ANUCACL21-MBA Hospital Administration Syllabus

ACHARYA NAGARJUNA UNIVERSITY
A State Government University, Accredited with “A” Grade by NAAC

Nagarjuna Nagar - 522 510, Guntur, Andhra Pradesh, India.
M.B.A. HOSPITAL ADMINISTRATION
SYLLABUS
2022 - 2023 onwards
UNIVERSITY COLLEGE OF ARTS,

COMMERCE & LAW
PROGRAM CODE:
ANUCACL21
M.B.A. Hospital Administration, Syllabus 2022-23 onwards – College of Arts, Commerce & Law, ANU
Page 2 of 101
ABOUT
UNIVERSITY
Page 3 of 101
ACHARYA NAGARJUNA UNIVERSITY (ANU)

- A Brief Profile
Acharya Nagarjuna University, a State University established in 1976, has been

constantly striving towards achieving progress and expansion during its existence for over
four decades, in terms of introducing new courses in the University Colleges, affiliated
colleges and professional colleges. Spread over 300 acres of land on the National High Way
(NH-16) between Vijayawada and Guntur of Andhra Pradesh, the University is one of the
front ranking and fastest expanding Universities in the state of Andhra Pradesh. The
University was inaugurated on 11th September, 1976 by the then President of India, Sri
Fakruddin Ali Ahmed and celebrated its Silver Jubilee in 2001. The National Assessment and
Accreditation Council (NAAC) awarded “A” grade to Acharya Nagarjuna University and
also has achieved 108 International ranks, 39 National ranks UI Green Metrics rankings and
many more It is named after Acharya Nagarjuna – one of the most brilliant preceptors and
philosophers, whose depth of thought, clarity of perception and spiritual insight were such
that even after centuries, he is a source of inspiration to a vast number of people in many
countries. The University is fortunate to be situated on the very soil where he was born and
lived, a soil made more sacred by the aspiration for light and a state of whole someness by
generations of students. With campus student strength of over 5000, the University offers
instruction for higher learning in 68 UG & PG programs and guidance for the award of
M.Phil. and Ph.D. in 48 disciplines spread over six campus colleges and one PG campus at
Ongole. It also offers 160 UG programs in 440 affiliated colleges in the regions of Guntur
and Prakasam Districts. It has a Centre for Distance Education offering 87 UG & PG
programs. Characterized by its heterogeneous students and faculty hailing from different
parts of the state and the country, the University provides most hospitable environment for
pursuing Higher Learning and Research. Its aim is to remain connected academically at the
forefront of all higher educational institutions. The University provides an excellent
infrastructure and on- Campus facilities such as University Library with over one lakh books
& 350 journals; Computer Centre; University Scientific Instrumentation Centre; Central
Research Laboratory with Ultra-modern Equipment; Well-equipped Departmental
Laboratories; Career Guidance and Placement Cell; Health Centre; Sports Facilities with
Indoor & Outdoor Stadiums and Multipurpose Gym; Sports Hostel; Separate hostels for
Boys, Girls, Research Scholars and International Students; Pariksha Bhavan (Examinations
Building); Computers to all faculty members; Wi-Fi connectivity to all Departments and
Hostels; Canteen, Student Centre & Fast-food Centre; Faculty Club; Dr. H.H. Deichmann &
Dr. S.John David Auditorium cum Seminar Hall; Post office; Telecom Centre; State Bank of
India; Andhra Bank; Energy Park; Silver Jubilee Park; Fish ponds; internet center; xerox
center; cooperative stores; Water harvesting structures.
Page 4 of 101
VISION,
MISSION &
OBJECTIVES
OF THE
UNIVERSITY
Page 5 of 101
VISION
To generate sources of knowledge that dispels ignorance and establish truth through
teaching, learning and research.
MISSION
To promote a bank of human talent in diversified faculties – Commerce &

Management Studies, Education, Engineering & Technology, Humanities, Law, Natural
Sciences, Pharmacy, Physical Education & Sports Sciences, Physical Sciences and Social
Sciences that would become an investment for a prosperous society.
OBJECTIVES
 To inspire and encourage all who would seek knowledge through higher education and
research.
 To provide quality instruction and research for the advancement of science and
technology.
 To promote teaching and research studies in disciplines of societal relevance.
 To bridge the gap between theory and practice of the principles of higher education.
 To develop human talent necessary for the industry.
 To open up avenues of higher education and research through non-formal means.
 To invite and implement collaborations with other institutes of higher learning on a
continuous basis for mutual academic progress.
 To motivate and orient each academic department/centre to strive for and to sustain
advanced levels of teaching and research so that the university emerges as an ideal
institute of higher learning.
 To focus specially on the studies involving rural economy, justifying its existence in the
rural setting.
Page 6 of 101
VISION
&
MISSION OF
THE COLLEGE
Page 7 of 101

UNIVERSITY COLLEGE OF ARTS, COMMERCE & LAW
VISION AND MISSION OF THE COLLEGE:

University College of Arts, Commerce and Law presently consists of 19 teaching
departments and seven research centres and running 27 courses. It had a very good team of
qualified teachers with strong profiles. The vision of the college is to promote learning and
research in the faculties of social sciences, humanities, law, education and management. It is
intended to encourage research temperament and develop inputs for the betterment of the
society. The mission of the college is to nurture the scholarship, leadership and produce
outcome to promote the quality of life and address the challenges in human society.
Page 8 of 101
VISION
&
MISSION OF
THE
DEPARTMENT
Page 9 of 101

DEPARTMENT OF HOSPITAL ADMINISTRATION
VISION OF THE DEPARTMENT:

“Our vision is to be a globally recognized top ranked institute for healthcare administration
Discipline that grooms and develop future healthcare leaders”
MISSION OF THE DEPARTMENT:

“Our mission is to develop highly qualified healthcare managers and Hospital Administrators
for the efficient management of public and private hospitals in India and abroad”.
 Develop individuals through sound curriculum which suits healthcare industry needs.
 Delivers the program through highly qualified and experienced young faculty.
 Train them through industry-academia-interaction programs on regular basis.
Page 10 of 101

PROGRAMME EDUCATIONAL OBJECTIVES (PEO’s): The PEOs for the

Department of MBA (Hospital Administration) are defined by considering expectations of all
the stakeholders. Following are the PEOs of the department.
 The students of MBA (Hospital Administration) will demonstrate comprehensive
knowledge and required skills in healthcare (Management) administration enabling the
students to effectively manage day to day operations of healthcare organisations and
contribute to the growth of healthcare organisation.
 During their education MBA (Hospital Administration) students will acquire and develop
leadership qualities and strategic thinking abilities to develop and implement effective
strategies for healthcare organizations, ensuring that the long-term growth and
sustainability of the Healthcare organisation.
 Student will be proficient in an understanding of national and International systems,
cultural diversity of healthcare industry, and international healthcare trends, enabling
them to adapt to diverse healthcare environments and contribute to global healthcare
initiatives.
 Hospital administration curriculum imparts classroom and experimental learning
(Hospital Observation visits) to the students and it helps the students to solve different
problems at workplace, he also aware of that how to create a congenial work
environment.
Page 11 of 101
PROGRAMME OUTCOMES (PO’s):

After two years of successful completion of post graduate program, this student will be able
to:
PO1 The program equips students with leadership skills to manage and lead individuals
and teams in healthcare organizations.
PO2 Students will learn strategies specific to the healthcare industry including patient-
centered care, financial sustainability, and employee and other stakeholder’s
satisfaction
PO3 Students will be able to analyze and understand healthcare policies, regulations, and
laws that affect healthcare organizations
PO4 Students will be able to apply new concepts, tools and techniques for improving
operational efficiency and effectiveness of healthcare organizations
PO5 Students will be able to develop marketing strategies specific to healthcare
organizations that creates competitive advantage to Healthcare organisations.
PO6 Students will be able to identify and implement technology solutions that effectively
manage hospital operations and systems.
PO7 Students will learn about managing human resources in the healthcare organizations,
including employee recruitment, retention, and employee career planning
&development in changing scenario.
PO8 Students will develop critical thinking skills and ethical decision-making abilities
that are essential for leadership positions in healthcare organizations.
PO9 Implements best practices that suits to improve the quality of patient care, risk
management, and patient safety in healthcare organisation.
Page 12 of 101
PROGRAMME SPECIFIC OUTCOMES (PSO’s):

 Our Hospital Administration students will have a comprehensive understanding of
healthcare administration principles, theories, and practices, including healthcare
operations, Healthcare organisation Quality, finance, human resources, marketing, and
strategic planning etc.
 Implement quality improvement initiatives in an healthcare organisation (Hospitals),
monitor patient safety protocols, and apply quality management methodologies to
enhance the overall quality of healthcare services as per the norms of JCI, NABH and
NQAS and also patient outcomes.
 Apply financial management techniques and tools to healthcare organizations, including
budgeting, cost analysis, revenue management and financial planning, and resource
allocation for healthcare organisation.
 Formulate and implement strategic plans for healthcare organisations, adapt to changing
healthcare environment and fostering a culture of innovation, engagement and continuous
improvement, so as to create competitive advantage to the healthcare organization.
 Our Hospital administration students will equip with leadership skills to effectively
manage healthcare teams, make informed decisions, and solve complex problems of by
using research tools and techniques in an healthcare (Hospital) organizations.
Page 13 of 101
STRUCTURE
Page 14 of 101

SEMESTER-I
Sem.
Course Components Title of the Hrs No. of IA End
Total
Code of the Study Course /Week Credits Marks Exam
Marks
HA 1.1 Perspectives of
4 4 30 70 100
(R22) Management
Organizational
HA 1.2 Behaviour for
5 4 30 70 100
(R22) Healthcare
Organizations
Core
HA 1.3
Health Economics 5 4 30 70 100
(R22)
Information
HA 1.4 Technology for
4 4 30 70 100
(R22) Healthcare
Management
Medical
Terminology,
HA 1.5A
Clinical, Diagnostic 5 4 30 70 100
(R22)
and Therapeutic
Compulsory Services
Foundation Hospitals
HA 1.5B (Opt.2) Architecture,
5 4 30 70 100
(R22) Planning and
Designing
HA 1.5C Healthcare Business
5 4 30 70 100
(R22) Environment
Patient Care and
HA 1.6A
Elective Healthcare 5 4 30 70 100
(R22)
Foundation Technology
HA 1.6B (Opt.1) Medical Records
5 4 30 70 100
(R22) Management
Clinical Postings - I 3 2 -- -- 50
TOTAL 36 30 210 490 750
Page 15 of 101
SEMESTER-II
Sem.
Course Components Hrs No. of IA End
Title of the Course Total
Code of the Study /Week Credits Marks Exam
Marks
Human Resource
HA 2.1 Management for
4 4 30 70 100
(R22) Healthcare
Organizations
HA 2.2 Accounting for
5 4 30 70 100
(R22) Hospitals
Core Purchase and
HA 2.3 Inventory
4 4 30 70 100
(R22) Management for
Hospitals
Research
HA 2.4
Methodology and 5 4 30 70 100
(R22)
Healthcare Analytics
HA 2.5A Medical Audit and
5 4 30 70 100
(R22) Records
Compulsory Healthcare Laws,
HA 2.5B
Foundation Ethics and 5 4 30 70 100
(R22)
(Opt.2) Counselling Skills
HA 2.5C
Medical Tourism 5 4 30 70 100
(R22)
HA 2.6A Hospital
Elective 5 4 30 70 100
(R22) Administration
Foundation
HA 2.6B Epidemiology and
(Opt.1) 5 4 30 70 100
(R22) Healthcare Education
Clinical Postings - II 3 2 -- -- 50
MOOC’s -- 4 -- -- 100
TOTAL 36 34 210 490 850
Page 16 of 101
SEMESTER-III
Sem.
Course Components Hrs No. of IA End
Title of the Course Total
Code of the Study /Week Credits Marks Exam
Marks
HA 3.1 Hospitals Operations
5 4 30 70 100
(R22) Management
HA 3.2 Marketing of
4 4 30 70 100
(R22) Core Healthcare Services
Management
HA 3.3 Information System
5 4 30 70 100
(R22) for Healthcare
Organizations
HA 3.4A
Public Health System 5 4 30 70 100
(R22)
Compulsory Healthcare
HA 3.4B Management and
Foundation 5 4 30 70 100
(R22) Pharmaceutical
(Opt.2)
Management
HA 3.4C Project Management
5 4 30 70 100
(R22) in Healthcare
Corporate
Elective Grooming&
HA 3.5 Managerial Skill
Foundation 4 4 30 70 100
(R22) Development for
(Opt.1)
Healthcare
Professional
Total Quality
HA 3.6A Management and
5 4 30 70 100
(R22) Hospital
Accreditation
HA 3.6B Supply Chain
Management in 5 4 30 70 100
(R22)
Hospitals
Clinical Postings - III 3 2 -- -- 50
MOOC’s -- 4 -- -- 100
TOTAL 36 34 210 490 850
Page 17 of 101
SEMESTER-IV
Sem.
Course Components of Title of the Hrs No. of IA End
Total
Code the Study Course /Week Credits Marks Exam
Marks
Strategic
HA 4.1 Management in
4 4 30 70 100
(R22) Healthcare
Core Organizations
HA 4.2 Hospital Enterprise
5 4 30 70 100
(R22) Resource Planning
HA 4.3A Healthcare
5 4 30 70 100
(R22) Insurance
HA 4.3B Financial
4 4 30 70 100
(R22) Generic Elective Management
HA 4.3C (Opt.3) Hospital Waste
5 4 30 70 100
(R22) Management
HA 4.3D Ethics in Hospital
5 4 30 70 100
(R22) Administration
Multidisciplinary Project Work +
HA 4.4 Hospital 4 100
Course/ Project -- -- --
(R22) Observation +2 +50
Work
Records
HA 4.5A Hospital Hazards
and Disaster 5 4 30 70 100
(R22)
Management
HA 4.5B Community
Open Elective Healthcare 5 4 30 70 100
(R22)
(Opt.2) Management
Hospital and
HA 4.5C Patient
5 4 30 70 100
(R22) Relationship
Management
Comprehensive
-- 4 -- -- 100
Viva- Voce
TOTAL 33 38 210 490 950
Page 18 of 101
First
Semester
Page 19 of 101

SEMESTER-I
HA 1.1 (R22): PERSPECTIVES OF MANAGEMENT
COURSE OUTCOME (CO):

