“A journey of a thousand miles begins with a single step” – Chinese Proverb

Dear reader,

In our case, the journey to thousands of dollars starts with a single DM.

The thing is, whether it’s $10 $ or $10,000, once you get a taste of internet
money, your whole life changes forever.

Your perception about value, time and money SHIFTS…

You TRULY understand that your 9 – 5 won’t make you financially independent.

You get a taste of FREEDOM.

And you start wanting to BUILD your own online business.

Well, I have excellent news for you…

I wrote this guide not only to get you a nice taste of internet money as fast as
possible, but also to add rocket fuel to your online business during the initial
stages, which are usually the hardest.

HOWEVER… BE WARNED.

This guide is not for quitters….

It’s not for those looking for a “get rich quick” scheme….

It’s not for people who aren’t serious about their goals…

And it’s definitely not for individuals who are afraid of hard work.

This guide, my friend, is for hustlers. So leave your white gloves in the drawer…

it’s time to get to work.

 TABLE OF CONTENTS

MENTAL MODELS FOR SUCCESS ........................................................................... 5

Mental Model 1: it’s a real conversation .......................................................... 5
Mental Model 2: your emotions bleed through the screen ............................. 5
Mental Model 3: embrace rejection ................................................................. 6
Mental Model 4: it’s a number’s game ............................................................. 6
Mental model 5: you’re courageous ................................................................. 6
Mental model 6: no exchange of money? Then their opinion doesn’t matter 6
THE GOAL OF SENDING DMs ................................................................................ 8
WARM vs COLD ..................................................................................................... 9
Warm Leads ...................................................................................................... 9
Cold Leads ......................................................................................................... 9
STEP 1 – PREPARATION ....................................................................................... 10
STEP 2 – FINDING PEOPLE .................................................................................. 14
Who to connect with ...................................................................................... 14
How to find them ............................................................................................ 14
STEP 3 – RESEARCH............................................................................................. 16
THE ART OF DMs................................................................................................. 17
THE FLAWLESS FLOW ...................................................................................... 18
The Kind Gesture ............................................................................................. 19
The Opener ..................................................................................................... 20
The “How you found them” ............................................................................ 20
The Tailored Compliment ................................................................................ 21
The qualifying question(s) ............................................................................... 24
The Reveal ....................................................................................................... 28
The CTA – Let’s get out of here ....................................................................... 29
PUTTING IT ALL TOGETHER ................................................................................ 31
COMMON MISTAKES .......................................................................................... 32
1. Pitching in the DMs ..................................................................................... 32
 2. The copy & paste ......................................................................................... 32
3. The wall of text ............................................................................................ 33
4. Letting the conversation go astray .............................................................. 34
5. The disconnect ............................................................................................ 35
6. Asking without giving .................................................................................. 36
7. Being rude ................................................................................................... 37
FOLLOWING UP .................................................................................................. 38
DM TEMPLATES .................................................................................................. 39
WARM DM TEMPLATES ...................................................................................... 40
1 – The normal human being .......................................................................... 40
2 – The choice ................................................................................................. 41
3 – The interest enhancer ............................................................................... 43
4 – The voice note follow-up........................................................................... 45
5 – The lead magnet chaser ............................................................................ 46
COLD DM TEMPLATES ......................................................................................... 48
1 – One step at a time, one punch at a time................................................... 48
2 – The Compliment opener ........................................................................... 50
3 – The voice note reveal ................................................................................ 53
4 – The testimonial drop ................................................................................. 56
5 – The straight value proposition .................................................................. 58
SELLING VIA DM ................................................................................................. 59
1. The anchor .................................................................................................. 60
2. The discovery phase .................................................................................... 60
3. The transition .............................................................................................. 61
4. The pitch...................................................................................................... 62
5. Payment ...................................................................................................... 64
CONCLUSION ...................................................................................................... 65
ANNEXES ............................................................................................................. 67
1. DM Daily Checklist & Tracking Sheet .......................................................... 67
2. Walkthrough video ...................................................................................... 67
 “Attitude is a little thing that makes a big difference” – Winston Churchill

MENTAL MODELS FOR SUCCESS

Before we get started, I need to set your mind up for success.

