Case Study Assignment Brief

ENGLISH FOR SPECIFIC ACADEMIC PURPOSES UNIT (ESAP)
COURSE : COMMUNICATION SKILLS

COURSE CODE : ENG2024 (MU2 2714), ENG 2042 / (MU2 2812), ENG2013
(MU22713) / ENG2044
ACADEMIC SESSION: APRIL 2024
ASSIGNMENT 2 : CASE STUDY
DEADLINE : 26th June 2024 by 5:00 pm
DESCRIPTION OF ASSIGNMENT:
1. This assignment will contribute 30% to your final grade.

2. This is a pair-work assignment.
3. The duration to complete this assignment is from 24th -26th June 2024.
4. The assignment must be uploaded to Turnitin via eLearn to check for plagiarism.
5. The final draft must be submitted to your lecturer’s email/platform by 26th June 2024
by 5:00 pm.
Case Study Video Link: https://youtu.be/uhZr2j-KpdQ?si=G7-q-XHzVUHrQyGk

IMPORTANT
Extensions and Penalties for Late Submissions
The University requires students to adhere to submission deadlines for any form of assessment. Penalties
shall be applied in relation to unauthorized late submission of work, and they are as follows:
Coursework submitted after the deadline but within 1 week will be accepted for a maximum mark of 40%. Any
coursework handed in after seven days, and without an agreed extension will be regarded as a non-
submission and awarded zero. Submission of re-sit coursework must adhere strictly to the deadline. No
extension will be given, and late submissions will be awarded at zero.
Subject lecturers have the authority to approve extensions of deadlines for coursework within their own
subjects and such agreements will be documented.
Academic Honesty and Integrity
Your student handbook has explained exactly what this means (Sunway University Student Handbook, pg. 17
and Appendix B).
All assignments should be the result of your own work. Using someone else’s work without proper
acknowledgement is considered plagiarism even if it is just “a little borrowing. “Failure to cite properly, whether
intentionally or otherwise, is still plagiarism. Please adhere to the referencing style specified by your lecturer.
The penalties for plagiarism are defined in the Student Handbook and range from a warning to dismissal from
the programme. All plagiarism cases will be brought to the attention of the school according to the process
outlined in the Sunway University Student Handbook.
(from Student Handbook pg. 17 and Appendix B)

INSTRUCTIONS FOR ASSIGNMENT
STEP INSTRUCTION
View the short video by clicking on the link given above.

STEP 1 - VIDEO
This is an open book assessment where you can discuss the story with
STEP 2 - DISCUSS others and use sources for reference. However, you have to write your own
report using your own words.
With your assignment partner, write a Case Study Report of

STEP 3 - REPORT approximately 500-600 words based on the story using the Case Study
Report Template (see pages 6-7).
• Your report must follow the Case Study Report format provided in
the template.
• In your report, you are required to identify 2 (TWO)

communication problems from the video. These problems must
be based upon the theory you learned in Communication Skills.
• Also provide a solution for each problem. These solutions must

be based upon the theory you learned in Communication Skills but
please do not repeat concepts.
• You are to apply a proper citation system (APA style) when

using external sources in your work. If you do not cite external
sources, your work will be penalised accordingly.
• You are also required to utilize formal/academic language in your

report, ensuring effective organization with appropriate vocabulary,
grammar, and sentence structure.
Individual Work: Write a reflection piece of approximately 150-200

STEP 4 - REFLECTION words. Please answer the following questions in your reflection:
 What did you learn from this course or case study?

 Exemplify this further by adding an example from your own
personal experience.
 What communication skills do you need to improve or develop in
the future to be a more competent communicator?
Please note that EACH student should submit ONE reflective piece
respectively.
Check for plagiarism by uploading your report draft (without cover page)
STEP 5 - TURNITIN.COM before the deadline to Turnitin via elearn. The plagiarism count for the
report’s content (from Introduction to Reflection) must be below 20%.
Please be advised that failure to upload will be treated as late submission.
It will be accepted within one week of the deadline and capped at 40%.
You are to complete your report within the stipulated time-frame.
STEP 6 - SUBMIT
• Save the template using Word Doc format and rename your
document by writing: Group No. – Name of Student 1 and Name
of Student 2
• Submit your final assignment to your lecturer’s assigned
email/assigned platform.
EVALUATION CRITERIA:
 Case Study Report (Pair-work)
i. Introduction: a short synopsis and a thesis statement