On the successful completion of the course, the student will be able to
Course Outcome Level
CO 1 Understand the management concepts with reflects to management Remember
thoughts.
CO 2 Develop managerial skills for decision-making in a management context. Understand
CO 3 Evaluate the role of healthcare manager in modern healthcare business Apply
CO 4 Analyze the organizational structure for different healthcare organizations Analyze
CO5 Identify the key challenges facing modern healthcare managers. Understand
CO6 Evaluate and assess the importance of motivation and leadership in Analysis
modern healthcare business
SYLLABUS
Units Content Hours
I MANAGEMENT: Concept –Nature- Levels- Skills- Functions - 12
Management as an Art, Science and Profession – F.W.Taylor’s Scientific
Management Theory - Fayol’s Theory of Management Human Relations
Approach; Healthcare Management: Significance- Role and Responsibility
of Healthcare Manager in Hospital – Corporate Social Responsibility.
II PLANNING: Concept-Nature-Purpose-Process of Planning-Types of 10
Plans – Premising; Decision Making: Concept- Decision Making
Processes; Management by Objectives: Concept-Process.
III ORGANIZING: Nature-Purpose-Process-Formal and Informal 12
Organizations- Departmentation - Span of Control-Delegation-
Decentralization-Line and Staff - Committees.
IV STAFFING: Nature and Importance of Staffing – Recruitment - Selecting 14
- Training and Development - Performance Appraisal; DIRECTING:
Meaning-Nature and importance-Principles of effective Directing-
Assumptions of Human Behaviour by Douglas McGregor, Edgar Shien -
Elton Mayo.
Page 20 of 101
MOTIVATION: Concept – Significance - Theories of Motivation - 14

V Leadership – Leadership Styles-Leadership Theories;
COMMUNICATION: Concept – Importance - Process-Barriers -
Principles of Effective Communication;
CONTROLLING: Concept- Pre-Requisites and characteristics of
effective control systems- Basic control process - Controlling Techniques.
REFERENCE BOOKS:
1) Principles and Practices of Management, LM Prasad, Sulthan Chand & Sons, New
Delhi-2019.
2) Management An Introduction, David Boddy, Pearson Education, Seventh Edition-
2018.
3) Essentials of Hospital Management & Administration, Dr.D.L. Ramachandra,
Educreation Publishing-2018.
4) Principles of Management, 6th Edition, PC Tripathi and PN Reddy, McGraw Hill
Education- 2017.
5) Management Principles for Health Professionals, Joan Gratto Liebler, Charles R.Mc
Connell, Jones and Bartett Publishers, Inc, 7th Edition-2016.
6) Hospital Administration and Management –A Comprehensive Guide, Joydeep Das
Gupta, Jaypee Brothers Medical Publishers; Second Edition-2015.
7) Hospital Management; Text & cases, Pearson Education India, First Edition-2013.
8) Healthcare Management (Text and Cases), S.K.Sarangi, Himalaya Publishing House-
2011.
9) Dunn & Haimann’s Healthcare Management, Rose.T.Dunn Health Administration Pr;
9th Edtion-2010.
10) Hospital Management and Administration Principles and Practice Including Law, BV
Subramanyam, CBS Publishers& Distribution Pvt Ltd.
MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
CO1 2 3 3 3 3 3 3 3 3
CO2 3 2 3 2 3 3 2 3 2
CO3 3 3 2 3 2 3 3 2 3
CO4 3 3 2 1 2 2 3 2 1
CO5 2 3 3 3 2 1 3 2 3
CO6 3 3 3 2 3 2 3 3 2
Page 21 of 101
HA 1.2 (R22): ORGANISATIONAL BEHAVIOR FOR HEALTHCARE

ORGANISATIONS
CO 1 Understand the concepts of Organisational Behavior theories Remember
used in organisational behavior such as learning, perception,
personality values and attitudes, these are all very useful to
understand human behavior etc.
CO 2 Student will be able to analyse individual Behavior in the Understand
organisational settings
CO 3 Apply the theories to the real world situations to solve the Apply
organisational problems such as individual conflict, group
conflict resistance to change.
CO 4 Analyse the need of the organisational change for the growth Analyze
and development, also able to know why people resist to
organisational change and strategies to overcome resistance to
change in the organization
CO 5 Analyse different types of organisational cultures practiced in Understand
the organisations for the enrichment of healthcare organisation.
SYLLABUS
Units Content Hours
I Focus and Purpose of Organisational Behaviour: Meaning, nature 10
and scope – Key elements in O.B. – Challenges and opportunities for
O.B. – Contributing disciplines to O.B. – O.B. Model.
II Individual Behaviour: Perception – Process, factors influencing 12
perception, barriers in perceptual accuracy, enhancing perceptual
skills. Personality – Stages of Development,
determinants of personality, Values and Attitudes and their relevance
in O.B. context
III Group Dynamics: Meaning and types of groups, Dynamics of group 10
formation, frame work of group behaviour. Developing inter-personal
skills.
Page 22 of 101
IV Organisational change and Development: Change dimensions, 14

change process, pressures for change, resistance to change,
overcoming resistance to change, change management.
Organisational Development: objectives and techniques of
Organisational Development. Organisational conflicts – Meaning,
conflicts at individual, group and organisational level, sources of
conflicts, functional and dysfunctional aspects, stimulating productive
conflict, strategies for conflict resolution.
V Organisational Culture: Definition and characteristics, creating and 10
sustaining culture
REFERENCE BOOKS:
1) Stephen P.Robbins, Organisational Behaviour, Pearson Education, New Delhi, 2006.
2) Organisational Behaviour - Text, Cases & Games by K. Aswathappa.
3) Organizational Behavior -Stephen .P. Robbins, Prentice Hall of India.
4) UdaiParek, Understanding Organisational Behaviour, Oxford.
5) Jai, B.P.Sinha, “Culture and Organisational Behaviour”, Sage Publications.

CO1 3 2 - - - - 3 3 -
CO2 3 2 - 2 2 - 3 2 2
CO3 2 2 - 3 - 3 3 3 -
CO4 3 2 - 3 - - 3 3 -
CO5 2 3 2 3 2 - 2 3 2
Page 23 of 101
HA 1.3 (R22): HEALTH ECONOMICS

CO1 Understand the basic concepts and principles of health economics,
Understand
including supply and demand, market structure, and efficiency
CO2 Identify the unique features of the healthcare market, including
Identify
information asymmetry, moral hazard, and adverse selection.
CO3 Develop an understanding of the various types of healthcare systems,
including single-payer systems, mixed systems, and market-based Develop
systems.
CO4 Learn to analyze and evaluate the costs and benefits of healthcare
interventions, including pharmaceuticals, medical devices, and Analyse
healthcare technologies.
CO5 Develop skills to analyze healthcare policies and regulations, including
Develop
healthcare reform efforts and healthcare financing
CO6 Understand the impact of healthcare economics on healthcare outcomes,
Understand
including access to care, quality of care, and patient outcomes.
CO7 Identify and evaluate emerging trends and innovations in healthcare
economics, including value-based care and population health Evaluate
management.
SYLLABUS:
Units Content Hours
I Health Economics: Need & Scope of Health Economics; Principles 14
of Health Economics; Basic Economic Concepts – Application of
Economics to Business Decisions
II Demand Analysis: Law of Demand – Elasticity of Demand –Utility 12
and Health; the Demand for and Supply of Medical Care-Conceptual
framework and Medical care demand applications; Demand
Forecasting in relation to health services – Techniques of Demand
forecasting;
III Market Structures and Price – Output Decisions: Market 14
Structures – Price out Put determination under perfect competition;
Monopolistic Competition
Page 24 of 101
IV Healthcare Reforms in India: Healthcare Policy; Experiences of 10

healthcare reform, Impact of reform; Economic Evaluation of
National Health Program. The Impact of Economic Evaluation on
Decision Making in Healthcare, Government involvement in
healthcare market
V Health Policy: Health Policy Conundrum– Arrow’s impossibility 12
theorem, health policy Trilemma, Working of health insurance
markets, regulation of healthcare providers, comparing National
Health Policies, Bismark Model; social health insurance
REFERENCE BOOKS:
1) Thomas and Maurice, “Managerial Economics”, Tata Mc-Graw Hills.
2) Ahuja, H.L., “Managerial Economics”, S-Chand.
3) Charles E. Phelps “Health Economics” Routledge Publications. 6th Edition 2017
4) David Wonderling, Reinhold Gruen, Nick Black “Introduction to Health Economics”
5) Open University Press 2018 revised edition
6) Dutta Shuvendu Bikash “Health Economics for Hospital Management” Jaypee
Brothers Medical Publishers.
7) Dr D Amutha “A Text Book of Health Economics” IBP Publisher, 2016
8) By Frank A. Sloan and Chee-Ruey Hsieh “Health Economics” The MIT Press, 2019
9) Battacharya, Jay Hyde Timothy & TU Peter (2014). Health Economics. Palgare
MacMiller.

CO1 3 3 2 2 2 3 3 3 2
CO2 2 3 2 2 2 3 3 2 2
CO3 2 3 3 2 3 2 3 3 2
CO4 2 3 3 3 3 2 2 3 3
CO5 2 3 3 2 3 2 3 3 2
CO6 3 3 2 2 2 3 3 3 2
CO7 2 3 3 3 2 3 3 3 3
Page 25 of 101
HA 1.4 (R22): IT FOR HEALTHCARE MANAGEMENT

CO 1 Understand the basic concepts of computers Remember

CO 2 Create professional-quality documents Understand
CO 3 Analyze data and create advanced spreadsheets Apply
CO 4 Create engaging presentations Remember
CO 5 Create and manage databases Understand
SYLLABUS
Units Content Hours

I Introduction: Evolution of Computers- Generations; types of 10
Computers- Hardware and software – Types of software –Storage
Devices data representation for Computers
II Computer Networks Types of Networks- LAN, WAN, MAN- 10
Network Topologies introduction to Internet, Intranet, Extranet, MIS
III MS Word & Excel - MS-Word: Creation of Document – Format 14
Document – Text Editing and Saving – Organising information with
tables and outlines – Mail merge – Index- Printing
MS Excel: Creating and Editing Worksheets – Cell Formatting –
Creating and using formulas and functions – Use of Macros – Sorting
and Querying data – Working with Graphs and Charts.
IV Power Point: Features of power Point- Creation of slides – Use of 12
templates and slide designs – Slide master- Animation Timings
Action buttons
V Data Analysis with Statistical Tools: 12
MS Access: Create Databases, Tables, Relationships – Create forms
to enter data – filter data – use of queries in data manipulation –
Generating Reports.
Overview of SPSS: Uses, Data Analysis, Concepts of Main Menu
and other features of SPSS Package.
Page 26 of 101
REFERENCE BOOKS:
1) Introduction to Computers and Communications, Peter Norton-Sixth Edition-Tata
McGraw Hill, 2009.
2) V.Rajaraman – Introduction to Information Technology, Prentice Hall India, 2008.
3) Carver: Doing Data Analysis with SPSS 16.0, 3/e, Cengage, 2009.
4) George: SPSS for Windows Step by Step, 6/e, Pearson Education, 2009.
5) Coxet all – 2007 Microsoft Office System Step – by – Step, First Edition, PHI, 2007.
6) Winston-Microsoft Office Excel 2007 Data Analysis and Business Modeling, First
Edition, Prentice Hall India, 2007.
7) Anita Goel, “Computer Fundamentals”, Pearson.
8) Sanjay Saxena & P Chopra, Computer Applications in Management, Vikas.
CO1 - - - 3 - 3 - 2 3
CO2 - - - 2 - 3 - 3 2
CO3 - - - 3 - 2 - 2 -
CO4 - - - 2 - 2 - 3 -
CO5 - - - 3 - 3 - 2 -
Page 27 of 101
HA 1.5A (R22): MEDICAL TERMINOLOGY, CLINICAL,

DIAGNOSTIC AND THERAPEUTIC SERVICES

CO 1 Student will understand different types of medical care (primary, Remember

secondary, territory, rural and urban) and other system of
medicine in Indian healthcare sector
CO 2 Student will be proficient in differentiating outpatient and Understand

inpatient services in hospital so that student can communicate
with the patients and other stakeholders at workplace
CO 3 Student develop an understanding of major diseases, medical Apply

specialties and roots, prefixes, suffixes and abbreviations medical
symbols and emergency codes for the smooth leading of Hospital
CO 4 Develop skills in speciality wise medical terminology to Analyze

communicate effectively with healthcare professionals and
patients.
CO 5 Understand the importance of support services (CSSD, Understand

Housekeeping, Bio medical waste, Security etc.) apply the right
strategies for the smooth functioning of the healthcare
organisation
SYLLABUS
Units Content Hours
I Introduction: Primary care, Secondary care, Tertiary care; Rural 12

Medical care, Urban medical care; Curative care & Preventive care;
General & Special Hospitals; Clinical Terms; Common Terms of
Healthcare Management: Terms related to levels of healthcare,
Primary, Secondary and Tertiary; Systems of Medicine: Ayurveda,
Siddha, Unani, Homeopathy, Yoga, Naturopathy, Reiki, etc
Page 28 of 101
II Outpatient & Inpatient services: Medical services; Surgical 14

services; Paediatric services; Dental services; Psychiatric services;
Casualty & Emergency services; Hospital Laboratory services;
Anaesthesia services; Obstetric and Gynaecology services; Neuro-
Surgery service; Neurology services; Intensive care unit; Coronary
care unit; Burns, paraplegic & malignant disease treatment; Nursing
services.
III Medical Terminology: Glossary of medical terms: Major diseases 10

and medical specialties: Roots, Prefixes, Suffixes, Abbreviations and
symbols; Common roots: element referring to, usage and definition;
Common prefixes and suffixes; Common abbreviations: departments,
time, general healthcare, routes of medication and laboratory;
Symbols
IV Speciality-wise terminology: Pathology terms of common use; 12

Diagnostic and therapeutic terms; Paediatric services; ENT;
Ophthalmology; Orthopedics; Dermatology: Cardiology
V Principles and methods of organizing, clinical and support services 12

for hospitals; Role of support services in hospital functioning
REFERENCE BOOKS:
1) Mogli GD: Medical Records, Organization and Management, Jaypee Brothers Medical
Publishers (P) Ltd., New Delhi, 2001.
2) Francis CM, Mario C de Souza: Hospital Administration, Jaypee brothers Medical
Publishers (P) Ltd., New Delhi, 2000.
3) Tabish, S. A. (2001). Hospital and health services administration: Principles and
practice. New Delhi: Oxford University Press.
4) Rowland HS, Rowland BL: Hospital Administration Handbook, Aspen System
Corporation: Rockville, 1984.
5) BM Sakharkar, Principles of Hospital Administration and Planning –Jaypee brothers
publications.
6) Medical records manual: A guide for Developing countries WHO regional office,
stylus Publication.
Page 29 of 101
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
CO1 - 3 3 - - 2 2 - -
CO2 3 2 2 3 - 2 - - 3
CO3 3 2 3 2 2 2 - - 2
CO4 3 3 2 2 - 2 - - 2
CO5 - 2 3 2 2 2 - 2 2
Page 30 of 101
HA 1.5B (R22): HOSPITAL ARCHITECTURE – PLANNING AND

DESIGNING
Student will understand the basic principles in hospital planning

CO 1 along with regionalization of hospital services keeping in view of Remember
access to the patients
Develop a plan for general and specialty hospital architecture and

