Gourmet Boutique Market Quick Scan

27th July 2024.
MARKET QUICK SCAN REPORT
This detailed market quick scan provides a comprehensive overview of potential markets, highlighting opportunities,
competitive landscapes, regulatory considerations, and potential distributors for each country. Moving forward,
detailed market research and local partnerships will be crucial for successful market entry.
1. Nigeria.
A. Suitability of Product:
- Nigeria’s growing middle class and rising consumer spending power make it an attractive market for luxury products
like high-quality caviar.
- Urban areas, particularly Lagos, have a significant demand for premium gourmet foods among affluent consumers
and expatriates.
B. Selling Prices and Market Volume:

- Caviar prices in Nigeria range from $200 to $500 per 50 grams, depending on the type and quality.
- The market volume for caviar is estimated to be around 2000 kg annually, driven by high-end hotels, restaurants, and
private consumers.
C. Market Size:
- The luxury food market in Nigeria is expanding with an estimated annual growth rate of 5-7%.
- Major urban centers like Lagos, Abuja, and Port Harcourt represent significant portions of this market.
D. Distribution Channels:
- High-end supermarkets (e.g., SPAR, Shoprite), specialty food stores, and gourmet sections in major retailers.
- Distribution through top-tier restaurants, five-star hotels, and exclusive private clubs.
- Online platforms like Jumia and Konga are also viable channels for reaching affluent customers.
E. Potential Competition:
- Other imported gourmet products, including French and Italian brands, dominate the market.
- Local delicacies and specialty food items offer some competition in the high-end market segment.
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F. Regulatory Requirements:
- Compliance with NAFDAC (National Agency for Food and Drug Administration and Control) regulations is essential.
- Import duties on luxury food items can range between 5-20%, depending on the product category.
- Certification and labeling requirements must be met to ensure market entry.
G. Potential Distributors:
1. SPAR Nigeria
- Website: [SPAR Nigeria] (https://www.sparnigeria.com/)
- Contact: [email protected]
2. Shoprite Nigeria
- Website: [Shoprite Nigeria] (https://www.shoprite.com.ng/)
3. Ebeano Supermarket
- Website: [Ebeano Supermarket] (https://ebeano.com/)
4. Delis Grocery Store

- Website: [Delis Grocery Store] (https://www.delisgrocery.com/)
5. Prince Ebeano Supermarket

- Website: [Prince Ebeano Supermarket] (https://www.ebeano.com/)
H. Local Perspective Recommendations:

- Establish strong relationships with local distributors and high-end retailers.
- Focus on marketing the exclusivity and premium quality of your products.
- Engage in targeted marketing campaigns and product tastings at high-end venues.
SCA-PARTNER
2. Kenya.
- Kenya’s hospitality sector, buoyed by tourism, provides a robust market for luxury foods such as caviar.
- Nairobi, as an economic hub, has a growing segment of affluent consumers and expatriates who appreciate gourmet
products.

- Caviar prices in Kenya range from $250 to $600 per 50 grams, reflecting high import costs and premium positioning.
- Market volume for caviar is estimated at 1500 kg annually, supported by luxury hotels and fine dining establishments.
C. Market Size:
- The luxury food market in Kenya is growing steadily with a projected growth rate of 6% per annum.
- Nairobi and coastal regions like Mombasa are key markets due to their economic activity and tourist attractions.
- Upscale supermarkets (e.g., Chandarana, Carrefour), specialty food stores, and gourmet sections in high-end
retailers.
- Distribution through luxury hotels, upscale restaurants, and exclusive resorts.
- Online sales through platforms like Jumia and Kilimall are gaining traction.
- Competition from other imported gourmet products, including European and Middle Eastern brands.
- Local specialty foods also provide some competition, particularly in the luxury segment.
- Compliance with Kenya Bureau of Standards (KEBS) and import regulations is necessary.
- Import duties and taxes on luxury food items typically range from 10-25%.
- Product certification and labeling standards must be adhered to for market entry.
SCA-PARTNER
1. Chandarana Foodplus
- Website: [Chandarana Foodplus] (https://www.chandarana.co.ke/)
2. Carrefour Kenya
- Website: [Carrefour Kenya] (https://www.carrefour.ke/)
3. Zucchini Greengrocers
- Website: [Zucchini Greengrocers] (https://zucchini.co.ke/)
4. Naivas Supermarket
- Website: [Naivas Supermarket] (https://www.naivas.co.ke/)
5. Healthy U
- Website: [Healthy U] (https://www.healthyu.co.ke/)

