to clients. Advantages of normalizations:- Standardization
is a system of arrangements to which all applicable gatherings in an industry or association should cling
to guarantee that all cycles related with the production of a decent or execution of a help are performed
inside set rules.

Normalization is accomplished by setting commonly acknowledged rules with respect to how an item or
administrations is made or upheld, just as to how a business is work or how certain necessary cycles are
represented. The objective of normalized is to authorize a degree of consistency or consistency to
specific practices or tasks inside the chose climate.

An illustration of normalization would be the Generally Accepted Accounting Principles (GAAP) to


which all organizations recorded on U.S. stock trades should follow. GAAP is a normalized set of rules
made by the Financial Accounting Standards Board (FASB) to guarantee that all fiscal summary go
through similar cycles so the revealed data is pertinent, solid, equivalent, and steady.

AAKANSHA KUMARI/MBA/08/001 54
That is fundamentally the thing I am allowing when I disregard to standardize measures. My
association's exercises contain endeavors that ought to be done on a step by step, step by step, month to
month, or yearly reason to ensure that it runs without any problem. Notwithstanding, if these cycles
aren't standardized, I am inviting tumult.

These could be focus cycles like dealing with a customer care sales, or tasks that recurrent less
consistently like SSL underwriting reclamation. Each endeavor — paying little brain to how much of the
time I do it — requires concludes that portray the augmentation, quality, and systems to be followed. If I
don't standardize these rules, I can't have detectable quality about whether I am ensuring quality and
reducing human bumble. In this way, keeping up my business will be an operational awful dream.

To help you with avoiding that, in this article we'll look at measure standarization as follows:

On a very basic level, measure normalization portrays the foundation of a bunch of rules administering
how individuals in an association should finish a given errand or grouping of assignments.

normalization can be applied to any cycle, any task or philosophy that is relevant to the affiliation:
getting the phone, doing back, cutting down client information, checking tasks, etc Considering that,
what about we look at the preferences you get with standardized measures.
The advantages of standardization
From an overall perspective, normalization suggests that your laborers make some settled, recollections
attempted cycle to use.

Right when advanced splendidly, normalization can reduce obscurity and secret, guarantee quality,
uphold benefit, and augmentation specialist soul.

A couple of focal points of normalization are according to the accompanying:

• Improves clarity — considering the way that a standard cooperation will take out the prerequisite
for secret or additional looking

• Ensures quality — considering the way that work is done in a pre-described, improved way

• Advances productivity — considering the way that your laborers won't need to make a request or
two or brush documentation to discover arrangements

• Lifts delegate soul — considering the way that laborers can put wholeheartedly in having ruled
the communication and refined their capacities

• Idealizes customer care — considering the way that each ticket is managed in the best way

Any complicated task is presumably going to have some badly characterized circumstances or edge
cases. The issue with this is that time contributed on secret is energy wasted. With an away from of
bearings to work from to complete a task, agents will contribute less energy endeavoring to figure it out

AAKANSHA KUMARI/MBA/08/001 55
and extra time truly doing it.

Consider the endeavors you have expected to show others. How long and effort did you spend teaching
them to do things that turned out effectively for you from extended lengths of preparing? How
oftentimes have you expected to deal with a mistake that someone made considering the way that they
conjectured, and hypothesized wrong?

Previously, I've utilized various creators to help me with a combination of exercises. What I have found
is that it is incredibly trying to urge others to perform to the standards I've consistently developed —
especially if those rules are simply in my brain, not on (electronic) paper.

This is where normalization comes in. Convincing normalization of strategies infers that there is one
right way by which to complete a particular endeavor, which is portrayed with respect to an obvious,
quantifiable eventual outcomes.

Standardization advances profitability

Exhaustively talking, normalization is connected with less greasy, more functional execution, which
implies your affiliation can cut waste, and achieve more with the available resources.

Normalization propels productivity by discarding weakness. This is the result of discarding dubiousness
and giving quality control: endeavors are done in a more profitable way, and there are less quality
control issues from tasks that were not completed successfully the initial go through around. Another bit
of leeway of executing elective techniques is the abatement of unwanted contention and conflicts.

Assume your affiliation has three particular semi-formal structures for checking work measures, all of
which incorporates its own electorate inside the affiliation. Three particular get-togethers of people,
three special systems — the conflicts are certain.

Whether or not every one of the three systems are about comparable in benefit, endeavoring to
encourage them across your affiliation will undoubtedly incite competition and battle between the three
unmistakable gatherings.

If everyone learns comparable technique for completing things and sticks to it, it will be more
straightforward for gatherings to participate. This infers more prominent proficiency by judiciousness of
cooperation, and less time wasted endeavoring to confer across openings in understanding and practice.

Surely, it's fantastical that three novel systems for observing work cycles, or playing out some other
huge endeavor, will be correspondingly successful. Whether or not they were, it would regardless look
good to standardize to lessen battle.

AAKANSHA KUMARI/MBA/08/001 56
Standardization is useful for worker spirit
The fundamental thing to recall about normalization and specialist confirmation is that normalization
will help agents with feeling a pride and pride. Normalization doesn't have to mean terrible monotony
and nonattendance of creative mind; it can (and should) mean rules anyone can overwhelm, and put
vigorously in honing.

