Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

Marathwada Mitra Mandal’s

College of Engineering, Pune

Karve Nagar,Pune-411 052

Department of Electronics &

Telecommunication Engineering

Tutorial Book

INNOVATION AND ENTRPRENUERSHIP

404193
Prepared by,
Mr. J. M. Bakliwal

B.E –E&TC
Semester II
Department of Electronics & Telecommunication Engineering
Electronics & Telecommunication Engineering, MMCOE, Pune-52.
 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

Vision
❖ To aspire to be a leading Electronics and Telecommunication Engineering department by
imparting quality education for the welfare of society.
Mission
❖ To facilitate students with the necessary academic preparation for a career in Electronics and
Telecommunication industry, higher education, and research to meet global challenges and
emphasize excellence.
❖ To create ethical and social professionals in the field of Electronics and Telecommunication.

Programme Educational Objectives (PEOs)

❖ PEO1: To create a strong base in Mathematics, Sciences and Engineering fundamentals
required to solve Electronics and Telecommunication problems.
❖ PEO2: To impart necessary applied engineering knowledge so as to comprehend, analyze,
design and create modern products for real life complex engineering problems in the field of
Electronics and Telecommunication.
❖ PEO3: To impart good communication skills, team work and leadership qualities and create
ethical professionals concerned about the impact of engineering solutions on environment and
society.

Programs Outcomes (POs)

Engineering Graduates will be able to:

1. Engineering Knowledge: Apply the knowledge of mathematics, science, engineering

fundamentals and an engineering specialization to the solution of complex engineering
problems.
2. Problem Analysis: Identity, formulate, review research literature, and analyze complex
engineering problems reaching substantiated conclusions using first principles of mathematics,
natural sciences, and engineering sciences.
3. Design / development of solutions: Design solutions for complex engineering problems and
design system components or processes that meet the specified needs with appropriate

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

consideration for the public health and safety, and the cultural, societal, and environmental
considerations.
4. Conduct investigations of complex problems: Use research – based knowledge and research
methods including design of experiments, analysis and interpretation of data, and synthesis of
the information to provide valid conclusions.
5. Modern tool usage: Create, select and apply appropriate techniques, resources, and modern
engineering and IT tools including prediction and modeling to complex engineering activities
with an understanding of the limitations.
6. The engineer and society: Apply reasoning informed by the contextual knowledge to assess
societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to
the professional engineering practice.
7. Environment and sustainability: Understand the impact of the professional engineering
solutions in societal and environmental contexts, and demonstrate the knowledge of, and need
for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and
norms of the engineering practice.
9. Individual and team work: Function effectively as an individual, and as a member or leader
in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on complex engineering activities with the
engineering community and with society at large, such as, being able to comprehend and write
effective reports and design documentation, make effective presentations, and give and receive
clear instructions.
11. Project management and finance: Demonstrate knowledge and understanding of the
engineering and management principles and apply these to one’s own work, as a member and
leader in a team, to manage projects and in multidisciplinary environments.
12. Life-long learning: Recognize the need for, and have the preparation and ability to engage in
independent and life-long learning in the broadest context of technological change.

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

Programme Specific Outcomes (PSOs)

Graduates of E&TC department -
PSO1: Will be able to provide solutions to industry relevant problems in Embedded Systems and
Signal Processing domain

PSO2: Will be trained to analyze and solve diverse problems in areas related to Communication
Engineering and Automation

Course Objective & Course Outcomes

Course Objectives:

1. To know innovation and entrepreneurship.

2. To be trained in design thinking.
3. To comprehend idea generation.
4. To gain knowledge of starting a venture.
5. To study about patents and patent filing.
6. To become skilled at digital marketing

Course Outcomes:
On completion of the course, student will be able to:

CO1: Understand Innovation, Entrepreneurship, and characteristics of an entrepreneur.

CO2: Develop a strong understanding of the Design Process and its application in
variety ofbusiness settings.
CO3: Generate sustainable ideas.
CO4: Explore various processes required to be an entrepreneur.
CO5: Understand patents and its process of filing.
CO6: Choose and use appropriate social media for marketing.

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

INNOVATION AND ENTRPRENUERSHIP (404193)

Tutorials

Teaching Scheme: Tutorial: 2Hrs/week

Examination Scheme: TW:50Marks

Course Contents
Unit I Introduction to Innovation and 3 Hrs.
Entrepreneurship
Role of innovation and entrepreneurship, what it takes to be an entrepreneur, Business
fundamentals, Leadership & team building, relation between innovation and entrepreneurship.
Mapping of Course CO1: Understand Innovation, Entrepreneurship and characteristics of an
Outcomes for Unit I entrepreneur.

Unit II Design Thinking 3 Hrs.

Introduction to Design Thinking, Design Research Strategies, Design Research - tools for
observation and immersion, Visualizing ideas, Communicating ideas.
CO2: Develop a strong understanding of the Design Process and its
Mapping of Course
application in variety of business settings.
Outcomes for Unit II

Unit III Idea Generation 3 Hrs.

The seed of innovation, Innovation domains, Innovation sustainable conditions, Design factors,
Types of innovations and their market impact.

Mapping of Course
CO3: Generate sustainable ideas.
Outcomes for Unit III
Unit IV Becoming an Entrepreneur 4 Hrs.
Creating a business plan, Preparing a Pitching presentation, Building business strategy
Mapping of Course
CO4: Explore various processes required to be an entrepreneur.
Outcomes for Unit IV

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

Unit V Creating a Startup 3 Hrs.