I would be doing you a great disservice if I wasn’t going to tackle this before
anything else…

Therefore, get ready to read, download and install these mental models into
your brain:

Mental Model 1: it’s a real conversation

You might not know them, and you might never meet them outside of the
internet. But you’re talking to a human being.

Get that “It’s the internet, who cares” mentality out of your head.

You should definitely care. There is a real person behind the screen, never forget
that.

Mental Model 2: your emotions bleed through the screen

I know, you’re probably thinking I’m crazy. But I assure you, I’m not.

Your mood and the feelings you put into your written words will definitely bleed
through the screen. The other person will feel them.

If you’re genuinely interested in a person and enthusiastic about getting in touch

with them, they’ll feel it.
If you’re bored and mechanically sending DMs because you need to meet your
daily DM quota, the other person will also feel it.

Mental Model 3: embrace rejection

Harsh truth: you’ll be left on read a lot. You’ll hear “no” more often than “yes”.

And you know what? That’s completely fine. Don’t overthink it, don’t
overanalyze it… move on because reality is… (see next point)

Mental Model 4: it’s a number’s game

The more people you get in touch with, the higher the chances for you to reach
your objectives, whether it’s networking or sales.

This my friend, is the game… and this is why you must never quit. I can assure
you that if you stay consistent, you WILL reach your goals.

Mental model 5: you’re courageous

You’re approaching strangers on the internet.

You’re chasing after your goals and you won’t stop at the first hurdle.

You, my friend, have got balls of steel. Don’t let anyone tell you otherwise. Keep
going.

Mental model 6: no exchange of money? Then their opinion doesn’t matter

Throughout your DM journey, you’ll inevitably receive comments and opinions

from the smartest minds on the internet (yes, sarcasm is ON).

They’ll point out your mistakes, advise you on what you should have said instead,
ad tell you why your approach isn’t optimal and why it didn’t work with them.
Before you take these people seriously and start rethinking your whole life, let
me stop you right there…

Are you paying them to coach you? No…

Are they paying you for your services? No…

Therefore, their opinion is worth zero.

They were never interested in you reaching out to them in the first place. They
have no skin in the game. Thank them for their wisdom and move on.
 “A goal properly set is halfway reached” – Zig Ziglar

THE GOAL OF SENDING DMs

Why should you even be sending out DMs in the first place?

Well, there are two main reasons.

The first one is to make new connections.

Creating a network is one of the highest ROI activities you can do for your online
business.

You’re playing the long game.

And for all the lone wolves out there, let me give you one piece of advice: you’ll
go much further as a pack than by yourself.

The second reason is to make money.

When you’re starting out and you don’t have a sales funnel yet, DMs are by far
the best way to get clients, get paid and get testimonials… which will help propel
your business forward.

And if your business is already doing well, outreach via DMs will make you even
more money than you’re making now…

There’s really no downside…

Recommended platforms to send DMs on: X, Instagram and Linkedin. Discord is

also good if you’re part of communities or cohorts.
 WARM vs COLD

You need to know that there are two types of DMs you can send: warm and cold.

And no, this doesn’t involve using ice cubes or setting up a fireplace…

In fact, these definitions have nothing to do with the actual DM, but everything
to do with who you send them to (the so called “lead”).

Warm Leads

A warm lead is someone who has expressed interest in your brand and / or in
what you do.

And this can be by following you on social media, liking / commenting / sharing
one of your posts or joining your email list.

Cold Leads

A cold lead on the other hand is someone who has no idea you even exist.

As you can probably imagine, it’s far easier to convert a warm lead than a cold
lead…

So, why bother with cold DMs? Let’s go all in with the warm ones!

While a lot of people will tell you to do exactly that (because the ROI is higher)…

I’m not a lot of people… and neither are you.

The truth is, if you want to get to know amazing people and make tons of
money… you need to be doing BOTH.

Yes Ladies & Gents…

Cold outreach WORKS. And it works well.

Do both.
 “Every battle is won before it’s ever fought” – Sun Tzu

STEP 1 – PREPARATION

Preparation is key.

If you want to maximize your chances of success, you can’t just go on a DM frenzy
right off the bat.

You need to make sure you’re all set up to make the best possible first
impression.