CO 2 design including hospital location, size, site selection building and Understand
quality of facilities
Student will analyse and evaluate the functional requirements of

hospital facilities including patient care areas, supportive areas and
CO 3 Apply
administrative spaces for the easy and speed access of patients and
visitors of the hospital
Student will collaborate with healthcare professionals and experts

of construction teams to build medical specialties in hospitals like
oncology ward, cardio thoracic, gastroenterology, urology,
CO 4 Analyze
nephrology, radiology, psychiatry, endocrinology, neurology,
ophthalmology, medical services, surgical services, operation
theatre, maternity services, and dental services
Learn to assess and address the supportive services of hospitals

including medical records, front office, billing, staffing,
CO5 Understand
housekeeping, transportation, dietary services, emergency services,
infection control, mortuary services
SYLLABUS
Units Content Hours
I Introduction to Hospital Planning: Aim, guiding Principles in 12

Hospital Planning; Regionalization of Hospital Services (Area wide
planning); Stages in Hospital Planning; Hospital Utilization Statistics;
Assessment of the extent of need for Hospital Services
Page 31 of 101
II Surveying the community: Planning for general hospital services; 12

Determining hospital location, size and kind of hospital service, area
to be served, bed occupancy and bed ratios, quality of facilities and
services; Evaluation of human resource
III Hospital Construction: Role of Organisation, Governing Board, 14

Hospital Administration; Role of Hospital Architect; Architect’s
brief, Choosing a site, site survey; Process of Hospital Planning;
Hospital Design –Guiding Principles in Planning and Designing;
Long range plans and facility master plan; Circulation pattern
planning of different types of hospitals; Operations and future
planning; Equipment planning; Hospital Building - Space
requirements; Hospital project management; Hospitals for tomorrow.
IV Functional Hospital Organization: Hospital code of ethics, medical 14

ethics Indian Boilers Act 1923; Safety of Centralized Gas and
Vacuum Supply Services: Petroleum Rules 2002; Fire Safety
Regulations; Registration of Hospital, Nursing Homes Medical
specialties- Overview of the functions and sphere of each specialty:
oncology, general medicine, cardio thoracic, gastroenterology,
urology, nephrology, radiology, psychiatry, endocrinology,
neurology, ophthalmology, medical services, surgical services,
operation theatre, maternity services, dental services.
V Supportive services: Clinical laboratories, radiological services, 10

medical records, front office, billing, staffing, housekeeping,
transportation, dietary services, emergency services, infection control,
mortuary services
REFERENCE BOOKS:
1) Kunders G.D., Gopinath S., and Katakam A. Hospital Planning, Design and
Management, Tata McGraw Hill, New Delhi, 1999
2) Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 2, Response Books,
New Delhi, 2000.
3) Sakharkar, B. M.(2009). Principles o/ hospital administration and planning. Jaypee
Brothers Medical Publication
4) Lewellyn Davis L., Hospital Planning and Administration, R. Macaualy HMC.
Page 32 of 101
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HA 1.5C (R22): HEALTHCARE BUSINESS ENVIRONMENT


CO 1 student will understand current trends in Indian healthcare system Remember
and types or healthcare organisations and the roles and
responsibilities and their impact on the overall healthcare system
CO 2 student will be proficient in knowing history of hospitals and Understand
broad changes in functioning of corporate and public sector
hospitals today so that based on these changes students will be
prepare the respective hospitals
CO 3 students should be able to identify emerging trends in healthcare Apply
industry including committees appointed by the government of
India and their impact on healthcare business (policies and
regulations) based on these they will prepare strategies for their
healthcare organisation
CO 4 students should be able to formulate strategies to healthcare Analyze
organisations including financial, marketing, human resource and
create healthcare organisation as a patient centric organisation
CO 5 Student may apply innovative approaches to healthcare delivery Understand
strategies such as reducing turnaround time, digital health and
improve patient satisfaction and reducing healthcare cost.
SYLLABUS
Units Content Hours
I Healthcare systems in India: Types of Healthcare Services, Health 10

Services pyramid, Issues in Healthcare Delivery. Patterns of old
Healthcare and New Healthcare; Factors Influencing Change in
Healthcare Delivery Svstern. Future trends of Indian Health Care
system
II History of Hospitals: Hospitals in India; Emergence of healthcare 12

care Delivery System and Hospitals in Independent India; Changing
Roles of Hospitals; Role of Hospitals in New Millennium:
Globalization of HealthCare
Page 34 of 101
III Administration of Health Services in India: Health committees 10

Appointed by the Government and their influence; International
Health Agencies
IV Economics of Health Care: Financial Resources for Healthcare 14

Services; Role of Health insurance; Government and Voluntary
Health Agencies in India; western Economics of Health Care -
Concept of Medicare and Medicaid
V Emerging Approaches in Hearth Care and Recent trends: Related 14

Ethical and Legal issue; contracting in Health care; Effective Media
communication; Robotic 'surgery, Telemedicine; Medical Tourism
REFERENCE BOOKS:
1) Joshi D C & Joshi, Mamta.(2009). Hospital administration. Jaypee Brothers Medical
Publications. New Delhi.
2) Joshi. S. K (2010). Law and practice of Medicine, Jaypee Brothers Medical
Publications, New Delhi
3) Jaydeep Das Gupta, Hospital Administration and Management
4) Walshe Healthcare Management, McGrew Hill Edition.
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Page 35 of 101
HA 1.6A (R22): PATIENT CARE AND HEALTHCARE TECHNOLOGY

CO 1 student may understand and analyse patient rights and patient Remember
behaviour models their perception and their decision making,
based on their understanding they can implement patient cantered
policies
CO 2 Develop an understanding of criteria regarding assessment, Understand

management, administration and regulation of healthcare
technology, to improve the clinical effectiveness, efficiency and
safety of technology use of the, considering the importance and
impact of technology on patient care.
CO 3 Student should be able to analyse current trends in healthcare Apply

including EMRD, Telemedicine, Management information system
etc. which are very useful in clinical decisions so as to improve
the patient and employee satisfaction
CO 4 Students should be able to identify patient safety and security Analyze

risks associated with healthcare technology and based on these
risks they will develop strategies to mitigate the risks.
CO 5 Students may evaluate different technologies and avoid

unnecessary technologies and improve the necessary technologies
to enhance the operational efficiency of the healthcare
organisation and improve patient satisfaction.
SYLLABUS
Units Content Hours
I Introduction: Patient Rights – Patient Behaviour – Models of Patient 14

Behaviour – Patient Motivation – Patient Perception – Attitudes –
Attitude Change – Personality, Patient Involvement and Decision
Making, Reference Group Influence – Opinion Leadership – Family
Decision Making
Page 36 of 101
II Policies and Procedures of the Hospitals for patients and personnel: 10

Service Buying Behaviour – Psychographics – Lifestyles –
Information Search Process – Evaluating Criteria
III Patient Care: Introduction, Importance of improving the quality care 14

of patients, role of natural and human resources in patient care
management, patient counselling: for surgical procedures, for
treatment, grief counselling; protocols, Medicare standards, Role of
Medical Superintendent, Hospital Administrator, Resident Medical
Officer, Night Duty Executive; Public and guest relation; importance
in patient care.
IV Concepts and Issues Related to Healthcare Technology: 10

Introduction; Problems and constraints associated with healthcare
Technology; Present trend in Healthcare Technology; Hospitals and
Technology; Dealing with Technological Problems
V Planning Process For Introduction Of Technology In Healthcare: 14

Healthcare Technology in developing countries; Planning and
adopting appropriate Technology in healthcare; Mechanism to ensure
appropriate use of healthcare Technologies; Developing sources of
information on hospital technology; Evaluation methods of health
technology; Application of technology: In diagnostic Service areas
(Radiology, Lab Services etc), In clinical Services areas
(Nephrology, Urology, Cardiology etc), In therapeutic services, and
In patient support areas.
REFERENCE BOOKS:
1) Srinivasan, A.V. (ed), Managing a Modern Hospitals, Response Books, New Delhi,
2000.
2) Wiley Blackwell, Improving Patient care BMJI Books.
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Page 37 of 101
HA 1.6B (R22): MEDICAL RECORDS MANAGEMENT

CO 1 student will be able to understand about importance of medical Remember

records management history and types of medical records in
healthcare delivery and quality of patient care
CO 2 student will develop medical records form and consent, Understand

documentation, filing numbering and storage record movement
etc. by that student can lead and manage the teams
CO 3 student will be able to analyse discrepancies and errors (signature, Apply

name, data and time of doctors and nurses) and develop strategies
for improving the quality of medical records department in a
hospital
CO 4 Student will be proficient in medical department management Analyze

including planning, organizing, directing and controlling of
medical records department.
CO 5 student can demonstrate and manage Medico-Legal Aspects of Understand

the Medical Records - Medical Ethics, Hippocratic Oath and
Code of Ethics for the Medical Record Professionals - Ownership
of the Medical Record Privileged
SYLLABUS
Units Content Hours
I Introduction to Medical Records – Definition – Characteristics of 10

Good Medical Record – Types of Medical Records – History of
Medical Records
II Medical Record Forms and their Content - Standard Order of 12

Arrangement of Medical Record forms - Analysis of Medical Record-
Quantitative & Qualitative - Incomplete Record Control – Filing of
Medical Record - Numbering and Filing Systems – Storage -
Microfilming and Disk Storage – Retention - Registers & Indexes -
Record movement control
Page 38 of 101
III Organizational Aspects of Medical Record Department/Services – 14

Policies – Functions - Location, Space and Layout – Equipment -
Forms Designing and Control - Medical Records Flow and
Processing - Centralized Admitting Services - Methods of Collection
of Identification Data - Types of Central Admitting Services
IV Medical Record Department Management - Planning, Organizing, 12

Directing and Controlling – Personnel - Principal Responsibilities and
Duties of the Medical Record Administrator/ Director - Tools of
Management in the Hands of the Medical Record Administrator/
Director
V Medico-Legal Aspects of the Medical Records - Medical Ethics - 10

Hippocratic Oath and Code of Ethics for the Medical Record
Professionals - Ownership of the Medical Record Privileged
REFERENCE BOOKS:
1) Dean F. Sittig (2014) Electronic Health Records challenges in design and
implementation, Apple academic press.
2) Jem Rashbass & Heidi Tranberg Medical Records Use and Abuse, CRC press
(Taylor and Francis Group)
3) Neil S. Skolnik Electronic Medical Records A Practical Guide for Primary Care,
Humana Press. ISBN 978-1-60761-605-4
4) Giovanni Rinaldi New Perspectives in Medical Records Meeting the Needs of
Patients and Practitioners, springer publications
5) Francis CM & Mario C de Souza, Hospital Administration, 3 rd Ed., Jaypee
Brothers, N. Delhi
6) George, MA, Hospital Administrator, Jaypee Brothers, N.Delhi, 2003
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Page 39 of 101
Second
Semester
Page 40 of 101

SEMESTER-II
HA 2.1 (R22): HUMAN RESOURCES MANAGEMENT

Develop an understanding of the concept and importance of Remember

CO 1
Human Resource Management in organizations
Analyze the various functions of HRM, such as recruitment, Understand

CO 2 selection, training and development, performance management,
compensation and benefits, and employee relations
Analyze the internal and external factors that impact human Apply
CO 3
resource planning
CO 4 Analyze training needs and design effective training programs Analyze
CO 5 Understand the concept and purpose of job evaluation Understand
SYLLABUS
Units Content Hours
I Human Resource Management: Nature and significance, functions 10

of HRM, Qualities and Role of HR Manager, HRM Model, HRM in
a changing Environment. Job Analysis – Objectives and methods of
job analysis
II Human Resource Planning: Objectives, process, factors affecting 12

HR Planning, Requisites for successful HR Planning. Recruitment –
purpose, factors influencing, sources of recruitment. Selection –
significance, process, placement, induction and socialization
III Employee Training: Significance, Methods: Management 14

Development Programmes, Performance appraisal – Objectives,
methods, developing and administering an Appraisal programme,
limitations to its effectiveness
Page 41 of 101
IV Job Evaluation – Significance, Methods and Problems: Career 14

Planning and Development: Concept, need, process. Counseling –
Significance and key elements. Disciplinary procedure and
Grievance procedure - Quality of Work life
V NABH - Human Resource Management Standards: HRM 10

Standard 1 to HRM Standard 13 – Excellence, Core, Achievement,
Commitment
REFERENCE BOOKS:
1) Aswathappa.K., Human Resource and Personnel Management, 2nd Edition, Tata
McGraw Hill, New Delhi, 2001.
2) De Cenzo. & Stephen P.Robbins, Personnel/ Human Resource Management, Pearson
Publications,
3) Edwin B.Flippo, Personnel Management, McGraw-Hill
4) P.Subba Rao, Human Resource Management and Industrial Relations, Himalaya
Publishing House, New Delhi.
5) V.S.P.Rao, Human Resources Management, Excel Books, New Delhi.
6) David Lepak, Human Resource Management, Pearson Publications.
7) Kenneth M. York, Applied Human Resource Management, Sage Publications.
8) H. John Bernardin, Human Resource Management, Tata McGraw Hill.
9) T.V. Rao, “Performance Management & Appraisal Systems”, SAGE Publications.
10) Peter J Dowling, “International HRM”, CENAGE Learning.
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Page 42 of 101
HA 2.2 (R22): ACCOUNTING FOR HOSPITALS

CO1 Understand the basic concepts and principles of accounting and Understand
financial management in healthcare organizations
CO2 Develop an understanding of financial statements, including Develop

balance sheets, income statements, and cash flow statements
CO3 Learn to use financial ratios and other financial analysis techniques Learn
to evaluate the financial performance of a healthcare organization.
CO4 Understand the regulatory and legal environment for healthcare Understand
financial management, including compliance with Medicare and
Medicaid reimbursement rules.
CO5 Develop skills to manage healthcare budgets and control costs, Develop
including managing revenue and expenses.
CO6 Understand the role of healthcare accounting in decision-making Understand
CO7 Develop an understanding of the impact of healthcare accounting Develop

on patient outcomes and quality of care.
CO8 Identify and evaluate emerging trends and innovations in Identify &
healthcare accounting, including electronic health records and Evaluate
other technology-based solutions.
SYLLABUS
Units Content Hours
I Financial Accounting: Meaning and Objectives and Functions of 10

Accounting; Principles of Accounting – GAAP –. Journals, Ledgers
and Trail Balance for Hospitals; Subsidiary Books – Cash Book.
II Financial Statements: Profit and Loss Account – Balance Sheet 12

(Problems) – Accounts of Non-profit organizations. Depreciation
Methods to be used for the Hospital Equipment
Page 43 of 101
III Costing: Fundamentals of Cost Accounting; Costing of Service 14

Departments and Other Related Areas: Estimation of Cost-of-Service
Departments – Allocation and Apportionment of costs to various
departments – Service departments to be covered are: CSSD, laundry,
compressors, water supply, oxygen, nitrous oxide, food & beverage,
housekeeping – Activity Based Costing (ABC) in a Corporate
Hospital. (Theory Only)
IV Management Accounting: Nature and Scope; – Management 10

