EMS Notes
EMS Notes
EMS Notes
Marketing Strategies
✓ Customers/target markets
✓ Programs and services
✓ Packaging
✓ Pricing
✓ Promotion
Implementation Plan
✓ Steps
✓ Responsibility
✓ Deadlines
✓ Budget
Marketing budget
✓ Advertising/media
✓ Direct mail
✓ Databases
✓ Printing/production
✓ Mailing
Summary
✓ The marketing plan
✓ It's a process!