As Walter McIntyre writes in Lean and Mean Process Improvement:

"At whatever point administered properly, standardized stir develops an association among people and
their work measures. This relationship can improve ownership and pride in the idea of work execution.
The result is high certainty and benefit." When in uncertainty, everyone has to know if they are buckling
down—and they need to acknowledge how to achieve that capability. Not knowing whether one is
dealing with one's work viably can be troubling. Saying 'sorry' for inadequate or wrong work can be
humiliating comparably upsetting. If one didn't grasp execution rules in any case, it can similarly be
incredibly confounding. In the occasion that cycles are regulated by standards that educate delegates to
do gainful, great work, the agents will undoubtedly take a sensation of ownership and pride in the work
that they do. Instead of weakness and disappointment, the delegate will have a prescribed way to deal
with accomplish their selected endeavors which truly works. The result is most likely going to be more
vital laborer resolve.

This implies the relationship among standards and delegate confirmation is on an extremely fundamental
level about laborers having the choice to put wholeheartedly in achievement. If the standardized
communication is successful, avoids superfluous disappointment, and associates agents to achieve
something significant and favorable, laborers will have a considerable rundown of inspirations to put
intensely in the work they are doing.

Normalization suggests better customer care Saved answers are an effective strategy to standardize your
customer help since it licenses you to send the most upgraded and steady message each time, instantly.
Unbelievable customer uphold is the keen consequence of a gathering with less ambiguity, better return
quality, better benefit, and extended confirmation. Normalization can address customer help clearly
through standardized measures for visiting with customers and procedures for bringing together

AAKANSHA KUMARI/MBA/08/001 57
information. In my own business, for example, I have clients who consistently contract for making
projects which require a movement of assignments in five-week blocks. The endeavors are very cutoff
time delicate, so I have developed a movement of standardized frameworks for instructing them
regarding the completing of consistently's endeavors.

Normalization can moreover improve customer help with an indirect way. If your affiliation is more
productive and capable, the result will be better outcomes for your customers. The more you can make
with your open resources, and the more restricted your lead time and the more cheerful you can cause
the people who to rely upon you and pay for your things and organizations.

COMPETITION ANALYSIS

In order to compete successfully in any business you need to know your competitors. It is useful to study
how and why they achieve success. Also you need to be aware of their failures to avoid committing the
same errors.

Who are your most significant rivals?

AAKANSHA KUMARI/MBA/08/001 58
To be fruitful in our business to support in this corporate area, and become a genuine pioneer in our
industry, we should monitor our opposition. After all there are predetermined number of clients in our
general vicinity: Students/young ladies/working woman who come up short on an individual washer and
pressing and need a public clothing administrations to clean their garments and pressing.

Loosing these clients to our opposition or taking clients from our client can significantly affect our
income. On the off chance that we need to keep up and develop our client base, we should be superior to
the contenders.

For our business significant rivals are the little retailors shops which are arranged at the spot of Varanasi.
These retail shop is most significant contenders since they may likewise cost low, however they don't
have the office of conveying to their entryway steps. There may likewise be area variations, the retailers
shop essentially are arranged in the fundamental market, and they give the installment interaction are in
the money so there will be contenders, there may likewise be number of representatives for speedy
administrations and it is minimal uncomfortable to eliminate the client's insight for the retail's shop, to
the virtual clothing administration gave to them. In any case, it would not be so difficult to focus on the
client as they are understudies/young ladies and working woman living in inns and PGs, as they don't
have a lot of time to wash their garments off and this sort of business has not been startup at this spot for
the support of the young ladies/understudies.

What are their principle qualities and shortcomings?


The serious examinations is an assertion of the business technique and how it identifies with the
opposition. The reason why we dissect, our rivals is to decide the strength and shortcoming of the
contenders is to decide the strength and shortcoming of the contenders inside our market, methodologies
that will furnish us with an unmistakable particular favorable position, the hindrances that can be create
to introduce rivalry from entering in our market, and any shortcoming that can be abused inside the item
advancement cycle.

A contenders Strengths and shortcomings are typically founded on the presence and nonappearance of
key resources and abilities expected to contend on the lookout. Their primary strength and shortcomings
of the contenders ie, there is no normalized approach to lead the examination. The qualities of the
business is the expotential development in the populace, and especially in the current or potential client
fragments is an incredible development opportunity for the business association. The changing client
needs, taste and inclinations can go about as a chance if the business association has great market
information. The Weakness of my rivals is association can see the shortcoming from the earthy person
for its helpless waste administration practices and failure to incorporate maintainability in business

AAKANSHA KUMARI/MBA/08/001 59
tasks. The organization may free effectiveness because of helpless stock administration rehearses. The
money stockpiling or deficient current resources adversely influence the liquidity position and damage
the general business execution .Less use on the innovative work exercises due to or
neighborhood/International market information.

SWOT ANALYSIS

The SWOT examination is an amazingly helpful apparatus for comprehension and dynamic for a wide
range of circumstances in business and associations. SWOT is an abbreviation for Strength, Weaknesses,
Opportunities, Threats. The SWOT investigation headings give a decent systems to checking on
methodologies ,position and bearing of an organization or business recommendations or some other
thought.

A SWOT examination is an abstract evaluation of information which is coordinated by the SWOT


design into a consistent request that helps getting introductions, conversations and dynamic. The four
measurements are a helpful augmentation of a fundamental two mending rundown of star's and con's.

The SWOT investigation layout is regularly introduced as a framework, involving four areas ,one for
every one of the SWOT headings: Strength, Weaknesses, Opportunities, and Threats. The SWOT

AAKANSHA KUMARI/MBA/08/001 60
layouts beneath incorporates test questions, whose answer are embedded into the significant segments of
the SWOT matrix.