And the best way to achieve that is through having an IMPECCABLE branding.

That’s right… having a winning brand will greatly contribute to your overall
success, including DMs. You can’t slack on it.

Think about it for a moment…

When you DM people, they’ll inevitably check your profile out… and If it’s great,
they’ll feel much more compelled to interact with you.

By contrast, if your profile looks crappy and low-effort, they’ll be less inclined to
take you seriously or even just reply to you.

So, how do we get your branding to be absolutely spot on?

Keep reading…
Profile picture (X, Instagram, Linkedin, Discord): this is BY FAR the most
important element of your profile when it comes to DMs. Why? Because this is
how a message in your inbox appears on most social media platforms (example
below is from X):

As you can see, the profile picture is the first element that catches the eye…
and if it looks cool enough, the person receiving the message will be more
inclined to not only open your DM, but also check your brand out.

For personal accounts: choose a high-quality, high-definition, professional and

centered shot of your face. A bright, welcoming smile definitely helps. If you’re
going to color the background, make sure it fits with the colors of your brand.
Color harmony is key.

For anonymous accounts: Avoid logos entirely and use pictures of people.
Follow the same principles you would for a personal account as detailed above.
Banner (X, Linkedin and Discord only): The banner should also be high-quality.
Choose a high-definition picture or a professionally designed one (avoid cheap
stock photos). The Banner needs to convey exactly what your brand is about in
just a few words. Make sure those words are centered and that you choose a
visually appealing font.
Bio (X, Instagram, Linkedin, Discord): your bio tells the reader what you do and
should answer the question: “What’s in it for me?”. What does the reader get
from following you? To get the most out of your bio, make sure it is:

- Clear
- Concise
- Very Specific
- Contains social proof and authority

Another powerful element of the bio is the CTA (call to action).

If you have a website, newsletter or are selling something, you should definitely
link it in your bio.

Only use 1 link if you have more than one, and keep it simple and straight to the
point.

Pro tip: investing in a .com link is recommended, as it will look more professional
than other free alternatives out there.

Content (X and Instagram only): your pinned tweet and last few tweets (on X)
and your first 12 pictures (on Instagram) need to be of the highest quality and
have good engagement. By doing this, you’ll convey the message that you’re an
expert in your field and people engage with what you post. No one wants to
interact with people who post crappy content or have zero engagement.
“To hunt successfully, you must know your ground, your pack and your quarry” – K. J. Parker

STEP 2 – FINDING PEOPLE

Who to connect with

Now that your profile is all set, you need to find people who you genuinely want
to DM.

Ask yourself this simple question: why are you looking to connect with someone
via DMs?

Do you want to make friends? Do you want to sell them something?

Whichever the case, your research should reflect your motives.

And let me make one thing clear: if you don’t like a certain account or you don’t
resonate with it, then you shouldn’t interact with it at all. Don’t force it, the other
person will feel the approach is not genuine and it will be a waste of time.

How to find them

When you’re looking for the right people to DM, you need to think like a hunter.

Let’s say you’re looking to hunt wild boar.

You’d think: where do wild boars usually gather? Where do they go to eat? Which
tracks do they follow? What interests them?

And you’d then position yourself accordingly so you can actually see some.

Finding your ideal account to connect with is no different.

Let’s say you’re looking to connect with fitness coaches.

You’d think: where do they usually gather? Which kind of pages / accounts are
they likely to follow? What kind of content would they be interested in?

And you position yourself accordingly.

Once you find one, you’re likely to find many more in the list of accounts they
follow or by browsing through comments on their posts.
 “No research without action, no action without research” – Kurt Lewin

STEP 3 – RESEARCH

So you found an account that you’d like to DM.

That’s great.

But before you start typing your message… you should take some time to
become familiar with them.

Look through their profile, read their bio…

If you’re on X, take some time to scroll through their timeline. Read their posts.
Get a feel for their personality and their content.

If you’re on Instagram, have a look at their stories and highlights. Scroll through
their photos… become familiar with their content as much as you can.

99% of people mindlessly DM other accounts in hopes of getting a reply without

doing any research…

And then they complain that DMing doesn’t work!

This is where you’ll be different.