ii. Body paragraphs: identification and elaboration of communication problems and solutions
iii. Mechanics: language (spelling, grammar, vocabulary, sentence structure)
iv. Reference: in-text citations and references using APA reference style.
v. Reflection: individual
CASE STUDY COVER PAGE
ASSIGNMENT DETAILS
1. Course & Code :
2. Lecturer’s Name :
3. Group No. :
4. i. Student’s Name :
Student ID :
ii. Student’s Name :
Student ID :
5. Title of Story :
6. Main Character’s Name
Character 1 :
Character 2 :
Character 3 : (if more than 1-2 main characters)

(Pair-work) CASE STUDY REPORT OF [Write Title of Video]
[INSTRUCTIONS: Write your report on the template below by following the format and guidelines
given. After you have finished writing your case study, DELETE all the instructions provided within
brackets/parentheses in this colour (BLUE).]
Introduction
[In approximately 100 words, write a synopsis of the story and provide a thesis statement for this
report. - 2 marks]
Communication Problem 1
[Write the first communication problem that you have identified in the story based on the concepts
that you have learnt in this course by including the following information: Concept and Definition →
Example → Explanation → Problematic Outcome. - 4 marks]
Communication Problem 2
[Write the second communication problem that you have identified in the story based on the concepts
that you have learnt in this course by including the following information: Concept and Definition →
Example → Explanation → Problematic Outcome. - 4 marks]
Solution 1
[Write ONE solution for the FIRST communication problem identified in the story based on the
concepts that you have learnt in this course by including the following information: Concept and
Definition → Example → Explanation. - 4 marks]
Solution 2
[Write ONE solution for the SECOND communication problem identified in the story based on the
concepts that you have learnt in this course by including the following information: Concept and
Definition → Example → Explanation. - 4 marks]
{word count}
Reflection: Student 1 (name)
[Write a one paragraph reflection of about 150-200 words giving insight into communication concepts
learnt in the course or case study, relating to individual’s own communication skills and providing what
needs to be improved/developed by the individual in the future-10 marks]
Reflection: Student 2 (name)
[Write a one paragraph reflection of about 150-200 words giving insight into communication concepts
learnt in the course or case study, relating to individual’s own communication skills and providing what
needs to be improved/developed by the individual in the future-10 marks]
References
[List down ALL the sources that you have cited in this report according to the APA reference style. - 2
marks]
[REMINDER: After you have finished writing your case study, DELETE all the instructions provided
within brackets/parentheses in this colour (BLUE). SAVE your report.]
Quick Guide: Group Score Quick Guide: Individual Score
Introduction: 2 marks Reflection: student 1: 10 marks
Problems: 8 marks Reflection: student 2: 10 marks
Solutions: 8 marks
References: 2 marks
Language: 5 marks
Total= 25 Marks

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ENGLISH FOR SPECIFIC ACADEMIC PURPOSES UNIT (ESAP)

COURSE : COMMUNICATION SKILLS

1. This assignment will contribute 30% to your final grade.

Case Study Video Link: https://youtu.be/uhZr2j-KpdQ?si=G7-q-XHzVUHrQyGk

Extensions and Penalties for Late Submissions

Academic Honesty and Integrity

(from Student Handbook pg. 17 and Appendix B)

View the short video by clicking on the link given above.

With your assignment partner, write a Case Study Report of

• In your report, you are required to identify 2 (TWO)

• Also provide a solution for each problem. These solutions must

• You are to apply a proper citation system (APA style) when

• You are also required to utilize formal/academic language in your

Individual Work: Write a reflection piece of approximately 150-200

 What did you learn from this course or case study?

 Case Study Report (Pair-work)

i. Introduction: a short synopsis and a thesis statement

1. Course & Code :

ii. Student’s Name :

6. Main Character’s Name

Character 3 : (if more than 1-2 main characters)

Character 4 : (if more than 1-2 main characters)

Character 5 : (if more than 1-2 main characters)

Character 6 : (if more than 1-2 main characters)

Character 7 : (if more than 1-2 main characters)

Character 8 : (if more than 1-2 main characters)

Reflection: Student 2 (name)

Quick Guide: Group Score Quick Guide: Individual Score

Introduction: 2 marks Reflection: student 1: 10 marks

Problems: 8 marks Reflection: student 2: 10 marks

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