Aspects of The Designer

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ASPECTS OF THE DESIGNER’S WORK


What is “DESIGN” ?
Is it the desire to fulfil a particular Need or Task or simply to be employed in a Job? Or is it a “Way
of Life”. It is definitely the latter, and can be perceived as the process of “Life-Long Learning”.
Life and fulfillment in life are both similar to studying. You must learn as you progress and enjoy the
experience as much as possible. You must see “Machine Design” as a means to an end. What end?
The fulfillment of you as an individual and as part of the large “family of engineers”
Design is the utmost importance in the training of an engineer, no matter in what field of activity
he/she may subsequently be employed. A student, who has reached a certain standard of capability in
design and has found pleasure in it, will find things considerably easier when he/she starts working,
even though the path he/she takes does not lead to the design office. The lack of adequate design
capability is a deficiency, which can be made good only in exceptiona l cases.
The designer’s main task is to apply the fundamentals of science and technology in order to create
some assemblage of components to perform a particular task. Generally, he/she will be considered
with adaption of existing designs and only very rarely, will a designer have the opportunity to create
something entirely new.
Even when guided by an existing design, most students begin by groping around for formulae
resulting in the “hit–and–miss” attempts as typical of the non-systematic approach. Experience has
shown that in manual as well as intellectual work only a systematic method of working can guarantee
success in the shortest possible time.
The general approach is:
- study the problem,
- prepare a free-hand sketch or basic design to establish the required method of attack,
- select the material,
- carry out the design work giving consideration to form, manufacturing methods and
cost.
- the design is drafted on paper as a set of properly dimensioned drawings suitable for
workshop use.
The objective of this course then is to develop understanding of the design process, coupled with
powers of logical deduction and judgement.

TYPICAL PROCEDURE in DESIGN


1. Make complete statement of the problem – purpose.
2. Select possible groups of mechanisms - give desired motion.
3. Find the forces acting on each member of the machine and energy transmitted by each
member.
4. Select the material best suited for each member of the machine.
5. Find the size of each member of the machine by considering the forces acting and the
permissible stresses for the material used.
6. Modify the size of the member to agree with past experience and judgement to facilitate
manufacture.
7. Draw the detailed drawing of each component and assembly of the machine with complete
specification for the material and manufacturing process suggested.
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The Phases or Processes of Design

The process begins with recognition of a need and a decision to do something about it. After
many iterations, the process ends with the presentation of plans for satisfying the need, which
are outcomes based.

Recognition & Identification


The of Need

Definition of Problem

Synthesis

Analysis and Optimization

Evaluation

Presentation

Recognition and Identification of Need - Often develops a highly creative act,


because the need may be only a vague discontent, a feeling of uneasiness, or a sensing that
something is not right. It is known that a sensitive person, one who is easily disturbed by
things, is more likely to recognize a need and is also more likely to do something about it,
hence the creativity. A need is easily recognized after someone else has stated it.

Definition of the Problem - This include all the specifications of the design, (“the
black box”), which are the input and output quantities, the characteristics and dimensions of
the space the design is to occupy, and all the limitations on these quantities. The
specifications define the cost, the number to be manufactured, the expec ted life, the range,
material and manufacturing processes, speeds, feeds, dimensional and weight limitations, the
operating temperature and limitations, and the reliability, etc. The labour skills available and
the competitive situation also constitute implied specifications. Anything, which limits the
designer’s freedom of choice, is a specification.
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Synthesis - This is the creation, constructing and building the whole design to form
an optimum solution. Synthesis cannot take place without both analysis and optimization,
because the system under design must be analyzed to determine whether the performance
complies with the specifications.

Analysis and Optimization - This is the breakdown and improvement stage of the
design solution. The analysis may reveal that the system is not an optimum solution. If the
design fails either or both of these tests, the synthesis procedure must begin again, hence
becoming an iterative process.

Evaluation - It is the assessment criteria stage and is the significant phase of the
total design process where the final proof of a successful design is tested. Here the questions
are normally asked such as:-
i. Is the need or needs satisfied?
ii. Is it reliable?
iii. Will it compete successfully with similar products?
iv. Is it economical to manufacture and to use?
v. Is it easily maintained and adjusted?
vi. Can a profit be made from its sale or use?