Accounting Vs Financial Accounting – Management Accounting Vs
Cost Accounting – Functions and Duties of Management Accountant
in Hospitals
V Marginal Costing: Definition, Marginal Costing Vs. Absorption 10

Costing, CVP /BEP Analysis, Managerial Decision-Making Areas
– Make or Buy.
REFERENCE BOOKS:
1) Michael Nowicki “Hfma’s Introduction to Hospital Accounting”, Health
Administratiion Press, 7th Edition, 2018
2) M N Arora “A Textbook of Cost and Management Accounting” Vikas Publishing
House, II/e, 2021
3) Debra C.Jeter, Paul K.Chaney “Advanced Accounting” 7th Edition, E-Book, 2019
4) A.Murthy, T.S. Reddy “Financial Accounting” Margham Publications, 2017
5) Shukla, MC and TS Gremal, “Advanced Accounts, S-Chand.
6) Arora R.K. “Financial Accounting” Wiley India Pvt. Ltd, 2/e
7) Praveen Sharma “Advanced Accounting” by Taxmann, 3rd Edition, Aug., 2021
8) Maheswari, S.N. & SK Maheswari, “An Introduction to Accountancy”, Vikas.
9) Dr. A.K. Singhal & Dr. A.K. Ahlawat “Fundamentals of Accounts” Vayu
Education of India publications
10) “Beginners Guide on Goods and Services Tax” published by The Institute of
Company Secretaries of India, 2017
11) Steven A. Finkler, David M. Ward, Steve A. Finkler, Essentials of Cost Accounting
for Healthcare Organizations, Aspen Publishers, Inc.; ISBN: 0834210118: 2nd
edition.
12) Periasamy. P, Financial, Cost and Management Accounting, Himalaya Publishing
House, 2005.
13) Jain, S.P. and Narang, Advanced Cost and Management Accounting, Kalyani
Publishers Ludhiana, Revised Edition, 2019.
Page 44 of 101
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HA 2.3 (R22): PURCHASE AND INVENTORY MANAGEMENT FOR

HOSPITALS
CO 1 Understand the hospital purchase concepts with effective Remember

Principles of Purchasing Management.
CO 2 Develop skills to focus the hospital inventory management with Analyze

managing lead time’s analysis, and maximum, minimum level,
reorder level and safety positions of the inventory.
CO 3 Identify the different types of Standardization, Codification and Understand

Classification of materials used in hospitals.
CO 4 Analyze the equipment planning process and various associated Analyze

maintenance to hospital equipment and technology
CO 5 Develop software skills for material management in modern Understand

hospitals
SYLLABUS
Units Content Hours
I LOGISTIC MANAGEMENT: importance-objectives-functions- 10

Principles; Purchasing Management – objectives –scope-centralized
vs. decentralized purchasing- Principles of Purchasing Management-
Tendering Procedures – procurement procedure - Letter of credit
II INVENTORY CONTROL: significance- objectives-categories of 12

hospital inventories- types of Inventory cost –Inventory Control
Systems – Pareto’s law; Inventory techniques: ABC/VED Analysis–
Lead Time Analysis – Maximum and Minimum Level - Reorder level
– Economic Order Quantity (EOQ) - JIT.
III STORE MANAGEMENT: importance- objectives and functions- 14

location and layout- documentation and store procedure- storekeeper-
Types of stores in a hospital; Standardization-Codification and
Classification of materials.
Page 46 of 101
IV EQUIPMENT PLANNING AND PROCUREMENT: hospital 10

equipments- Steps in equipment selection –- replacement and buy
back policy; Utilization: equipment history and documents-
maintenance and monitoring of biomedical equipments– Factors
leading to poor utilization of equipment.
V RECENT TRENDS IN MATERIALS MANAGEMENT: scope 10

and objectives of hospital materials management- Types of Materials
used and stored in a Hospital –Computerization of Materials
management.
REFERENCE BOOKS:
1) Purchasing and Materials Management, K C Jain & JeetPatidar, S. Chand
Publishing, 2019.
2) Introduction to Materials Management, Pearson, Pearson Education, Eighth edition,
2017.
3) Purchasing and Materials Management, P. Gopalakrishnan, McGraw Hill
Education; 1st edition, 2017.
4) Purchasing and Supply Chain Management Hardcover, Robert Handfield , Larry
Giunipero, James Patterson, Robert Monczka , South-Western College Publishing;
6th edition , 2015.
5) Handbook of Materials Management, Gopalkrishnan P , Prentice Hall India
Learning Private Limited; Second edition, 2015.
6) Purchasing and Materials Management, PatidarJeet S Chand & Company, 2011.
7) Hospital Stores Management An Integrated Approach, Sunil Kant Gupta
Shakti, Jaypee Brothers Medical Publishers; First edition, 2007.
8) Purchasing and Materials Management, PatidarJeet, S Chand & Company, 2011.
9) Purchasing And Inventory Management - Revised Edition, K. S Menon , Sarika
Kulkarni ,Shroff Publishers; First edition, 2011
10) Inventory Management, Chandra Bose, Prentice Hall India Learning Private
Limited; 1st edition, 2006.
Page 47 of 101
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Page 48 of 101
HA 2.4 (R22): RESEARCH METHODS AND HEALTHCARE

ANALYTICS

CO 1 Understand the need, purpose, objectives, types of research and Remember

research process in healthcare organisations for the growth of
organisation.
CO 2 Student will be proficient in identifying the research problem, Understand

formulation of hypothesis data collection and preparation of
research report
CO 3 Apply probability and nonprobability sampling techniques while Apply

collecting sample collection in healthcare research
CO 4 Able to understand how to prepare an effective questionnaire, Analyze

different data collection methods and analysis methods in
research; by that student will propose solutions to hospital
problems;
CO 5 Students will have a comprehensive knowledge on Healthcare Analyze

analytics including sickness data collection and analysis of sick
data, and also on vital statistics based on this data the student can
develop formulate future strategies.
SYLLABUS
Units Content Hours
I Research Methodology: An introduction- meaning of research- 10

objectives of research- types of research- research process.
II Theory of Sampling: concept of sampling- probability and non- 12

probability sampling techniques- size of the sample- sampling
distribution- sampling error- criteria for selecting- sampling
procedure- census and sample.
III Measurement and Scaling: nature- types of measurement scales- 14

nominal, ordinal, interval and ratio- validity and reliability in scaling-
MDS&ranking and rating scale- Likert’s Summated scale-
Thurstane’s Equal Appearing intervals- out line of MDS-Q sort.
Page 49 of 101
IV Data collection and Presentation: primary and secondary data- 10

methods of data collection- questionnaire- designing questionnaire,
pre testing questionnaire- Data Presentation: editing of primary data,
classification of data, guidelines for class selection- objectives and
types of classification, frequency distribution- charting of the data-
bar chart, histograms and two-dimensional graphs, mean, median,
S.D, Regression analysis correlations- chi-square.
V Healthcare Analytics and Report Writing: introduction of health 10

care analytics- data- utilization of basic data-sources of health
statistics - problems in collection of sickness data- measurement of
sickness- vital statistics- Report Writing.
REFERENCE BOOKS:
1) Luck.J. David. Ranald S. Rubin, Market Research, Prentice Hall of India, New
Delhi, 1999.
2) G.C. Beri, Marketing Research, Tata MacGrawhill, New Delhi, 1996.
3) Green.E. Paul. Danald S. Tull, Gerald Albaum, Research for Marketing Decisions,
Prentice Hall, New Delhi, New Delhi, 1996.
4) Adrian Payne, The Essence of Services Marketing, Prentice Hall, New Delhi, 1996
5) Luck.J. David, Hugh G. Wales, Donald a Taylor, Ronald S. Rubin, Marketing
Research,Prentice Hall, 1982.
6) C.R.Kothary “Research Methodology” New Age International Pvt Ltd Publishers;
2nd edition 2009.
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Page 50 of 101
HA 2.5A (R22): MEDICAL AUDIT AND RECORDS

CO1 Understanding the principles and methods of medical audit and Understand
record-keeping, including the role of audit in ensuring quality and
safety of patient care.
CO2 Learning the importance of accurate and complete documentation of Learning
patient medical records, including legal and ethical considerations,
confidentiality, and data protection
CO3 Understanding the different types of medical audits and how they are Develop
conducted, including clinical audits, process audits, and outcome
audits.
CO4 Developing skills in data collection, analysis, and interpretation, Develop
including the use of statistical methods and tools for data
visualization
CO5 Learning to identify areas of clinical practice or healthcare systems Learn
that need improvement, and developing strategies for implementing
changes to improve patient care
CO6 Understanding the role of medical audit and record-keeping in Understand
healthcare governance, regulation, and quality assurance, including
accreditation and certification
CO7 Students will learn about managing human resources in the Learn
healthcare industry, including employee recruitment, retention, and
development.
CO8 Students will develop critical thinking skills and ethical decision- Develop &
making abilities that are essential for leadership positions in Apply
healthcare organizations.
SYLLABUS
Units Content Hours
I Introduction, definition, origins and development in Medical Audit:
Medical Audit Policy; Concepts in Medical Audit; Role of Medical
Record in Medical Audit; Medical Audit related to diagnosis,
investigations and therapy.
Page 51 of 101
II Use of Computers in the Audit Process; Global Perspective of

Medical Audit; Types of Medical Audit; Appraisal of Medical Audit;
Methods of Medical Audit.
III Medical Records; Analysis of Medical records; Qualitative,

quantitative and statistical committees; EMRD; Medical Registers;
Statutory records; Safety, infection surveillance, prevention and
control audits.
IV Admission, Billing, Nursing Records; Diagnostic Records; Infection
Control Records; Maintenance of Intensive Care Units Records.
V Housekeeping Records; Food Records; Engineering Records;

Maintenance Records; Security Records; Fatal Documents; Mortuary
Maintenance Records; Transportation records; Medico Legal
Records.
REFERENCE BOOKS:
1) AnjanPrakash, DeepaliBhardwaj, Medical Audit, Jaypee Brothers Medical
Publishers, New Delhi, 2011.
2) McGrathE.H., S.J., Basic Managerial Skills for All, Prentice-Hall of India Private
Limited, New Delhi, 2004.
3) Srinivasan A.V. (ed), Managing a modern hospital, Response Books, New Delhi.
4) Essentials for Hospital Support Services-Sharma and Madhuri
5) Goel SL, Kumar R, Hospital Supportive Services, Deep & Deep Publications Pvt.Ltd,
2004.

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Page 52 of 101
HA 2.5B (R22): HEALTHCARE LAWS, ETHICS AND COUNSELING

SKILLS

CO1 Understanding of healthcare laws and regulations: Students should Understand

gain a thorough understanding of healthcare laws and regulations at
the local, national, and international levels. This includes an
understanding of healthcare policy, insurance regulation, and
healthcare delivery models.
CO2 Knowledge of healthcare ethics: Students should be familiar with Learning

ethical issues related to healthcare, including informed consent,
patient confidentiality, and end-of-life care. This includes an
understanding of ethical principles and how to apply them in
different situations.
CO3 Counselling skills: Students should be able to apply counseling skills Develop
to help patients and their families cope with healthcare issues. This
includes an understanding of communication skills, empathy, and
active listening.
CO4 Knowledge of mental health: Students should be familiar with Develop

mental health issues that may arise in healthcare settings. This
includes an understanding of mental health disorders, their causes,
and appropriate treatment options.
CO5 Knowledge of patient advocacy: Students should understand how to Learn

advocate for patients and their families, including how to work with
healthcare providers and insurance companies to ensure patients
receive the care they need.
CO6 Legal and ethical decision making: Students should be able to make Understand
sound legal and ethical decisions in healthcare settings, including
understanding the legal implications of healthcare decisions and the
ethical implications of different treatment options.
CO7 Professional conduct and accountability: Students should understand Learn

the importance of professional conduct and accountability in
healthcare settings, including maintaining confidentiality, ethical
behaviour, and adherence to professional standards.
Page 53 of 101
SYLLABUS
Units Content Hours
I Establishment: Andhra Pradesh Private Medical Care Establishment 12
Act 2002; Formation of a Health care Organization under
Partnerships and Corporate basis (private and public); Public Private
Partnerships in health care; National Medical Council; Physician
Patient relationship; Duties towards patients by medical and Para-
medical staff; Medical ethics & Oaths; Code of conduct.
II Hospital Services and Law: Contractual obligations in Hospital 14
Services; Requisites of a valid contract; Contractual liability and
damages; Criminal liability and defenses available to hospitals and
medical staff; tortuous and vicarious liability; Legal remedies
available to patients, Hospital as a bailee; CP Act, RTI.
III Hospitals and Labour Enactments: Hospital as an Industry; Unrest 12
in Hospitals; Dispute Settlement Mechanisms; Role of Trade Unions;
Unfair Labour Practices and Victimization; Disciplinary Actions–
Requisitions of a valid disciplinary enquiry; Service Conditions;
Retrial benefits; Social Security and Insurance
IV Legal frame work: Patient right’s and responsibility; Medical mal 10
practice; Medico legal aspects of: impotence, sterility, sterilization
and artificial insemination; Medico legal aspects of psychiatric
&mental health; Toxicology - laws related to toxicology; Giving
evidence in police investigation; Organ transplantation; Euthanasia
(mercy killing); Diagnosis, prescriptions and administration of drugs;
Anaesthesia and Surgery.
V Counseling skills: Introduction, growth of Counseling Services; 14
Approaches to counseling; Process of Counseling; Attitudes of
Counselors; Skill of Counseling; Problems in Counseling; Assessing
and diagnosing clients’ problems; Selecting counseling strategies &
interventions; Changing behavior through counseling; Application of
Counseling to Hospital Situations with a Focus on Performance
Improvement.
REFERENCE BOOKS:
1) S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications
Pvt. Ltd. New Delhi, 2010
2) Harris, D. (2014). Contemporary Issues in Healthcare Law and Ethics. Chicago:
Health Administration Press
3) Kapoor, N. D. (1983). Elements of mercantile law: Including company law and
industrial law. New Delhi: Sultan Chand & Sons.
4) Kavita Singh, Counseling skills for Managers’ PHI Publishing House.
Page 54 of 101
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Page 55 of 101
HA 2.5C (R22): MEDICAL TOURISM