The accompanying SWOT investigation catches the key qualities and shortcomings inside the
organization ,and portrays the chances and dangers confronting grounds clothing and sewing.

S -STRENGTH :-

❖ WELL TRAINED STAFF TO ENSURE OPTIMUM CUSTOMER SERVICE


– I will choose workers from country zones ,and prepared them so they can manage buyer
according to there needs. We will recruit those representatives who are known to the business we
didn't have to prepare them much as it would diminish the expense and time too.

❖ WELL THOUGHT OUT BUSINESS MODEL ADDRESSING MARKET


DEMAND – The primary strength of our business is target where the interest is high and
offering 100% to that place. As our business depends on clothing and sewing so the interest here
will be of inns young ladies and working woman living in the PGs for washing of the garments
and modifying of the garments in the event that they required. It will burn-through there time too
by offering administrations to them.

AAKANSHA KUMARI/MBA/08/001 61
❖ DIFFERENTIATE FACILITY – We will furnish with the diverse office to our clients so
they have confidence in us for the future benefits. We will separate our administration by having
GPs office and in the event that garments are supplanted and any deformity occurs, at that point
the total sum is guaranteed to the purchasers.

❖ We offer a generally new, house to house administration for cleaning, and clothing, giving
another decision to clients.

W- WEAKNESSES :-

❖ COMPETITION, ALTHOUGH THERE IS A SIGNIFICANT


DIFFERENTIATION BETWEEN THE COMPETITORS – There are numerous
contenders accessible in the market who offers such support to individuals. Be that as it may, my
primary thought process is to offer administrations to the young ladies living in lodgings
arranged taking all things together places of Varanasi , there is no such office given to them thus
,it will work for longer timeframe.

❖ A LIMITED MARKETING BUDGET NEEDED TO CREATE BRAND


AWARENESS-The main shortcoming in this business to make a restriction of costing so that
marking of the business would be high.

AAKANSHA KUMARI/MBA/08/001 62
❖ DEBT REQUIRED TO START THE BUSINESS UP - Start up require subsidizing
for their everyday costs and furthermore to extend and develop. We would need to take funds
from the different sources to begin the business and that would need to be paid on time with
interest ,and this would be possibly happens when our business will be in benefits.

❖ Starting at no piece of the pie by any stretch of the imagination.

❖ Less experience than contenders.

O- OPPORTUNITIES:-

❖ PARTICIPATION IN A STEADILY GROWING INDUSTRY – There is a chance


to the business to extend the business while taking an interest in the mechanical rivalry. So we
have a chance to give the support of the hostellers ,that has not been actualized at the spot of
Varanasi , by this our business will grow and work for a drawn out objectives.

❖ LARGE TARGET MARKET – There is an immense rivals in the market just as


freedoms to make your own business in an imaginative way, while having quantities of rivalry
we would have the option to set our objective market at a lower cost with the goal that they
would be more appeal according to the administrations we give.

AAKANSHA KUMARI/MBA/08/001 63
❖ A CONSTANT, CONSISTENT MARKET DEMAND BECAUSE EVERY
STUDENTS HAS DIRTY CLOTHES – Our business would be the steady sought after
on the grounds that there is no such assistance which has being given to the young ladies living
in inns at Varanasi ,as they are understudies so they don't get time to wash off their garments or
they can't give their best in their work or studies because of this issue or couldn't discover the
office of changing the garments at a lower cost. So this would build the market interest of our
business and it would be the steady beginning up in future.

❖ Expenditures on attire is expanding, including costly garments; thusly the interest for dealing
with garments likewise increments.

❖ There are an ever increasing number of ladies – who customarily have done the
clothing and cleaning work in the family – going to work outside the home. The objective market
of this business is young ladies/understudies living in lodgings and working woman living in
Varanasi.

❖ Participation inside a consistently developing help. The gauge of the laundry and clothing
administration goes consistently up through 2010.

❖ There is a high probability of rehash business.

❖ The capacity to diminish the fixed expenses as the business volume increments.

T- THREATS:-

AAKANSHA KUMARI/MBA/08/001 64
❖ If the business is fruitful, there will be new contenders who supply a similar sort of
administration.

❖ New innovation changes may bring out new clothes washers for clothing wash.

❖ A SOMEWHAT SEASONAL MARKET DEMAND DUE TO MANY


STUDENTS LEAVING DURING THE SUMMER – There will be the dangers to the
matter of having the occasional interest during the special seasons in summer and winters. Yet,
this won't wind up to the business ,as many working woman also won't have their days off now
of stage , the deals would be less at the purpose of occasions season.

❖ FUTURE/POTENTIAL COMPETITION FROM A LARGE FRANCHISED


BUSINESS-This business would be running external the INDIA as well, and to acquire the
huge establishment there would be numerous contenders from where we need to deal with the
issue, by this we would likewise can possibly support in this serious world.

MARKETING SUB-PLAN
Market Trends
One basic pattern in the laundry and stitching business is a piece of it that the interest for its item is
driven by design, socioeconomics, and obviously shopper extra cash. The benefit of individual for

AAKANSHA KUMARI/MBA/08/001 65
cleaning clothes ,organizations relies upon their capacity to convey our impeccable cleaning of clothes
and ironing.

Going ahead, laundry and stitching should situate themselves to take into account a more grounded
working class market. It has been extended that continuously 2030, most of the total populace will be
important for the working class, principally because of a drop in the measure of individuals living in
extraordinary neediness.