You won’t be as lazy as everyone else and you’ll take the time to become familiar
with the other person and their content before you make your move.
 “Leave your white gloves in the drawer… It’s time to get to work” – The Art of Sales

THE ART OF DMs

The time has finally come to send that DM.

This is the part you were waiting for… the main reason why you bought this
guide.

Ready to get into it?

Not so fast…

Before we continue, there’s something EXTREMELY important you MUST

understand.

When you’re interacting with someone via DM, it’s supposed to be a

conversation.

It’s not an email or any other form of communication.

Think about a conversation you’d have with one of your friends on whatsapp:
you send a message, they send a message.

Or you send two messages, then they send one.

The point is, it’s an EXCHANGE. Let it flow, don’t rush it.

By learning the methodology contained in this guide, 10 DMs will have the same
Return on Investment than 100 of those crappy DMs you’ve probably been
sending until now using Chat GPT.

Now that we got the main principle out of the way, let’s not waste any more
time… and get into the details.
As it’s a conversation, it’s nearly impossible to script it out word for word and
foresee all the different scenarios. After all, it’s an interaction between two
human beings.

However, what is definitely possible is creating a framework for the IDEAL DM

interaction. I call it:

THE FLAWLESS FLOW

And the Flawless Flow looks like this:

THE KIND GESTURE

THE OPENER

THE “HOW YOU FOUND THEM”

THE TAILORED COMPLIMENT

THE QUALIFYING QUESTION(S)

THE REVEAL

THE CTA – LET’S GET OUT OF HERE

Let’s dissect each one of the elements, shall we?

 The Kind Gesture

When you come across an account you want to DM, the first thing you’re going
to do is: something nice for them.

A Kind gesture, if you will.

Which, in our case, means following their page.

There are two main reasons why you’ll do this:

1. You’re showing them you appreciate their brand, and you’re doing
something kind for them. They’ll be more likely to reciprocate the nice
gesture in some way.
2. Sometimes following an account will be the only way of messaging them.
Think about accounts you must follow to DM on X or private profiles on
Instagram. Unless you follow them, you’ll have no way of communicating.

If you genuinely like some of their content, show it by pushing the like button.
They’ll appreciate it.

In addition, the follow plus likes combination will show up in their notifications
and make it more likely for them to check you out and notice your DMs…

Not to mention that following may increase the chances of you landing directly
into their mian inbox rather than the dreaded “message requests” inbox.

Quite smart, right?

Be careful not to take this advice to the next level and start spamming people
with likes… that’s counterproductive and I don’t recommend it.

P.S: you don’t need to follow a warm lead. Liking a few of their posts (if any) will
suffice as a kind gesture
 The Opener

The purpose of the opener is… you guessed it, to get the conversation started.

Golden rule of openers: keep it friendly, easy and simple. Don’t overthink it.

If you know their name, use it as it adds a personal touch.

Also, avoid calling people “brother”, “bro”, and “G”.

The first two are reserved for people you already know. The third one is just
cringe.

An example of what works:

The “How you found them”

After you start the conversation, you want to tell them how you found their
profile.

Now, don’t be a creep… Avoid saying things like: “I was looking for agency owners
so I could sell them my product, and that’s how I found you”.

Something along the lines of: “Your tweet / picture showed up on my timeline /
fyp so I decided to check your profile out” works just fine.

So does “I was browsing fitness-related content and came across your account”.

Or: “I saw you liked my post about creating a banger offer”

The Tailored Compliment

This element is absolutely crucial. Fundamental. Key.

You’ll give them a nice, genuine compliment.

This will warm them up and help in building rapport with them. And who doesn’t
like compliments anyway?

But a random compliment won’t do the job.

You see, “I love your content”, “I love your page”, “What you do is inspiring” are
low-quality compliments.

Why?

Because they’re too generic. They can be used with anyone.

The first golden rule of compliments is: it needs to be SO SPECIFIC that it only
makes sense in that person’s inbox.
 Same Principle
applies here

The second golden rule of compliments is: you don’t want to come off as a fan.

This is because you want to keep the relationship equal, at the very least. Acting
like a fan will destroy that and put you at a disadvantage.

