Why Management by Intimidation Can Never Work in IT

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Why management-by-intimidation can never work long-term in IT

By Scott Robinson December 19, 2011, 3:27 AM PST

Takeaway: The dubious technique of managing by cultivating fear and insecurity has a long history, and sometimes actually works; but its the worst-possible approach for IT, and heres why. The project team in question had spent more than a year under the thumb of an executive who wanted more than he could get for what he was willing to spend. The team failed to deliver - and the executive was shown the door. His replacement gave the team what it needed to the job, and it was a grand slam The new executive was showered with praise. He did not pass that praise on to the team. When the teams manager called him on it, and implored him to thank the folks who had done the work, his response was, They were just doing their jobs. Thats not something you thank. We call this management by intimidation, or MBI, and its an honest-to-god strategy that some managers and executives embrace. The rationale is this: setting the bar higher and higher, by refusing praise and taking exceptional performance for granted, ratchets up personal potential . And stress, after all, is what makes champions, right? Does a power hitter, or a running back, or a Kentucky Derby winner ever hit the mark without through-the-roof stress? Lets just say straight-up that this mindset demonstrates an unimaginable vacuum in understanding human nature, and launch into the reasons why IT, in particular, is a poor domain within which to unleash such a strategy. Management By Intimidation just isnt right for IT.

Speak no ill of those departed


But wait. What about Apple? In the wake of Steve Jobs passage, isnt his legendary list of technical accomplishments exactly what most technical professionals aspire to? And wasnt he one of the most intimidating men who ever lived? Credit where its due, yes, Jobs was the poster boy for MBI and his accomplishments are undeniable. But Jobs wasnt, in fact, a manager; he was a visionary and a showman, and those who worked closely with him said over and over that as a manager, he was less than stellar. Those who stood between him and his actual workforce didnt emulate his famed histrionics. And were all better for that.

What developers want


The MBI strategy is faulty on many levels, but particularly so for the IT enterprise, and especially for the sort of person one most commonly finds in a developers chair. Those attracted to the design and implementation of information systems are generally very intelligent, often creative, low-key personalities. They do well with work that requires long stretches of headdown concentration. They tend to be introverts, not hungry for the spotlight; they tend toward wry humor and many enjoy outdoor activity. In short, the person who chooses such a career tends to be a person who leans away from, not toward, high stress, and who chooses recreation suited for the release of accumulated stress. Rare is the IT professional who serves as square dance caller or runs for public office.

Keep that guy out of here!


Years ago I worked with a group of young hotshots who were exactly the sort I describe above. This was in the early days of MMO games - the original Doom - and it was installed on our network (in violation of company policy). Every day at lunch, the boys would fire up a game, each guy at his workstation, across several buildings. We had an MBI manager who both berated the team and slammed down on Doom when he caught everyone playing it. Doom became stress release from the MBI, and when they suffered both the beratement and a shut-down of Doom, performance plummeted. It was beyond the MBIs understanding that Doom was a countermeasure to his own detrimental effect. Here are some reasons MBI just cant work:
1. IT professions tend to process things thoughtfully and deliberately - and not necessarily quickly. The profession requires it. A blast of negative energy is the opposite of what is needed: time and solitude are the IT professionals tools of trade. 2. IT professionals are, in general, team players. Occasionally, but only occasionally, one person can deliver an entire product. But most often its half a dozen, a dozen, two dozen people working as a team that bring it. Teams ratchet up through shared inspiration; a blast of negative energy introduces stress that interferes with the teams internal communication and interrupts the flow of ideas. Whips only work on horses and sled dogs. 3. Productivity comes in different forms for different professions, and different types of people. Stress can work wonders on an actor or a lead guitarist, providing the adrenaline surge needed to deliver an outstanding performance. But productivity in IT is different-in-kind; its about the laborious delivery of carefully-constructed answers, often involving long and painstaking research, and sometimes out-on-a-limb creativity. These are seldom the products of adrenaline; more often, they are the products of many gallons of coffee and piles of stale pizza.

If all this isnt enough, theres a clincher: MBI personalities tend to be authoritarian, and IT professionals tend not to be. The MBI believes that people respond to intimidation with fear as a default, but that tends to only be the case with other authoritarian personalities. The nonauthoritarian personality might get stressed out, but they wont respond with fear ; theyll simply think of the MBI as a jerk to be avoided. If youre reading this and you manage by intimidation, dont take my word for it: ask your peers in the industry what they think. And if youre on the receiving end of MBI - well, print this blog out and leave it on somebodys desk. And if that doesnt work, get your sysadmin to install Doom on the network Get IT Tips, news, and reviews delivered directly to your inbox by subscribing to TechRepublics free newsletters.

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