With this turn of events, there will be a deluge of new buyers and this will squeeze item engineers to
meet their new inclinations and necessities. Created economies putting their items in developing markets
will likewise need to change their estimating procedures to contend with nearby low-value producers.

Our Target Market


Maybe it will be protected to present that the laundry and stitching business is a piece of its among the
ventures that have the most extensive scope of clients; nearly, most of the students coming from
different states /places living in hostels or working lady living in PGs needs this service of laundry wash
and stitching. It is really hard to track down somebody in the India and obviously in other created
nations that every girls living in hostels are getting these facility.

Taking into account that, we have situated our washing mechanics stores to support the demographic in
and around our market area . We have directed our market examination and possibility studies and we
have thoughts of what our objective market would anticipate from us.

Our upper hand


A nearby investigation of the laundry and stitching business uncovers that the market has gotten
significantly more strongly serious throughout the most recent decade. Truly, you must be profoundly
inventive with your plans and market approach, be client driven and proactive in the event that you
should make due in this business. We know about the firm rivalry and we are set up to contend well with
other driving laundry and stitching entity in the Varanasi.

Laundry Zen Stitching Nest is dispatching a clean and well maintained clothes given by the students and
working lady, business that will in reality turn into the favored selection of occupants of Varanasi and
each other area where our outlets will be opened. Our laundry and stitching entity is situated in an ideal
property profoundly reasonable for the sort of business that we need to run.

One of our business objective is to make laundry and stitching shop. Our outstanding client care culture,
amazing fix and renovating administrations, different installment alternatives and profoundly got office
will fill in as an upper hand for us.
Finally, our representatives will be very much dealing with, and their government assistance bundle will
be among the awesome our classification in the business implying that they will be more than able to
assemble the business with us and help convey our set objectives and accomplish every one of our

AAKANSHA KUMARI/MBA/08/001 66
points and goals.

MARKETING STRATEGY

Types of revenue
Laundry and Stitching business is ready to go to fix and restore a wide scope of laundry and stitching
business in and around Varanasi. We are in the cleaning and altering of clothes business to expand
benefits and we guaranteed that we accomplish our business objectives and targets.

Laundry and stitching business will create pay by offering the accompanying administrations;

● Collecting the clothes from the given address


● Removing of the stains from the dresses
● Washing of the clothes with the good quality of detergent
● Ironing of the clothes
● Altering the clothes as per their designs

The Product
My service offering will be :

● A laundry + Stitching +Ironing


● A Affordable way for the hostellers girls and working lady to get their casual ,uniform cleaned as
well as repaired at the same shop.
● We have recognized a need for girls living in hostels and working lady in PGs don’t get time to
wash off their clothes on time as they don’t have much time and if they are willing to have their
dress altered they also have to go to the far places for their hostels and sometimes by coming late
from schools /colleges they are tired of going to the places, so by the service given to them will
increase our demand.

Unique offering than other companies

1. Unique in this location:- As much as I have researched, there are no laundry and stitching
services given to the hostellers especially the girls students at Varanasi. All we have to go to the
main market for getting washed their clothes and altering of their clothes. They are offering only

AAKANSHA KUMARI/MBA/08/001 67
selected customers the services, even we have expensive clothes, we are bound to go only those
laundry shops those have limited equipments for washing. They used to wash off the clothes in
traditional manner. This also harms the material of the clothes as well as the color of the clothes
will be shade off. This effects the long lastingness of the clothes .
2. Insurance of the clothes:- Insurance policy to expensive clothes for the customers who wants to
avail this. This insurance will be given at very low cost benefits of insurances are, if the clothes
torn out during stitching or washing, We will give the estimated depreciated value to the
customers .Even we lost any thing during handling and transportation we will give insured value
to the customers
3. Home Service:-Home service will extraordinary influencing factor to this business, as people
have to go to far market place for these kind of works according to shopkeepers time, working
lady get their free time in late evening and by that time they get tired and the shops also get
closed by that time. This service is best for them. As they get their clothes washed off and
stitched too sitting at their home and according to customers time.

My major competitors are the leading laundry stitching manufacturing companies which offers post dry
cleaning services. But the fact is, this is only valid with the girls who live in the hostels . Nevertheless,
those company allows their own product to be serviced at their service points. But my enterprise will
allow all kinds of clothes of all brands for all kind of post sale services. This uniqueness allow me to
penetrate the market as well.
My main three competitors which allows post sale service are written below but they are also not giving
this service in the Varanasi location as I have researched. So, this is the golden opportunity for me to
enter into the market.
⮚ The Green Laundry
⮚ New Liberty Tailors
⮚ Raymond Custom tailoring.
Image that I want to project with my service

AAKANSHA KUMARI/MBA/08/001 68
The Customer

AAKANSHA KUMARI/MBA/08/001 69
Will your business depend on one main customer or will you sell to a wide variety of customers?

Truly my business will rely upon one fundamental clients ie, young ladies living in inns and working
woman living in PGs, we will give them the help of clothing and sewing ,just as home pickup and home
conveyance office. This will lessen the hour of the understudies and the working woman by washing off
the garments without anyone else and at times they can't wash off there uniform due to their bustling
timetable and tests so we are furnishing with this business so they can undoubtedly put in the request
and the request will be gotten inside one day and its conveyed to the clients inside 2-3 days, washing of
their garments and appropriately pressing as well. We are likewise giving the office of adjusting of the
garments which is one of the serious issues too for them as there are tailors however they are at far spot
and they also don't give the office of home conveyance. Here we are giving the site where they can
submit the request and effectively they

can follow their garments of every single seconds where there dresses are with the assistance of GPs
,and keeping in mind that submitting the request inside 4 to 5 hours our worker will be there to get the
garments as indicated by their given time, and inside the 2 3 days clients will get their garments off. This
is the benificial business for the future development of the business.