CO1 Understanding the global healthcare industry: Students should gain a Understand
deep understanding of the global healthcare industry, including its
structure, trends, and challenges. This includes an understanding of
the various healthcare systems around the world, the role of private
and public healthcare providers, and the impact of globalization on
healthcare.
CO2 Knowledge of medical treatments and procedures: Students should Learning
be familiar with different medical treatments and procedures that are
commonly offered to medical tourists. This includes an
understanding of the risks and benefits of these treatments, as well as
their costs.
CO3 Knowledge of legal and ethical issues: Students should be familiar Develop
with legal and ethical issues related to medical tourism, including
issues related to patient confidentiality, informed consent, and
liability.
CO4 Marketing and management skills: Students should be able to apply Develop
marketing and management skills to promote and manage medical
tourism services. This includes an understanding of branding,
pricing, promotion, and customer service.
CO5 Cultural competence: Students should be able to work effectively Learn
with patients and healthcare providers from different cultures. This
includes an understanding of cultural differences and how to
communicate effectively across cultures.
CO6 Understanding of risk management: Students should have a basic Understand
understanding of risk management in the medical tourism industry,
including risk assessment, risk mitigation, and risk transfer.
CO7 Ability to evaluate the quality of medical tourism services: Students Learn
should be able to evaluate the quality of medical tourism services,
including the quality of healthcare providers, facilities, and
accommodations.
Page 56 of 101
SYLLABUS
Units Content Hours
I Medical Tourism – an Introduction. Tourism- Meaning, Definition, 10
history and growth of medical tour operation business, Motives,
classification and components of tourism-medical tourism – Nature
and scope- origin and growth of travel agencies.
II Growth of Medical Tourism Industry – SWOT analysis – Medical 12
Tourism Products – Factors and steps for designing product or tour
package – Approvals and formalities – Pre-tour arrangements – Tour
operators- post tour management – claiming health insurance in
medical tourism- Medical tourism facilitators.
III Medical Tourism – Legal Aspects: Certification and accreditation in 14
Medical tourism – Ethical, Legal Economic and environmental issues
in medical tourism- medical malpractice.
IV Medical Tourism and Promotional strategies: Branding – Digital 12
marketing – Public Relations- word of mouth communication-
Promotion strategies adopted by various Hospitals. Public relations.
V Recent Trends in Medical Tourism – present business trends and 14
future prospects problems and issues.
REFERENCE BOOKS:
1) P.N. Girija Prasad, Medical Tourism New Directions, Adhyayan Publishers &
Distributors
2) Amitabha Ghose Health Tourism: A Case for India, SBS Publishers and
Distributors Pvt Ltd.
3) Bezbaruah M.P. (New Delhi) Indian Tourism Beyond the Millennium
4) Dixit. Medical Tourism Geography and trends, Royal Publication.
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Page 57 of 101
HA 2.6A (R22): HOSPITAL ADMINISTRATION

Understanding of the healthcare industry: Students should gain a
deep understanding of the healthcare industry, including its structure,
trends, and challenges. This includes an understanding of the various
CO1 Understand
healthcare systems around the world, the role of private and public
healthcare providers, and the impact of healthcare policy on
healthcare delivery.
Knowledge of healthcare management: Students should be familiar
with healthcare management principles and practices, including
CO2 Learning
financial management, strategic planning, human resources
management, and quality improvement.
Knowledge of hospital operations: Students should have a deep
CO3 understanding of hospital operations, including clinical operations, Develop
administrative operations, and support services.
Healthcare information systems: Students should be familiar with
CO4 healthcare information systems and their role in hospital Develop
management.
SYLLABUS
Units Content Hours
I Concept of Hospitals: Definition, philosophy and objectives of 10

Hospital; Classification of Hospitals; Hospital as a System and its
peculiarities; Intramural and Extramural Functions of a Hospital;
Managerial activities in a Hospital;Relationship between a Hospital
and its community.
II Introduction to Hospital Administration: Meaning, nature and 12

principles of Administration; Administration vs Management;
Meaning and rationale of Hospital Administration; Roles of Hospital
Administration; Skills of Hospital Administration; Types of Hospital
Administrators; Professional bodies of Hospital Administrators; Code
of Ethics for Hospital Administrators.
Page 58 of 101
III Overview of Hospital Services: Administrative Services; Medical 14

and Ancillary Services; Nursing Services; Supportive Services:
Pharmacy, medical stores, housekeeping, ward management, CSSD,
Laundry, Dietary, Security, and Transport.
IV Hospital Management: Levels and Roles: Governing Board; 12

Executive Board and Advisory Board; CEO; Medical
AdministrationNursing Administration; Hospital Administration;
Middle Level Mangers in Hospital and their Responsibilities;
Structuring Hospital Organization
V Evaluation of Hospital Services; Management Techniques in 10

Hospitals; Recent Advances in Hospital Administration.
REFERENCE BOOKS:
1) Sakharkar, B. M., &Jaypee Brothers (Jaypeedigital). (2009). Principles of Hospital
Administration & Planning. (Jaypee eBooks.) Jaypee Brothers Medical Publisher
(P) Ltd
2) Srinivasan, S. (1982). Management process in health care. New Delhi: Voluntary
Health Association of India.
3) JoshiDC, Joshi, Mamta, (2009). Hospital administration. Jaypee Brothers Medical
Publications
4) Gupta, M. C., &Mahajan, B. K. (2003). Textbook of preventive and social
medicine. New Delhi: Jaypee Brothers Medical Publishers
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Page 59 of 101
HA 2.6B (R22): EPIDEMIOLOGY AND HEALTH EDUCATION

CO 1 The basic terminologies in epidemiology, health and disease Remember
CO 2 Basic concepts of health and disease, factors affecting health and Understand
disease.
CO 3 Different types of epidemiological studies Apply
CO 4 Knowledge about population, its significance in healthcare Analyze

administration
CO 5 Knowledge about national health programmes, population policy Understand

and role of health care administrators in implementation of these
policies.
SYLLABUS
Units Content Hours
I Concept of Health and disease principles - Concepts of Health, 10

Definition and Dimensions of Health, spectrum of Health,
Determinants of Health, Indicators of Health, Concepts of
disease, Concept of disease causation, Natural history of disease,
Concepts of disease control, Levels of prevention, Modes of
disease intervention, International Classification of disease.
Definition and basic concepts of Epidemiology including
epidemiological triad, Basic measurement in Epidemiology
including measures of mortality and morbidity, Methods of
Epidemiology, infectious disease epidemiology, Investigation of
an epidemic Outbreak
II Demography: Concept, Cycle. National Family Planning 14

Programme Health Education: Definition. Changing Concept of
Health Education, Approaches, and Models. Contents, Principles
and Practices of Health Education.
Page 60 of 101
III Communicable and Non –Communicable Disease - 12

Nosocomial infections and other common communicable
disease: Measles, Chickenpox, Tuberculosis, Viral Hepatitis,
HIV/AIDS, Tetanus, Common Non-Communicable Disease-
Coronary Heart Disease, Hypertension, Diabetes, Cancer.
IV Hospital Associated Infections: Definition. Epidemiology. 14

Control, prevention and Surveillance, infection Control
Responsibilities.
V National Health Programmes - Health education, Methods, 10

materials, communication for health education, mass media,
mass communication, health planning and management.
National Health Policy-Definition, different health policies,
National Population Policy
REFERENCE BOOKS:
1) Patwardhan, Nita. Hospital associated infection: epidemiology prevention and
control. Jaypee Brothers Medical Publishers.
2) Epidemiology in Health services Management-G.E. Alan Dever, Asper Publication
3) Control of Hospital infection-A Practical handbook –GAJ Ayliffe, EJL. Lawbury,
AN Geddes, JD Williams, Chapman and Hall Medical Chennai
4) https://opendora.minnstate.edu/islandora/search?type=dismax&f%5B0%5D=mods_
name_namePart_ms%3AAntunez%2C%5C%20Giovanni Principles of
Epidemiology
5) Martin L Bovbjerg: Foundations of Epidemiology, Oregon state university.
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Page 61 of 101
Third
Semester
Page 62 of 101

SEMESTER-III
HA 3.1 (R22): HOSPITALS OPERATIONS MANAGEMENT

CO 1 Understand the key concepts and decisions, application of Remember
advance operations technology for healthcare operations
management.
CO 2 Develop skills to optimize operations strategy for location and Understand
selection decision operational processes in healthcare
organizations.
CO 3 Analyze the role of work study and method study analytics in Apply
healthcare operations management
CO 4 Identify and evaluate statistical quality control and accrediting in Analyze
hospital operations management.
CO 5 Learn techniques for managing bio-medical technology Understand
application in hospital environment including calibration tests, bio
medical hazards and waste disposals.
CO 6 Understand the role of operations of utility and auxiliary facilities Understand
in hospital management.
SYLLABUS
Units Content Hours
I Hospital Operations Management: concept-role and decisions- 12

application of computer and advanced operations technology- front
office & back office-operations of supportive services in hospital.
II Operations Strategy: significance ofOperations Strategy- elements- 14

technology selection and process development- developing operations
strategy; Facility Location and Layout: importance of location-
factors- general steps in location and selection decision process- types
of lay outs.
III Productivity and Work Measurement: Concept - factors affecting 12

the productivity- Productivity measures; Work Study: objective and
scope of work study -Techniques-Method Study; Work Measurement:
different methods- work sampling.
Page 63 of 101
IV Value Management: Value engineering-value analysis; Quality 10

Control: Standards and specifications – Quality Assurance and
Quality Circles – Statistical Quality Control – Control Charts-
Accreditation and Accrediting organizations in hospital.
V Operations of Utility and Auxiliary Facilities: Bio-Medical 12

Engineering-Bio-Medical technology application in hospital
environment- calibration tests, bio medical hazards-waste disposals;
Role of Operations of utility and auxiliary facilities in hospital
management.
REFERENCE BOOKS:
1) Healthcare Operations Management: A Systems Perspective, Dr.James Laungabeer,
Jeffrey Helton, Jones & Barttett Learning; 3rd Edition-2020.
2) Operations Management, William J Stevenson, McGraw Hill, 12th Edition-2018.
3) Production and Operations Management, S.A. Chunwalla, D.R.Patel, Himalaya
Publishing House, 9th Edition-2018.
4) Healthcare Operations Management, Daniel B.Mc Laughlin, John R.Olson, Third
Edition-2017.
5) Production Management; Advanced Models, Tools and Applications for Pull
Systems, YacobKhojasteh, 1st Edition Productive Press-2017.
6) Fundamentals of Operations Management, Sandeep Shrestha, Durga Prasad
Chapagai, Asmita Books Publishers & Distributions (P) Ltd-2017.
7) Operations Management in Healthcare: Strategy and Practice, Corinne M.
Karuppan, Nacy E. Dunalp, Michael R.Waldrum, Springer Publishing Company, 1st
Edition-2016.
8) Production and Operations Management, R.B.Khanna,PHI-2013.
9) Production and Operations Management, Prof.K.C. Jain, Dr.P.L.Verma, Mr.Prabhat
Kartikey, Dreamtech Press-2013.
10) Hospital Operations-Principles of High Efficiency Healthcare, Wallace J. Hopp,
William S. Lovejoy, Jeffery S. Desmond, Christopher R.Friese, Steven L. Kronick,
Michael W.Mulholland , Jeffrey L. Myers, Pearson F T Press, 1st Edition-2012.
Page 64 of 101
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Page 65 of 101
HA 3.2 (R22): MARKETING OF HEALTHCARE SERVICES


CO1 Understand the unique characteristics of services Understand
CO2 Develop an understanding of the service marketing mix Develop
CO3 Learn to conduct market research for service industries Learn
Understand the importance of service quality and customer
CO4 Understand
satisfaction
Learn to develop and implement effective service marketing
CO5 Learn
strategies
CO6 Understand the role of digital marketing in service industries Understand
Develop skills to effectively communicate and promote services to
CO7 Develop
customers
Identify and evaluate emerging trends and innovations in service Identify &
CO8
marketing Evaluate
SYLLABUS
Units Content Hours
I Understanding Service Markets, Products and Customers: 12

introduction to Service marketing- Distinctive Marketing Challenges
in Services. Service Marketing Mix, customer Behavior in Service
Encounters; Customer Decision Making; The Three-Stage Model of
Service Consumption- Pre-Purchase Stage, Service Encounter Stage
and Post- Encounter Stage
II Building the Service Model: Planning and creating Services; 14

Facilitating Supplementary Services, Enhancing Supplementary
Services, Branding Strategies for Services. Distribution in Services,
Determining the Type of Contact- Options for Service Delivery.
Place and Time Decisions, Delivering Services in cyberspace; the
Role of Intermediaries; The challenge of Distribution in Large
Domestic Markets; Distributing Services Internationally.
Page 66 of 101
III Service Pricing and Revenue Management: objectives for 12

Establishing Prices; pricing Strategy- Cost-based, Value based.
Competition based. Measure the Effectiveness of a Firm's Revenue
Management, price Elasticity.
IV Designing and Managing Service processes: Service Process- 10

Designing and Documenting Service Processes. Developing a Service
Blue print, Service Process Redesign, Customer participation in
Service processes.
V Implementing Profitable Service Strategies: customer Loyalty, 12

customer-Firm Relationship, the wheel of Loyalty, creating Loyalty
Bonds. Strategies for reducing customer Defections. CRM: customer
Relationship Management, Customer Complaining Behavior,
Principles of Effective Service Recovery Systems, Service
Guarantees, Learning from Customer Feedback. Improving Service
Quality and Productivity.
REFERENCE BOOKS:
1) Christopher Lovelock, C., &Wiltz. J. (2016). Service marketing, people, technology
strategy, a south Asian perspectives Pearson publication 2018.
2) Douglas Hoffman & John E.G. Bateson “service Marketing concepts, strategies and
cases, cengage publications, 2017.
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Page 67 of 101
HA 3.3 (R22): MANAGEMENT INFORMATION SYSTEM FOR

HEALTHCARE ORGANIZATIONS

CO 1 Relate the basic concepts and technologies used in the field of Remember
management information systems;
CO 2 Compare the processes of developing and implementing Understand

information systems.
CO 3 Outline the role of the ethical, social, and security issues of Apply
information systems.
CO 4 Translate the role of information systems in organizations, the Analyze

strategic management processes, with the implications for the
management.
CO 5 Apply the understanding of how various information systems Apply

like DBMS work together to accomplish the information
objectives of an organization.
SYLLABUS
Units Content Hours
I Information System Concept – Information Resource Management – 12

Data and Information Management
II Management Information System – Evolution – MIS in Strategic 14

Advantage – Systems Approach in Problem Solving – MIS in
Decision Making – DBMS Models
III Decision Supporting Systems – Data Mining for Decision Support – 12

Sensitivity Analysis – Goal Seeking Analysis – What if Analysis –
Optimization Analysis
Page 68 of 101
IV Developing MIS System –System Development Life Cycle – System 10

Specification – System Analysis – System Design – System
Implementation.
V Hospital Information System: Introduction to HIS – Scope of HIS – 12