Presentation - Communicating the design to others is the final and vital step in the
design process. Many great designs, inventions and creative works have been lost to
mankind, simply because the originators were unable or unwilling to explain their
achievements and accomplishments to others. Presentation is a selling job, (i.e., promoting
the design and designer). Here, Communication Skills plays a paramount part at this stage.
Basically, there are only three means of communication, (Oral, Written and Graphical). The
competent engineer should be able to write letters, reports, memos, papers and articles for
publication. Ability in public speaking can be obtained by participating in fraternal, civic,
church and professional activities. To acquire drawing skills, pencil sketching and technical
drawing practices should be employed to illustrate every idea possible.

Design Conside rations:

1. Strength 12. Noise


2. Reliability 13. Styling
3. Thermal considerations 14. Shape
4. Corrosion 15. Size
5. Wear 16. Flexibility
6. Friction 17. Control
7. Processing 18. Stiffness
8. Utility 19. Surface finish
9. Cost 20. Lubrication
10. Safety 21. Maintenance
11. Weight 22. Volume
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FACTORS or BASIC CONSIDERATIONS in MACHINE DESIGN

DESIGN FORM
How a component will behave in service is greatly influenced by the shape or form given to
the part. The choice of form must follow certain basic rules. These rules will depend on size,
material, load-carrying criteria and cost limitations.

ECONOMIC CONSIDERATIONS
Every design is influenced, directly or indirectly by the question of Cost. The only costs
which the designer can directly influence by his/her decisions are:-
i) Material costs and
ii) Labour costs.

The indirect costs are the over- heads, which are made up of:-
i) Purchasing and maintaining of machinery and equipment
ii) Cost of running the workshop and office
iii) Cost of the office staff
iv) Cost of advertising
v) Cost of transportation.

The extent of the overheads depends on the size of the business and the type of manufacture
conducted. The designer is often able without making a cost analysis to build into the design
features which will lower manufacturing costs by:-

i) Reducing the area of surface to be machined


ii) avoiding extra work
iii) design for accessibility
iv) Design for ease of assembly.

HUMAN FACTORS
To ensure that the design can be operated with safety, comfort and efficiency, the designer
must consider certain human factors. In direct man- machine relationship, the factors should
be taken into account are:- Anthropometric; Ergonomic; Physiological and Psychological.

1. Anthropometric factors - are those which are related to the physical size
of humans.

2. Ergonomic factors - are of concern when the human operator is involved


with the machine in a dynamic sense in that he/she is required to exert a force or
supply energy to the machine. The layout of controls is very important and all
controls should be placed in positions from which they can be operated without
unnecessary exertion. The size, shape and surface texture of the control buttons,
handles, levers, etc., have a considerable influence on the effort which can be exerted.

3. Physiological factors - influences the quality of information received


through the senses, (visual, audio, touch, taste, etc).

4. Psychological factors - influences the manner in which information is


presented to the operator so as to minimize the possibility of error of interpretation.
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OTHER FACTORS
1. Type of load and stresses caused by the load.
2. Motion of the parts or kinematics of the machine
3. Selection of materials.
4. Form and size of the parts.
5. Frictional resistance and lubrication.
6. Convenient and economical features.
7. Use of standard parts.
8. Safety of operation.
9. Workshop facilities.
10. Number of machines to be manufactured.
11. Cost of construction.
12. Assembly; Quality Assurance and Control.

MANUFACTURING PROCESSES

Various pre- machining processes are available to produce a component.

1. Casting - a) Gravity casting


b) Pressure die-casting
c) Cold chamber die-casting
d.) Investment casting

2. Hot working - a) Hot rolling


b) Forging
c) Extrusion

3. Cold working - a) Cold rolling


b) Drawing
c) Impact extrusion
d) Sheet metal pressing

4. Metal spinning

5. Powder forging

6. Welding

7. Shaping of plastics

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