The market segmentation for my laundry and stitching business will be


● Gender- Female
● Commercial Cleaning of clothes
● Only for girls and working lady living in hostels and PGs.
● Ironing of the clothes.
● Sewing of the clothes and also altering of clothes.

AAKANSHA KUMARI/MBA/08/001 70
● Area – Varanasi (whole of area)
● Clothes Type- uniform, casuals all kind of clothes.

In my business plan I have targeted only the girls and working lady living in PGs and hostels ,who have
came from different states and places to live in Varanasi.

My plan for Approaching to the customers will be different as

● For students/girls I have to approach different hostels and colleges/PGs in this location
● For some schools students/working ladies /college girls

Customers needs are characterized as the compelling components that trigger them to purchase your
item or administration. To identify customers needs, it is essential to comprehend the purposes for their
dynamic.
To comprehend customers needs better, it's vital to know who your customers are. By characterizing
your intended interest group and sectioning them dependent on their industry or different subscribes, you
not just get an away from of what's your selling recommendation yet additionally identify their
requirements.
Here are four basic strides to continue to address customers issues effectively.
• Identify – Follow customers needs investigation through reviews, interviews, center gatherings, or
social tuning in.
• Distribute – Once distinguished the necessities, you can distribute it across the correct groups and

AAKANSHA KUMARI/MBA/08/001 71
divisions.
• Create – Tailor item includes, create itemized content that talks about customers needs.
• Collect – Obtain customers criticism routinely to figure out how your endeavors live up to their
desires.
Addressing customer needs is critical for any business that focuses on customer retention so as to
make good examples. Because, as important because the discovery phase is, knowledge about what your
customer needs from you is merely nearly as good because the way you employ it.
Some best practices of how to meet customer needs and build stronger relationships are :
• Deliver quality customer support
• Map your customer journey
• Measure customer satisfaction regularly
• Be consistent in customer communication
• Develop a customer centric culture
• Enhance the USP of your product
• Ask customer feedback
Final considerations on customer need analysis
At the point when you begin focusing on customer needs, you need to recognize them effectively in your
items and administrations. At the point when customers can relate your image alongside their
requirements, they are exceptionally fulfilled. Having the option to convey an extraordinary encounter
develops your customer base of steadfast customers.
Having great information on customer needs and needs assists with adding productive incentive as well
as level up the general brand acknowledgment. It gives your business an upper hand and stays a stride
ahead on the lookout.
Customer feedback may be a vital ingredient for the success of each business. It helps to reinforce your
products and services to raised suit the requirements of your customers. This will then raise the chances
of the purchase of your improved services.
You must always choose the proper time to invite honest customer feedback like after the chat session of
a successful transaction. Further, the feedback are often analyzed to get valuable insights. The insights
can help to recreate better services as per their needs. Once you receive customer feedback you need to
follow certain process that give opportunities to know your customer needs.
• Analyze the data according to internal & external customers’ needs and expectations and improved it.
• Figure out the difference between your business and customers. Set new plans and methods to scale
back the gaps.
• Make all the team members part of the discussion and give a short view about customer needs and
wants.

AAKANSHA KUMARI/MBA/08/001 72
Pricing

I will set up price according to the values I am offering. Though there is no other direct
competitor in the market. Only laundry and stitching are enjoying this market with
minimum price offering , I will just offer my service accordingly , but the subject
matter is I am doing this on automatic machines rather than manually. And also take
care of the material of the clothes as well. The price will be little bit high than the
market shop. As if they are offering washing off the clothes in Rs. 80 each. I will just
use accurate wash to the material of clothes with high quality branded detergent done
with many equipments, The price will be within 80-200 for each clothe, as this was for
formal clothes. Talking about casuals clothes there are no offering of washing and
alteration in the market and ,I will offers this service too this means I am entering in a
monopolistic market as for Varanasi location but I have to maintain my stakeholders
for a long time , my pricing policies for this kind of service will be relevant and I will
charge cost + margin pricing to this services also. Because once I charge to the
maximum thinking about I am the only service provider in this area, may be any new
competitor emerges and offer same service at low cost, then if I cut down my prices
,this will generate negative perception in the mind of customers about my business.

I will compare my price with the competitor who are offering same service as they are not my direct
competitors but I have to keep in mind about their pricing strategies also , But I am sure , I will offer this
same service at very low price compared to The Green Laundry ,New Liberty Tailors ,Raymond Custom

AAKANSHA KUMARI/MBA/08/001 73
tailoring.
At that levels of pricing also, I am sure with low margin and huge

customers base , I will be able to generate profit. Later on according to the

inflation , I will increase my price in coming years but for now or for

starting my business there will be very less price only the cost and

minimum margin to survive.

The Place

Places will be
● Direct from the working area
● By pick and drop service

Service will be provided in a shop. But there will be pick and drop facility also, so in most of the cases
the customers don’t have to think about the location of the service provider , later on will establish a
office in market area so that customer can directly come to the office and put their clothes there and also

AAKANSHA KUMARI/MBA/08/001 74
take delivery of the clothes on very next day at the same place this will cost less to the customers.
First my plan is to establish my working area at remote location , this will minimize my operating cost.
Doing business in market area and giving pick and drop facility to the customers doesn’t make any sense
so will try to establish my working place at remote location or outer of the city, for minimizing rent.
And will enhance my cost in promotion of the service , the number of customers increase, the number of
sales increase and hence maximum the sales even with minimum margin give more in return.

Customer can book their service directly calling to the enterprise or whatsapp, as well as on a website
for booking their slot and also tracking up status of the repairing and washing of the clothes. This will
increase faith towards enterprise in the mind of customers

My indirect competitors are not providing pick and drop facility , laundry and stitching business are
usually identified by their market space or where they usually operates.
So my customers can easily avail this service by calling , through whatsapp. And through our website
booking.

For first few months , pickup and drop service will be done by myself , so that I can also influence
customers towards service, can get exact feedback of the customers. Can directly meet my customers
and if the customer know that owner itself coming to pick up their clothes and to drop their clothes will
increase customers loyalty towards Enterprise.
Later on if the work load increases , then will increase our employees by recruiting a part time delivery
boy for 2 hour in the evening to deliver the clothes and for 4 hour in the evening to collect or pickup the
clothes . I will provide a bag and bike for collection and delivery of the clothes.

AAKANSHA KUMARI/MBA/08/001 75
The Promotion

Notwithstanding the way that our laundry and stitching shop is very much found, we will in any
case proceed to heighten exposure for the business. We will investigate all accessible way to
advance our business.

Laundry and stitching Shop has a drawn out arrangement of opening our laundry and stitching
shops in different areas all around Varanasi and other key urban communities in the Uttar
Pradesh and Bihar as well which is the reason we will purposely fabricate our image to be very
much acknowledged in Varanasi prior to wandering out.

Truly, our exposure and publicizing technique isn't exclusively for prevailing upon customers
however to viably impart our image. Here are the stages we expect utilizing on to advance and
promote Laundry and stitching shop.

● Spot adverts on local area based papers, radio and TV stations.

● Energize the utilization of informal exposure from our faithful customers.

● Influence on the web and web-based media stages like YouTube, Instagram, Facebook,
3
Twitter, LinkedIn, Snapchat, Google+ and different stages to advance our business.

● Guarantee that our position our pennants and bulletins in essential positions all around
Varanasi.

● Disseminate our fliers and handbills in objective zones in and around our area

● Promote our laundry and stitching shop in our authority site and utilize systems that will
help us pull traffic to the site

● Promote to near Malls and big stores

● Promote going to schools and college students.

● By telecommunication to customers , The data will be driven from the laundry stores if
they wishes too

● Pamphlets near Airport, Railway stations and Bus stops

● Pamphlets, banners near signals.

● Giving discount

● Giving offers like pick up and delivery free

My Tagline for the business will be : “ MAKE YOUR WORK EASIER”

LISCENCING

Liscencing is the following significant advance in a laundry and stitching business. Contingent
upon the territory of activity for my business, one necessities to explore distinctive lawful
assumptions that are expected to approve the clothes cleaning and alteration business. One
requirements to initially enroll the organization name and permit their business. Prerequisites,
nevertheless, change contingent upon the city and state. For instance, for a street side shop

AAKANSHA KUMARI/MBA/08/001 3
4
cleaning business, one requirements to get a voyaging seller permit. One should likewise meet
with a bookkeeper and examine approaches to deal with your duty commitments and
derivations.

Then, comes the protection part. I should safeguard my business with the goal that all the
business resources are ensured. It is imperative to cover your store and all that is inside. Since
the customer's property (clothes) is included, one should likewise require property harm
inclusion. Additionally, on the grounds that there are labor and apparatus included, one should
likewise have individual injury inclusion.

OPERATIONS SUB-PLAN
An Operational Plan is a highly detailed plan that provides a clear picture of how a team,
section or department will contribute to the achievement of the organization’s goals. The
operational plan maps out the day-to-day tasks required to run a business and cover.

I will take a 2 bhk flat a rent in remote location so that it will cost less , if I take rent in any
market location it will cost more. My budget for work space is only Rs. 5000. So will take a flat
on outer area. Though I am giving pickup and drop facility so there is no issue in setting work
space.

My business premises will always accessible for the customers as I am providing contact number
for booking, website and whatsap facility.so the customers can easily accessible to our service.
We will provide pickup and drop facility .

I have to purchase

● Washing machine
● Drying machine
● Sewing machine
● Iron board
● Iron
● Detergent

AAKANSHA KUMARI/MBA/08/001 4
5
● Needle
● Measurement tape
● Scissors
● A computer system with full setup including printers and power backup equipment.
● A bike for pickup and home delivery
● A carry Bag

Replacement for machinery will be 10 years @ 10% of depreciation rate.


Replacement for bike will be 15 years .

In future I am planning to get a quality certificate as develop a quality management cell for
standardization of the service.

HUMAN RESOURCES SUB-PLAN


Our Business Structure

Our aim of beginning a laundry and stitching business is to assemble a standard of washing and
stitching of clothes. Thus, we will guarantee that we set up the correct constructions that will
uphold the sort of development that we have as a top priority while setting up the business.

We will guarantee that we employ individuals that are qualified, fair, customer driven and are
prepared to attempt to help us fabricate a prosperous business.

In actuality, benefit sharing game plan will be made accessible to all our senior administration
staff and it will be found on their exhibition for a time of ten years or more. Taking into account
that, we have chosen to employee qualified and equipped hands to involve the accompanying
positions;

AAKANSHA KUMARI/MBA/08/001 5
6
CEO (Owner)

Shop Manager

Sales and Marketing Manager

Laundry and Stitching Wash Experts

Bookkeepers/Cashiers

Customer Services Executive

Occupation Roles and Responsibilities

CEO

Builds the executives' adequacy by enlisting, choosing, arranging, preparing, instructing,


advising, and training directors; imparting esteems, systems, and goals; dealing out
accountabilities; arranging, observing, and evaluating position results; creating motivators;
building up an environment for offering data and assessments.

Making, conveying, and executing the association's vision, mission, and generally course – for
example driving the turn of events and usage of the general association's procedure.

Answerable at washing costs and marking agreements

Answerable for giving guidance for the business

Makes, imparts, and actualizes the association's vision, mission, and by and large bearing – for
example driving the turn of events and usage of the general association's methodology.

Answerable for marking checks and reports in the interest of the organization

Assesses the achievement of the association

AAKANSHA KUMARI/MBA/08/001 6
7
Shop Manager

Answerable for administering the smooth running of HR and authoritative errands for the
association

Keeps up office supplies by checking stocks; putting in and speeding up requests; assessing new
items.

Ensures activity of hardware by finishing preventive upkeep necessities; calling for cleanings of
clothes.

Characterizes work positions for enlistment and overseeing talking with measure

Completes acceptance for new colleagues

Answerable for preparing, assessment and appraisal of workers

Answerable for dealing with the every day exercises in the laundry and stitching workshop

Guarantees that appropriate records of clothing materials are kept and stockroom doesn't run out
of crude materials

Guarantees that the shop is consistently fit as a fiddle

Interfaces with third – party providers (merchants) of crude materials (washing machines
,detergent, dryer ,sewing machines, iron etc.)

Sales and Marketing Manager

Oversees outer exploration and arrange all the inner wellsprings of data to hold the associations'
best customers and draw in new ones

Models segment data and break down the volumes of conditional information produced by
customer buys

AAKANSHA KUMARI/MBA/08/001 7
8
Recognizes, focuses on, and contacts new accomplices, and business openings at all

Recognizes improvement openings; circles back to advancement leads and contacts; partakes in
the organizing and financing of undertakings; guarantees the culmination of advancement
projects.

Liable for directing execution, advocate for the customer's necessities, and speak with customers

Archives all customer contact and data

Addresses the organization in essential gatherings

Laundry and Stitching Wash Expert

Liable for washing and stitching of clothes.

Responsible for washing casuals and formals clothes

Answerable for stitching and washing clothes.

Responsible for altering of clothes.

Bookkeeper/Cashier:

Answerable for getting ready monetary reports, spending plans, and budget summaries for the
association

Furnishes administrations with monetary investigations, advancement spending plans, and


bookkeeping reports; breaks down monetary practicality for the most intricate proposed projects;
conducts statistical surveying to conjecture patterns and business conditions.

Liable for monetary gauging and dangers examination.

Performs money the executives, general record bookkeeping, and monetary revealing

AAKANSHA KUMARI/MBA/08/001 8
9

Liable for creating and overseeing monetary frameworks and approaches

Liable for directing payrolls

Guarantees consistence with tax collection enactment

Handles all monetary exchanges for the association

Fills in as inside evaluator for the association

Customer Service Executive

Guarantees that all contacts with customers (email, stroll In focus, SMS or telephone) gives the
customer a customized customer administration experience of the most significant level

Through association with customers on the telephone, utilizes each chance to fabricate
customer's advantage in the organization's administrations

Oversees authoritative obligations appointed by the HR and administrator supervisor in a


successful and convenient way

Reliably keeps up to date with any new data on the associations' items, limited time crusades and
so on to guarantee precise and accommodating data is provided to customers when they make
enquiries.

AAKANSHA KUMARI/MBA/08/001 9
10

THE BUDGET
In setting up any business, the sum or cost will rely upon the methodology and scale you need to
embrace. In the event that you plan to pull out all the stops by leasing/renting a major office, at
that point you would require a decent measure of capital as you would have to guarantee that
your representatives are very much dealt with, and that your office is favorable enough for
labourers to be inventive and gainful.

The devices and hardware that will be utilized are almost a similar expense all over the place,
and any distinction in costs would be insignificant and can be ignored. With respect to the nitty
gritty expense investigation for beginning a laundry and stitching business; it may vary in
different nations because of the estimation of their cash. These are the key regions where we
will spend our beginning – up capital on;

AAKANSHA KUMARI/MBA/08/001 10
11
The complete expense for enrolling the Business in the India – Rs 8000

Lawful costs for acquiring licenses and allows just as the bookkeeping administrations
(programming, P.O.S machines and other programming) – Rs 10000

Showcasing advancement costs for the amazing opening of Laundry and stitching business in
the measure of Rs 3,500 and just as flyer printing (10,000 flyers at Rs 0.50 per copy) for the
aggregate sum of Rs 5000

The all out expense for installment of protection strategy covers (general obligation, laborers'
pay and property setback) inclusion at an all out premium – Rs 12,000.

The complete expense for long – term renting of a standard shop office – Rs 50,000

The absolute expense for renovating the shop office – Rs 8,000.

Other beginning up costs including writing material Rs 2000 and telephone and utility stores
Rs 5000.