Benefits of HIS – HIS Selection Criteria – Guide for Purchasing
Software – Some Commonly Used Software: Tele health,
HER/EMR: Clinical Decision Support System, Administrative
Information System, health Information System – RFIO in healthcare.
REFERENCE BOOKS:
1) Gordon B.Davis and M.H. Olson, Management Information Systems – Conceptual
foundations, structure and development, McGraw Hill Publishing, 1984.
2) Erid Muford. Effective Systems design and requirements analysis, McGraw Hill,
1995.
3) Mahadeo Jaiswal& Monika Mital, Management Information System, Oxford
University Press, 2005.
4) Rajesh Narang, Data Base Management System, Prentice-Hall India Private
5) Sadagopan.S, Management Information System, Prentice-Hall India Private
6) Kenneth.C. Laudon & Jane P.Laudon, Management Information System Prentice-
Hall India Private Limited, New Delhi, 2006.
7) Jerome Kanter, Managing with Information, Prentice-Hall India Private Limited,
New Delhi, 2004. 4th Edition.
8) P. Weill & M. Broadbent “Leveraging the New Infrastructure: How Market Leaders
Capitalize on IT”, Harvard Business School Press, May 1998
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Page 69 of 101
HA 3.4A (R22): - PUBLIC HEALTH SYSTEMS

CO 1 Understand the History of public health system, Policy, services Remember

and Healthcare infrastructure in India.
CO 2 Developing Economic evaluation of health care with Economics Understand

of markets and market intervention and Concepts in Policy
Formulation for Role and responsibility of Government in the
Health Sector.
CO 3 Evaluate and Analysis the Financing, Resource Allocation and Apply

Health Sector Reform in Healthcare systems around the world.
CO 4 Developing the skills to analysis and operation research in Health Analyze

Care Programmes including Control mechanisms
CO 5 Understanding the Recent trends in public health systems like Apply

Information technologies and changing needs of public health
work force.
SYLLABUS
Units Content Hours
I Public health System: Definition and scope; Organizations and sectors 12

that are involved in the public health system; Roles and functions,
Essential Public health services; Public health system in India;
Healthcare infrastructure in India – public and private; Public health
Policy, History of public health in India, Bhore committee, national
health committees since Independence.
II Issues, Theories and Concepts in Policy Formulation: Welfare 14

economics and investments in human capital; Health Economics–
Demand of Health and Health services; Demand elasticity and health;
Economic evaluation of health care; Economics of markets and market
intervention; Role and responsibility of Government in the Health
Sector; Evidence Based Policy
Page 70 of 101
III Financing, Resource Allocation and Health Sector Reform: 10

Mobilizing finance & model of financing; Public Expenditure in Health
Mobilization of Private Resources – Selection of a suitable option; Role
of International Agencies; Health systems around the world: Reliance
on the state, voluntary insurance-based system, social insurance system,
parallel systems; Health sector reform – trends, country experiences,
Analytical Approaches
IV Plan Implementation and Control: National Health Programmes; 12

Tools for improving planning process; Regulation of Health services
and research; Measurement of Health / medical needs and services
utilization; Resource Allocation: cost benefit analysis – Eco based
budgeting; System analysis and operation research in Health Care
Programmes; Control mechanisms.
V Recent trends in public health systems: Emerging trends in health 14

care; Recent Trends in Public Health; Future trends affecting public
health: challenges and opportunities; Changes in health care delivery
systems, Information technologies, Changing needs of public health
work force, Growth in health-related partnerships, Population risk
factors; Consumerism and healthcare; Social Determinants of Health
REFERENCE BOOKS:
1) Park K, Park's Textbook of Preventive and Social Medicine, Publisher, Banarsidas
Bhanot. 26th Edition, 2021
2) Srinivasan R, Health Care in India - Vision 2020 - Issues and Prospects,
https://niti.gov.in/planningcommission.gov.in/docs/reports/genrep/bkpap2020/26_bg2020.
pdf
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Page 71 of 101
HA 3.4B (R22): HEALTHCARE MANAGEMENT AND

PHARMACEUTICAL MANAGEMENT

CO 1 Understanding the issues involved in Physical, Biological, Social Remember

and cultural and economic environmental, Political and Legal,
Technological and natural factors in health care.
CO 2 Identify the Evolution of health care systems with Changing Understand

concepts of health and disease, Public health, Health Committees
in India.
CO 3 Developing the skills for Medical education, Public Health Acts, Apply
and Community health insurance schemes.
CO 4 Analysis and evaluate Indian regulations of Drug formulations Analyze

including Medical devices and Pharmacy legislations
CO 5 Understanding the role of healthcare management in promoting Apply

team skills with recent trends.
SYLLABUS
Units Content Hours
I Introduction; Physical Environment – Water requirements, 14

Pollution, Purification; Air, Sound, Ventilation – Pollution and
control; Biological environment; Social and cultural and economic
environmental factors; Political and Legal factors affecting health;
Technological factors and natural factors in health care.
II Evolution of health care systems – Changing concepts of health and 12

disease; Public health; Health Committees in India; Primary Health
Care approach – Principles and elements; .Public & private sectors in
health; Indigenous systems of medicine (AYUSH); Voluntary
organizations.
Page 72 of 101
III National health Policy; Population Policy; Drug Policy; Blood 10

Policy; Medical education Policy; Public Health Acts; health
insurance; Community health insurance schemes; ESI Scheme;
CGHS; Defence and Railways health programmes.
IV Pharmacy Pharmacopeias, Pharmaco dynamics, Economics of new 14

drug development;Drug formulations – Powders, tablets, syrups,
elixirs, suspensions, capsules, topical preparations; Slow/sustained
release preparations; Medical devices; Pharmacy legislations and
regulations; IND; New drug promotion and launching;
Nutraceuticals.
V Emerging Approaches in Hearth Care and Recent trends: Related 12

Ethical and Legal issues; Contracting in Health care; Effective Media
communication; Robotic surgery, Telemedicine; Medical Tourism.
REFERENCE BOOKS:
1) Joshi. S. K (2010). Law and practice of Medicine. Jaypee Brothers Medical
publications
2) Liz Haggard, Sarah Hosking, Healing the Hospital Environment: Design,
Maintenance, and Management of Healthcare Premises
3) S.L.GOEL, Healthcare Management and Administration, Deep & Deep
publications Pvt. Ltd., New Delhi.
4) Joshi' D C & Joshi, Mamta. (2009). Hospital administration. Jaypee Brothers
Medical Publications.
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Page 73 of 101
HA 3.4C (R22): PROJECT MANAGEMENT IN HEALTHCARE

CO 1 Understanding the role of healthcare project management, Remember

including Project Planning, monitoring and control of the
investment projects.
CO 2 Developing the skills for project management framework and to Understand

control the healthcare project systems in India
CO 3 Understand the non-profit sector Project evaluation in healthcare Apply

Project management with appropriate software
CO 4 Analysis the investment criterion and choice of techniques for Analyze

public and private sectors Project Appraisal in Healthcare in
Business.
CO 5 Developing the skills to healthcare Project Financing and Understand

Implementation including Tax planning while financing for
healthcare projects.
SYLLABUS
Units Content Hours
I Healthcare Project Preparation: Meaning and importance of 10

Project; Types of projects; Project life cycle; Project planning &
implementation; Management action; Investment returns; Corporate
strategy; Objectives of Project Planning, monitoring and control of
investment projects. Identification of investment opportunities; Pre-
feasibility Studies; Project Preparation: Technical feasibility,
estimation of costs, demand analysis and commercial viability, risk
analysis;
II History of project management; Project management approaches: 12

Traditional Approach, Critical Chain Project Management, Extreme
Project Management, Event Chain Methodology; Process-based
management; Project development stages; Project control systems;
Project Management Framework.
Page 74 of 101
III Project Appraisal in Healthcare: Business criterion of growth, 14

liquidity and profitability, social cost benefit analysis in public and
private sectors, investment criterion and choice of techniques:
Estimation of shadow prices and social discount rate. Financial
evaluation: Project rating index; Time Value of Money; Investment
Criteria; Project Cash Flows; Cost of Capital; Project Risk Analysis;
Project Rate of Return; Special Decisions Situations. Mathematically
modelling for multiple project
IV Healthcare Project Financing and Implementation: Judgmental, 12

Behavioral, Strategic and Organizational Considerations; Financing
of Project: Raising finance in domestic market and international
market; Infrastructure financing; Tax planning while financing for
projects; Implementation. Project Management: Network Techniques
for Project Management; Project Review and Administrative aspects.
V Contemporary issues in project appraisal: Project evaluation in 10

healthcare non-profit sector; mergers and acquisitions; Project
management principles by project management institute USA; Project
management software.
REFERENCE BOOKS:
1) Clifford, F. G., & Larson, E. W. (2018). 7th edition, Project management the
managerial process: McGraw-Hill.
2) Chandra, P. (2014). Projects: Planning analysis, selection, financing,
implementation and review ( 8th ed.): McGraw Hill
3) Mantel, S. J., Meredith, J. R., Shafer, S. M., & Sutton, M. M. (2011). Project
management (4e): John Wiley & Sons.
4) Shenhar, A. J. and Dvir, D. (2007). Reinventing Project Management: The
Diamond Approach to Successful Growth and Innovation, Harvard Business School
Publishing
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Page 75 of 101
HA 3.5 (R22): CORPORATE GROOMING & MANAGERIAL SKILL

DEVELOPMENT FOR HEALTHCARE PROFESSIONAL

CO 1 Develop clear objectives, goals, strategies, and measures for Remember

integrating health, safety, and the environment into the culture of
your organization
CO 2 Create specific methods for pitching occupational health, safety, Understand

and environmental initiatives to organizational decision makers
CO 3 Employ listening skills to develop more effective negotiation and Apply

conflict-resolution techniques
CO 4 Manage time effectively and coach others in this practice Analyze
CO 5 Use the most appropriate management style for every situation Understand
CO 6 Understand the characteristics of both a transactional and Apply

transformational leader
SYLLABUS
Units Content Hours
I Personal Skills: Introduction to skills & personal skills Importance 12

of competent managers,skills of effective managers, developing self-
awareness on the issues of emotional intelligence, self-learning styles,
values, attitude towards change, learning of skills and applications of
skills.
II Problem Solving and Relationship Building: Problem solving, 14

creativity, innovation, steps of analytical problem solving, limitations
of analytical problem solving, impediments of creativity, multiple
approaches to creativity, conceptual blocks, conceptual block
bursting. Skills development and application for above areas.
III Effective Presentation Skills: Steps in Effective Presentation 10

Reducing the content to suit presentation, representing content on
PowerPoint Presentations, creating presentations, Practical exercises
on presentations.
Page 76 of 101
IV Power Dressing and Corporate Etiquettes: Dressing for different 12

Corporate Occasions, Do's and Don'ts of Corporate Dressing,
Introduction to Body Language, Proxemics, Postures, Gestures,
Facial Expressions and Other Miscellaneous body language cues.
Mannerisms and Etiquettes to be followed in a Corporate
Environment.
V Overview of Life Skills: Meaning and significance of life skills, Life 14

skills identified by WHO: Self-awareness, Empathy, Critical
thinking, Creative thinking, Decision making, problem solving,
Effective communication, interpersonal relationship, coping with
stress, coping with emotion. Life skills for professionals: positive
thinking, right attitude, attention to detail, having the big picture,
learning skills, research skills, perseverance, setting goals and
achieving them, helping others, leadership, motivation, self-
motivation, and motivating others, personality development, IQ, EQ,
and SQ
REFERENCE BOOKS:
1) Dr.V.K.Jain Om Prakash Biyani (2007) Business Communication S.Chand& Co
2) J.Priyadharshini(2010) Business Communication Charulatha Publications
3) P.Varsheny (2012) Managerial Skill Development Alfa Publications
4) Sarvesh Gulati (2012), Corporate grooming, Rupa publications.
5) A Handbook of Personality Development (2021) , Finger Print publishing
6) R.K.Madhukar (2018) Business Communication 3rd Edition Vikas Publishing House
7) ShikaKappor(2020) Personality Development and Soft skills Wiley Publications
8) Nancy R.Mitchell,(2021) Etiquette Rules A Field Guide to Modern Manners
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Page 77 of 101
HA 3.6A (R22): TOTAL QUALITY MANAGEMENT AND HOSPITAL

ACCREDITATION

CO 1 Understanding the Evolution of Quality Management and Remember

concepts including Quality Circles and Quality Assurance in
healthcare organization.
CO 2 Evaluate the Quality Management in Hospital various clinical and Understand

non clinical departments in modern hospitals.
CO 3 Analysis the skills to the Business Process Reengineering, Six Apply

Sigma, and TQM practices in Indian Hospitals
CO 4 Developing the skills for effective communication to total quality Analyze

management team work including Employee involvement in
healthcare Key result areas.
CO 5 Understanding Roles in Quality Commitment to Patients and Staff Understand

and Code of Conduct for Health Professionals with Obstacles to
the practice of Quality in Hospitals.
CO 6 Understanding Concept of Hospital Accreditation including India Apply

and abroad Organizations for accreditations process in
systematically.
SYLLABUS
Units Content Hours
I Evolution of Quality Management: Introduction, concept, 12

definition, origin &growth of Quality Management; Importance and
Significance of TQM for Hospitals; Prerequisites of Quality
Management in Hospitals; Role of Medical Record in Quality
Management; Quality Circles; Quality Assurance.
II Quality Management in Hospital: Front Office; OPD; Casualty; 14

Labs; OT; CSSD; IP; Nursing services; Emergency and Trauma care;
Dietary; House Keeping; ICU; CCU; MRD; Laundry; Canteen;
Hospital stores.
Page 78 of 101
III Team work and Tools in TQM: TQM team work; Employee 10
involvement; Key result areas; Leadership; TQM Tools; Quality
Function Deployment (QFD); Concurrent engineering; FMEA; P-C-
D-A Cycle; JIT (Just in Time); Kaizan; ‘O’ defect programme;
Statistical Tools in TQM; Flow diagram; Pareto Analysis; Cause and
effect diagram; Control Charts; Bench Marking; Business Process
Reengineering; Six Sigma; Assessing Quality; Patient satisfaction
survey; TQM practices in Indian Hospitals.
IV Organisation and Roles in Quality: Quality Policy; Commitment to 12

Patients and Staff; Code of Conduct for Health Professionals; Job
Description of Quality Manager; Quality Steering Committee;
Obstacles to the practice of Quality in Hospitals.
V Hospital Accreditation: Concept of Hospital Accreditation; ISO 14

2000 & 14000; NABL, NABH, JCI & JCAHO; Accreditations
Scenario in India and abroad; Organisations and authorities for
accreditations in India; Accreditation process; Role of the
government in developing an accreditation system.
REFERENCE BOOKS:
1) Principles of Hospital Administration and Planning, by B.M.Sakharkar published
by : Jaypee Brothers, Medical Publishers (P) Ltd., New Delhi, 2010
2) Sridhar Bhat, Total Quality Management, Himalaya House pub., Mumbai, 2002
3) SundaraRaju S.M., Total Quality Management: A Primer, Tata McGraw Hill
4) D.D. Sharma,Text book of Quality Management
5) Sakharkar, B. M., &Jaypee Brothers (Jaypeedigital). (2009). Principles of Hospital
Administration & Planning. (Jaypee eBooks.) Jaypee Brothers Medical Publisher
(P) Ltd.
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Page 79 of 101
HA 3.6B (R22): SUPPLY CHAIN MANAGEMENT IN HOSPITALS

