Influence of Social Media Use On Body Image and Se
Influence of Social Media Use On Body Image and Se
Influence of Social Media Use On Body Image and Se
Suggested Citation
Abstract:
Carballo, R.C., Helardez, J.M., This study aims to investigate the influence of social media on the
Nasara, R.S., Canchico, F.D., & body image and self-esteem among senior high school students in
Bangeles, D.M.M. (2024). Davao City. Utilizing a quantitative research design, the study
Influence of Social Media Use on collected data from 100 senior high school students through
Body Image and Self-Esteem structured questionnaires. Established measures were used to assess
among Senior High Students in social media usage, perceived body image, and self-esteem, with strict
Davao City. European Journal of adherence to ethical considerations and data confidentiality. The
Theoretical and Applied Sciences, 2(4),
findings indicate high self-esteem across personal, social, and
371-384.
appearance-related domains. Additionally, social media use is high,
DOI: 10.59324/ejtas.2024.2(4).31
highlighting its significant role in fulfilling academic, social,
entertainment, and informational needs. Moreover, findings indicate
a moderate perception of body image that while students feel positively about certain aspects of their
bodies, such as satisfaction and appearance maintenance behaviors, they also face challenges or pressures
in areas like response to criticism and body modification preferences. Significant links were found with
Academic, Socialization, and Informativeness aspects, but not with Entertainment. Overall social media
usage correlated with perceived body image. Moreover, Socialization and Informativeness significantly
predicted both body image and self-esteem among students. These findings underscore the influence of
positive social interactions and informative content on social media in shaping adolescents' perceptions
of themselves. This study contributes to the broader understanding of addressing social media's impact
in schools. It highlights the roles of administrators, teachers, and students in promoting media literacy,
resilience, and positive mental health outcomes. Future research can build upon these findings to develop
effective intervention strategies.
Keywords: Social Media Use, Body Image, Self-Esteem, Social Comparison Theory, Gratifications Theory.
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Introduction To investigate the specific types of social media
content (e.g., images, videos, posts) that have the
The influence of social media use on body image most significant impact on body image and self-
and self-esteem among senior high students in esteem among senior high students in Davao
Davao City is undoubtedly detrimental. With the City. This could include examining the
incessant bombardment of unrealistic beauty prevalence of certain types of content, such as
standards and flawless portrayals on platforms images depicting idealized body types or posts
like Instagram and TikTok, young individuals are promoting specific beauty standards, and how
constantly comparing themselves to unattainable exposure to these types of content influences
ideals. Self-esteem plays a pivotal role in various students' perceptions of their own bodies and
domains of life. High self-esteem is associated levels of self-esteem. Conducting this study is
with resilience, optimism, and better stress essential for gaining a deeper understanding of
management. Individuals with high self-esteem how social media impacts the mental health of
are more likely to pursue their goals, cope with senior high students in Davao City and can
setbacks, and maintain healthy interpersonal inform strategies to support their well-being in
relationships. Conversely, low self-esteem is the digital age.
linked to mental health issues such as
depression, anxiety, and eating disorders. It can Statement of the Problem
hinder academic and professional achievement, This study aims to answer the following
as well as contribute to social withdrawal and questions:
relationship problems. Body image is a
multifaceted construct that encompasses an 1. What is the level of social media use
individual's perceptions, thoughts, and feelings among senior high school students in selected
about their own body. It is influenced by a schools in Davao City in terms of:
complex interplay of biological, psychological, 1.1. academic;
and social factors, and has significant
implications for mental and physical health. In 1.2. socialization;
contemporary society, where media portrayals of 1.3. entertainment; and
idealized body types are ubiquitous,
1.4. informativeness?
understanding body image has become
increasingly important. 2. What is the level of perceived body
image of senior high school students in selected
Research consistently shows that social media
schools in Davao City in terms of:
use has a negative impact on body image and
self-esteem, particularly among young women. 2.1. body image satisfaction;
Puglia (2017) found that body comparison 2.2. appearance maintenance behaviors;
tendency and motivation for social media use
were negatively correlated with body esteem, 2.3. response to external criticism and social
with Facebook use having the largest negative pressure; and
impact. Silva and Penaforte (2020) further 2.4. body modification preferences and
supported these findings, noting that social attitudes?
networks increase body dissatisfaction and
influence the body type users aspire to have. 3. What is the level of self-esteem of senior
Yang et al. (2020) provided a cognitive-affective high school students in selected schools in
model, showing that excessive social media use Davao City in terms of:
can lead to unhealthy body esteem through 3.1. performance self-esteem;
intensified cognitive internalization, appearance
comparisons, and social appearance anxiety. 3.2. social self- esteem; and
3.3. appearance self-esteem?
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Figure 2. Test of Relationship between Social Media Use and Perceived Body Image
among Senior High School Students in Selected Schools in Davao City
Pearson product-moment correlation was .439**, n = 100, p = .000 < 0.05], Entertainment
computed to assess the relationship between [r = .174, n = 100, p = .084 > 0.05], and overall
social media use and perceived body image SM use [r = .385** n = 100, p = .000 < 0.05]).