Types of companies, legal processes for registering companies, registering as startup
Mapping of Course
Outcomes for Unit V CO5: Understand patents and its process of filing.

Unit VI Indian Patents 2 Hrs.

Fundamentals of IP, Patent basics, Patent analytics, Role in R&D and business planning, Patents to
profits, IP asset management, Technology transfer.
Mapping of Course
CO6: Choose and use appropriate social media for marketing.
Outcomes for Unit VI

Learning Resources
Reference Books:
1. Badhai, B, “Entrepreneurship for Engineers”, Dhanpat Rai & Co. (p) Ltd.
2. “The Field Guide to Human-Centered Design”, by IDEO.org
3. Kalyan C. Kankanala, A.K. Narasani, V. Radhakrishnan, “Indian Patent Law and
Practice”, Oxford Press.
4. Eric Ries, “The Lean Startup”, Penguin Books Limited (E-Book).
MOOCs / NPTEL:
1. Swayam Course on “Entrepreneurship” by Prof. C. Bhaktvatsala Rao IIT Madras
Link of the Course: https://onlinecourses.nptel.ac.in/noc21_mg70/preview

2. Swayam Course on “Design Thinking-A Primer” by Prof. A. Mahalingam, Prof. B.

Ramadurai IIT Madras
Link of the Course: https://onlinecourses.nptel.ac.in/noc22_mg32/preview

3. Swayam Course on “Patent Law for Scientists and Engineers” by Prof. Feroz Ali IIT
Madras
Link of the Course: https://onlinecourses.nptel.ac.in/noc20_hs55/preview

4. NPTEL Course on “ Innovation, Business Models and Entrepreneurship” by Prof. Rajat

Agarwal, Prof. Vinay Sharma IIT Roorkee
Link of the Course: https://nptel.ac.in/courses/110107094

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

List of Tutorials to be carried out

1. Design a strategy by writing steps to market the project you are building.

2. Generate an idea having novelty.

3. Prepare a business plan.

4. Create a pitching deck.

5. Preparing a business strategy.

6. Write a patent draft.

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Innovation & Entrepreneurship Tutorial Book BE E&TC, Sem-II

Tutorial No. 1
A. Problem statement: Design a strategy by writing steps to market the project you are building.

Guidelines: A good marketing plan details what you want to accomplish and helps you meet your
objectives. It should: –

 Explain (from an internal perspective) the impact and results of past marketing
decisions. –

 Explain the target market in which your business is competing. – Set goals and provide
direction for future marketing efforts that are attainable. –

 Set clear, realistic, and measurable targets. – Include deadlines for meeting those
targets. –

 Provide a budget for all marketing activities. –

 Specify accountability and measures for all activities. –

 Be a fluid document that is used, maintained, and updated as your business grows and
succeeds.

B. Introduction/Preamble:

C. Challenges /case study: draw diagram /flow chart/graphs etc

D. Steps/Strategies:

E. Conclusion:

F. References: At least two references

Electronics & Telecommunication Engineering, MMCOE, Pune-52.

 Tutorial 1
Title: Strategy designing
Aim: To design a strategy by writing steps to market the project you are building
Topic:
Abstract:

Strategy for marketing:

Objectives Sectors Positioning Programs
(Set measurable goals) (Research similar customers (Placing the product in terms of (List your marketing programs)
and outline selected target giving value to the customers)
sectors)

Conclusion:
 Tutorial 2
Title: Idea generation
Aim: To Generate an idea having novelty.
Topic:
Abstract:

Strategy for marketing:

Identify the Problem/ Idea generation techniques Ideas/ probable solutions Choosing a relevant idea
Challenge (Mind mapping,
Reverse Thinking,
Brainstorming,
Role –Playing)

Conclusion:
 Tutorial 3
Title: Business plan
Aim: To prepare a business plan.
Title:
Executive summary:
Product
Customers
Future of the Company

Mission Team Type of Customers Company Regulations Product/ Pricing/ Product Product Market
company base advantages service costing lifecycle Value strategy
addition
(IPR/ R
& D)

Conclusion:
 Tutorial 4
Title: Pitch deck
Aim: To Create a pitch deck.
Name of the company:
Logo:

Pitch deck:
Problem Solution Market Market Size Product Market Competition Team
(Justify the (That this Validation (Opportunity in (Discuss Adoption (Compare with (Advisors,
business as why business will (that this product terms of No. of product) (Why this similar mentors and
the consumers resolve the will be of this use customers product will be products and designation
will find it problem in this to the customers) where –local, accepted) give reason allocation)
valuable) way. Identify regional, global, why this will
current industry and online, be accepted.)
solutions and offline. The
gaps.) category of
customers –
gender, age,
domain)

(Presentation to be created):
Conclusion:
 Tutorial 5
Title: Business strategy
Aim: To prepare a business strategy.
Topic:
Abstract:

Business Strategy:
Cost Differentiation Product Differentiation Growth
(Pricing the product or service) (Price your product, product offers (Growing the business in terms of
unique features) financial growth over next 5 years)

Conclusion:
 Tutorial 6
Title: Patent draft
Aim: To write a patent draft.
Topic:
Abstract:

Strategy for marketing:

Objectives Sectors Positioning Programs
(Set measurable goals) (Research similar customers (Placing the product in terms (List your marketing programs)
and outline selected target of giving value to the
sectors) customers)

Conclusion: