Wa0013 PDF

Academy of Technology
Department: Mechanical Engineering Semester: 5TH
Paper Name:Effective Technical Communication Paper Code: HM-HU501
Power Point Presentation on:

SWOT analysis as a tool for self-assessment or self-
Analysis
Presented By
Name of the Student: Koustav Mukherjee University Roll No.: 16900721012.
To fulfil the requirement of Continuous Assessment 1 [CA1] of B. Tech Course

SWOT Analysis: Strengths,
Weaknesses, Opportunities, and
Threats
What is a SWOT analysis and why should
you use one?
A SWOT analysis guides you to identify the positives and negatives inside your organization
(Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat).
Developing a full awareness of your situation can help with both strategic planning and decision
-making.
When do you use SWOT?
You might use it to:
Explore possibilities to problems.
Make decisions for your initiative.
Determine where change is possible.
Adjust and refine plans mid-course.
What are the elements of a SWOT
analysis?
A SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats.
Ask participants to answer these simple questions: what are the strengths and weaknesses of
your group, community, or effort, and what are the opportunities and threats facing it?
If a looser structure helps you brainstorm, you can group positives and negatives to think
broadly about your organization and its external environment.
Below is a third option for structuring your SWOT analysis, which may be appropriate for a larger
initiative that requires detailed planning. This "TOWS Matrix" is adapted from Fred David's Strategic
Management text.
David gives an example for Campbell Soup Company that stresses financial goals, but it also illustrates
how you can pair the items within a SWOT grid to develop strategies. (This version of the chart is
abbreviated.)
Listing Your Internal Factors:
Strengths and Weaknesses (S, W)
General areas to consider
• Human resources - staff, volunteers, board members, target population
• Physical resources - your location, building, equipment
• Financial - grants, funding agencies, other sources of income
• Activities and processes - programs you run, systems you employ
• Past experiences - building blocks for learning and success, your reputation in the
community
Listing External Factors:
Opportunities and Threats (O, T)
Forces and facts that your group does not control include
• Future trends in your field or the culture
• The economy - local, national, or international
• Funding sources - foundations, donors, legislatures
• Demographics - changes in the age, race, gender, culture of those you serve or in your
area
• The physical environment (Is your building in a growing part of town? Is the bus
company cutting routes?)
• Legislation (Do new federal requirements make your job harder...or easier?)
• Local, national or international events
How do you create a SWOT analysis?
Who develops the SWOT?
When and where do you develop a SWOT analysis?
How do you develop a SWOT analysis?
Steps for conducting a SWOT analysis:
Designate a leader or group facilitator.
Designate a recorder to back up the leader if your group is large.
Introduce the SWOT method and its purpose in your organization.
Let all participants introduce themselves.
Have each group designate a recorder; direct them to create a SWOT analysis.
Reconvene the group at the agreed-upon time to share results.
Discuss and record the results.
Prepare a written summary of the SWOT analysis to give to participants.
How do you use your SWOT analysis?
Use it to:
Identify the issues or problems you intend to change.
Set or reaffirm goals.
Create an action plan.
In Summary
A realistic recognition of the weaknesses and threats that exist for your effort is the first step to
countering them with a robust set of strategies that build upon strengths and opportunities. A
SWOT analysis identifies your strengths, weaknesses, opportunities and threats to assist you in
making strategic plans and decisions
Conclusion
Doing a thorough SWOT analysis can help position your brand and gain an edge over the
competition. Identifying your strengths and opportunities is a stepping stone to finding ways of
optimizing them to better your market chances. The analysis also ensures you are not ignorant
of weaknesses that may downplay your efforts, as well as threats that may harm your progress.
With a SWOT analysis software like MindManager, you can quickly consolidate your ideas and
create a more realistic and stronger strategy. Whether you're doing a personal career
assessment or business analysis, a SWOT analysis will help you make better plans and decisions.
Reference
•1. G.T. Mase, R.E. Smelser and G.E. Mase, Continuum Mechanics for Engineers, 3rd Edition, CRC
Press, 2004.
•2. Y.C. Fung, Foundations of Solid Mechanics, Prentice Hall International,1965.
•3. L.E. Malvern, Introduction to Mechanics of a Continuous Medium, Prentice Hall International,
1969
THANK YOU

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Academy of Technology

Department: Mechanical Engineering Semester: 5TH

Paper Name:Effective Technical Communication Paper Code: HM-HU501

Power Point Presentation on:

Name of the Student: Koustav Mukherjee University Roll No.: 16900721012.

To fulfil the requirement of Continuous Assessment 1 [CA1] of B. Tech Course

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