Bonus rule: if you can, show that you understand what they’re doing and what
they’re trying to achieve with your compliment… Your authority will skyrocket:

.
Here we’re recognizing the person’s unique positioning in the men /
dating niche. Quite clever from his side, it’s definitely compliment-
worthy
If you follow the golden rules of compliments well, you’ll know… because the
other person will inevitably have a positive response to your words.

Giving great compliments is one of the reasons why we want to research these
accounts before we DM them… see how it all makes sense now?

Important: cracking a joke that resonates with their personality / content also
works well in lieu of a compliment. Or it can be combined with a compliment.
It’s up to you and your personality.

If you decide to go with the joke, the same rules as the compliment apply… it
needs to be SO SPECIFIC that it only makes sense in that person’s inbox:

Important: when DMing a warm lead, you can skip the compliment if you wish.
The qualifying question(s)

The time has now come to qualify the person we’ve decided to DM.

What does this mean exactly? And why would we need to do that?

Well, we’ve DMd this person for a reason… and if we did our research right, we
should have only DMd people who fit our criteria.

But now it’s time to see if our assumptions were correct.

You see, you don’t want to waste other people’s time… and you definitely don’t
want to waste your own.

So we’re just going to make sure that if we go ahead with the conversation, it
makes sense for both parties.

Let’s say we’ve messaged someone because we think they’re coaching people 1
on 1 on fat loss.

We’d ask something like: “So I see you coach people on fat loss, is that people of
all ages or do you focus on a certain bracket?”

This way, we make sure they do what they say they do.

You’ll be surprised about how many people write that they do something in their
bio, and then they either:

• Don’t do it
• Don’t do it yet
• Do something similar
Don’t believe me? Take a look:
He’s cool though!
So we stayed in
touch
Now let’s see an example of when our assumptions are correct:
As you can see, the point of the qualifying question is to confirm whether you
are targeting the right person or not.

If they’re not the right person, don’t be rude… wish them good luck and move
on!

The Reveal

We started the conversation.

We told them how we found them.

We gave them an amazing compliment, and they loved it.

We made sure our assumptions about them were correct…

Now it’s time to come clean. It’s time to reveal why we’re talking to them in the
first place.

And we’re going to do that in a nice, open way… that also piques their curiosity
and gets them to want to continue the interaction.

How are we going to achieve that?

The formula: say what you do + why you two are a good match + tease future
plans

Note: when you describe what you do, talk in terms of what benefits you bring
to the table.

Here’s a “networking” example:

“I help people with sales and you help people with lead generation, we’re a
match made in heaven!” vs “I am a sales coach looking to partner with…
(boring!)”

First one wins by a mile.

Or another example, sales-oriented this time:

“I help people make more money through sales coaching” vs “I’m a sales coach”.

Again, first one is the clear winner.

This is an example of what the formula looks like once put in practice:

The CTA – Let’s get out of here

Most people who manage to get this far usually mess it up at this point.

And this is because they’re shooting the wrong target.

You see, you might have DMd that person to network… or you might want to sell
them something.

However, your immediate goal should be to… do neither of the above.

And this is something that 99% of people get wrong about the whole DM
process…

Whether you want to make friends or sell, your immediate goal should be… to
GET AWAY from the platform you’re DMing on.

What? Why?

Because literally ANYONE can initiate contact on social media. There’s nothing
exclusive about that.

If you want to make great friends or sell effectively, you need a more exclusive
way of communicating.
A place where the person you’re talking to feels comfortable giving YOU access
to, and not everyone else.

A place away from the crowd… figuratively speaking.

You see, switching from social media to Telegram, whatsapp or a zoom call allows
for a deeper level of connection to take place… and you can leverage that to your
advantage.

So in essence: your goal with cold DMs is to get them away from social media as
soon as possible!

Read this paragraph again if you need to. Take the time to let its content sink in.

It’s once you’re away from social media that you can really get to know each
other and / or sell your services.

So, how do we go about doing this?

Simply state that you’d be better off continuing the chat elsewhere and drop the
link.

No need to overcomplicate it:

 “Knowledge isn’t power unless it’s applied” – Dale Carnegie

PUTTING IT ALL TOGETHER

As we said at the beginning, the whole interaction is a CONVERSATION.