CO 1 Understanding the Supply Chain Management evolution Remember

including the Supply chain planning framework for the healthcare
organizations.
CO 2 Analysis the skills to the quick responses for Supply Chain Understand
Management demand fluctuation in hospitals
CO 3 Evaluate the causes and consequences of Supply Chain Apply

Management in Hospitals and its Impact in the technology.
CO 4 Developing the effective Inventory Control in health care supply Remember

chain including the maintenance of the stock records.
CO 5 Analysis the Supply chain data and Managing sustainability and Understand
ethics in Supply Chain Management.
CO 6 Developing the skills to evaluate and measure the impact of Apply

recent trends in supply chain management at the outcomes of
healthcare organizations.
SYLLABUS
Units Content Hours
I Overview on SCM, Evolution of SCM, Key issues of SCM, 12

Competitive strategy vis-à-vis supply chain strategy, Achieving
strategic fit- Supply chain planning framework.
II Supply Chain dynamics, managing demand fluctuation, risk and 14

uncertainty in a supply chain: Quick response/Efficient customer
response (ECR) strategy, Global score card.
III Supply chain coordination: Bullwhip effect - causes and 12

consequences, Bullwhip effect quantification, Impact of centralized
information on bullwhip effect, mitigating strategies, Information
sharing and incentives.
Page 80 of 101
IV Selective Inventory Control in health care, Role of logistics and 10

transportation in a health care supply chain, Modes of logistics,
transportation and their performance characteristics, Trade-offs in
transportation, Reverse logistics, Best practices in supply chain and
logistics in health care.
V Supply chain data analytics, Data based Supply chain performance 12

analysis and benchmarking: Challenges and opportunities in SCM,
Managing sustainability and ethics in Supply Chain Management.
Recent trends in Supply chain management.
REFERENCE BOOKS:
1) Chopra, S. and Meindl, P, ‘Supply Chain Management: Strategy, Planning and
Operation’, 2015, 6 thedition, Pearson Education
2) Cachon, G. and Terwiesch, ‘Matching supply with demand’, 2013, Tata McGraw
Hill, New Delhi.
3) Rangaraj, N., Raghuram, G. and Srinivasan, M.M., ‘Supply Chain Management for
Competitive Advantage: Cases and Concepts’, Tata McGraw Hill, New Delhi,
2009.
4) Sharma, Sunil, ‘Supply Chain Management: Concepts, Practices and
Implementation’, Oxford University Press, New Delhi, 2010
5) Webster, S. ‘Principles & tools for Supply Chain Management’, 2008, McGraw
Hill.
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Page 81 of 101
Fourth
Semester
Page 82 of 101

SEMESTER-IV
HA 4.1 (R22): STRATEGIC MANAGEMENT IN HEALTHCARE
ORGANISATIONS

CO 1 Student will be understanding importance of strategic Remember

management and its process, strategic planning in running of
Healthcare organisations in cutthroat competition.
CO 2 student will develop strategic intent of the organisation (vision, Understand

mission, Goals, Objectives policies programmes and Budgets) to
differentiate from their competitors
CO 3 student will use different internal and external analysis tools to Apply
assess the internal and external environment of Healthcare
organisations so as to identify the opportunities and threats
CO 4 Student will have a skill in formulation and implementation of Analyze

strategies that align with the vision mission and core values of
healthcare organisations by using 7’s framework and strategic
leadership.
CO 5 student will evaluate the implemented strategies by using Analyze

qualitative and quantitative controls and suggest guidelines for
proper evaluation and control for the success of healthcare
organisation
SYLLABUS
Units Content Hours
I Introduction: Strategic Management – Meaning, Importance, 14

strategic planning and Management – Benefits and limitations –
Strategic Management Process-Strategic Intent –Vision –Mission,
Goals and Objectives.
Page 83 of 101
II Environmental Analysis: Environmental Analysis – Internal and 12

External Environment –Techniques of Internal Analysis - SWOT;
Value chain Analysis; Balanced score card; Strategic Advantage
profile –Core competence –Competitive Advantage
III Strategy Formulation: Strategic Analysis and choice –Steps of 12

strategy Formulation – Input, Matching and decision stages – BCG
Matrix, GE Nine Cell Matrix
IV Strategy Implementation: Inter relationships between Strategy 10

formulation and Implementation –Mckinsey7.s model –
Organizational Structure –Relation between Strategy and Structure –
Strategic leadership.
V Strategy Evaluation & Control: Importance, criteria for Strategic 12

control –Quantitative and Qualitative controls –Limitations &
Barriers –Guidelines for proper control
REFERENCE BOOKS:
1) AppaRao.C., B. ParvathiswaraRao, K.Siva Ramakrishna, Strategic Management
and Business Policy text and cases, Excel book Publishers, New Delhi.
2) AzharKazmi, Strategic Management and Business Policy, Tata McGraw-Hill
Publishing Company Limited, New Delhi.
3) VSP Rao and V.Harikrishna., Strategic Management, Excel Books.
4) Ramawswamy.V.S. &Namakumari.S., Strategic Planning – Formulation of
Corporate Strategy, Text and Cases(The Indian Context), Macmillan Business
Books
5) P.SubbaRao., Business Policy & Strategic Management, Himalaya Publishers
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Page 84 of 101
HA 4.2 (R22): HOSPITAL ENTERPRISE RESOURCE PLANNING

CO 1 Make basic use of Enterprise software, and its role in integrating Remember
business functions
CO 2 Analyze the strategic options for ERP identification and adoption. Understand
CO 3 Design the ERP implementation strategies. Apply
CO 4 Create reengineered business processes for successful ERP Analyze

implementation.
SYLLABUS
Units Content Hours
I Introduction - Overview of enterprise systems – Evolution - Risks 12

and benefits - Fundamental technology - Issues to be consider in
planning design and implementation of cross functional integrated
ERP systems
II ERP Solutions and Functional Modules - Overview of ERP 14

software solutions- small, medium and large enterprise vendor
solutions, BPR, Business Engineering and best Business practices -
Business process Management. Overview of ERP Business Modules
– Finance – Manufacturing – Human Resources – Plant maintenance
–Materials Management – Quality management – Marketing – Sales,
Distribution and service.
III ERP Implementation - Planning Evaluation and selection of ERP 10

systems- Implementation life cycle - ERP implementation,
Methodology and Frame work- Training – Data Migration. People
Organization in implementation- Consultants, Vendors and
Employees.
IV Post Implementation - Maintenance of ERP- Organizational and 12

Industrial impact; Success and Failure factors of and ERP
Implementation
Page 85 of 101
V Emerging Trends on ERP - Extended ERP systems and ERP add– 10

ons -CRM, SCM, Business analytics etc- Future trends in ERP
systems-web enabled, Wireless technologies so on.
REFERENCE BOOKS:
1) Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008
2) Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill,
2008.
3) Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009.
4) Vinod Kumar Grag and N.K. Venkita krishnan, ERP- Concepts and Practice,
Prentice Hall of India,2nd edition, 2006.
5) Summer, ERP, Pearson Education, 2008.
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Page 86 of 101
HA 4.3A (R22): HEALTHCARE INSURANCE

CO 1 Understand the Healthcare Insurance Concepts through the need Remember

and role of health insurance in the modern hospitals.
CO 2 Learn to analysis Marketing of Insurance Products in healthcare Understand

business.
CO 3 Develop the skills for better making and doing health Insurance Apply
Documentation procedure in hospitals
CO 4 Analysis the Formalities for a death and maturity claim in Analyze

insurance company including claims process, Claims reserving and
Rejection of Claims.
CO 5 Identifying and evaluate emerging trends in healthcare insurance Apply

business
CO 6 Evaluate the Health Insurance Law and Regulations and Insurance

Regulatory and Development Authority (IRDA) for health
insurance.
SYLLABUS
Units Content Hours
I Introduction to Healthcare Insurance: Concept –importance- 12

nature and scope- need of health insurance-benefits- principles of
health insurance- Challenges in health insurance. Classification of
health insurance products –Group Health Insurance-Standard
Products Health Insurance-Specific ailment-based products-
Community based health insurance- ESIS and CGHS - Marketing of
Insurance Products.
II Health Insurance Documentation: Concept-Need for Insurance 12

Documentation- Role of health insurance Agent, Field Officer,
Surveyors assessor & responsibilities of insurer in documentation-
Role of intermediary – Underwriting: Concept – need –process- Pros
and Cons.
Page 87 of 101
III Health Insurance Claims: Concept – Formalities for a death and 14

maturity claim- Role of claims management in insurance company -
claims process - Documentation – Claims reserving -Rejection of
Claims– Role of third-party administrators.
IV Health Insurance Law & Regulations: Insurance Regulatory and 12

Development Authority (IRDA) for health insurance- role of Health
Insurance Advisory Committee- Ombudsman- Regulations relating to
the intermediaries-Appointment of Actuaries- Policyholder Protection
Committee- Servicing of Insurance Orphan Policies- Portability of
Health Insurance-Insurance Councils in India.
V Health Insurance Frauds: Concept of Health insurance frauds- 14

Components of Health Insurance Fraud-types- Measures to control
insurance fraud- Renewability of Health Insurance-Role & Objectives
of Insurance Repositories-Recent trends in healthcare insurance.
REFERENCE BOOKS:
1) Health Insurance Today, 7th Edition, Janet Beik Julie Pepper, Saunders Published,
2020.
2) Health Insurance, Michael A. Morrisey, AUPHA/HAP Book, 3rd Edition,2020.
3) How To Buy Health Insurance, Jagendra Rana, Blue Rose Publishers,1stEdition, 2019.
4) Understanding Health Insurance, A Guide to Billing and Reimbursement 10th Edition
Michelle A. Green and JoAnn C. Rowell, Delmar Cengage Learning ,2019.
5) India Insurance Guide L. P. Gupta, Self Published, Revised Edition 2018.
6) Law Of Insurance , J. Usha, P. Jaganathan, J.P Arjun,Usha Jaganath Law Series,2018.
7) The Fundamentals of Insurance - Theories, Principles and Practices Hargovind Dayal,
Notion Press, Edition: 1, 2017.
8) Health Insurance Sector in India Mahendran T, Abhijeet Publications, 2017.
9) An Introduction to Insurance Laws Naresh Mahipal, Central Law Publications,
2ndEdition, 2017.
10) General Principles of Law of Insurance, RN Chaudhary, Central Law Publications,
3rdEdition, 2017.
11) Mediclaim and Health Insurance,PatukaleKshitij,PrabhatPrakashan,1stEdition, 2016.
12) Fundamentals of Life Insurance: Theories and Applications , Mishra Kaninika, PHI
Learning,2016.
13) Technicalities of Health Insurance, Harish SihareS. D. Gupta, Global Academic
Publishers & Distributors, 2015.
Page 88 of 101
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CO6 2 3 3 2 3 2 3 2 2
Page 89 of 101
HA 4.3B (R22): FINANCIAL MANAGEMENT

CO1 Understanding the basic principles and concepts of financial Understand
management, including financial statements, budgeting, cash flow
analysis, and financial ratios.
CO2 Learning how to use financial tools and techniques to analyze and Learning
evaluate the financial performance of a business or organization.
CO3 Developing skills in financial planning and forecasting, including the Develop
development of financial projections and budgetary plans.
CO4 Understanding the importance of risk management and developing Develop
strategies to mitigate financial risks.
CO5 Learning how to make financial decisions that align with the goals Learn
and objectives of a business or organization.
CO6 Understanding the role of financial management in strategic planning Understand
and decision-making, including the development of long-term
financial plans and the evaluation of investment opportunities.
CO7 Developing skills in financial communication and reporting, Learn
including the preparation of financial reports, presentations, and
analysis for stakeholders.
CO8 Learning to apply ethical principles and professional standards in Learning &
financial management, including the management of conflicts of Apply
interest and financial transparency.
SYLLABUS
Units Content Hours
I Financial Management- Concept, scope and Objectives; Finance 12

Function – Functions of Financial manager –Time value of money –
Agency conflict.
II Working Capital Management Concept of working capital and 10

operating cycle –Determinants of working capital –Estimating
working capital requirements - Liquidity Vs Profitability - Cash
Management.
III Financing Decision Capital structure planning –Basic theories of 10

capital structure –Traditional Vs. MM Hypothesis – Optimum capital
structure –Trading on equity –Sources of long-term funds –Concepts
of Financial and operating leverage
Page 90 of 101
IV Investment Decision Capital budgeting –Techniques –Payback period 14

–Accounting Rate of Return methods; discounted cash flow
techniques, NPV, PI and IRR
V Dividend Decision Dividend theories –Traditional position –Walter’s 12

model, Gordon’s model –M M Hypothesis
REFERENCE BOOKS:
1) James C. Vanhorne, Financial Management & Policy (Prentice Hall of India Pvt.
Ltd., New Delhi, 2011) revised edition, 2011.
2) Pandey, I.M. Financial Management (Vikas Publishers, New Delhi). 20/e, 2021
3) Prasanna Chandra, Financial Management (Tata McGraw Hill Publishing Company
Ltd., New Delhi).
4) Ezra Soloman & John J. Pringe. An Introduction to Financial Management,
(Prentice Hall of India Pvt. Ltd., New Delhi).
5) Kulkarni. P.V. & Satyaprasad.B.G., Financial Management, Himalaya Publishing
House, 14th Edition, 2018.
6) Khan.M.Y. & Jain. P.K., Theory and Problems in Financial Management, (Tata
McGraw Hill Publishing Company Ltd., New Delhi, 2018, 8/e
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Page 91 of 101
HA 4.3C (R22): HOSPITAL WASTE MANAGEMENT

CO 1 Describe the various types of waste in health care. Remember
CO 2 Outline the sources that result in healthcare waste. Understand
CO 3 Segregate the healthcare waste appropriately. Apply
CO 4 List the options for waste treatment. Analyze
CO 5 Able to focus on preventive and corrective waste in the healthcare Apply

sector
CO 6 Understands the safety measures to be taken at the time of Analyze

collecting, processing and disposing of the hospital waste.
SYLLABUS
Units Content Hours
I Hospital Waste: Definition. Classification, Categories, Sources. 12

Routes. Associated Diseases, Risks, Control of Hazards, Associated
Problems in India; Need, Objective and importance of Bio Medical
Waste Management Programme in Health Care Facilities; Steps in
Management of BMW
II Control of Hospital Acquired Infection: Types of Infection; 14

Common Nosocomial Infection and their Causative Agents;
Prevention of Hospital Acquired Infection; Role of Central Sterile
Supply Department; Infection Control Committee; Monitoring and
Control or Cross-Infection; Staff Health.
III Biomedical Waste Management: Meaning, categories of 10

Biomedical wastes; Disposal of biomedical waste products;
Incineration and its importance; Standards for Waste Autoclaving,
Micro Waving and Deep Burial; Segregation, packaging,
transportation and storage.
Page 92 of 101
IV Human Waste Disposal and Sewage Disposal: Diseases carried 12

from excreta; Sanitation barrier; Methods of Excreta disposal;
Sewage wastes: Meaning, composition; Aims of Sewage disposal;
Decomposition of Organic Matter; Modern Sewage Treatment;
Drawbacks of improper disposal of wastes; Solid and liquid waste
disposal.
V Safety and Protective Measure: Principles of Safe Handling; 14

