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    Bảng Câu Hỏi Khảo Sát Final

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    Nguyễn Khanh

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    © All Rights Reserved
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    Bảng Câu Hỏi Khảo Sát Final

    Uploaded by

    Nguyễn Khanh
    6 views2 pages

    Copyright

    © © All Rights Reserved

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    6 views2 pages

    Bảng Câu Hỏi Khảo Sát Final

    Uploaded by

    Nguyễn Khanh

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    QUESTIONNAIRE SURVEY

    FACTORS AFFECTING THE BEHAVIOR OF USING LAVIE NATURAL


    WATER OF STUDENTS OF HCMC UNIVERSITY OF TECHNOLOGY HO
    CHI MINH

    Hello,
    We are a group of students from the Department of Marketing - International
    Business, City University of Technology Ho Chi Minh. Currently, we are researching
    the topic "Factors affecting the behavior of using La-vie natural mineral water
    among students at the City University of Technology Ho Chi Minh". We hope
    you can take some time to complete this survey. Your participation in the survey
    means a lot to our research. Please note that there is no right or wrong answer, all your
    answers are valuable for our research. We commit that the information you provide
    will only be used for research purposes and will not be provided to any other third
    parties. We look forward to receiving your enthusiastic support.
    PART 1: CLEANING QUESTIONS
    Please mark an X on the most correct suggestion.
    Question 1. Are you a student at the City University of Technology Ho Chi Minh
    (HUTECH) or not?
     Yes (Continue)  No (Stop survey)
    Question 2. Have you ever used La-vie natural mineral water?
     Ever (Continue)  Never (Stop survey)
    PART 2: GENERAL INFORMATION
    Please mark an X on the most correct suggestion.
    Question 1. Gender
     Male  Female  Other
    Question 2. What year are you currently a student?
    First-year Third year
    Second-year  Fourth year
    Question 3. What is your income level?
     Under 2 million  From 2 to 4 million
     From 4 to 6 million  Over 6 million

    PART 3: SURVEY QUESTIONS


    Please indicate your level of agreement by placing an X on the numbers that match
    your feelings according to the following convention:
    1: Completely disagree
    2: Disagree
    3: Normal
    4: Agree
    5: Totally agree
    STT CONTENT QUESTIONS LEVEL OF AGREEMENT
    QUALITY
    1 Product quality guaranteed. 1 2 3 4 5
    2 Modern production technology is guaranteed. 1 2 3 4 5
    3 Products meet customer needs. 1 2 3 4 5
    4 Pure and clean product. 1 2 3 4 5
    5 Products meet customer needs. 1 2 3 4 5
    TRADEMARK
    6 Known by many people. 1 2 3 4 5
    7 Is a reputable company. 1 2 3 4 5
    Is a company that has been operating for many
    8 1 2 3 4 5
    years in the industry.
    Organize and sponsor many music and
    9 1 2 3 4 5
    volunteer programs
    10 It is a product trusted by many people 1 2 3 4 5
    SERVICE PRICES
    11 Competitive prices in the market. 1 2 3 4 5
    12 Product prices are lower than other suppliers. 1 2 3 4 5
    13 Clear disclosure. 1 2 3 4 5
    14 Stable price. 1 2 3 4 5
    15 The market price is suitable for buyers. 1 2 3 4 5
    DISTRIBUTION
    16 Wide distribution network. 1 2 3 4 5
    Distribution locations are safe and convenient for
    17 1 2 3 4 5
    customers.
    18 Products are distributed to customers easily. 1 2 3 4 5
    19 Regular marketing in crowded locations 1 2 3 4 5
    20 Diverse distribution channels. 1 2 3 4 5
    DISCOUNT PROMOTION
    Promotions and discounts are deployed
    21 1 2 3 4 5
    regularly.
    Information about promotions and discounts is
    22 1 2 3 4 5
    easily accessible.
    23 There are discounts for wholesale customers. 1 2 3 4 5
    There are many incentives when buying and
    24 getting increased. 1 2 3 4 5

    Thank you very much for your cooperation! Wishing you good health and a good
    day!

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