Therefore, you don’t need to throw in all the elements you just learned all at
once.

Keep moving through the framework, but don’t be afraid to let the conversation
flow naturally.

Acknowledge what they say.

Demonstrate that you’re listening and that you’re interested in them.

Also, some elements of the framework can definitely be combined.

For example, you can combine the opener with the “how you found them”.

You can even add the compliment in the mix, creating a super-opener.

On the other hand, when you’re messaging a warm lead, some elements can be
skipped as the person is already implicitly showing interest in what you do.

If this doesn’t make much sense, don’t worry…

I’ll show you templates later on in this guide.

For now, just keep reading… the next part is just as important as any template
that you can use.
 “Deciding what not to do is as important as deciding what to do” – Steve Jobs

COMMON MISTAKES

Now that you know which elements a DM interaction is supposed to be made

of, it’s time to show you common mistakes that people make.

The purpose is to save you time so you don’t make these mistakes yourself.

Don’t rush, take a moment to look through these examples. Learn from them.
Understand WHY they don’t work… and don’t make the same mistakes when it’s
your turn.

1. Pitching in the DMs

This is by far the most common mistake people are making. As we said, we’re
supposed to have a conversation in the DMs, get them away from social media,
and THEN pitch the whole offer.

So any form of straight sales pitch in the DMs is to be avoided.

2. The copy & paste

If you copy and paste your DM template, it will feel unauthentic and robotic to
the other person… not to mention that people will realize quite quickly what’s
going on.

Therefore… have NO template. Follow the framework that I provided. Write your
cold DMs fresh, without copying and pasting, and without Chat GPT.

Here’s an example of copy & paste:

3. The wall of text

Often found in combination with “the copy & paste”, the wall of text is well-
renowned for causing people to completely ignore the message.

Common reactions include:

- “OMG this is way too long”

- “OMG another sales pitch”
- “OMG Do people really think this works?”

The point is, the super long message comes off as very unauthentic, even if you
try to tailor it to the person you’re talking to.

In addition, people’s attention span is at an all-times low. If you write too much
all at once, you’ll lose them straight away.

Keep your DMs short and sweet.

If you have different things to say, say them using separate chat bubbles, as it’s
less daunting and it makes reading easier.
 4. Letting the conversation go astray

There’s nothing inherently wrong with this if you’re connecting with someone to
network… but even in this case, I wouldn’t push it too far.

However, if you’re selling, this will definitely ruin the interaction.

One thing is to let the conversation flow naturally, but another is to completely
let it go astray to talk about irrelevant stuff.

Small talk is also to be avoided.

5. The disconnect

This is a mistake that the more advanced guys tend to make.

They start out well with a casual opener, maybe they even give a nice
compliment, and then all of a sudden they abruptly skip to the qualification or
even the reveal.

This is an excellent way to destroy all the good rapport-building they’ve done
until that point.

Remember, it’s a conversation! You direct it, but you also need to let it flow
normally.
 6. Asking without giving

I’ll keep it short and sweet. If you ask people to do stuff for you without giving
anything in return, it’s just plain rude.

You’ll piss a lot of people off.

Hell no!!!
 7. Being rude

As we said at the beginning of the guide, this is a number’s game.

The more people you contact, the higher the chances of having a positive
interaction.

However, getting no replies or hearing “no” is something that will happen on a

daily basis.

When someone is not interested in what you have to say, don’t act like a butthurt
child and lash out at them.

Be professional. This is not personal… they don’t know you.

They are simply not interested and it is their right not to be.

Part ways positively and wish them good luck!

 “Follow up and follow through until the task is completed, the prize won” – Brian Tracy

FOLLOWING UP

A quick note on follow-ups, and this is aimed at saving you time.

If they didn’t reply to your first DM (whether they’ve read it or not is irrelevant),
follow up after 24 hours.

If they initially replied but stopped replying at any point during the conversation,
the same rule applies: drop them a text after 24 hours.

If you get no reply after your first follow-up, just move on and save yourself some
time.

Avoid typing things like “Just following up”, “Just checking in”, “Just wanted to
make sure”, “Just bumping this up” and other similar versions.