- Partner with high-end hotels and restaurants to create exclusive experiences.
- Leverage digital marketing and social media to target affluent consumers.
- Participate in food and wine festivals to showcase your product’s quality and exclusivity.
3. Morocco
- Morocco’s tourism industry and affluent urban population create a promising market for luxury products like caviar.
- Casablanca and Marrakech are prime locations for luxury gourmet foods due to their economic activity and tourist
influx.
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- Caviar prices in Morocco range from $220 to $550 per 50 grams, depending on the type and quality.
- The market volume for caviar is estimated at 1800 kg annually, driven by high-end restaurants and hotels.
C. Market Size:
- The luxury food market in Morocco is experiencing a growth rate of 4-6% per year.
- Casablanca, Marrakech, and Rabat are key markets with significant demand for high-end products.
- Upscale supermarkets (e.g., Marjane, Carrefour), specialty food stores, and gourmet sections in premium retailers.
- Distribution through luxury hotels, fine dining restaurants, and high-end resorts.
- Online sales are emerging as a viable channel, with platforms like Jumia gaining popularity.
- Competition from other imported gourmet products, particularly from France and Spain.
- Local luxury food items also present competition in the high-end market segment.
- Compliance with Moroccan food safety regulations and import standards is required.
- Certification and labeling requirements must be met for market entry.
1. Marjane
- Website: [Marjane] (https://www.marjane.ma/)
2. Carrefour Morocco
- Website: [Carrefour Morocco] (https://www.carrefourmaroc.ma/)
SCA-PARTNER
3. Acima
- Website: [Acima] (https://www.acima.ma/)
4. Label Vie
- Website: [Label Vie] (https://www.labelvie.ma/)
5. BIM Stores
- Website: [BIM Stores] (https://www.bim.ma/)

- Focus on partnerships with high-end hotels and gourmet restaurants.
- Emphasize the exclusivity and premium quality of your products in marketing efforts.
- Utilize digital marketing to reach affluent consumers and tourists.
4. Egypt
- Egypt’s affluent urban population and thriving hospitality sector present opportunities for luxury products like caviar.
- Cairo and Alexandria are key markets with a strong demand for premium gourmet foods.

- Caviar prices in Egypt range from $230 to $600 per 50 grams, reflecting high import costs and premium market
positioning.
- Market volume for caviar is estimated at 1600 kg annually, supported by luxury hotels and upscale restaurants.
C. Market Size:
- The luxury food market in Egypt is growing at an estimated rate of 5-7% per year.
- Cairo and Alexandria are primary markets due to their economic activity and affluent consumers.
SCA-PARTNER
- High-end supermarkets (e.g., Carrefour, Gourmet Egypt), specialty food stores, and gourmet sections in major
retailers.
- Distribution through luxury hotels, fine dining restaurants, and exclusive clubs.
- Online sales through platforms like Jumia are becoming more popular.
- Competition from other imported gourmet products, particularly from European brands.
- Local luxury food items also provide competition in the high-end segment.
- Compliance with Egyptian food safety regulations and import standards is essential.
- Import duties and taxes on luxury food items can range between 10-20%.
- Certification and labeling standards must be adhered to for market entry.
1. Carrefour Egypt
- Website: [Carrefour Egypt] (https://www.carrefouregypt.com/)
2. Gourmet Egypt
- Website: [Gourmet Egypt] (https://www.gourmetegypt.com/)
3. Seoudi Supermarket
- Website: [Seoudi Supermarket] (https://www.seoudi.com/)
4. HyperOne
- Website: [HyperOne] (https://www.hyperone.com.eg/)
SCA-PARTNER
5. Spinneys Egypt
- Website: [Spinneys Egypt] (https://www.spinneys-egypt.com/)

- Build strong relationships with luxury hotels and upscale restaurants.
- Highlight the exclusivity and premium quality of your products in marketing campaigns.
- Engage in digital marketing and social media to target affluent consumers.
5. Ghana
- Ghana’s growing middle class and urbanization provide opportunities for luxury products like caviar.
- Accra is a central market with significant demand for high-end gourmet foods.