Operational expense for the initial 3 months (pay rates of workers, installments of bills et al)
Rs 1,25,000

The absolute expense for fire up stock (acquisition of washing clothes and revamping
apparatuses and hardware and the acquisition of crude materials (washing machines , iron
,sewing machines etc.) – Rs 1,00,000

The all out expense for store hardware (sales register, security, ventilation, sanitization) – Rs
50,000 including furniture

The absolute expense for the buy and establishment of CCTVs: Rs 12,000

AAKANSHA KUMARI/MBA/08/001 11
12
The expense for the acquisition of office furniture and contraptions (Computers, Printers,
Telephone, TVs, Sound System, tables and seats etc ): 50,000

The complete expense of dispatching a site: Rs 10,000

The complete expense for our initial gathering: Rs 25,000

Incidental: Rs 3000

We would require a gauge of Rs 5,00,000 to effectively set up our laundry and stitching
business in Varanasi.

Producing Startup Capital for ‘LAUNDRY ZEN STITCHING NEST’

Laundry Zen Stitching Nest is a business that is exclusively claimed and financed by Aakansha
kumari and his close relatives. They don't mean to invite any outer colleagues which is the
reason he has chosen to confine the sourcing of the startup funding to 3 significant sources.
These are the zones we mean creating our startup capital;
● Create part of the startup capital from individual reserve funds
● Hotspot for delicate advances from relatives and companions
● Apply for loan from the bank

FINANCIAL SUB-PLAN

CASH FLOW STATEMENT

AAKANSHA KUMARI/MBA/08/001 12
13
Expenses (as applicable) Year 1 Year 2 Yea
r3
Business Name Availability Check: NIL 0 0
Business Registration: 6000 0 0
Opening of Corporate Bank Accounts: 5000 0 0
Securing Point of Sales (POS) Machines: 1000 0 0
Opening Mobile Money Accounts: NIL 0 0
Opening Online Payment Platforms: 2000 0 0
Application and Obtaining Tax Payer’s ID: NIL 0
Application for business license and permit: 5000 0 0
200
Purchase of Insurance for the Business: 25000 20000 00
Leasing of facility and remodeling the facility: 40000 0 0

Conducting Feasibility Studies: 5000 0 0

Generating capital from family members: NIL 0 0

Applications for Loan from the bank: 2000 0 0

Writing of Business Plan: NIL 0 0

Drafting of Employee’s Handbook: 3000 2000 0

Drafting of Contract Documents and other relevant Legal


Documents: 10000 0 0

Design of The Company’s Logo: 2000 0 0

Graphic Designs and Printing of Packaging Marketing /


Promotional Materials 6000 0 0

AAKANSHA KUMARI/MBA/08/001 13
14
Recruitment of employees: 1000 0 0
Bike 70000 0
500
Bike maintainance 50000 50000 00
250
Salaries 250000 250000 000
Purchase of the needed furniture, racks, shelves, computers,
electronic appliances, office appliances and CCTV: 25000 0 0
800
Purchase of small handy equipment: 5000 6000 0
Creating Official Website for the Company: 5000 0 0
200
Machinery and other equipments 50000 20000 00
Creating Awareness for the business both online and around 150
the community: 60000 40000 00
600
RENT 60000 60000 00
800
Health and Safety and Fire Safety Arrangement (License): 12000 12000 0
200
Electricity 20000 20000 00
Opening party / launching party planning: 30000 0 0

Establishing business relationship with vendors – suppliers of 550


sewing, laundry and ironing raw materials: 25000 35000 00

4,51,
TOTAL 7,50,000 4,80,000 000

Revenue
Estimated revenue from all sources including grants, contracts, services, 124
R&D, industry training, etc. 10,80,00 890
934000 0 0

AAKANSHA KUMARI/MBA/08/001 14
15

MILESTONE SCHEDULE

ASSISTANCE REQUIRED DATE COST

JAN
Business Name Availability Check: -MARCH NIL

Business Registration: MARCH 6000

Opening of Corporate Bank Accounts: APRIL 5000

Securing Point of Sales (POS) Machines: APRIL 1000

Opening Mobile Money Accounts: APRIL NIL

Opening Online Payment Platforms: APRIL 2000

APRIL-
Application and Obtaining Tax Payer’s ID: JUNE NIL

FEBRUARY-
Application for business license and permit: APRIL 5000

Purchase of Insurance for the Business: APRIL 25000

AAKANSHA KUMARI/MBA/08/001 15
16
Leasing of facility and remodeling the facility: MARCH 40,000

Conducting Feasibility Studies: JAN- APRIL 5000

Generating capital from family members: MARCH NIL

Applications for Loan from the bank: MAY 2000

Writing of Business Plan: FEBRUARY NIL

Drafting of Employee’s Handbook: MARCH 3000

Drafting of Contract Documents and other relevant Legal MARCH-M


Documents: AY 10000

Design of The Company’s Logo: APRIL 2000

Graphic Designs and Printing of Packaging Marketing /


Promotional Materials MARCH 6000

Recruitment of employees: APRIL 1000

Purchase of machines and equipment for laundry wash and


stitching APRIL 100000

Purchase of the needed furniture, racks, shelves, computers, FEBRUARY-


electronic appliances, office appliances and CCTV: APRIL 25000

Creating Official Website for the Company: APRIL 5000

AAKANSHA KUMARI/MBA/08/001 16
17
FEBRUARY
Creating Awareness for the business both online and around TO ALL
the community: YEAR 60000

Health and Safety and Fire Safety Arrangement (License): APRIL 12000

Opening party / launching party planning: MAY 30,000

Establishing business relationship with vendors – suppliers of


washing machines and various other machines. APRIL 115000

TOTAL 4,60,000

AAKANSHA KUMARI/MBA/08/001 17

You might also like