And definitely avoid stuff like this:

Instead, continue the conversation naturally as if they replied.

If the conversation goes on, amazing! If not, don’t follow up with them again.
You cut your losses early and move on. Time is money.
 “Give me six hours to chop down a tree and I will spend the first four sharpening the axe” –
Abraham Lincoln

DM TEMPLATES

I’m now going to give you the templates I successfully used to sell over $25k
worth of coaching programs.

This guide is aimed at saving you months of trial and error, because I’ve already
done all the experimentation for you.

I’ve refined the art of DMs.

But… why am I giving you my templates?

I’m doing that so you can learn from them, get ideas and try them out for
yourself to see which one suits you best.

They ALL work, which one (or ones) you go for will depend on you, your
personality and who you’re talking to.

However, I’m definitely not providing you with templates so you can copy them
word for word!!!

For the love of God, don’t do that… we’re all different, and by copying you’ll
come off as unauthentic.

And if you’ve read this guide, you’ll know by now that the other person will feel
it.

Without further ado… let’s get into it.

 WARM DM TEMPLATES

1 – The normal human being

Got a warm follower whose account you genuinely like? Don’t be afraid to reach
out and connect! Many friendships and business partnerships started exactly like
this
2 – The choice

This one is one of my favorites.

Don’t have much information about the person or you want to get straight to the
point? This template is great for those scenarios.
By giving them a choice, you’ll remove the friction of having to answer an open-
ended question.
The formula is simple: welcome them and ask them if they’re interested in your
brand for one reason or another.
BONUS TIP: if they tell you they’re just following you for your content, direct
them to your newsletter / email list… I’ve signed up hundreds of people in this
precise manner.

3 – The interest enhancer

Did someone like one of your sales posts?

Did you previously connect with someone who might be interested in something
you have to offer?
Don’t be shy, reach out and let them know you’ve got something that might
benefit them.
4 – The voice note follow-up

If you’ve done spaces or a podcast, sending a voice note to people you’ve

interacted with is a great way to start a new friendship… and it can even get you
new clients!

Thanked him for

joining the spaces!
 5 – The lead magnet chaser

If you’re sending out your lead magnet to people who sign up for it, you should
definitely follow-up.

This template is made exactly for this specific scenario:

 COLD DM TEMPLATES

1 – One step at a time, one punch at a time

This template includes all the elements delivered in a quick and punchy way. If
you’re the type who texts with different and quick chat bubbles you’ll love the
template:
2 – The Compliment opener

Here we are combining the opener, the “how you found them” and the tailored
compliment, making it a new opener altogether:

Opener + how you

found them +
compliment
3 – The voice note reveal

You can now use voice notes on most social media platforms… so why not
capitalize on it and add a personal touch?

I would advise not to open up with a voice note, but anything after that works. I
lke to use it for “the reveal” phase:
 The (voice note)
reveal

Let’s get out of here!

CAUTION: the next two templates go against most of the principles I’ve taught
you so far.

So why am I even putting them in this guide?

For 2 main reasons:

1- I know some of you are looking for something you can just shoot and
forget (I don’t recommend it)
2- If you’re sending HUNDREDS of DMs per day manually, I understand a
high-level of customization is not achievable.
So you need something fast, effective and repeatable so you can bank on
quantity rather than quality.

I personally prefer to send 10 highly customized, high-quality cold DMs than 100
shoot-and-forget ones.

But to each their own.

Without further ado, here goes…

4 – The testimonial drop

Testimonials are an incredibly powerful tool. If you have good ones, don’t be
afraid to use them.

Testimonials are a good way of being direct and to the point, as the testimonial
will do most of the heavy lifting for you:
5 – The straight value proposition

I named this template like so because you can easily shoot hundreds of these
every single day.
The purpose is to spark curiosity and tease what you can do for your prospect.
If done right and the prospect is interested, they’ll get back to you and you can
move things forward from there.
 “Playing it safe and taking no risk is a shortcut to poverty” – Jordan Belfort

SELLING VIA DM

As you noticed, the art of DMs is geared towards bringing the other person away
from social media and onto another platform.

But what about actually selling via DM?

The answer is: yes, this is definitely doable.