among senior high school students in selected The results suggest that socialization-related and
schools in Davao City. informativeness-related social media use are
It was found that there is a significant moderately correlated with perceived body
relationship between social media use and its image among senior high school students, while
other indicators, and perceived body image academic-related and overall social media use
except for one. (Academic [r = .214*, n = 100, have weaker correlations. Entertainment-related
p = .033 < 0.05], Socialization [r = .423**, n = social media use, however, does not appear to be
100, p = .000 < 0.05], Informativeness [r =
376
Pearson product-moment correlation was Köse and Dogan (2019) found a moderate
computed to assess the relationship between negative correlation between social media
social media use and self-esteem among senior addiction and self-esteem, with higher addiction
high school students in selected schools in levels among those with more Instagram
Davao City. followers. Similarly, Hawi and Samaha (2017)
reported a negative association between
It was found that there is a significant
addictive social media use and self-esteem, with
relationship between social media use and all its
self-esteem mediating the effect of addiction on
indicators, and self-esteem. (Academic [r =
life satisfaction. These findings are consistent
.351*, n = 100, p = .000 < 0.05], Socialization [r
with other research indicating that excessive
= .483**, n = 100, p = .000 < 0.05],
social media use can negatively impact self-
Entertainment [r = .362**, n = 100, p = .000 <
esteem by promoting unhealthy comparisons
0.05] and Informativeness [r = .559**, n = 100,
and reducing face-to-face interactions
p = .000 < 0.05],], and overall SM use [r = .548**
(Andreassen et al., 2017; Kross et al., 2013)."
n = 100, p = .000 < 0.05]).
This align with Social Comparison Theory,
The results suggest that social media use, particularly in aspects like Socialization and
whether it be academic-related, socialization- Informativeness, and perceived body image
related, entertainment-related, or informative, is suggest that students may engage in upward or
positively correlated with self-esteem among downward social comparisons regarding their
senior high school students. These findings appearance, leading to changes in their body
indicate that different aspects of social media use image perceptions.
can influence students' self-esteem, with
socialization and informativeness showing
particularly strong associations.
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As shown in the table above, the results of the The significant predictors of perceived body
regression indicated that the predictors image and self-esteem, such as Socialization and
explained 24.9% of the variance [R2= .249, F Informativeness, highlight how students seek
(4,95) = 7.895, p = .000b]. It was found out that gratification from social media interactions and
Socialization (β = .242, p = .009 < .05) informative content, which in turn influence
significantly predicted perceived body image their perceptions of themselves and their overall
among the respondents. In the same manner, self-esteem. Vincente-Benito and Ramirez-
Informativeness (β = .210, p = .004 < .05) Duran (2023); Nierengarten (2017) further
significantly predicted perceived body image support these findings, with Vincente-Benito
among the respondents. noting the negative impact of social media on
The regression analysis unveiled that body image and well-being, and Nierengarten
emphasizing the potential for visually oriented
socialization and informativeness significantly
platforms to have a detrimental effect.
predict perceived body image among senior high
According to Tiggemann and Slater (2014),
school students, collectively explaining 24.9% of
exposure to idealized images on social media can
the variance. Socialization via social media and
lead to body dissatisfaction, especially among
informativeness emerged as critical factors, with
young women. This dissatisfaction stems from
regression coefficients indicating that for every
the constant comparison to unrealistic body
unit increase in socialization, there is an
standards presented online. Several mechanisms
approximate .242-unit increase in perceived
explain how social media affects body image.
body image. For every unit increase in
Social comparison theory posits that individuals
informativeness, there is an approximate .210-
compare themselves to others who appear more
unit increase. These findings emphasize the
attractive, leading to negative self-evaluations
critical role of social media interactions and
(Festinger, 1954). Furthermore, the portrayal of
information consumption in shaping adolescent
idealized bodies through filters and editing tools
body image perceptions. Such insights highlight
can exacerbate these comparisons, making the
the importance of considering both the quantity
standards even more unattainable (Perloff,
and quality of social media engagement when
2014).
addressing body image concerns among youth.
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As shown in the table above, the results of the promoting healthier self-esteem levels among
regression indicated that the predictors high school students.
explained 35.6% of the variance [R2= .356, F
Ma (2022) found that the type of online activity,
(4,95) = 13.150, p = .000b]. It was found out that particularly social interaction, can influence self-
Socialization (β = .170, p = .049 < .05)
esteem, with females reporting higher levels.
significantly predicted self-esteem among the However, Muigai (2020) and Stenly (2017) both
respondents. In the same manner,
found no significant relationship between social
Informativeness (β = .256, p = .000 < .05) media interaction and self-esteem. Valkenburg et
significantly predicted self-esteem among the
al. (2006) found that the type and quality of
senior high school students. interactions on social media platforms
The predictors, collectively, accounted for a significantly affect adolescents' self-esteem.
substantial portion of the variance in self- Positive interactions and feedback can enhance
esteem, with an R-squared value of .356, self-esteem, while negative experiences can lead
indicating that 35.6% of the variation in self- to its decline. Studies indicate that social media
esteem scores can be attributed to the variables platforms can serve as important venues for
under consideration and among these predictors, social interaction, providing opportunities for
socialization, and informativeness emerged as users to receive social support and validation
significant contributors to self-esteem. The (Ellison et al., 2007). It has been shown that
regression coefficients demonstrate that consuming informative and educational content
socialization through social media, represented can positively influence self-esteem by providing
by a β coefficient of .170, and informativeness, individuals with knowledge and a sense of
with a β coefficient of .256, have notable impacts competence (Park & Lee, 2014). Metzger et al.
on self-esteem. Specifically, for every unit (2010), who argue that exposure to informative
increase in socialization, there is an approximate content on social media enhances self-efficacy
.170-unit increase in self-esteem, while a one- and self-esteem. Additionally, media literacy
unit increase in informativeness corresponds to programs can equip students with the skills to
a substantial .256-unit increase in self-esteem navigate social media effectively, discerning
among respondents. These findings highlight the between valuable information and potentially
influence of social media interactions and the harmful content (Livingstone, 2014).
quality of information consumed in shaping
adolescents' self-esteem. It suggests that
fostering positive social interactions and access
to informative content may be instrumental in
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