- Caviar prices in Ghana range from $250 to $550 per 50 grams, reflecting import costs and premium positioning.
- Market volume for caviar is estimated at 1200 kg annually, driven by luxury hotels and fine dining establishments.
C. Market Size:
- The luxury food market in Ghana is growing steadily with a projected growth rate of 4-6% per year.
- Accra is the primary market due to its economic activity and affluent population.
- High-end supermarkets (e.g., Shoprite, Marina Mall), specialty food stores, and gourmet sections in upscale retailers.
- Distribution through luxury hotels, upscale restaurants, and exclusive clubs.
- Online sales platforms like Jumia are also gaining popularity.
- Competition from other imported gourmet products, particularly from European and American brands.
- Local specialty foods also present competition in the high-end market segment.
SCA-PARTNER
- Compliance with Ghana Standards Authority (GSA) regulations is necessary.
- Product certification and labeling requirements must be met for market entry.
1. Shoprite Ghana
- Website: [Shoprite Ghana] (https://www.shoprite.com.gh/)
2. Marina Mall
- Website: [Marina Mall] (https://www.marinamallgh.com/)
3. MaxMart
- Website: [MaxMart] (https://www.maxmartghana.com/)
4. Koala Shopping Centre

- Website: [Koala Shopping Centre] (https://www.koalaghana.com/)
5. Palace Hypermarket
- Website: [Palace Hypermarket] (https://www.palacegh.com/)

- Establish partnerships with luxury hotels and fine dining restaurants.
- Focus on digital marketing to reach affluent consumers and expatriates.
- Participate in food and wine festivals to showcase your product’s quality.
SCA-PARTNER
6.Angola
- Angola’s affluent consumers, driven by oil wealth, create a promising market for luxury products like caviar.
- Luanda is the primary market with significant demand for high-end gourmet foods.

- Caviar prices in Angola range from $300 to $650 per 50 grams, reflecting limited availability and high demand.
- Market volume for caviar is estimated at 1000 kg annually, driven by luxury hotels and restaurants.
C. Market Size:
- The luxury food market in Angola is supported by a wealthy elite and expatriate community, with an estimated
growth rate of 4-6% per year.
- High-end supermarkets (e.g., Kero, Candando), specialty food stores, and gourmet sections in premium retailers.
- Distribution through luxury hotels, fine dining restaurants, and exclusive clubs.
- Online sales are less developed but have potential for growth.
- Competition from other imported luxury food products, particularly from European brands.
- Local high-end food items also provide competition in the premium market segment.
- Compliance with Angolan food safety regulations and import standards is required.
- Certification and labeling requirements must be met for market entry.
1. Kero
- Website: [Kero] (https://www.kero.co.ao/)
SCA-PARTNER
2. Candando
- Website: [Candando] (https://www.candando.co.ao/)
3. Maxi
- Website: [Maxi] (https://www.maxi.co.ao/)
4. Shoprite Angola
- Website: [Shoprite Angola] (https://www.shoprite.co.ao/)
5. OurSuper
- Website: [OurSuper] (https://www.oursuper.co.ao/)

- Focus on targeting affluent consumers and expatriates through luxury hotels and restaurants.
- Emphasize the premium quality and exclusivity of your products in marketing campaigns.
- Build strong relationships with key distributors to ensure market penetration.
SCA-PARTNER

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27th July 2024.

MARKET QUICK SCAN REPORT

B. Selling Prices and Market Volume:

4. Delis Grocery Store

5. Prince Ebeano Supermarket

H. Local Perspective Recommendations:

B. Selling Prices and Market Volume:

H. Local Perspective Recommendations:

H. Local Perspective Recommendations:

B. Selling Prices and Market Volume:

H. Local Perspective Recommendations:

B. Selling Prices and Market Volume:

4. Koala Shopping Centre

H. Local Perspective Recommendations:

B. Selling Prices and Market Volume:

H. Local Perspective Recommendations:

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