Once you take them away from social media and onto telegram / whatsapp /
iMessage or any other text-based app, you can go ahead and pitch them your
offer.

Am I going to teach you how?

You bet I am.

However, I have to warn you about something…

If you’re selling a low ticket or mid ticket offer, doing so via DMs is a feasible
option.

In fact, not many people know this but I used to have a different account on X
where I used to sell growth services (mid ticket). All the example screenshots
you will see in the below paragraphs are from those days.

When it comes to high-ticket offers though, the game is entirely different.

I’m not saying that they can’t be sold via DMs, but what I am saying is that it will
be extremely difficult to do so.
You’ll have a much higher ROI by getting people on calls and pitching them your
high ticket offer directly on the call.

Now that we got that out of the way… how do we actually sell in the DMs?

Let’s dive in.

1. The anchor

The first thing you want to do after you switch to a text-based app is create an
anchor to your previous conversation on social media.

This will help in reigniting the curiosity that made them step onto the new
platform you’re now messaging on.

So after the greetings, you want to say something like “we had a great chat over
on X, and as I told you I can help you with (anything)”.

This is what it looks like:

2. The discovery phase

It’s time to get into their struggles and their goals. We want to have them figured
out before we give them our pitch.

How?

By asking them.
This is what it looks like:

Once they reply, feel free to dig deeper into any elements where you require
more clarity or where you feel they’re not being totally open just yet.

It is extremely important to understand what pains them and what they desire
in order to close the sale later on.

3. The transition

Now that you figured out what they need, it’s time to acknowledge it and
transition into the pitch.

Note: always ask for permission to pitch!

This is what it looks like:

4. The pitch

It’s finally time to pitch them your offer.

As we’re doing this via text, you’re going to have to do this in an extremely
schematic manner.

Why? Because the pitch needs to be as clear as possible.

Here’s the formula:

This is how we’ll help you achieve (insert outcome) in (insert time frame):

1. (what you do for them, clear and concise)

2. (what you do for them, clear and concise)
3. (what you do for them, clear and concise)
4. (what you do for them, clear and concise)

(insert price)

(Insert guarantee)

Does that sound good?

Optional: if you have testimonials, now is a good moment to drop them!
 5. Payment

Once they accept your offer, make the payment terms very clear to them and
send them your payment link.

The sale is not over until they actually pay.

And when they do… congratulations, you closed them!

 “Don’t get played, get paid” – The Art of Sales

CONCLUSION

There you have it, folks.

You have just acquired all the knowledge you need to get out there and send the
best DMs you’ve ever sent.

Be patient, be persistent, don’t give up… and you WILL see results.

The Art of DMs is the exact same framework that I use, and I’ve made well over
$25k by using this methodology alone.

You might be thinking: “Of course you did, you’re a sales expert…”

Well, first of all you now know just as much as I do about the the topic.

Secondly, when it comes to DMs I’m actually at a disadvantage compared to

most of you!

Why? Because of sales shield.

For those who don’t know what sales shield is, it’s a reaction your prospect has
when they hear “salesy” things or it’s blatantly obvious they’re being sold to.

It causes them to become suspicious, they close up and it makes it extremely

difficult to actually have a normal conversation or sell something.

Well, what do you think happens when people read a cold DM from “The Art of
Sales”???

Sales shield goes through the roof!!!

But…
I still make friends.

I still get calls booked.

I still make money.

The point is, if I am doing it successfully, you can definitely get the same results
if not better!

The formula is yours, use it wisely because…

I want to see you build a great network.

And I definitely want to see you making some cash!

Enjoy,
 ANNEXES

1. DM Daily Checklist & Tracking Sheet

The purpose of the DM daily checklist is to keep you accountable and help you
form a DM habit.

This will help you stay disciplined and on track.

In addition, you’ll also get my Tracking sheet to help you keep on top of who
you contacted, as social media DMs can be quite chaotic.

Both come in the same google sheets file, which can be accessed through the
Gumroad Library. Feel free to copy everything onto your own google sheets
and start rolling!

2. Walkthrough video

In this video I show you a practical application of the principles outlined in this
guide. I’ll do account search, research, warm DMs and Cold DMs.

You’ll be able to access the video through the Gumroad library. Enjoy!