Personal Protective Devices and other Protective Measures;
Occupational Safety; Training for Doctors, Nurses, Nodal Officers
and Waste Management Analyzers.
REFERENCE BOOKS:
1) Singh, Anant. Preet&Kaur. Sukhjit.(2012). Bio-medical waste disposal. Jaypee
Brothers Medical Publishers.
2) Bahera. P.K. (2009). Sustainable bio-medical waste management. Dominant
Publishers & Distributors.
3) Sharma – Holistic approach to Hospital Waste Management published by Dept. of
Hospital Administration – AIIMS, New Delhi, 2006
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Page 93 of 101
HA 4.3D (R22): ETHICS IN HOSPITAL ADMINISTRATION

CO 1 Describe specific and relevant stakeholders in the healthcare Remember

system and define their stakes.
CO 2 Describe and assess how those stakeholders operate in a mutually Understand

influencing system.
CO 3 Analyze the potential short- and long-term implications (intended Apply

and unintended) of healthcare policy and operations decisions.
CO 4 Reflect on and assess one’s own emotions, strengths, weaknesses, Analyze

drivers, values and goals and analyze how they impact others.
CO 5 Demonstrate a thorough consideration and understanding of Apply

context, purpose and audience in the communication.
CO 6 Skillfully present complex information that is readily understood Analyze

by a broad range of stakeholders and also specific knowledge on
code of medical ethics
SYLLABUS
Units Content Hours
I Introduction, Ethics and Values, Work Culture, Code of Conduct in 12

Hospitals and Medical Services, Fairness and Justices Administration,
Social Responsibilities, Hippocrates oath, Declaration of Geneva,
MCI (Professional conduct etiquette and ethics)Doctor Patient
Relationship, Confidentiality, Autonomy, True Telling, Research
Ethic issue in contemporary health care , Bio Medical Research
(ethical issue relevance of ICMR guidelines) HIV, AIDS, Human
Experiments, Clinical Trials, Life Support, Dying Declaration, Death
Certificate, Post mortems, Ethics in Hospital Administration
II Ethical practices in medicine and health care delivery. Ethical issues 14

in like surrogacy, transgender, privatization of health care, clinical
trial, Euthanasia, etc. Discussion with personal examples on ethics in
health care delivery – dilemmas Project: Ethics in private and public
health.
Page 94 of 101
III Corporate Social Responsibility: Meaning, need for CSR, benefits of 10

CSR, Response of Indian Companies towards Corporate Social
Responsibility, Case Studies
IV Teachings of various religions Hinduism, Buddhism, Islam, 12

Christianity, Jainism and Sikhism and their implementation for
ethical management of Hospitals
V Code of Medical Ethics Regulations (MCI) in India and ICMR 14

Guidelines (2017)
REFERENCE BOOKS:
1) Swami Someswarananada, “Business Management Redefined-the Gita Way”,
Mumbai, Jaico Publishing House, 2000
2) Peter Pratley, “The Essence of Business Ethics”, New Delhi, Prentice Hall of India,
1997.
3) S. K. Chakraborty, “Management by Values”, New Delhi, Oxford University Press,
1992 Ahmedabad Management Association (AMA),
4) S.K. Chakraborty, “Ethics in Management-Vedantic Approach”, New Delhi, Oxford
India Ltd., 1999
5) PC Chaubey, Medical Ethics, Health Legislation and Patient care in India- Suresh
Publishers
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Page 95 of 101
HA 4.5A (R22): HOSPITAL HAZARDS & DISASTER MANAGEMENT

CO 1 Describe the roles of health care facilities in disaster management Remember
CO 2 Apply tools and processes in preparing for, responding to, and Understand
recovering for better from the impacts of emergencies or disasters
CO 3 Discuss the basic requirements of managing the risks and mass Apply
casualty incidents with continuous hospital operations
CO 4 Manage a mass casualty incident exercise (preparation, conduct, Analyze

evaluation)
CO 5 Apply Hospital Emergency Incident Command System (HEICS) Apply

in a simulated exercise and Apply on-site medical care concepts
to specific emergency situations
CO 6 Prepare an outline of healthcare facility disaster preparedness, Analyze

response, recovery and business continuity plans.
SYLLABUS
Units Content Hours
I Hospital Hazards: Meaning and types (physical, biological, 12

mechanical and psychological) and their impact on employees;
Preventive measures; Hospital Hazards Management - meaning, need,
principles and purpose; Universal precautions for health care workers.
II Fire Hazards: Fire Hazard Triangle; Causes of Hospital Fires; Fire 12

Protection – Structure Planning and Design Consideration; Central
Air - conditioning Facilities; Electric Installation; Water supply - fire
points and Escape routes; Fuel Store; Manual Call Points; Means of
Escape; Risk evaluation
Page 96 of 101
III Radiation Hazards: Biological effects of radiation hazards; 14

Diagnostic Imaging – Radiation protection and safety; Radiation
safety monitoring; Principles in the layout of a diagnostic X–ray
room; Video imaging modalities, contrast media, laser imaging;
Magnetic Resonance Imaging – Planning constrains, preventive
measures against magnetic field hazards; Nuclear Medicine
Department; Radiation Protection Facility; Radioactive Waste
IV Disaster Management: Objective, basic concepts, disaster cycle; 10

Classification of disasters; Disaster Process – Spectrum of disaster
Management; Disaster management in India – National level, state
Level; Principles of disaster Planning; Disaster and health problems;
Organization of Medical Relief; Principles of Mass Casualty
Management; Disaster Administration; Disaster Manual; Disaster
Drill.
V Disaster Preparedness: Aim, objectives and measures; Medical 12

preparedness: Models. Phases and Use of Technology; Disaster Plan-
objectives, need, purpose, planning and implementation. Pre-Hospital
and Hospital Components - Practical Arrangements.
REFERENCE BOOKS:
1) Dhawan N, Khan AS, (2012). Disaster management & Preparedness CBS
Publications
2) Sonopant. G. (2012). Disaster Management for Healthcare professionol.Jp Medical.
3) Ray. Suresh. (2010). Nurses role in disaster management. CBS publishers.
4) Mehta A, Culley C, (2016). Emergency medicine. Jaypee Brothers Medical
publishers.
5) Goldschmitt D, Bonvino R, (2009). Medical disaster response, CRC press.
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Page 97 of 101
HA 4.5B (R22): COMMUNITY HEALTHCARE MANAGEMENT

CO 1 Define ecological concepts of community health. Remember
CO 2 Describe the field of community health, including its origins and Understand
contemporary status.
CO 3 Distinguish between levels of prevention, intervention, and Apply

rehabilitation aimed at improving health status.
CO 4 List major health challenges throughout the lifespan, including Analyze

consideration of gender, socioeconomic status, race and gender.
Explain the range of community health services at local, state,
and national levels according to sponsorship, mission, programs,
financing, personnel, and regulation.
CO 5 Assess the interactions and interdependence of biological, Analyze

psychological, social, and systems factors affecting health.
SYLLABUS
Units Content Hours
I Definition, concepts, determinants & dimensions of health; Health 12

sickness spectrum; Levels of health care; Concepts of disease
causation; Levels of disease prevention; Social medicine & Social
control of medicine; Community Diagnosis; Quality of life; Right to
health; Indicators of health; Health services philosophies; Health
services research.
II Current issues in community health; Etiology and treatment options 14

for common chronic and communicable diseases; primary, secondary,
and tertiary measures to prevent and treat conditions most prevalent
at the community level.
III Health promotion in the workplace: A healthy and safe workplace; 12

Occurrence and prevention of injuries; Occupational stress;
Occupational safety and health; Women’s health; AIDS; Violence;
Alcohol, tobacco and illegal drugs use; Proper use of medications -
prescription and non-prescription.
Page 98 of 101
IV Communication, Programme planning and evaluation in health 10

education and promotion: Community needs assessment; Planning for
health education and promotion programs in a variety of settings;
Issues relating to implementation of programs; Monitoring and
Evaluation. Principles of Health Education; Health informatics
V Chronic disease management & Consumer health: Prevention and 12

control of chronic lifestyle diseases; common barriers to healthy
lifestyles; evaluation of health services and products; medical
quackery; efficiently using health services; consumer protection;
alternative and complementary therapies (AYUSH); food selection;
influences of advertising on consumer choices.
REFERENCE BOOKS:
1) B. Sridhar Rao, Textbook of Social Medicine, 2nd Edition, 2010, AITBS Publishers,
India
2) Ajit K. Dalal, Social Dimensions of Health, Rawat Publishers, 2005, New Delhi, India
3) Seth B. Goldsmith, Principles of Health Care Management, Jones & Bartlett
Publishers, 2005, UK
4) Park K. Park’s Textbook of Preventive and Social Medicine, 22nd Edition, Banarsidas
Bhanot Publishers, Jabalpur, India 2012.
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Page 99 of 101
HA 4.5C (R22): HOSPITAL AND PATIENT RELATIONS

MANAGEMENT

CO 1 Enhance their skill and capacities in counsel and assist Remember

visitors/patients who visits Healthcare Organization and provide
with solutions
CO 2 Enhance skills for coordinating activities at Hospital Front Desk, Understand

Registration services & Coordination with healthcare team.
CO 3 Perform certain administrative task such as maintenance of Apply

records, paperwork, billing, coordination during patient referrals,
administrative & basic management
CO 4 Enhance their knowledge in resource management, advocacy as a Analyze

Patient Relations Associate
CO 5 Facilitate Customer Service Excellence and Patient Satisfaction Analyze
CO 6 Coordinate with Hospital Front Desk Coordinators and other Understand

billing staff for billing activities
CO 7 Develop skills to work out on medical software to maintain Apply

Hospital Information System
SYLLABUS
Units Content Hours
I Patient centric Management – concept of patient care, patient 12

centric management – organization of hospital departments; Roles of
department manager in enhancing care of patient; patient counselling;
patient safety and patient risk management.
II Quality in Patient care management – Defining quality- system 14

approach towards quality, towards a quality framework - key theories
and concepts- models for quality improvement in patient care.
Page 100 of 101

III Medical Ethics: Ethical principles, civic right, consumer protection 12

act (CPA), Guidelines of consumer protection act- patient complaints;
powers and procedure of district forum, state and national
commission, role of supreme court, in patient appeals, autopsy, Tort
liability, Medical Negligence. Central & state laws
IV Auditory Procedures: introduction/need and procedure of medical 10

audit, audit administration & regulating committee, confidentiality
and professional secrecy, ethics of trust and ethics of rights –
autonomy and informed consent under trading of patient rights –
universal accessibility- equity and social justice.
V Patient medical rectors and Disaster preparedness: Policies and 12

procedure for maintaining patient records, E- records, and legal
aspects of medical records its safety, preservation and storage.
Disaster plan and crisis management
REFERENCE BOOKS:
1) Goel S L & Kumar (2004) Hospital care services: Hospital administration of the 21 st
century; Deep & Deep Publication, New Delhi.
2) Harris MG & Associates (2003) Managing Healthcare services: Concepts and
practices Maclennan, Sydney
3) Kelly DL (2006) Encyclopaedia of Quality Management in Hospitals & Healthcare
Administration vol 1-6, Pentagon Press: Chicago.
CO1 2 3 3 3 3 3 3 3 3
CO2 3 2 3 2 3 3 2 3 3
CO3 3 3 2 3 2 3 3 2 3
CO4 3 3 2 1 2 2 3 2 2
CO5 2 3 3 3 2 1 3 2 1
CO6 3 3 3 2 3 2 3 3 2
CO7 3 3 2 1 2 2 3 2 2
*****
Page 101 of 101

ANUCACL21-MBA Hospital Administration Syllabus

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ACHARYA NAGARJUNA UNIVERSITY

A State Government University, Accredited with “A” Grade by NAAC

M.B.A. HOSPITAL ADMINISTRATION

2022 - 2023 onwards

UNIVERSITY COLLEGE OF ARTS,

ACHARYA NAGARJUNA UNIVERSITY (ANU)

Acharya Nagarjuna University, a State University established in 1976, has been

ACHARYA NAGARJUNA UNIVERSITY

To promote a bank of human talent in diversified faculties – Commerce &

ACHARYA NAGARJUNA UNIVERSITY

VISION AND MISSION OF THE COLLEGE:

ACHARYA NAGARJUNA UNIVERSITY

VISION OF THE DEPARTMENT:

MISSION OF THE DEPARTMENT:

ACHARYA NAGARJUNA UNIVERSITY

PROGRAMME EDUCATIONAL OBJECTIVES (PEO’s): The PEOs for the

PROGRAMME OUTCOMES (PO’s):

PROGRAMME SPECIFIC OUTCOMES (PSO’s):

ACHARYA NAGARJUNA UNIVERSITY

ACHARYA NAGARJUNA UNIVERSITY

COURSE OUTCOME (CO):

MOTIVATION: Concept – Significance - Theories of Motivation - 14

MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

HA 1.2 (R22): ORGANISATIONAL BEHAVIOR FOR HEALTHCARE

IV Organisational change and Development: Change dimensions, 14

MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

HA 1.3 (R22): HEALTH ECONOMICS

IV Healthcare Reforms in India: Healthcare Policy; Experiences of 10

MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

HA 1.4 (R22): IT FOR HEALTHCARE MANAGEMENT

COURSE OUTCOME (CO):

Course Outcome Level

CO 1 Understand the basic concepts of computers Remember

CO 5 Create and manage databases Understand

Units Content Hours

MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9

HA 1.5A (R22): MEDICAL TERMINOLOGY, CLINICAL,

COURSE OUTCOME (CO):

Course Outcome Level

CO 1 Student will understand different types of medical care (primary, Remember

CO 2 Student will be proficient in differentiating outpatient and Understand

CO 3 Student develop an understanding of major diseases, medical Apply

CO 4 Develop skills in speciality wise medical terminology to Analyze

CO 5 Understand the importance of support services (CSSD, Understand

Units Content Hours

I Introduction: Primary care, Secondary care, Tertiary care; Rural 12

II Outpatient & Inpatient services: Medical services; Surgical 14

III Medical Terminology: Glossary of medical terms: Major diseases 10

IV Speciality-wise terminology: Pathology terms of common use; 12

V Principles and methods of organizing, clinical and support services 12

MAPPING OF PROGRAM OUTCOMES WITH COURSE OUTCOMES:

HA 1.5B (R22): HOSPITAL ARCHITECTURE – PLANNING AND

Course Outcome Level

Student will understand the basic principles in hospital planning

Develop a plan for general and specialty hospital architecture and

Student will analyse and evaluate the functional requirements of

Student will collaborate with healthcare professionals and experts

Learn to assess and address the supportive services of hospitals

Units Content Hours